Are you developing a mobile app for your business? You’re not alone. Over 90% of companies said that they are planning on increasing their mobile investment in 2016, so you’ll have a lot of competition in the mobile space. How can you stand out and attract the crucial Millennial demographic to use your apps? Follow these tips!
1. Focus on speed.
It’s no surprise that Millennials thrive off of instant gratification. After all, they have probably been using technology since before they can even remember. To cater to this need for instant gratification, it’s important that your app performs as efficiently as possible. Why? In a recent survey, 40% of Millennials said they would leave a website and visit another one if a page takes longer than three seconds to load.
It’s safe to assume that they would have the same feelings towards mobile apps, since these are supposed to be more convenient than websites. That means you have one, two, THREE seconds to retain a Millennial customer on your app, so it goes without saying that speed is essential to your success.
2. Make frequent changes.
Millennials are the unofficial generation of the short attention span, so don’t expect them to frequent your app if it looks exactly the same every time they open it. Even if you don’t have the manpower to make constant changes to each of the different pages within your app, the least that you could do is update the home page on a regular basis, just like you would do with the website.
If a Millennial opens up your app week after week to see the same home page about contacting local food distributors to find the product near you, they will become bored and lose interest in the app. If Millennials see that changes have been made, they will be more likely to browse through the app.
3. Offer push notifications.
Eighty-four percent of Millennials say that they act on push notifications that come through from their apps. But, there are specific types of push notifications that customers are looking for. Coupons, deals, or discounts that can be used right away are the most popular type of push notifications, followed by customer rewards and new product availability.
Push notifications are a great way to grab the customers’ attention directly through their mobile phone and entice them to visit your store again. If your app isn’t sending push notifications to consumers, it will be lost in the clutter of the dozens of other apps downloaded to your customers’ phones.
4. Make it fun.
Are you running an e-commerce app? If so, it’s important to make it fun and entertaining for Millennials. A recent survey showed that half of Millennial men and a whopping 70% of Millennial women view shopping as a fun activity. These Millennials also see shopping as an activity that they can do with friends and family members. What does this mean for your app? E-commerce apps should find a way to bring people together through the app.
Make it easy for Millennials to create and share their wish lists with each other and turn it into a social experience instead of just another online shopping trip. Don’t forget to include links to social media platforms on every one of your app’s pages so Millennials can easily share items with their friends and family through their social media accounts. Anything that you can do to make the shopping experience more social will pay off big time with this generation.
How do you attract Millennials to your app? What obstacles have you had to overcome as you developed your app? Share your thoughts in the comments below!