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How to Turn Your Blog Into a Money-Making Business

How to Turn Your Blog Into a Money-Making Business

With more and more of our lives being spent online, all of the creative folks out there should look for ways to use this to your advantage. A great way to go about this is by turning your blog into a money-making business. Easier said than done — I know — but here are some easily, actionable tips that you can use to get started.

Actually Start Your Blog

This might seem ridiculously obvious, and apologies to those who are already up and running, but it’s amazing how many people just don’t take the plunge and actually get started on their blog in the first place. There is simply no excuse for this as starting a blog really is incredibly easy.

Don’t let what you don’t know hold you back. Blogging is something that almost everybody has to learn as they go. All personal blogs start out small. Just get started and on your feet before you start thinking about how you are going to turn your blog into a money-making business.

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Share Your Posts

Your blog is setup, and you’re pretty happy with the way everything is going. The problem is that nobody is actually reading it.

One of the easiest ways to get your blog out there is for you to start promoting your blog by sharing your posts on all of your social media channels. If your friends start liking your links, their friends will start to see that too. Little by little, you will start to build your audience.

On top of this you should also look at and engage with the more established blogs of people who are producing content in a similar field to your own. If those blogs have a comment section, let these guys know that you like what they are doing. Chances are that this will bring you to their attention, too.

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Do Some Studying

The world of SEO is probably a mystery to most people, but this is something that needs to change if you want a Google search to direct people to your blog. You don’t need to get a Masters in SEO, or even become an SEO expert, but you do need to know the basics.

Getting an understanding of SEO will only take up a little bit of your time, but it will prove invaluable as you look to turn your blog into a money-making business.

Sell Your Space

Once you have developed your blog to the point where you are attracting a regular audience, the next step is for you to start selling advertising space on your page. One of the simplest methods of doing this is through Google’s AdSense. Sign-up is easy and once done you will automatically begin to earn money every time a reader clicks on one of the ads on your blog.

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If your audience is really starting to grow, you may want to think about branching out beyond AdSense and looking at which affiliates could be interested in offering you some bigger money.

Branch Out

Depending on what your blog specializes in, you may be able to generate a whole new revenue stream through merchandise.

Photographers can sell their prints directly to their readers. Writers and poets could offer custom made pieces of unique work. And anyone who has some cute little logo or any other kind of recurring motif, can develop this into a recognizable brand that can be emblazoned on just about anything you can think of.

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Merchandise isn’t the only field that your blog could diversify into. For your loyal readers, and the people who pay attention to these kinds of things, you are now a valuable commodity. Whether you develop this through online workshops, consulting, guest-blogging, a book, or even TV and radio appearances, there are numerous viable and profitable ways for you to step out from behind the screen and give your blog a face people can connect with.

Really Turning Your Blog Into a Money Making Business

At a certain point, where you have become successful beyond your wildest dreams, you will need to start think about actually running your blog more like a business. This involves a whole new set of challenges, but simplification will be the key now as you need to focus on keeping your baby ticking over whilst managing the new expectations that come along with it.

When your blog is this developed you will probably need help in maintaining it. This doesn’t mean that you will no longer control the content, but you may need somebody else to actually be keeping track of things and publishing your posts for you. A good lawyer would also be somebody you should have picked up by this point.

The world is your oyster, but you’re going to need professional assistance to make sure you continue to keep harvesting pearls!

Featured photo credit: Ed Gregory via stokpic.com

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Last Updated on January 15, 2021

7 Ways To Have More Confident Body Language

7 Ways To Have More Confident Body Language

The popular idiomatic saying that “actions speak louder than words” has been around for centuries, but even to this day, most people struggle with at least one area of nonverbal communication. Consequently, many of us aspire to have more confident body language but don’t have the knowledge and tools necessary to change what are largely unconscious behaviors.

Given that others’ perceptions of our competence and confidence are predominantly influenced by what we do with our faces and bodies, it’s important to develop greater self-awareness and consciously practice better posture, stance, eye contact, facial expressions, hand movements, and other aspects of body language.

Posture

First things first: how is your posture? Let’s start with a quick self-assessment of your body.

  • Are your shoulders slumped over or rolled back in an upright posture?
  • When you stand up, do you evenly distribute your weight or lean excessively to one side?
  • Does your natural stance place your feet relatively shoulder-width apart or are your feet and legs close together in a closed-off position?
  • When you sit, does your lower back protrude out in a slumped position or maintain a straight, spine-friendly posture in your seat?

All of these are important considerations to make when evaluating and improving your posture and stance, which will lead to more confident body language over time. If you routinely struggle with maintaining good posture, consider buying a posture trainer/corrector, consulting a chiropractor or physical therapist, stretching daily, and strengthening both your core and back muscles.

Facial Expressions

Are you prone to any of the following in personal or professional settings?

  • Bruxism (tight, clenched jaw or grinding teeth)
  • Frowning and/or furrowing brows
  • Avoiding direct eye contact and/or staring at the ground

If you answered “yes” to any of these, then let’s start by examining various ways in which you can project confident body language through your facial expressions.

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1. Understand How Others Perceive Your Facial Expressions

A December 2020 study by UC Berkeley and Google researchers utilized a deep neural network to analyze facial expressions in six million YouTube clips representing people from over 140 countries. The study found that, despite socio-cultural differences, people around the world tended to use about 70% of the same facial expressions in response to different emotional stimuli and situations.[1]

The study’s researchers also published a fascinating interactive map to demonstrate how their machine learning technology assessed various facial expressions and determined subtle differences in emotional responses.

This study highlights the social importance of facial expressions because whether or not we’re consciously aware of them—by gazing into a mirror or your screen on a video conferencing platform—how we present our faces to others can have tremendous impacts on their perceptions of us, our confidence, and our emotional states. This awareness is the essential first step towards

2. Relax Your Face

New research on bruxism and facial tension found the stresses and anxieties of Covid-19 lockdowns led to considerable increases in orofacial pain, jaw-clenching, and teeth grinding, particularly among women.[2]

The National Institute of Dental and Craniofacial Research estimates that more than 10 million Americans alone have temporomandibular joint dysfunction (TMJ syndrome), and facial tension can lead to other complications such as insomnia, wrinkles, dry skin, and dark, puffy bags under your eyes.[3])

To avoid these unpleasant outcomes, start practicing progressive muscle relaxation techniques and taking breaks more frequently throughout the day to moderate facial tension.[4] You should also try out some biofeedback techniques to enhance your awareness of involuntary bodily processes like facial tension and achieve more confident body language as a result.[5]

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3. Improve Your Eye Contact

Did you know there’s an entire subfield of kinesic communication research dedicated to eye movements and behaviors called oculesics?[6] It refers to various communication behaviors including direct eye contact, averting one’s gaze, pupil dilation/constriction, and even frequency of blinking. All of these qualities can shape how other people perceive you, which means that eye contact is yet another area of nonverbal body language that we should be more mindful of in social interactions.

The ideal type (direct/indirect) and duration of eye contact depends on a variety of factors, such as cultural setting, differences in power/authority/age between the parties involved, and communication context. Research has shown that differences in the effects of eye contact are particularly prominent when comparing East Asian and Western European/North American cultures.[7]

To improve your eye contact with others, strive to maintain consistent contact for at least 3 to 4 seconds at a time, consciously consider where you’re looking while listening to someone else, and practice eye contact as much as possible (as strange as this may seem in the beginning, it’s the best way to improve).

3. Smile More

There are many benefits to smiling and laughing, and when it comes to working on more confident body language, this is an area that should be fun, low-stakes, and relatively stress-free.

Smiling is associated with the “happiness chemical” dopamine and the mood-stabilizing hormone, serotonin. Many empirical studies have shown that smiling generally leads to positive outcomes for the person smiling, and further research has shown that smiling can influence listeners’ perceptions of our confidence and trustworthiness as well.

4. Hand Gestures

Similar to facial expressions and posture, what you do with your hands while speaking or listening in a conversation can significantly influence others’ perceptions of you in positive or negative ways.

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It’s undoubtedly challenging to consciously account for all of your nonverbal signals while simultaneously trying to stay engaged with the verbal part of the discussion, but putting in the effort to develop more bodily awareness now will make it much easier to unconsciously project more confident body language later on.

5. Enhance Your Handshake

In the article, “An Anthropology of the Handshake,” University of Copenhagen social anthropology professor Bjarke Oxlund assessed the future of handshaking in wake of the Covid-19 pandemic:[8]

“Handshakes not only vary in function and meaning but do so according to social context, situation and scale. . . a public discussion should ensue on the advantages and disadvantages of holding on to the tradition of shaking hands as the conventional gesture of greeting and leave-taking in a variety of circumstances.”

It’s too early to determine some of the ways in which Covid-19 has permanently changed our social norms and professional etiquette standards, but it’s reasonable to assume that handshaking may retain its importance in American society even after this pandemic. To practice more confident body language in the meantime, the video on the science of the perfect handshake below explains what you need to know.

6. Complement Your Verbals With Hand Gestures

As you know by now, confident communication involves so much more than simply smiling more or sounding like you know what you’re talking about. What you do with your hands can be particularly influential in how others perceive you, whether you’re fidgeting with an object, clenching your fists, hiding your hands in your pockets, or calmly gesturing to emphasize important points you’re discussing.

Social psychology researchers have found that “iconic gestures”—hand movements that appear to be meaningfully related to the speaker’s verbal content—can have profound impacts on listeners’ information retention. In other words, people are more likely to engage with you and remember more of what you said when you speak with complementary hand gestures instead of just your voice.[9]

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Further research on hand gestures has shown that even your choice of the left or right hand for gesturing can influence your ability to clearly convey information to listeners, which supports the notion that more confident body language is readily achievable through greater self-awareness and deliberate nonverbal actions.[10]

Final Takeaways

Developing better posture, enhancing your facial expressiveness, and practicing hand gestures can vastly improve your communication with other people. At first, it will be challenging to consciously practice nonverbal behaviors that many of us are accustomed to performing daily without thinking about them.

If you ever feel discouraged, however, remember that there’s no downside to consistently putting in just a little more time and effort to increase your bodily awareness. With the tips and strategies above, you’ll be well on your way to embracing more confident body language and amplifying others’ perceptions of you in no time.

More Tips on How to Develop a Confident Body Language

Featured photo credit: Maria Lupan via unsplash.com

Reference

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