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4 Reasons Your Product Presentation is Letting Your Company Down

4 Reasons Your Product Presentation is Letting Your Company Down

When a customer places an order with your website, or over the phone with one of your reps, there’s a promise that’s made. The customer expects their package to arrive on-time with all of the items they ordered included. While good companies make this happen, great companies deliver on their promises with style.

Consider the last time you purchased an Apple product. Did you notice how intricately, yet simple the devices were packaged and presented to you? There are many examples of great product presentation in packaging, which can help boost loyalty and revenue. Let’s look at four ways you can actually improve on your current product presentation right now:

1. Consider the Amazon Effect

Your customers have likely shopped with the world’s largest retailer: Amazon. Prices are affordable, delivery is fast and all of the information your customers need in order to make a purchasing decision is included in an easy-to-navigate website (and don’t forget the smartphone app!)

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When customers visit your website are they able to get all of the information they need? They’ve seen the best that the web has to offer. Is your company able to keep up? Make sure your online product presentation is spot on by:

  • Providing customer reviews alongside product details and price.
  • Making sure content is complete and accurate; especially product descriptions and dimensions.
  • Ensure that your pricing is competitive with other retailers and providers. Highlight potential savings compared to MSRP.
  • Use high-resolution photos that can be enlarged to give customers a sense of the product.

A company that delivers exceptional customer service by providing strong online presentation of products and services will enjoy a bump in revenue. Amazon alone earned $107 billion of revenue in 2015.

2. Frustration-Free Packaging

Have you ever purchased a toy for your child, or tried to open a package, and struggled with plastic that refuses to budge? Opening the packaging around a product is the first hands-on interaction with an item that’s been purchased. Shouldn’t that be part of your brand strategy for building loyalty?

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As I mentioned above, Apple does a phenomenal job of creating packaging that is sturdy, simple and aesthetically pleasing. The user experience just feels better when opening a sturdy package that easily slides apart to reveal the prize inside.

Plus, for elderly or disabled customers, packaging can be a real nightmare. Make life easier for all of your customers by minimizing bonded plastic, tie-downs and excessive adhesives.

3. Insure Proper Branding Consistency

As tempting as it may be to cut-corners and minimize cost, make sure that your product is packaged in branded shipping materials. A recent article on Sticker Mule points out the importance of including your company’s logo on shipping materials: “…Use your logo in strategic ways by branding your box as it travels across the country […] include extra tissue paper inside, and include user-friendly instructions for your product…” which increase the ease-of-use and brand recognition for customers.

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As Sticker Mule points out, your shipment is a representation of your company. If a product is shipped in a generic container, you’re missing out on an advertising opportunity. The quality with which items are packaged speaks to the care and value your company places in its customers and products. Don’t let your packaging send the wrong kind of message.

4. Provide a Personal Touch and Connection to Your Customers

When your customers interact with your marketing materials, are they overwhelmed with text and data points? Why not throw a picture of your team into the content? Break up the text and product information with something that shows your customers that you’re more than a corporate logo and name.

There’s a team behind the services your company offers. Your customers want to connect and feel like they’re doing business with someone they can trust. Putting a face behind the name increases customer trust and encourages positive brand sentiment. A study conducted by the E-tailing group in 2010 found: “While automation can be expedient, the resulting impersonal tone and risk of poor information are formidable … most importantly, merchants are missing an opportune moment to connect with current and prospective customers.”

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Your customers need to know there is a person behind the brand and product. They want to connect; don’t make the mistake of hiding behind automation.

Is Your Product Presentation Making the Grade?

When your customers interact with your company, what is their experience like? Are their items arriving exactly as ordered? Are your representatives going above and beyond to resolve issues? How easy is it for customers to unpack the items they purchase?

All of these questions can lead to insights that will boost your sales. Product presentation is about more than marketing, or customer servicing. It’s a witness to the attention to detail in your organization.

Featured photo credit: FryskLab/Flickr via flickr.com

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Ahmed Raza

CEO of Samurais.co

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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