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How to Turn Your Blog Into a Money-Making Business

How to Turn Your Blog Into a Money-Making Business

With more and more of our lives being spent online, all of the creative folks out there should look for ways to use this to your advantage. A great way to go about this is by turning your blog into a money-making business. Easier said than done — I know — but here are some easily, actionable tips that you can use to get started.

Actually Start Your Blog

This might seem ridiculously obvious, and apologies to those who are already up and running, but it’s amazing how many people just don’t take the plunge and actually get started on their blog in the first place. There is simply no excuse for this as starting a blog really is incredibly easy.

Don’t let what you don’t know hold you back. Blogging is something that almost everybody has to learn as they go. All personal blogs start out small. Just get started and on your feet before you start thinking about how you are going to turn your blog into a money-making business.

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Share Your Posts

Your blog is setup, and you’re pretty happy with the way everything is going. The problem is that nobody is actually reading it.

One of the easiest ways to get your blog out there is for you to start promoting your blog by sharing your posts on all of your social media channels. If your friends start liking your links, their friends will start to see that too. Little by little, you will start to build your audience.

On top of this you should also look at and engage with the more established blogs of people who are producing content in a similar field to your own. If those blogs have a comment section, let these guys know that you like what they are doing. Chances are that this will bring you to their attention, too.

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Do Some Studying

The world of SEO is probably a mystery to most people, but this is something that needs to change if you want a Google search to direct people to your blog. You don’t need to get a Masters in SEO, or even become an SEO expert, but you do need to know the basics.

Getting an understanding of SEO will only take up a little bit of your time, but it will prove invaluable as you look to turn your blog into a money-making business.

Sell Your Space

Once you have developed your blog to the point where you are attracting a regular audience, the next step is for you to start selling advertising space on your page. One of the simplest methods of doing this is through Google’s AdSense. Sign-up is easy and once done you will automatically begin to earn money every time a reader clicks on one of the ads on your blog.

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If your audience is really starting to grow, you may want to think about branching out beyond AdSense and looking at which affiliates could be interested in offering you some bigger money.

Branch Out

Depending on what your blog specializes in, you may be able to generate a whole new revenue stream through merchandise.

Photographers can sell their prints directly to their readers. Writers and poets could offer custom made pieces of unique work. And anyone who has some cute little logo or any other kind of recurring motif, can develop this into a recognizable brand that can be emblazoned on just about anything you can think of.

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Merchandise isn’t the only field that your blog could diversify into. For your loyal readers, and the people who pay attention to these kinds of things, you are now a valuable commodity. Whether you develop this through online workshops, consulting, guest-blogging, a book, or even TV and radio appearances, there are numerous viable and profitable ways for you to step out from behind the screen and give your blog a face people can connect with.

Really Turning Your Blog Into a Money Making Business

At a certain point, where you have become successful beyond your wildest dreams, you will need to start think about actually running your blog more like a business. This involves a whole new set of challenges, but simplification will be the key now as you need to focus on keeping your baby ticking over whilst managing the new expectations that come along with it.

When your blog is this developed you will probably need help in maintaining it. This doesn’t mean that you will no longer control the content, but you may need somebody else to actually be keeping track of things and publishing your posts for you. A good lawyer would also be somebody you should have picked up by this point.

The world is your oyster, but you’re going to need professional assistance to make sure you continue to keep harvesting pearls!

Featured photo credit: Ed Gregory via stokpic.com

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Last Updated on August 6, 2020

6 Reasons Why You Should Think Before You Speak

6 Reasons Why You Should Think Before You Speak

We’ve all done it. That moment when a series of words slithers from your mouth and the instant regret manifests through blushing and profuse apologies. If you could just think before you speak! It doesn’t have to be like this, and with a bit of practice, it’s actually quite easy to prevent.

“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napolean Hill

Are we speaking the same language?

My mum recently left me a note thanking me for looking after her dog. She’d signed it with “LOL.” In my world, this means “laugh out loud,” and in her world it means “lots of love.” My kids tell me things are “sick” when they’re good, and ”manck” when they’re bad (when I say “bad,” I don’t mean good!). It’s amazing that we manage to communicate at all.

When speaking, we tend to color our language with words and phrases that have become personal to us, things we’ve picked up from our friends, families and even memes from the internet. These colloquialisms become normal, and we expect the listener (or reader) to understand “what we mean.” If you really want the listener to understand your meaning, try to use words and phrases that they might use.

Am I being lazy?

When you’ve been in a relationship for a while, a strange metamorphosis takes place. People tend to become lazier in the way that they communicate with each other, with less thought for the feelings of their partner. There’s no malice intended; we just reach a “comfort zone” and know that our partners “know what we mean.”

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Here’s an exchange from Psychology Today to demonstrate what I mean:

Early in the relationship:

“Honey, I don’t want you to take this wrong, but I’m noticing that your hair is getting a little thin on top. I know guys are sensitive about losing their hair, but I don’t want someone else to embarrass you without your expecting it.”

When the relationship is established:

“Did you know that you’re losing a lot of hair on the back of your head? You’re combing it funny and it doesn’t help. Wear a baseball cap or something if you feel weird about it. Lots of guys get thin on top. It’s no big deal.”

It’s pretty clear which of these statements is more empathetic and more likely to be received well. Recognizing when we do this can be tricky, but with a little practice it becomes easy.

Have I actually got anything to say?

When I was a kid, my gran used to say to me that if I didn’t have anything good to say, I shouldn’t say anything at all. My gran couldn’t stand gossip, so this makes total sense, but you can take this statement a little further and modify it: “If you don’t have anything to say, then don’t say anything at all.”

A lot of the time, people speak to fill “uncomfortable silences,” or because they believe that saying something, anything, is better than staying quiet. It can even be a cause of anxiety for some people.

When somebody else is speaking, listen. Don’t wait to speak. Listen. Actually hear what that person is saying, think about it, and respond if necessary.

Am I painting an accurate picture?

One of the most common forms of miscommunication is the lack of a “referential index,” a type of generalization that fails to refer to specific nouns. As an example, look at these two simple phrases: “Can you pass me that?” and “Pass me that thing over there!”. How often have you said something similar?

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How is the listener supposed to know what you mean? The person that you’re talking to will start to fill in the gaps with something that may very well be completely different to what you mean. You’re thinking “pass me the salt,” but you get passed the pepper. This can be infuriating for the listener, and more importantly, can create a lack of understanding and ultimately produce conflict.

Before you speak, try to label people, places and objects in a way that it is easy for any listeners to understand.

What words am I using?

It’s well known that our use of nouns and verbs (or lack of them) gives an insight into where we grew up, our education, our thoughts and our feelings.

Less well known is that the use of pronouns offers a critical insight into how we emotionally code our sentences. James Pennebaker’s research in the 1990’s concluded that function words are important keys to someone’s psychological state and reveal much more than content words do.

Starting a sentence with “I think…” demonstrates self-focus rather than empathy with the speaker, whereas asking the speaker to elaborate or quantify what they’re saying clearly shows that you’re listening and have respect even if you disagree.

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Is the map really the territory?

Before speaking, we sometimes construct a scenario that makes us act in a way that isn’t necessarily reflective of the actual situation.

A while ago, John promised to help me out in a big way with a project that I was working on. After an initial meeting and some big promises, we put together a plan and set off on its execution. A week or so went by, and I tried to get a hold of John to see how things were going. After voice mails and emails with no reply and general silence, I tried again a week later and still got no response.

I was frustrated and started to get more than a bit vexed. The project obviously meant more to me than it did to him, and I started to construct all manner of crazy scenarios. I finally got through to John and immediately started a mild rant about making promises you can’t keep. He stopped me in my tracks with the news that his brother had died. If I’d have just thought before I spoke…

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