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4 Simplest and Most Effective Digital Marketing Tips for Bloggers

4 Simplest and Most Effective Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

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1. Work with Other Bloggers

When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email or engaging with them on social media. Breaking the ice is as simple as telling them who you are and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

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2. Pay to Play on Social Media

One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement Internal Linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part ‒ creating consistent and quality content ‒ it will be important to pay attention to other details like internal linking as well.

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Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write For Other Sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

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If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help to inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via i.istockimg.com

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Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

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Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

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Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

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Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

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Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

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