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The Secret to Making A Viral Video

The Secret to Making A Viral Video

Having a video go viral is every marketer’s dream, but how is it done? Every company, from food distributors to car salesmen, are chasing after this marketing gold, but only a few can achieve the dream of having their video go viral. Take a shot at going viral by following these tips:

Release it on a Monday or Tuesday

Marketers may assume that the weekend is the best time to release a new video, after all, when else are customers at home with the time to browse and watch videos? Although it makes sense, it actually is incorrect. Research has shown that releasing a video on either a Monday or Tuesday is your best bet at going viral. Why? People tend to watch endless videos when they’re bored at work, not when they’re at home enjoying their time off. Releasing the video on a Monday or Tuesday ensures that, viewers will be bored in the office, browsing the web for new videos to share with friends.

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Keep it short and sweet

When it comes to viral videos, marketers should remember to prioritize quality over quantity. Studies have shown that long videos fall flat on today’s easily distracted audience. In fact, 19% of people stop watching a video after 10 seconds, and 44% are gone after a full minute. Although there’s no rule set in stone about how long videos should be, it’s best to keep it under two minutes to keep viewers entertained while still giving yourself enough time to get your message across.

Word choice

Some marketers spend a lot of time creating an incredible video, but then put absolutely no thought into its title and description, when they upload it on YouTube. Don’t make this mistake! Search engines cannot scan the audio from a video when pulling back search results, so instead, they rely on your description and title. Make sure that your description is filled with relevant keywords. When choosing a title, try to add a keyword to the title, while still making it interesting for viewers. A great example is a viral video titled “Laughing Chewbacca Mask Lady.” If this video had been named “Laughing Lady” or “Woman With Chewbacca Mask” it wouldn’t nearly have the same appeal. Keep this in mind when you upload your video to YouTube and try to draw as many people in, with your title and description.

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Engage with others

Find videos similar to yours on YouTube, and engage with other users in the YouTube comments. Look for comments where people are expressing their delight with the video, and then comment to let them know that they may enjoy yours, too. This will give you direct access to people who are already looking for content like yours online, so they’ll be more likely to check out your video than the others.

Don’t buy views!

In a last ditch effort to make videos go viral, some marketers will work with different agencies that guarantee video views. Although these agencies will increase the number of views on your video, what are they really doing for you? These views aren’t from actual customers who you are trying to target, so none of your objectives are being met. New customers are not being introduced to your brand, and sales aren’t being generated from fake views. In addition, YouTube has strict rules that prohibit this type of behavior, so you could be banned from the platform if they find out. When trying to go viral, it’s best to do it naturally instead of faking it until you make it.

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Have you ever had a video go viral? How did you do it? What lessons did you learn along the way? Tell us in the comments below!

Featured photo credit: Jakob Owens/ Unsplash.com via unsplash.com

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Joel Goldstein

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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