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The Secret to Making A Viral Video

The Secret to Making A Viral Video

Having a video go viral is every marketer’s dream, but how is it done? Every company, from food distributors to car salesmen, are chasing after this marketing gold, but only a few can achieve the dream of having their video go viral. Take a shot at going viral by following these tips:

Release it on a Monday or Tuesday

Marketers may assume that the weekend is the best time to release a new video, after all, when else are customers at home with the time to browse and watch videos? Although it makes sense, it actually is incorrect. Research has shown that releasing a video on either a Monday or Tuesday is your best bet at going viral. Why? People tend to watch endless videos when they’re bored at work, not when they’re at home enjoying their time off. Releasing the video on a Monday or Tuesday ensures that, viewers will be bored in the office, browsing the web for new videos to share with friends.

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Keep it short and sweet

When it comes to viral videos, marketers should remember to prioritize quality over quantity. Studies have shown that long videos fall flat on today’s easily distracted audience. In fact, 19% of people stop watching a video after 10 seconds, and 44% are gone after a full minute. Although there’s no rule set in stone about how long videos should be, it’s best to keep it under two minutes to keep viewers entertained while still giving yourself enough time to get your message across.

Word choice

Some marketers spend a lot of time creating an incredible video, but then put absolutely no thought into its title and description, when they upload it on YouTube. Don’t make this mistake! Search engines cannot scan the audio from a video when pulling back search results, so instead, they rely on your description and title. Make sure that your description is filled with relevant keywords. When choosing a title, try to add a keyword to the title, while still making it interesting for viewers. A great example is a viral video titled “Laughing Chewbacca Mask Lady.” If this video had been named “Laughing Lady” or “Woman With Chewbacca Mask” it wouldn’t nearly have the same appeal. Keep this in mind when you upload your video to YouTube and try to draw as many people in, with your title and description.

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Engage with others

Find videos similar to yours on YouTube, and engage with other users in the YouTube comments. Look for comments where people are expressing their delight with the video, and then comment to let them know that they may enjoy yours, too. This will give you direct access to people who are already looking for content like yours online, so they’ll be more likely to check out your video than the others.

Don’t buy views!

In a last ditch effort to make videos go viral, some marketers will work with different agencies that guarantee video views. Although these agencies will increase the number of views on your video, what are they really doing for you? These views aren’t from actual customers who you are trying to target, so none of your objectives are being met. New customers are not being introduced to your brand, and sales aren’t being generated from fake views. In addition, YouTube has strict rules that prohibit this type of behavior, so you could be banned from the platform if they find out. When trying to go viral, it’s best to do it naturally instead of faking it until you make it.

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Have you ever had a video go viral? How did you do it? What lessons did you learn along the way? Tell us in the comments below!

Featured photo credit: Jakob Owens/ Unsplash.com via unsplash.com

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Joel Goldstein

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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