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4 Simplest and Most Effective Digital Marketing Tips for Bloggers

4 Simplest and Most Effective Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

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1. Work with Other Bloggers

When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email or engaging with them on social media. Breaking the ice is as simple as telling them who you are and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

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2. Pay to Play on Social Media

One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement Internal Linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part ‒ creating consistent and quality content ‒ it will be important to pay attention to other details like internal linking as well.

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Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write For Other Sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

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If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help to inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via i.istockimg.com

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Last Updated on June 19, 2019

10 Best Ted Talks About Procrastination That Will Ignite Your Motivation

10 Best Ted Talks About Procrastination That Will Ignite Your Motivation

There are two types of people in this world; one who wants to complete their work as early as possible and one who wants to delay it as much they can. The first category of this depicts ‘precrastinators’ and the latter one are termed as ‘procrastinators’.

Much has been researched and published about procrastination; most of the studies terming it as detrimental to one’s health and adding to stress levels. Though, there are ‘procrastinating apologists’ as you would call them who proclaim there are a few benefits of it as well. But scientists have argued that the detriments of procrastination far outweigh the short-term benefits of it.

Everybody procrastinates, but not everybody is a procrastinator. Procrastination is habitual, not situational.

For an employee, it means piling up work until the end hours of their shift and then completing it in a hurry. For a student, it means not studying for an exam that is due the next week and cramming up the whole book one night before.

If you fall into this category, do not worry, there have also been articles published and speeches given by successful leaders on how procrastinators aren’t so bad after all.

Here are 10 of the best Ted Talks about procrastination that will help you regain motivation:

1. Inside the Mind of a Master Procrastinator, by Tim Urban

Tim Urban gives his funny uptake on procrastination and dives deep into how a procrastinator’s mind functions. He goes ahead and tells the audience about how ‘precrastinators’ have a rational decision-maker in their mind but in a procrastinator’s mind, there are two other entities existing — the ‘instant gratification monkey’ and ‘the panic monster’

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From the video, you will learn how to stay aware of the ‘instant gratification monkey’ whenever you have to complete a task.

2. The Surprising Habits Of Original Thinkers, by Adam Grant

In this video, Adam Grant builds on the concepts of ‘instant gratification monkey’ and ‘the panic monster,’ and marks a balance between ‘precrastinators’ and procrastinators giving existence to a productive and creative persona.

He talks about how a lot of great personalities in the course of history were procrastinators giving an example of Martin Luther King Jr. delaying the writing of his speech. ‘I have a dream’ was not in the script but was an original phrase by the leader; he opened himself to every possible avenue by not going with the script.

You can learn about how one has to be different and better rather than be the first-mover, going deep into the correlation between original thinkers and procrastinators.

3. An End To Procrastination, by Archana Murthy

According to a survey,[1] 20% of Americans are chronic procrastinators. Study after study shows chronic procrastination isn’t just laziness and poor time-management, but is actually a byproduct of negative emotions such as guilt, anxiety, depression and low self-worth — which is different from the contrary belief.

Archana Murthy gives us an insight into the procrastinator’s plight and provides ways to help the procrastinator in you.

For a fellow procrastinator, you should check out her good advice on how to end it.

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4. Why We Procrastinate, by Vik Nithy

Vik Nithy has already found 23 companies before coming to give his speech on procrastination. He puts forward the structure of our brain, showing the prefrontal cortex as the intelligent one telling us to complete the assignment due next day.

Procrastinators are threatened by complex work which gives them anxiety and that is where Amygdala comes in telling us to find pleasure in other activities.

Going ahead, you’ll from him how to overcome procrastination i.e. planning for goals, time, resources, process, distractions, and for failure.

5. Trust The Procrastinator, by Valerie Brown

Frankly, this is one of the best speeches on procrastination given on the TedTalks platform. Valerie Brown tells us that we live in a society where every body wants everything right now and procrastinators aren’t in those ‘right-now’ people.

She gives us an example of great procrastinators like Leonardo Da Vinci, who regarded himself as a failure at one point of time and took 16 years to complete the Mona Lisa. She gives us another perspective on procrastinators that it isn’t necessarily bad for one’s career or health.

6. Procrastination Is The Key To Problem Solving, by Andrea Jackson

Andrea Jackson gives us her two categories of procrastinators: the accidental procrastinators and the deliberate procrastinators. She puts Leonardo Da Vinci in the former category and Thomas Edison in the latter one.

There is a part where she labels procrastinators as unlocking a supersonic jigsaw puzzle in their head when they procrastinate; it means bringing thousands of ideas in one’s head when one procrastinates and keeps thinking about it. She calls Salvador Dali and Aristotle as deliberate procrastinators where they used to delay work in order to achieve a more creative result.

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In this video, you’ll learn a new perspective about procrastinators.

7. The Vaccination For Procrastination, by Bronwyn Clee

Bronwyn Clee takes us in the psychology of a procrastinator, telling us that fear stops us taking up new work.

She shares how she taught herself to be a decision-maker and not to fear if she will be able to take an action or not. From this video, you will learn how to bring the change in yourself and end procrastination.

8. I’m Not Lazy, I’m Procrastinating, by Victoria Gonzalez

Coming from a millennial, this is more relatable to the younger generation.

Victoria Gonzalez tells us that procrastination has nothing do with time-management skills. In fact, a procrastinator puts off work but with an intention to complete it; lazy people are the opposite of that who don’t even try.

9. Change Anything! Use Skillpower Over Willpower, by AI Wizler

Al Wizler, cofounder of VitalSmarts, gives us an example of her mother’s smoking habits which she wanted to quit but she just couldn’t even after trying for years. Eventually, she died of cancer.

He reminds us to the need to take control of the forces that influence our decisions, rather than letting them take control of ourselves.

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In this video, you’ll learn the importance of self-reflection, identifying your behaviours, and getting to work on it.

10. How To Motivate Yourself To Change Your Behaviour, by Tali Sharot

Tali Sharot, a neuroscientist explains how we behave when put through alternating situations.

She has found that people get to work when they are rewarded for an action immediately. Procrastinators can get themselves to work and reward themselves for it, which will lead to a change in their behaviour if they actually start that process of working sooner and completing it.

In this video, you’ll learn about the role of celebrating small wins and tracking your progress when you’re trying to reach your goals.

The Bottom Line

Procrastinators can find all kinds of advices on TedTalks.

A few of them, defending the idea and proclaiming that it actually allows for a more creative process and one that people shouldn’t feel so guilty about. Some of them, giving suggestions on how to put an end to it and making you a faster worker.

It all depends on how you want to perceive it and if you want to, you can find the cure for this ailment.

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Featured photo credit: Han Chau via unsplash.com

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