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8 Ways Musicians Can Build Their Social Media Presence

8 Ways Musicians Can Build Their Social Media Presence

Musicians can either make or break their career with social media. Record labels are no longer building the celebrity or artist like they used to. Major labels want artist to have a social media following before they get signed.

On an indie level it’s even more crucial to have a social media campaign, so you can connect with as many fans as possible. Here are 8 ways musicians can build their social media presence.

1. Build a consistent posting strategy.

Building a consistent posting strategy is a key to building a social media presence. Consistency will also keep your fans engaged with your music. If your social media accounts go too long without any updates, your fans will forget about you and your music. Social media accounts that have more consistent updates are highly correlated with an increased amount of followers.

The best way to create a consistent posting strategy is to get use a scheduler such as the auto scheduler built into Hootsuite. It can put all your updates in for the week, put them on a scheduler, and forget about them. That way you don’t flood your fans’ timeline with overload of information.

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Hootsuite auto scheduler

    2. Tailor your content to the social media platform you’re using.

    Some platforms perform better with visual content such as Instagram and Facebook. Other platforms such as twitter performs better when posting live content. It’s best to tailor your content to the right platform you can make the biggest impact on your audience.

    3. Engage in one on one conversations. 

    It’s really important to engage in one on one conversation because it creates an instant connection with your fan base. If a fan reaches out to you, engage in a one on one conversation, you never know where that connect may lead you. Please note that time is of the essence when reaching out to fans. Studies show that fans expect musicians to respond within one hour.

    4. Utilize special giveaways and promotions.

    Giveaways and promotions are a great way to build your social media presence. Rafflecopter is a great tool to facilitate giveaways for your fans. By using Rafflecopter you can choose the submission options that best suit your social media campaign. You can choose to have your fans tweet about your music to get an entry to your giveaway. This can help you build a larger fan base relatively easy.

    In my experience, make sure your giveaway is something that is in line with your message and audience. One last tip on giveaways, do not be the musician that offers a free cd as a giveaway. Make sure your giveaway is a personal experience, not a product.

    5. Share useful and valuable content.

    It’s not enough to just promote your music. You need to share content that is interesting and valuable to your fans. If you are in the midst of creating an album, it’s a good idea to share footage of you creating the album. Fans love to see behind the scenes footage and it allows them to feel like they are apart of your movement. It’s also important to utilize a 80/20 rule when posting content.

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    80 percent of the time share useful content, 20 percent of the time share promotional content. Most musicians only share promotional content and wonder why they don’t have the fan base that they need to get to the next level. Please don’t be that musician.

    6. Find, follow, and connect with musicians in your market.

    When building your social media presence, you must link up with others. Retweet influencers in your market, share other musicians post, just build a relationship with people. Twitter has an amazing search feature that you can use to find artist in your market to follow.

    Go to the search field, add musician plus your city, and press search. You will find all the musicians who have listed musician in their bio. Another under-utilized tip is going to Reverbnation and using the charts to find musicians to connect with. When using Reverbnation, select the chart option, put in your zip code, and the result will appear. You can even filter results by genre.

    7. Use email marketing.

    This may be a little advanced for some but it’s really important to use email marketing when creating a social media presence. You do not own any social media platform and relying solely on them to build an audience will lead to a major disappointment. I have seen hundreds of accounts banned for “lack of conduct” and all their hard work creating their huge following is over.

    Another problem with using social media is its reach. On average, your content will only be showed to about 5 percent of your fans. To get the other 95 percent of your audience to see your content you must pay for advertising. This is why it’s critical to use email as a tool to stay in contact with your fans. Email marketing is the cheapest and you have the most control over what content is seen by your fans.

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    Another good thing about email marketing is that you can use it to put together presales of your albums and concerts. You can use Rafflecopter to get started with email marketing.

    8. Hire a social media firm.

    Hiring a social media firm can take an artist with no buzz to a star. It takes a lot of work for musicians to create new music, rehearse, do interviews, and do everything else that goes along with being a musician. Outsourcing some of the work can make your life easier.

    Please note, not all social media firms are created equally. To be on the safe side, I included my top 5 attributes to look for when hiring a social media firm.

    1. Naturally Curious

    A great social media firm should be curious about your brand. They should be excited to hear about what you got going on and how they can help.

    2. Writes in Your Voice

    When I observe some celebrities’ accounts, it’s so obvious that their account are being handled by someone else. A good social media firm should be able to write in your voice.

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    3. Responds Quickly to Your Fans

    If a fan asked a question or comment posted on Twitter or on your brand’s Facebook Page or blog, it should be answered right away. Great social media firms know this and will answer questions quickly and promptly.

    4. Understands Your Business-related Goals

    All the content on your blog, Facebook page, Twitter profile, YouTube channel and so on, has to support your business-related goals. At times, musicians may find it difficult to separate their business goals from their creative goals.

    Having a good social media firm will ensure that all of your content is in align with your business goals. But, it’s imperative that you give your firm all the details of your goals. You both need to be on the same page. Create a timeline with your firm that outlines what they can do and in what amount of time.

    5. Respects Confidentiality

    A social media firm will require all passwords to your social media accounts. It’s important to discuss what can and cannot be shared with your fans. Several musicians have had photos, music, and even sex tapes leaked without their permission. Make sure you have a talk with your social media firm about confidentiality before they start running your account.

    If you implement all 8 strategies in this blog post you will see an explosion in your social media presence. It can lead to more sales, brand extensions, and even a record deal. Use these strategies and watch your career take off. Good Luck!

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    Last Updated on October 15, 2019

    How To Be Successful In Life? 13 Tips From The Most Successful People

    How To Be Successful In Life? 13 Tips From The Most Successful People

    What is success to you? How to be successful in life?

    To some, when they think of success, they imagine wealth; others want power; some just want to make a positive impact on the world.

    All of these are perfectly valid, indeed success is a concept that means different things to different people. Though no matter what success is to you, it almost certainly isn’t something will come easily.

    There are countless guides and books to being successful, however, as success is personal and unique to each individual. The advice contained in these books can often not be relevant. Therefore following the advice of a single individual can often be unhelpful.

    With this in mind, considering the advice of a great many people, people whose ideas of success were different both to each other, and quite possibly, to you can be a good alternative.

    What follows is a list of thirteen of the best pieces of advice from some of the most successful people who have ever lived. If you want to learn how to be successful, these 13 tips are essential:

    1. Think Big

      From Michelangelo Buonarroti, Great Renaissance Artist:

      “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

      There are few artists as influential as Michaelangelo. Today centuries after his death, his work still inspires and connects to people. His work is world famous, just think of his statue of David, or the Mural in the Sistine Chapel in the Vatican.

      Imagine then, if he decided not to work as an artist.

      Being a successful artist has always been extremely difficult, imagine if he decided to give up this ambition in favour of something easier?

      Oftentimes, people often decided to put their dreams aside for something more “realistic”. To give up their dream for something easier. This quote teaches us the danger of such a point of view.
      Instead be ambitious.

      2. Find What You Love to Do and Do It

        From Oprah Winfrey, Media Mogul:

        “You know you are on the road to success if you would do your job and not be paid for it.”

        This is a good quote to remember and think about when you’re at work.

        Imagine being as successful as possible in your current job. Ultimately you’ll probably find yourself working extremely hard and this it will take up much of your time.

        If it’s a job you hate, then being successful at it might only mean filling your life with something you hate to do. What’s the sense in this?

        Instead, why not focus on doing something you love? When you’ve found what you’re passionate about, you get the motivation to keep you moving. Success at this means the fulfilment of your dreams.

        Not sure what your passion is yet? You should learn about this Motivation Engine first.

        Even if you’re not successful, you still filled your time with something you love to do. Many successful musicians spent years of their lives doing unpaid performances, the only reason they kept playing was because they loved to perform.

        3. Learn How to Balance Life

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          From Phil Knight, CEO of Nike Inc.:

          “There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.”

          All too often, people think that to be successful, they need to make the object of their success their life.

          If a person thinks their job will lead them to success, then they may spend countless hours per day, and well into the evening working hard.

          However this comes at the cost of rest, your health and having an enjoyable life. Ultimately they may burn out and cease to be successful at their job anyway.

          If success comes from having a strong social life and a good group of friends, their job may suffer; meaning that they may lose their job, and then be unable to afford going out with friends.

          In these ways, success, as Phil Knight says above, is helped by balance. Think of it as a balance between rest and work, or work and play.

          To achieve that balance, this Ultimate Guide to Prioritizing Your Work And Life can help you.

          4. Do Not Be Afraid of Failure

            From Henry Ford, Founder of Ford Motors:

            “Failure is simply the opportunity to begin again, this time more intelligently.”

            There is a story, it’s unconfirmed whether it actually happened, yet the message within is none the less true:

            Thomas Edison inventing the lightbulb was the result of several hundred failed attempts. In an interview, he was asked “How do you feel after all of your failed attempts?”

            His response was great, “I didn’t fail, I learned hundreds of ways not to invent the lightbulb”

            He saw each “failure” as a lesson. From that lesson he learned what won’t work, and also might work instead.

            Each failed attempt, each rejection, were key steps on his path to success. It is easy to feel like you should give up after a failure. But perhaps in that failure is a lesson.

            Pay attention to your failures, study them. Perhaps then you’ll learn how to succeed.

            If you find it difficult to fight your fear of failure, here’s a guide for you: Why You Have the Fear of Failure (And How to Conquer It Step-By-Step)

            5. Have an Unwavering Resolution to Succeed

              From Colonel Sanders, Founder of KFC:

              “I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it. I know.”

              This, in many ways relates to the above quote about learning from your failures.

              It’s the easiest thing in the world to give up from a failure. The only way to push on is if you have the true burning desire to succeed, to not be moved or dissuaded from your goals.

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              If you are not truly dedicated towards success, then each failure will hurt more, each set back will slow you down.

              Success is hard; without the unwavering desire to succeed, this difficulty may seem insurmountable. With the desire, it is merely an obstacle to go through.

              6. Be a Person of Action

                From Leonardo da Vinci, Renaissance Genius:

                “It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

                Though it was said hundreds of years ago, it works just as much today as it ever had. It applies to literally any successful person.

                Think about it, picture someone like William Shakespeare:

                When we think of the time he lived in, we think of the time in a way shaped by him. When we think of Renaissance era Italy, we think of Michelangelo and Leonardo Da Vinci. Or think about the present day, Bill Gates or Steve Jobs. Our current way of life would simply be incomparably different if they didn’t accomplish what they did.

                You’re probably reading this article on a device by a company that they either founded or companies influenced by them.

                All these figures were proactive, they saw ways to do things differently and did them. If they let the world shape them, then they’d simply fit into the background. Instead they shaped the world.

                Applying this to you?

                Don’t be afraid of going outside the norm. If you can think of a better way to do something, do it that way. If you fail, try again.

                7. Cultivate Positive Relationships

                  From Theodore Roosevelt, 26th President of America: “

                  The most important single ingredient in the formula of success is knowing how to get along with people.”

                  The best leaders and some of the most influential people (and Theodore Roosevelt is one of the best leaders and one of the most influential people to have lived) were not those who caused commotions, who fought with people or disregarded people; but were people who were friendly to those around them.

                  People liked them. They wanted them to do well.

                  This is key to good leadership.

                  It’s logical. If someone likes you, they want to help you; if you give them a suggestion, they’ll gladly follow through with it.

                  But if someone doesn’t like you, they may either refuse to help or actively get in your way.

                  What’s more, it’s always a good idea to cultivate good relationships. You can never tell who will prove to become someone who’ll be able to help you in a big way, or even be a good and supportive friend.

                  As such, help people and they may help you; and be good to people, and they my be good to you.

                  8. Don’t Be Afraid of Introducing New Ideas

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                    From Mark Twain, Famed Author:

                    “A person with a new idea is a crank until the idea succeeds.”

                    It is an unfortunate truth that those with the boldest ideas are often disregarded.

                    Most of us are taught from an early age to think and do things similarly to everyone else. This can be great to fill an existing role. But to truly do things differently (and all successful people did things differently), you need to think differently.

                    If you have a new idea, don’t throw it away because it’s new and different; instead, celebrate it. Your strange new idea might one day be the one that leads you to success.

                    9. Believe in Your Capacity to Succeed

                      From Walter Disney, Founder of Walt Disney Company:

                      “If you can dream it, you can do it.”

                      Success has to be something you can imagine yourself achieving.

                      It is possible that you will come across those who doubt you and your ability to succeed. You must not become one of these people because the moment you cease believing and dreaming is the moment these dreams fall away.

                      Keep dreaming!

                      10. Always Maintain a Positive Mental Attitude

                        From Thomas Jefferson, 3rd President of America:

                        “Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.”

                        Like the above quote says, you need to trust in your ability to succeed. This is the only way to cultivate the right mindset.

                        Replace negative thoughts with the positive ones. You need to approach problems, not as obstacles stopping you, but merely tasks that need to be completed for you to keep going.

                        If you stay positive and think like this, setbacks won’t affect you so much, people’s doubts won’t impact you and even the biggest obstacles will seem like minor problems.

                        However with the wrong mindset of doubt, you’ll be much easier to stop.

                        11. Don’t Let Discouragement Stop You from Pressing On

                          From Abraham Lincoln, 16th President of America:

                          “Let no feeling of discouragement prey upon you, and in the end you are sure to succeed.”

                          It is an unfortunate fact of human nature — all of us in some way, doubt ourselves. This can be made far worse if others doubt us too.

                          When surrounded by doubts, giving up can actually seem like a good idea.

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                          Don’t pay attention to the doubts. If you are discouraged, ignore it.

                          If this discouragement moves into your mind and you begin to doubt yourself. It is important to ignore this too.

                          This is How Self Doubt Keeps You Stuck and How to Overcome It

                          12. Be Willing to Work Hard

                            From JC Penny, Founder of JC Penney Inc.:

                            “Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top.”

                            You might have heard the quote that “success is 1% inspiration, 99% perspiration” or you may have heard about the 10,000 hours idea.

                            Whichever way you frame it, they say one thing:

                            True success comes from work.

                            You’ll never become successful if you don’t work towards your goal in life and keep working towards it.

                            Check out this article and you’ll understand Why Hard Work Beats Talent.

                            13. Be Brave Enough to Follow Your Intuition

                              From Steve Jobs, Co-founder of Apple Inc.:

                              “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

                              In ancient Greece, there was a group of Oracles who lived in Delphi. Everyone who needed advice or to know their future visited them, from the poorest of society to kings. Above the doorway of the temple were the words “know thyself”.

                              If you strongly believe and desire something, chances are that you already have an idea how to get there. If not, you may naturally know what things will help you and what things will slow you down.

                              It’s like how your body can detect danger even when things seem safe.

                              Ultimately then, you need to trust your own instincts.

                              Final Thoughts

                              What you might have noticed is that many of the above lessons are similar — most are about developing the right state of mind. This clearly suggests that the key to achieving success, in whatever you wish, comes down to the way you approach it mentally.

                              Moreover, no matter what stage of life you’re at now, you can still make a difference and pursue success. You can make resetting your life possible when you do this: How to Start Over and Reboot Your Life When It Seems Too Late

                              More to Help You Succeed in Life

                              Featured photo credit: Ryan Wong via unsplash.com

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