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8 Ways Musicians Can Build Their Social Media Presence

8 Ways Musicians Can Build Their Social Media Presence

Musicians can either make or break their career with social media. Record labels are no longer building the celebrity or artist like they used to. Major labels want artist to have a social media following before they get signed.

On an indie level it’s even more crucial to have a social media campaign, so you can connect with as many fans as possible. Here are 8 ways musicians can build their social media presence.

1. Build a consistent posting strategy.

Building a consistent posting strategy is a key to building a social media presence. Consistency will also keep your fans engaged with your music. If your social media accounts go too long without any updates, your fans will forget about you and your music. Social media accounts that have more consistent updates are highly correlated with an increased amount of followers.

The best way to create a consistent posting strategy is to get use a scheduler such as the auto scheduler built into Hootsuite. It can put all your updates in for the week, put them on a scheduler, and forget about them. That way you don’t flood your fans’ timeline with overload of information.

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Hootsuite auto scheduler

    2. Tailor your content to the social media platform you’re using.

    Some platforms perform better with visual content such as Instagram and Facebook. Other platforms such as twitter performs better when posting live content. It’s best to tailor your content to the right platform you can make the biggest impact on your audience.

    3. Engage in one on one conversations. 

    It’s really important to engage in one on one conversation because it creates an instant connection with your fan base. If a fan reaches out to you, engage in a one on one conversation, you never know where that connect may lead you. Please note that time is of the essence when reaching out to fans. Studies show that fans expect musicians to respond within one hour.

    4. Utilize special giveaways and promotions.

    Giveaways and promotions are a great way to build your social media presence. Rafflecopter is a great tool to facilitate giveaways for your fans. By using Rafflecopter you can choose the submission options that best suit your social media campaign. You can choose to have your fans tweet about your music to get an entry to your giveaway. This can help you build a larger fan base relatively easy.

    In my experience, make sure your giveaway is something that is in line with your message and audience. One last tip on giveaways, do not be the musician that offers a free cd as a giveaway. Make sure your giveaway is a personal experience, not a product.

    5. Share useful and valuable content.

    It’s not enough to just promote your music. You need to share content that is interesting and valuable to your fans. If you are in the midst of creating an album, it’s a good idea to share footage of you creating the album. Fans love to see behind the scenes footage and it allows them to feel like they are apart of your movement. It’s also important to utilize a 80/20 rule when posting content.

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    80 percent of the time share useful content, 20 percent of the time share promotional content. Most musicians only share promotional content and wonder why they don’t have the fan base that they need to get to the next level. Please don’t be that musician.

    6. Find, follow, and connect with musicians in your market.

    When building your social media presence, you must link up with others. Retweet influencers in your market, share other musicians post, just build a relationship with people. Twitter has an amazing search feature that you can use to find artist in your market to follow.

    Go to the search field, add musician plus your city, and press search. You will find all the musicians who have listed musician in their bio. Another under-utilized tip is going to Reverbnation and using the charts to find musicians to connect with. When using Reverbnation, select the chart option, put in your zip code, and the result will appear. You can even filter results by genre.

    7. Use email marketing.

    This may be a little advanced for some but it’s really important to use email marketing when creating a social media presence. You do not own any social media platform and relying solely on them to build an audience will lead to a major disappointment. I have seen hundreds of accounts banned for “lack of conduct” and all their hard work creating their huge following is over.

    Another problem with using social media is its reach. On average, your content will only be showed to about 5 percent of your fans. To get the other 95 percent of your audience to see your content you must pay for advertising. This is why it’s critical to use email as a tool to stay in contact with your fans. Email marketing is the cheapest and you have the most control over what content is seen by your fans.

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    Another good thing about email marketing is that you can use it to put together presales of your albums and concerts. You can use Rafflecopter to get started with email marketing.

    8. Hire a social media firm.

    Hiring a social media firm can take an artist with no buzz to a star. It takes a lot of work for musicians to create new music, rehearse, do interviews, and do everything else that goes along with being a musician. Outsourcing some of the work can make your life easier.

    Please note, not all social media firms are created equally. To be on the safe side, I included my top 5 attributes to look for when hiring a social media firm.

    1. Naturally Curious

    A great social media firm should be curious about your brand. They should be excited to hear about what you got going on and how they can help.

    2. Writes in Your Voice

    When I observe some celebrities’ accounts, it’s so obvious that their account are being handled by someone else. A good social media firm should be able to write in your voice.

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    3. Responds Quickly to Your Fans

    If a fan asked a question or comment posted on Twitter or on your brand’s Facebook Page or blog, it should be answered right away. Great social media firms know this and will answer questions quickly and promptly.

    4. Understands Your Business-related Goals

    All the content on your blog, Facebook page, Twitter profile, YouTube channel and so on, has to support your business-related goals. At times, musicians may find it difficult to separate their business goals from their creative goals.

    Having a good social media firm will ensure that all of your content is in align with your business goals. But, it’s imperative that you give your firm all the details of your goals. You both need to be on the same page. Create a timeline with your firm that outlines what they can do and in what amount of time.

    5. Respects Confidentiality

    A social media firm will require all passwords to your social media accounts. It’s important to discuss what can and cannot be shared with your fans. Several musicians have had photos, music, and even sex tapes leaked without their permission. Make sure you have a talk with your social media firm about confidentiality before they start running your account.

    If you implement all 8 strategies in this blog post you will see an explosion in your social media presence. It can lead to more sales, brand extensions, and even a record deal. Use these strategies and watch your career take off. Good Luck!

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    Last Updated on August 20, 2019

    How to Control Your Thoughts and Be the Master of Your Mind

    How to Control Your Thoughts and Be the Master of Your Mind

    Your mind is the most powerful tool you have for the creation of good in your life, but if not used correctly, can also be the most destructive force in your life.

    Your mind, more specifically, your thoughts, affect your perception and therefore, your interpretation of reality. (And here’s Why Your Perception Is Your Reality.)

    I have heard that the average person thinks around 70,000 thoughts a day. That’s a lot, especially if they are unproductive, self-abusive and just a general waste of energy.

    You can let your thoughts run amok, but why would you? It is your mind, your thoughts; isn’t it time to take your power back? Isn’t it time to take control?

    Choose to be the person who is actively, consciously thinking your thoughts. Become the master of your mind.

    When you change your thoughts, you will change your feelings as well, and you will also eliminate the triggers that set off those feelings. Both of these outcomes provide you with a greater level of peace in your mind.

    I currently have few thoughts that are not of my own choosing or a response from my reprogramming. I am the master of my mind, so now my mind is quite peaceful. Yours can be too!

    Who Is Thinking My Thoughts?

    Before you can become the master of your mind, you must recognize that you are currently at the mercy of several unwanted “squatters” living in your mind, and they are in charge of your thoughts. If you want to be the boss of them, you must know who they are and what their motivation is, and then you can take charge and evict them.

    Here are four of the “squatters” in your head that create the most unhealthy and unproductive thoughts:

    1. The Inner Critic

    This is your constant abuser who is often a conglomeration of:

    • Other people’s words; many times your parents.
    • Thoughts you have created based on your own or other peoples expectations.
    • Comparing yourself to other people, including those in the media.
    • The things you told yourself as a result of painful experiences such as betrayal and rejection. Your interpretation creates your self-doubt and self-blame, which are most likely undeserved in cases of rejection and betrayal.

    The Inner Critic is motivated by pain, low self-esteem, lack of self-acceptance and lack of self-love.

    Why else would this person abuse you? And since this person is actually you– why else would you abuse yourself? Why would you let anyone treat you this badly?

    2. The Worrier

    This person lives in the future; in the world of “what ifs.”

    The Worrier is motivated by fear which is often irrational and with no basis for it. Occasionally, this person is motivated by fear that what happened in the past will happen again.

    3. The Reactor or Trouble-Maker

    This is the one that triggers anger, frustration and pain. These triggers stem from unhealed wounds of the past. Any experience that is even closely related to a past wound will set him off.

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    This person can be set off by words or feelings, and can even be set off by sounds and smells.

    The Reactor has no real motivation and has poor impulse control and is run by past programming that no longer serves you, if it ever did.

    4. The Sleep Depriver

    This can be a combination of any number of different squatters including the inner planner, the rehasher, and the ruminator, along with the inner critic and the worrier.

    The Sleep Depriver’s motivation can be:

    • As a reaction to silence, which he fights against
    • Taking care of the business you neglected during the day
    • Self-doubt, low self-esteem, insecurity and generalized anxiety
    • As listed above for the inner critic and worrier

    How can you control these squatters?

    How to Master Your Mind

    You are the thinker and the observer of your thoughts. You must pay attention to your thoughts so you can identify “who” is running the show; this will determine which technique you will want to use.

    Begin each day with the intention of paying attention to your thoughts and catching yourself when you are thinking undesirable thoughts.

    There are two ways to control your thoughts:

    • Technique A – Interrupt and replace them
    • Technique B – Eliminate them altogether

    This second option is what is known as peace of mind!

    The technique of interrupting and replacing is a means of reprogramming your subconscious mind. Eventually, the replacement thoughts will become the “go to” thoughts in the applicable situations.

    Use Technique A with the Inner Critic and Worrier; and Technique B with the Reactor and Sleep Depriver.

    For the Inner Critic

    When you catch yourself thinking something negative about yourself (calling yourself names, disrespecting yourself, or berating yourself), interrupt it.

    You can yell (in your mind), “Stop! No!” or, “Enough! I’m in control now.” Then, whatever your negative thought was about yourself, replace it with an opposite or counter thought or an affirmation that begins with “I am.”

    For example, if your thought is, “I’m such a loser,” you can replace it with, “I am a Divine Creation of the Universal Spirit. I am a perfect spiritual being learning to master the human experience. I am a being of energy, light, and matter. I am magnificent, brilliant, and beautiful. I love and approve of myself just as I am.”

    You can also have a dialogue with yourself with the intention of discrediting the ‘voice’ that created the thought, if you know whose voice it is:

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    “Just because so-and-so said I was a loser doesn’t make it true. It was his or her opinion, not a statement of fact. Or maybe they were joking and I took it seriously because I’m insecure.”

    If you recognize that you have recurring self-critical thoughts, you can write out or pre-plan your counter thoughts or affirmation so you can be ready. This is the first squatter you should evict, forcefully, if necessary:

    • They rile up the Worrier.
    • The names you call yourself become triggers when called those names by others, so he also maintains the presence of the Reactor.
    • They are often present when you try to fall asleep so he perpetuates the Sleep Depriver.
    • They are a bully and is verbally and emotionally abusive.
    • They are the destroyer of self-esteem. They convince you that you’re not worthy. They’re a liar! In the interest of your self-worth, get them out!

    Eliminate your worst critic and you will also diminish the presence of the other three squatters.

    Replace them with your new best friends who support, encourage, and enhance your life. This is a presence you want in your mind.

    For the Worrier

    Prolonged anxiety is mentally, emotionally and physically unhealthy. It can have long-term health implications.

    Fear initiates the fight or flight response, creates worry in the mind and creates anxiety in the body.

    You should be able to recognize a “worry thought” immediately by how you feel. The physiological signs that the fight or flight response of fear has kicked in are:

    • Increased heart rate, blood pressure, or surge of adrenaline
    • Shallow breathing or breathlessness
    • Muscles tense

    Use the above stated method to interrupt any thought of worry and then replace it. But this time you will replace your thoughts of worry with thoughts of gratitude for the outcome you wish for.

    If you believe in a higher power, this is the time to engage with it. Here is an example:

    Instead of worrying about my loved ones traveling in bad weather, I say the following (I call it a prayer):

    “Thank you great spirit for watching over _______. Thank you for watching over his/her car and keeping it safe, road-worthy, and free of maintenance issues without warning. Thank you for surrounding him/her with only safe, conscientious, and alert drivers. And thank you for keeping him/her safe, conscientious, and alert.”

    Smile when you think about it or say it aloud, and phrase it in the present tense; both of these will help you feel it and possibly even start to believe it.

    If you can visualize what you are praying for, the visualization will enhance the feeling so you will increase the impact in your vibrational field.

    Now take a calming breath, slowly in through your nose, and slowly out through the mouth. Take as many as you like!

    Replacing fearful thoughts with gratitude will decrease reactionary behavior, taking the steam out of the Reactor.

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    For example:

    If your child gets lost in the mall, the typical parental reaction that follows the fearful thoughts when finding them is to yell at them.

    “I told you never to leave my sight.” This reaction just adds to the child’s fear level from being lost in the first place. Plus, it also teaches them that mom and/or dad will get mad when he or she makes a mistake, which may make them lie to you or not tell you things in the future.

    Change those fearful thoughts when they happen:

    “Thank You (your choice of Higher Power) for watching over my child and keeping him safe. Thank you for helping me find him soon.”

    Then, when you see your child after this thought process, your only reaction will be gratitude, and that seems like a better alternative for all people involved.

    For the Trouble-Maker, Reactor or Over-Reactor

    Permanently eliminating this squatter will take a bit more attention and reflection after the fact to identify and heal the causes of the triggers; but until then, you can prevent the Reactor from getting out of control by initiating conscious breathing as soon as you recognize his presence.

    The Reactor’s thoughts or feelings activate the fight or flight response just like with the Worrier. The physiological signs of his presence will be the same. With a little attention, you should be able to tell the difference between anxiety, anger, frustration, or pain:

    • Increased heart rate and blood pressure; surge of adrenaline
    • Shallow breathing or breathlessness
    • Muscles tension

    I’m sure you’ve heard the suggestion to count to ten when you get angry—well, you can make those ten seconds much more productive if you are breathing consciously during that time.

    Conscious breathing is as simple as it sounds; just be conscious of your breathing. Pay attention to the air going in and coming out.

    Breathe in through your nose:

    • Feel the air entering your nostrils.
    • Feel your lungs filling and expanding.
    • Focus on your belly rising.

    Breathe out through your nose:

    • Feel your lungs emptying.
    • Focus on your belly falling.
    • Feel the air exiting your nostrils.

    Do this for as long as you like. Leave the situation if you want. This gives the adrenaline time to normalize.

    Now you can address the situation with a calmer, more rational perspective and avoid damaging behavior.

    One of the troubles this squatter causes is that it adds to the sleep depriver’s issues. By evicting, or at least controlling the Reactor, you will decrease reactionary behavior, which will decrease the need for the rehashing and ruminating that may keep you from falling asleep.

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    Master your mind and stop the Reactor from bringing stress to you and your relationships!

    For the Sleep Depriver

    (They’re made up of the Inner Planner, the Rehasher and the Ruminator, along with the Inner Critic and the Worrier.)

    I was plagued with a very common problem: not being able to turn off my mind at bedtime. This inability prevented me from falling asleep and thus, getting a restful and restorative night’s sleep.

    Here’s how I mastered my mind and evicted the Sleep Depriver and all his cronies.

    1. I started by focusing on my breathing—paying attention to the rise and fall of my belly—but that didn’t keep the thoughts out for long. (Actually, I now start with checking my at-rest mouth position to keep me from clenching.)
    2. Then I came up with replacement strategy that eliminated uncontrolled thinking—imagining the word in while breathing in and thinking the word out when breathing out. I would (and do) elongate the word to match the length of my breath.

    When I catch myself thinking, I shift back to in, out. With this technique, I am still thinking, sort of, but the wheels are no longer spinning out of control. I am in control of my mind and I choose quiet.

    From the first time I tried this method I started to yawn after only a few cycles and am usually asleep within ten minutes.

    For really difficult nights, I add an increase of attention by holding my eyes in a looking-up position (Closed, of course!). Sometimes I try to look toward my third eye but that really hurts my eyes.

    If you have trouble falling asleep because you can’t shut off your mind, I strongly recommend you try this technique. I still use it every night. You can start sleeping better tonight!

    You can also use this technique any time you want to:

    • Fall back to sleep if you wake up too soon.
    • Shut down your thinking.
    • Calm your feelings.
    • Simply focus on the present moment. 

    The Bottom Line

    Your mind is a tool, and like any other tool, it can be used for constructive purposes or for destructive purposes.

    You can allow your mind to be occupied by unwanted, undesirable and destructive tenants, or you can choose desirable tenants like peace, gratitude, compassion, love, and joy.

    Your mind can become your best friend, your biggest supporter, and someone you can count on to be there and encourage you. The choice is yours!

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    Featured photo credit: Priscilla Du Preez via unsplash.com

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