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Follow These 4 Tips to Make Your App Millennial-Friendly

Follow These 4 Tips to Make Your App Millennial-Friendly

Are you developing a mobile app for your business? You’re not alone. Over 90% of companies said that they are planning on increasing their mobile investment in 2016, so you’ll have a lot of competition in the mobile space. How can you stand out and attract the crucial Millennial demographic to use your apps? Follow these tips!

1. Focus on speed.

It’s no surprise that Millennials thrive off of instant gratification. After all, they have probably been using technology since before they can even remember. To cater to this need for instant gratification, it’s important that your app performs as efficiently as possible. Why? In a recent survey, 40% of Millennials said they would leave a website and visit another one if a page takes longer than three seconds to load.

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It’s safe to assume that they would have the same feelings towards mobile apps, since these are supposed to be more convenient than websites. That means you have one, two, THREE seconds to retain a Millennial customer on your app, so it goes without saying that speed is essential to your success.

2. Make frequent changes.

Millennials are the unofficial generation of the short attention span, so don’t expect them to frequent your app if it looks exactly the same every time they open it. Even if you don’t have the manpower to make constant changes to each of the different pages within your app, the least that you could do is update the home page on a regular basis, just like you would do with the website.

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If a Millennial opens up your app week after week to see the same home page about contacting local food distributors to find the product near you, they will become bored and lose interest in the app. If Millennials see that changes have been made, they will be more likely to browse through the app.

3. Offer push notifications.

Eighty-four percent of Millennials say that they act on push notifications that come through from their apps. But, there are specific types of push notifications that customers are looking for. Coupons, deals, or discounts that can be used right away are the most popular type of push notifications, followed by customer rewards and new product availability.

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Push notifications are a great way to grab the customers’ attention directly through their mobile phone and entice them to visit your store again. If your app isn’t sending push notifications to consumers, it will be lost in the clutter of the dozens of other apps downloaded to your customers’ phones.

4. Make it fun.

Are you running an e-commerce app? If so, it’s important to make it fun and entertaining for Millennials. A recent survey showed that half of Millennial men and a whopping 70% of Millennial women view shopping as a fun activity. These Millennials also see shopping as an activity that they can do with friends and family members. What does this mean for your app? E-commerce apps should find a way to bring people together through the app.

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Make it easy for Millennials to create and share their wish lists with each other and turn it into a social experience instead of just another online shopping trip. Don’t forget to include links to social media platforms on every one of your app’s pages so Millennials can easily share items with their friends and family through their social media accounts. Anything that you can do to make the shopping experience more social will pay off big time with this generation.

How do you attract Millennials to your app? What obstacles have you had to overcome as you developed your app? Share your thoughts in the comments below!

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Joel Goldstein

Entrepeneur

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Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

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At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

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Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

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Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

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Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

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Featured photo credit: Garrhet Sampson via unsplash.com

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