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How to Judge if Your Graphic Design is Good

How to Judge if Your Graphic Design is Good

Good graphic design is an art form and a science. It’s meant to look attractive, but not for its own sake. It has functions to perform that are crucial to success. If it’s lacking in any of those functions it cannot be classified as good design. Here are five ways to measure how good a piece of design is.

Pay Attention!

Firstly, good design enhances the brand it’s representing in the quality of copy, typography, graphics, images and branding used. It shows the company and its products and services at its very best, within the limitations of the media being used.

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No Impression Without Representation

Secondly, good design will draw upon an understanding of established market demographics to ensure it appeals to the target audience. It has a message to get across and must relay it in a way that is perfectly clear to its recipients.

For instance, showing the inside workings of a piece of hi-tech equipment and presenting its features in techno-jargon may work well if the design has to appeal to a technical or scientific audience. However, if the product is the latest piece of consumer hardware, the use of highly technical terms could be a hindrance and the emphasis will need to be strongly focused on the benefits to the purchaser. Does it look good in the home? Is it childproof, easy to use, and provide the experience the consumer is looking for?

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What Does It All Mean?

The third test for good design is the copy. It’s not just about how the text is presented. Making efforts into improving the typographic style, colors, imagery, layout and fonts to enhance the design and make it look its best is important, but if the content of the copy is weak, even the best design in the world won’t get the results the client is hoping for.

The copy IS part of the design. They must complement each other for full effect. Headlines must grab immediate attention and copy should lead the reader through a labyrinth of anticipated questions, addressing every concern along the way. The offer must be expressed with clarity and the call to action made easy. Even a humble business card design should make it clear what the business is and how prospects can quickly and easily get in touch.

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Sign, Seal, Deliver

The fourth test for good design is the method of delivery. If it’s a website, how is it going to get in front of its audience?  Have the appropriate keywords been researched and is the SEO (Search Engine Optimization) in place to get the full effect of an ever-increasing array of marketing techniques? When the leads arrive, will the page they land on be relevant enough to inspire them to stay? Will they be able to navigate speedily and with ease to take the action required? If it’s a piece of direct mail, what would make a prospect notice it among the other mail landing on the doormat? What is it about the envelope that encourages the recipient to open it?

Was It All A Success?

The fifth and final test is whether a mechanism has been worked into the design that allows results to be measured. It’s been noted that by changing a single image, or as little as one word in a heading, a huge difference can be made to the outcome of a campaign.

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In order to test the effectiveness of a campaign, it’s necessary to know which piece of marketing material has prompted new leads, or generated more inquiries or orders from existing customers. It’s quite easy to gather this data from online sources. In print, it may be necessary to apply a code to an advertisement that has to be quoted when responding to an offer. The more creative the designer can be in developing this mechanism, the better.

How a piece of design measures up to these five pieces of criteria will indicate how well it will perform and just how good the design really is. The bottom line is that good design not only looks good but gets results too.

Featured photo credit: cloudfront via d3q49wayiwmron.cloudfront.net

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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