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8 Ways Musicians Can Build Their Social Media Presence

8 Ways Musicians Can Build Their Social Media Presence

Musicians can either make or break their career with social media. Record labels are no longer building the celebrity or artist like they used to. Major labels want artist to have a social media following before they get signed.

On an indie level it’s even more crucial to have a social media campaign, so you can connect with as many fans as possible. Here are 8 ways musicians can build their social media presence.

1. Build a consistent posting strategy.

Building a consistent posting strategy is a key to building a social media presence. Consistency will also keep your fans engaged with your music. If your social media accounts go too long without any updates, your fans will forget about you and your music. Social media accounts that have more consistent updates are highly correlated with an increased amount of followers.

The best way to create a consistent posting strategy is to get use a scheduler such as the auto scheduler built into Hootsuite. It can put all your updates in for the week, put them on a scheduler, and forget about them. That way you don’t flood your fans’ timeline with overload of information.

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Hootsuite auto scheduler

    2. Tailor your content to the social media platform you’re using.

    Some platforms perform better with visual content such as Instagram and Facebook. Other platforms such as twitter performs better when posting live content. It’s best to tailor your content to the right platform you can make the biggest impact on your audience.

    3. Engage in one on one conversations. 

    It’s really important to engage in one on one conversation because it creates an instant connection with your fan base. If a fan reaches out to you, engage in a one on one conversation, you never know where that connect may lead you. Please note that time is of the essence when reaching out to fans. Studies show that fans expect musicians to respond within one hour.

    4. Utilize special giveaways and promotions.

    Giveaways and promotions are a great way to build your social media presence. Rafflecopter is a great tool to facilitate giveaways for your fans. By using Rafflecopter you can choose the submission options that best suit your social media campaign. You can choose to have your fans tweet about your music to get an entry to your giveaway. This can help you build a larger fan base relatively easy.

    In my experience, make sure your giveaway is something that is in line with your message and audience. One last tip on giveaways, do not be the musician that offers a free cd as a giveaway. Make sure your giveaway is a personal experience, not a product.

    5. Share useful and valuable content.

    It’s not enough to just promote your music. You need to share content that is interesting and valuable to your fans. If you are in the midst of creating an album, it’s a good idea to share footage of you creating the album. Fans love to see behind the scenes footage and it allows them to feel like they are apart of your movement. It’s also important to utilize a 80/20 rule when posting content.

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    80 percent of the time share useful content, 20 percent of the time share promotional content. Most musicians only share promotional content and wonder why they don’t have the fan base that they need to get to the next level. Please don’t be that musician.

    6. Find, follow, and connect with musicians in your market.

    When building your social media presence, you must link up with others. Retweet influencers in your market, share other musicians post, just build a relationship with people. Twitter has an amazing search feature that you can use to find artist in your market to follow.

    Go to the search field, add musician plus your city, and press search. You will find all the musicians who have listed musician in their bio. Another under-utilized tip is going to Reverbnation and using the charts to find musicians to connect with. When using Reverbnation, select the chart option, put in your zip code, and the result will appear. You can even filter results by genre.

    7. Use email marketing.

    This may be a little advanced for some but it’s really important to use email marketing when creating a social media presence. You do not own any social media platform and relying solely on them to build an audience will lead to a major disappointment. I have seen hundreds of accounts banned for “lack of conduct” and all their hard work creating their huge following is over.

    Another problem with using social media is its reach. On average, your content will only be showed to about 5 percent of your fans. To get the other 95 percent of your audience to see your content you must pay for advertising. This is why it’s critical to use email as a tool to stay in contact with your fans. Email marketing is the cheapest and you have the most control over what content is seen by your fans.

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    Another good thing about email marketing is that you can use it to put together presales of your albums and concerts. You can use Rafflecopter to get started with email marketing.

    8. Hire a social media firm.

    Hiring a social media firm can take an artist with no buzz to a star. It takes a lot of work for musicians to create new music, rehearse, do interviews, and do everything else that goes along with being a musician. Outsourcing some of the work can make your life easier.

    Please note, not all social media firms are created equally. To be on the safe side, I included my top 5 attributes to look for when hiring a social media firm.

    1. Naturally Curious

    A great social media firm should be curious about your brand. They should be excited to hear about what you got going on and how they can help.

    2. Writes in Your Voice

    When I observe some celebrities’ accounts, it’s so obvious that their account are being handled by someone else. A good social media firm should be able to write in your voice.

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    3. Responds Quickly to Your Fans

    If a fan asked a question or comment posted on Twitter or on your brand’s Facebook Page or blog, it should be answered right away. Great social media firms know this and will answer questions quickly and promptly.

    4. Understands Your Business-related Goals

    All the content on your blog, Facebook page, Twitter profile, YouTube channel and so on, has to support your business-related goals. At times, musicians may find it difficult to separate their business goals from their creative goals.

    Having a good social media firm will ensure that all of your content is in align with your business goals. But, it’s imperative that you give your firm all the details of your goals. You both need to be on the same page. Create a timeline with your firm that outlines what they can do and in what amount of time.

    5. Respects Confidentiality

    A social media firm will require all passwords to your social media accounts. It’s important to discuss what can and cannot be shared with your fans. Several musicians have had photos, music, and even sex tapes leaked without their permission. Make sure you have a talk with your social media firm about confidentiality before they start running your account.

    If you implement all 8 strategies in this blog post you will see an explosion in your social media presence. It can lead to more sales, brand extensions, and even a record deal. Use these strategies and watch your career take off. Good Luck!

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    Learn these 8 ways musicians can build their social media presence 8 Ways Musicians Can Build Their Social Media Presence

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    Last Updated on March 25, 2020

    How to Live Longer? 21 Ways to Live a Long Life

    How to Live Longer? 21 Ways to Live a Long Life

    When it comes to living long, genes aren’t everything. Research has revealed a number of simple lifestyle changes you can make that could help to extend your life, and some of them may surprise you.

    So, how to live longer? Here are 21 ways to help you live a long life

    1. Exercise

    It’s no secret that physical activity is good for you. Exercise helps you maintain a healthy body weight and lowers your blood pressure, both of which contribute to heart health and a reduced risk of heart disease–the top worldwide cause of death.

    2. Drink in Moderation

    I know you’re probably picturing a glass of red wine right now, but recent research suggests that indulging in one to three glasses of any type of alcohol every day may help to increase longevity.[1] Studies have found that heavy drinkers as well as abstainers seem to have a higher risk of early mortality than moderate drinkers.

    3. Reduce Stress in Your Life

    Stress causes your body to release a hormone called cortisol. At high levels, this hormone can increase blood pressure and cause storage of abdominal fat, both of which can lead to an increased risk of heart disease.

    4. Watch Less Television

    A 2008 study found that people who watch six hours of television per day will likely die an average of 4.8 years earlier than those who don’t.[2] It also found that, after the age of 25, every hour of television watched decreases life expectancy by 22 minutes.

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    Television promotes inactivity and disengagement from the world, both of which can shorten your lifespan.

    5. Eat Less Red Meat

    Red meat consumption is linked to an increased risk of heart disease and cancer.[3] Swapping out your steaks for healthy proteins, like fish, may help to increase longevity.

    If you can’t stand the idea of a steak-free life, reducing your consumption to less than two to three servings a week can still incur health benefits.

    6. Don’t Smoke

    This isn’t exactly a revelation. As you probably well know, smoking significantly increases your risk of cancer.

    7. Socialize

    Studies suggest that having social relationships promotes longevity.[4] Although scientists are unsure of the reasons behind this, they speculate that socializing leads to increased self esteem as well as peer pressure to maintain health.

    8. Eat Foods Rich in Omega-3 Fatty Acids

    Omega-3 fatty acids decrease the risk of heart disease[5] and perhaps even Alzheimer’s disease.[6] Salmon and walnuts are two of the best sources of Omega-3s.

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    9. Be Optimistic

    Studies suggest that optimists are at a lower risk for heart disease and, generally, live longer than pessimists.[7] Researchers speculate that optimists have a healthier approach to life in general–exercising more, socializing, and actively seeking out medical advice. Thus, their risk of early mortality is lower.

    10. Own a Pet

    Having a furry-friend leads to decreased stress, increased immunity, and a lessened risk of heart disease.[8] Depending on the type of pet, they can also motivate you to be more active.

    11. Drink Coffee

    Studies have found a link between coffee consumption and longer life.[9] Although the reasons for this aren’t entirely clear, coffee’s high levels of antioxidants may play a role. Remember, though, drowning your cup of joe in sugar and whipped cream could counter whatever health benefits it may hold.

    12. Eat Less

    Japan has the longest average lifespan in the world, and the longest lived of the Japanese–the natives of the Ryukyu Islands–stop eating when they’re 80% full. Limiting your calorie intake means lower overall stress on the body.

    13. Meditate

    Meditation leads to stress reduction and lowered blood pressure.[10] Research suggests that it could also increase the activity of an enzyme associated with longevity.[11]

    Taking as little as 15 minutes a day to find your zen can have significant health benefits, and may even extend your life.

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    How to meditate? Here’re 8 Meditation Techniques for Complete Beginners

    14. Maintain a Healthy Weight

    Being overweight puts stress on your cardiovascular system, increasing your risk of heart disease.[12] It may also increase the risk of cancer.[13] Maintaining a healthy weight is important for heart health and living a long and healthy life.

    15. Laugh Often

    Laughter reduces the levels of stress hormones, like cortisol, in your body. High levels of these hormones can weaken your immune system.

    16. Don’t Spend Too Much Time in the Sun

    Too much time in the sun can lead to an increased risk of skin cancer. However, sun exposure is an excellent way to increase levels of vitamin D, so soaking up a few rays–perhaps for around 15 minutes a day–can be healthy. The key is moderation.

    17. Cook Your Own Food

    When you eat at restaurants, you surrender control over your diet. Even salads tend to have a large number of additives, from sugar to saturated fats. Eating at home will enable you to monitor your food intake and ensure a healthy diet.

    Take a look at these 14 Healthy Easy Recipes for People on the Go and start to cook your own food.

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    18. Eat Mushrooms

    Mushrooms are a central ingredient in Dr. Joel Fuhrman’s GOMBS disease fighting diet. They boost the immune system and may even reduce the risk of cancer.[14]

    19. Floss

    Flossing helps to stave off gum disease, which is linked to an increased risk of cancer.[15]

    20. Eat Foods Rich in Antioxidants

    Antioxidants fight against the harmful effects of free-radicals, toxins which can cause cell damage and an increased risk of disease when they accumulate in the body. Berries, green tea and broccoli are three excellent sources of antioxidants.

    Find out more antiosidants-rich foods here: 13 Delicious Antioxidant Foods That Are Great for Your Health

    21. Have Sex

    Getting down and dirty two to three times a week can have significant health benefits. Sex burns calories, decreases stress, improves sleep, and may even protect against heart disease.[16] It’s an easy and effective way to get exercise–so love long and prosper!

    More Health Tips

    Featured photo credit: Sweethearts/Patrick via flickr.com

    Reference

    [1] Wiley Online Library: Late‐Life Alcohol Consumption and 20‐Year Mortality
    [2] BMJ Journals: Television viewing time and reduced life expectancy: a life table analysis
    [3] Arch Intern Med.: Red Meat Consumption and Mortality
    [4] PLOS Medicine: Social Relationships and Mortality Risk: A Meta-analytic Review
    [5] JAMA: Fish and Omega-3 Fatty Acid Intake and Risk of Coronary Heart Disease in Women
    [6] NCBI: Effects of Omega‐3 Fatty Acids on Cognitive Function with Aging, Dementia, and Neurological Diseases: Summary
    [7] Mayo Clinic Proc: Prediction of all-cause mortality by the Minnesota Multiphasic Personality Inventory Optimism-Pessimism Scale scores: study of a college sample during a 40-year follow-up period.
    [8] Med Hypotheses.: Pet ownership protects against the risks and consequences of coronary heart disease.
    [9] The New England Journal of Medicine: Association of Coffee Drinking with Total and Cause-Specific Mortality
    [10] American Journal of Hypertension: Blood Pressure Response to Transcendental Meditation: A Meta-analysis
    [11] Science Direct: Intensive meditation training, immune cell telomerase activity, and psychological mediators
    [12] JAMA: The Disease Burden Associated With Overweight and Obesity
    [13] JAMA: The Disease Burden Associated With Overweight and Obesity
    [14] African Journal of Biotechnology: Anti-cancer effect of polysaccharides isolated from higher basidiomycetes mushrooms
    [15] Science Direct: Periodontal disease, tooth loss, and cancer risk in male health professionals: a prospective cohort study
    [16] AHA Journals: Sexual Activity and Cardiovascular Disease

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