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8 Ways Musicians Can Build Their Social Media Presence

8 Ways Musicians Can Build Their Social Media Presence

Musicians can either make or break their career with social media. Record labels are no longer building the celebrity or artist like they used to. Major labels want artist to have a social media following before they get signed.

On an indie level it’s even more crucial to have a social media campaign, so you can connect with as many fans as possible. Here are 8 ways musicians can build their social media presence.

1. Build a consistent posting strategy.

Building a consistent posting strategy is a key to building a social media presence. Consistency will also keep your fans engaged with your music. If your social media accounts go too long without any updates, your fans will forget about you and your music. Social media accounts that have more consistent updates are highly correlated with an increased amount of followers.

The best way to create a consistent posting strategy is to get use a scheduler such as the auto scheduler built into Hootsuite. It can put all your updates in for the week, put them on a scheduler, and forget about them. That way you don’t flood your fans’ timeline with overload of information.

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Hootsuite auto scheduler

    2. Tailor your content to the social media platform you’re using.

    Some platforms perform better with visual content such as Instagram and Facebook. Other platforms such as twitter performs better when posting live content. It’s best to tailor your content to the right platform you can make the biggest impact on your audience.

    3. Engage in one on one conversations. 

    It’s really important to engage in one on one conversation because it creates an instant connection with your fan base. If a fan reaches out to you, engage in a one on one conversation, you never know where that connect may lead you. Please note that time is of the essence when reaching out to fans. Studies show that fans expect musicians to respond within one hour.

    4. Utilize special giveaways and promotions.

    Giveaways and promotions are a great way to build your social media presence. Rafflecopter is a great tool to facilitate giveaways for your fans. By using Rafflecopter you can choose the submission options that best suit your social media campaign. You can choose to have your fans tweet about your music to get an entry to your giveaway. This can help you build a larger fan base relatively easy.

    In my experience, make sure your giveaway is something that is in line with your message and audience. One last tip on giveaways, do not be the musician that offers a free cd as a giveaway. Make sure your giveaway is a personal experience, not a product.

    5. Share useful and valuable content.

    It’s not enough to just promote your music. You need to share content that is interesting and valuable to your fans. If you are in the midst of creating an album, it’s a good idea to share footage of you creating the album. Fans love to see behind the scenes footage and it allows them to feel like they are apart of your movement. It’s also important to utilize a 80/20 rule when posting content.

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    80 percent of the time share useful content, 20 percent of the time share promotional content. Most musicians only share promotional content and wonder why they don’t have the fan base that they need to get to the next level. Please don’t be that musician.

    6. Find, follow, and connect with musicians in your market.

    When building your social media presence, you must link up with others. Retweet influencers in your market, share other musicians post, just build a relationship with people. Twitter has an amazing search feature that you can use to find artist in your market to follow.

    Go to the search field, add musician plus your city, and press search. You will find all the musicians who have listed musician in their bio. Another under-utilized tip is going to Reverbnation and using the charts to find musicians to connect with. When using Reverbnation, select the chart option, put in your zip code, and the result will appear. You can even filter results by genre.

    7. Use email marketing.

    This may be a little advanced for some but it’s really important to use email marketing when creating a social media presence. You do not own any social media platform and relying solely on them to build an audience will lead to a major disappointment. I have seen hundreds of accounts banned for “lack of conduct” and all their hard work creating their huge following is over.

    Another problem with using social media is its reach. On average, your content will only be showed to about 5 percent of your fans. To get the other 95 percent of your audience to see your content you must pay for advertising. This is why it’s critical to use email as a tool to stay in contact with your fans. Email marketing is the cheapest and you have the most control over what content is seen by your fans.

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    Another good thing about email marketing is that you can use it to put together presales of your albums and concerts. You can use Rafflecopter to get started with email marketing.

    8. Hire a social media firm.

    Hiring a social media firm can take an artist with no buzz to a star. It takes a lot of work for musicians to create new music, rehearse, do interviews, and do everything else that goes along with being a musician. Outsourcing some of the work can make your life easier.

    Please note, not all social media firms are created equally. To be on the safe side, I included my top 5 attributes to look for when hiring a social media firm.

    1. Naturally Curious

    A great social media firm should be curious about your brand. They should be excited to hear about what you got going on and how they can help.

    2. Writes in Your Voice

    When I observe some celebrities’ accounts, it’s so obvious that their account are being handled by someone else. A good social media firm should be able to write in your voice.

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    3. Responds Quickly to Your Fans

    If a fan asked a question or comment posted on Twitter or on your brand’s Facebook Page or blog, it should be answered right away. Great social media firms know this and will answer questions quickly and promptly.

    4. Understands Your Business-related Goals

    All the content on your blog, Facebook page, Twitter profile, YouTube channel and so on, has to support your business-related goals. At times, musicians may find it difficult to separate their business goals from their creative goals.

    Having a good social media firm will ensure that all of your content is in align with your business goals. But, it’s imperative that you give your firm all the details of your goals. You both need to be on the same page. Create a timeline with your firm that outlines what they can do and in what amount of time.

    5. Respects Confidentiality

    A social media firm will require all passwords to your social media accounts. It’s important to discuss what can and cannot be shared with your fans. Several musicians have had photos, music, and even sex tapes leaked without their permission. Make sure you have a talk with your social media firm about confidentiality before they start running your account.

    If you implement all 8 strategies in this blog post you will see an explosion in your social media presence. It can lead to more sales, brand extensions, and even a record deal. Use these strategies and watch your career take off. Good Luck!

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    Last Updated on October 16, 2018

    The Ultimate Guide to Help You Sleep Through the Night Tonight

    The Ultimate Guide to Help You Sleep Through the Night Tonight

    It’s well past midnight and you’ve got to get up in less than six hours. You toss and turn all night. Before you know it, another hour passes by and you start panicking.

    If I don’t get to sleep in the next 30 minutes, I’m going to be exhausted tomorrow!”

    One thing is for sure, you’re not alone. Over 70M+ Americans have stated that they don’t get the proper sleep they need at night.[1] So what could possibly be causing this insomnia epidemic?

    Throughout my entrepreneurial journey of building my language learning company, I have experimented and researched dozens of best sleep practices. Some have flopped but a few have dramatically improved the quality of my life and work.

    In this article, I’ll look into the reason why you’re sleep deprived and how to sleep through the night tonight.

    Why you can’t sleep through the night

    The first step to improving anything is getting to the bottom of the root problem. Different studies have shown the reasons why most people cannot sleep well at night.[2] Here are the main ones that the average person faces:

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    Stress

    If you’ve ever stayed up at night worrying about something, know that it’s a major sleep inhibitor. When you’re feeling stress, your mind and body becomes more activated, making it incredibly difficult to fall asleep. Even when you do manage to sleep, it won’t be deep enough to help you feel rested the next day.

    Exposure to blue light before sleep time

    We’re exposed to harmful blue light on a daily basis through the use of our digital screens. If you’ve never heard of blue light, it’s part of the visible light spectrum that suppresses melatonin, our sleep hormones. Other harmful effects include digital eye strains and macular cellular damage.

    While daytime exposure to blue light is not very harmful, night time exposure tricks our brain into thinking it’s daytime. By keeping your brain alert and suppressing melatonin, your mind is unable to shut down and relax before bedtime.

    Eating close to bedtime

    Eating too late can actually be an issue for many people, especially those who are older than 40. The reason is, eating before laying down increases the chances of Gastroesophageal reflux disease (GERD), in which stomach acid backflows into the esophagus.

    Another reason not to eat too late is sleep quality. Even if you manage to sleep right after eating, it’s likely that you’ll wake up tired. Instead of letting your body rest during sleep, it has to digest the food that was entered before bedtime.

    Rule of thumb: eat 3-4 hours before bedtime.

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    Medical conditions

    In some cases, it could be medical conditions that cause your sleep problems. If you can’t relate yourself to the above reasons or any of these common sleep problem causes, you should visit the doctor.

    The vicious sleep cycle

    The biggest danger to repeating the bad habits mentioned above is the negative cycle that it can take you through. A bad night’s sleep can affect not only your energy but your willpower and decision making skills.

    Here’s an example of a bad sleep pattern:

    You get a bad night’s sleep
    –> You feel tired and stressful throughout the day.
    –> You compensate it with unhealthy habits (for example junk food, skipping exercises, watching Netflix etc.)
    –> You can’t sleep well (again) the next night.

      You can imagine what could happen if this cycle repeats over a longer period of time.

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      How to sleep better (throughout the night)

      To help you break the vicious cycle and stop waking up in the middle of the night, I’ll explain to you a list of actionable steps to solve your trouble staying asleep.

      1. Take control over the last 90 minutes of your night

      What you do (or don’t do) before bedtime have significant impact on the quality of your sleep. Many times, it can be the difference between staying up until 4am and sleeping like a baby.

      Here are a few suggestions:

      • Go from light to dark – Darkness stimulates production of the sleep hormone melatonin. Turn off unused light around the house, and think about investing into warm light that you can use in the bedroom before bedtime.
      • Avoid screens (or wear blue light blocking glasses) – Keep the bedroom a technology-free zone as the light from electronic devices can disturb your sleep. If you need to work, wear blue light blocking glasses (also known as computer glasses) throughout or before you sleep to prevent sleep disruption.
      • Find an activity that helps you to wind down  This could be anything that calms you down, and reduces thinking (especially unnecessary stress). Fir example, listening to soothing/good feel music, taking a hot bath, reading or meditating.
      • Keep any electronics you have on the other side of the room or outside the room – One of the most harmful things that can disrupt your sleep is the notifications you get from your smartphones. The simplest way to avoid this is to keep it away from you.
      • Create a bedtime routine – A night routine is a couple of things you do prior to going to bed. By doing these things every night, you’ll have a more restful and high-quality sleep. Learn how to pick up a night routine here: The Ultimate Night Routine Guide to Sleep Better and Wake Up Productive

      2. Eat the right nutrients (and avoid the wrong ones)

      What you eat (not just when we eat) plays a critical role in your sleep quality. If you’re ever in doubt of what to eat to improve your sleep, take the following into consideration:

      • Kiwi – This green fruit may be the ultimate pre-bed snack. When volunteers ate two kiwis an hour before hitting the hay, they slept almost a full extra hour. Kiwis are full of vitamins C and E, serotonin and folate—all of which may help you snooze.
      • Soy foods – Foods made with soy such as tofu, miso and edamame, are rich in isoflavones. These compounds increase the production of serotonin, a brain chemical that influences the body’s sleep-wake cycle.
      • Fiber-rich foods – Eating more fiber could be key for better sleep. Eating fiber was associated with more restorative slow-wave sleep—the more you eat, the better you sleep—per a study published in the Journal of Clinical Sleep Medicine. Fiber prevents blood sugar surges that may lower melatonin. Get a fiber boost from beans, artichokes, bran cereal and quinoa.
      • Salmon – Most fish, especially salmon, halibut and tuna boost vitamin B6, which is needed to make melatonin— a sleep-inducing hormone triggered by darkness.

      3. Adjust your sleep temperature

      Once you’ve gone through the first 2 recommendations, the last step to experiment with is temperature. According to Sleep.org, the ideal temperature for sleep is 60-67 Farenheit. This may be cooler than what most people are used to, but keep in mind that our body temperature changes once we fall asleep.

      Rule of thumb: sleeping in cooler temperature is better for sleep quality than warmer temperature.

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      Find out how to maintain the optimal temperature to sleep better here: How to Sleep Faster with the Best Temperature

      Sleep better form now on

      Congrats on making it to the end of this guide on sleep. If you’re serious about taking the necessary steps in improving your sleep, remember to take it one step at a time.

      I recommend trying just one of the steps mentioned such as taking a hot bath, blocking out blue light at night, or sleeping in cooler temperature. From there, see how it impacts your sleep quality and you can keep doing what works, and throw away what doesn’t.

      As long as you follow these steps cautiously and diligently, I know you’ll see improved results in your sleep!

      Featured photo credit: pixabay via pixabay.com

      Reference

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