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4 Simplest and Most Effective Digital Marketing Tips for Bloggers

4 Simplest and Most Effective Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

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1. Work with Other Bloggers

When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email or engaging with them on social media. Breaking the ice is as simple as telling them who you are and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

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2. Pay to Play on Social Media

One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement Internal Linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part ‒ creating consistent and quality content ‒ it will be important to pay attention to other details like internal linking as well.

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Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write For Other Sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

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If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help to inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via i.istockimg.com

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Last Updated on April 9, 2020

10 Things High Achievers Do to Attain Greatness

10 Things High Achievers Do to Attain Greatness

Do you ever secretly wish that you could achieve more with your time? You are not alone. Most people want more from their lives but simply don’t know where to start.

The good news is that learning to accomplish greatness in your life is totally possible if you learn to study other successful high achievers.

Find out what sparkling new patterns you want to implement in your own life by studying what real high achievers do in the round up below.

1. They Know What They Want.

That seems pretty obvious, but if you don’t have a clear goal, dream or desire in mind, how will you know when you’ve gotten where you wanted to be?

Successful people have clear goals and a clear vision for how to get there.

For example, Albert Einstein remained obsessed with the big questions and problems of physics, and he knew exactly what he wanted to do: he wanted to answer the questions and solve the problems that no one else had been able to. And guess what? He did just that.

High achievers dream specific, plan smart, and confidently strive toward success.

2. They Focus on Their Goals.

Once achievers know what they want, they are tenacious and focused on forward progress toward their goals. They don’t run over people or deliberately hurt people to get what they want, but they do stay focused on the end goal in all their interactions and daily tasks.

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Elon Musk, with a net worth of $21.2 billion, is considered revolutionary.[1] Some might have seen his plans to totally reinvent transportation methods, including fantasy-like transportation methods in outer space, a little silly. But Musk proved them all wrong by staying focused on his goals with hawk-like attention to detail. He spends hours and hours at the office focusing on his goals in order to achieve them.

Learn How to Stay Focused on Your Goals in a Distracting World.

3. They Are Passionate.

It’s very helpful when reaching for a big goal to not just get excited by it, but to truly be passionate about it.

High achievers often talk about how much fun they are having, or say that they would do what they do even if they weren’t getting paid (and in the beginning, they probably weren’t). That’s the kind of passion and positive outlook you need to achieve your highest goals.

Bill Gates, creator of Microsoft, began his successful career early in life by simply being excited about things like video games and computers. You can be like Gates too. Identify your passions and pursue them in your career.

4. They Don’t Procrastinate.

Some of the things we have to do to meet our goals or achieve our dreams are not very easy, but high achievers are able to focus on what needs to get done and actually do it instead of living in a world of dreams. They have a plan and they can follow it starting right now.

Even though you may not be into arts, you must have heard of Vincent van Gogh, one of the most influential artists of all time. He is a perfect example of someone who not only dared to dream, but also dared to act.

Instead of procrastinating or staying in a rut, he made a choice to pursue art and dove in head-first. Although he only worked for about ten years due to a tragically short life, van Gogh produced an estimated 900 paintings and more than 1,000 drawings.[2]

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If you want to get more out of your life, then stop dreaming and start taking actions today, not tomorrow: How to Stop Procrastinating: 11 Practical Ways for Procrastinators

5. They Create Their Own Opportunities.

True achievers know that they don’t have to be stuck in a box – they can create their own story through hard work.

Brené Brown is a respected social researcher and increasingly popular speaker and author. She has been hosted on Oprah. She has written and published a slew of popular self-help books, and she has one of the most-watched TEDx talks in history.

Interestingly, Brown didn’t start her story in a glamorous way. In fact, many social sciences professionals scoffed at her unusual methods of research and her passion for the topic of vulnerability and shame. Brown, however, continued forging her own path until she reached her destination: greatness.

Brown is a striking example of a person who knew what she wanted and paved her way into her own story of success with dedication. High achievers know that nothing good comes without hard work. They are willing to create their own opportunities and don’t expect to be handed cookie-cutter dreams in life.

6. They Have Positive Attitudes.

Studies of high-performing students find that the happiest students are those who excel most academically.[3] The same holds true for adults in business and in life.

If you have a good attitude, enjoy what you’re doing and remember that setbacks are temporary, it’s a lot easier to be successful. Without negativity, there’s nothing to hold you back from achieving whatever it is you want to achieve.

A positive attitude also helps people to think of what they are doing as important, which is a great way to stay motivated and working toward a goal.

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Jim Carey, the famous comedian and actor, began looking for gigs as a teenager. At age fifteen, he performed onstage and completely disappointed the crowd with a less-than-successful first performance. Carey ultimately succeeded, though, by maintaining a positive outlook. He is known for visualizing success, staying positive, and continuing to work hard.

7. They Have a Team They Can Count On.

High achievers know they can’t do everything themselves. There’s a time very early on when you can go it alone, but even the smallest startups need help. It’s actually easier for a company‒or a dream‒to grow more quickly if there are more people engaged in making it work.

Your team could even be one or two trusted individuals who have your back when things get hard. Stephen King, an iconic author, submitted one of his first novels, “Carrie”, to more than 30 publishers. He received rejection after rejection and even threw his manuscript in the trash. His wife was his team; she pulled the manuscript out of the trash and asked him to try again. “Carrie” was a hit and became a springboard to a successful writing career spanning more than 50 bestsellers.

High achievers are able to foster great relationships and build teams that can help them achieve what they want even faster. They tend to have an eye for talent and are good at attracting the right people to their teams.

If you want to be a better leader, these tips can help: How to Master Your Management Skills and Build a Strong Team

8. They Take Time for Themselves.

Amid all this hard work, multitasking and big dreaming, high achievers know they need to take care of themselves too. Getting sick in the middle of a major launch isn’t good for anyone.

So a lot of stories you read about people who’ve had a lot of success will note that they eat well, exercise regularly, try to get enough sleep and even occasionally take time away from the office to refuel.

Emma Stone, a highly esteemed actress, is open with the media about her struggle with anxiety and stress.[4] She reportedly practices self-compassion, meditation, and self-kindness to take care of herself.

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Successful people know that sacrifice is often required for success, but they understand what they need to do to keep their bodies and minds performing well.

9. They Don’t Bad-Mouth Others.

High achievers know better than to burn bridges. They practice the advice that you shouldn’t say bad things about others, and they usually listen more than they speak.

They also tend not to compare themselves to others or get envious. They’re so focused on what they want to do that they don’t stop to look around at what others are doing.

10. They Never Quit.

Tyler Perry, an accomplished director, writer, and performer, faced early failures in both his personal life and professional life. Perry pushed through these personal challenges and dealt with failure after failure with his first production. Finally, his production gained momentum, and he is now successful because he never gave up.

High achievers are tenacious, sticking to their plans and goals as long as they need to in order to get where they want to be. If they didn’t stick with it, they wouldn’t achieve anything.

Final Thoughts

Success and achievement are not just for the people mentioned above — they are for you, too!

Unlock your future by finding your passions and goals, and working hard. Pay attention to what other high achievers around you are doing, and follow suit.

Before you know it, you will be creating your own famous success story.

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Featured photo credit: Fabrizio Verrecchia via unsplash.com

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