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4 Reasons Your Product Presentation is Letting Your Company Down

4 Reasons Your Product Presentation is Letting Your Company Down

When a customer places an order with your website, or over the phone with one of your reps, there’s a promise that’s made. The customer expects their package to arrive on-time with all of the items they ordered included. While good companies make this happen, great companies deliver on their promises with style.

Consider the last time you purchased an Apple product. Did you notice how intricately, yet simple the devices were packaged and presented to you? There are many examples of great product presentation in packaging, which can help boost loyalty and revenue. Let’s look at four ways you can actually improve on your current product presentation right now:

1. Consider the Amazon Effect

Your customers have likely shopped with the world’s largest retailer: Amazon. Prices are affordable, delivery is fast and all of the information your customers need in order to make a purchasing decision is included in an easy-to-navigate website (and don’t forget the smartphone app!)

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When customers visit your website are they able to get all of the information they need? They’ve seen the best that the web has to offer. Is your company able to keep up? Make sure your online product presentation is spot on by:

  • Providing customer reviews alongside product details and price.
  • Making sure content is complete and accurate; especially product descriptions and dimensions.
  • Ensure that your pricing is competitive with other retailers and providers. Highlight potential savings compared to MSRP.
  • Use high-resolution photos that can be enlarged to give customers a sense of the product.

A company that delivers exceptional customer service by providing strong online presentation of products and services will enjoy a bump in revenue. Amazon alone earned $107 billion of revenue in 2015.

2. Frustration-Free Packaging

Have you ever purchased a toy for your child, or tried to open a package, and struggled with plastic that refuses to budge? Opening the packaging around a product is the first hands-on interaction with an item that’s been purchased. Shouldn’t that be part of your brand strategy for building loyalty?

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As I mentioned above, Apple does a phenomenal job of creating packaging that is sturdy, simple and aesthetically pleasing. The user experience just feels better when opening a sturdy package that easily slides apart to reveal the prize inside.

Plus, for elderly or disabled customers, packaging can be a real nightmare. Make life easier for all of your customers by minimizing bonded plastic, tie-downs and excessive adhesives.

3. Insure Proper Branding Consistency

As tempting as it may be to cut-corners and minimize cost, make sure that your product is packaged in branded shipping materials. A recent article on Sticker Mule points out the importance of including your company’s logo on shipping materials: “…Use your logo in strategic ways by branding your box as it travels across the country […] include extra tissue paper inside, and include user-friendly instructions for your product…” which increase the ease-of-use and brand recognition for customers.

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As Sticker Mule points out, your shipment is a representation of your company. If a product is shipped in a generic container, you’re missing out on an advertising opportunity. The quality with which items are packaged speaks to the care and value your company places in its customers and products. Don’t let your packaging send the wrong kind of message.

4. Provide a Personal Touch and Connection to Your Customers

When your customers interact with your marketing materials, are they overwhelmed with text and data points? Why not throw a picture of your team into the content? Break up the text and product information with something that shows your customers that you’re more than a corporate logo and name.

There’s a team behind the services your company offers. Your customers want to connect and feel like they’re doing business with someone they can trust. Putting a face behind the name increases customer trust and encourages positive brand sentiment. A study conducted by the E-tailing group in 2010 found: “While automation can be expedient, the resulting impersonal tone and risk of poor information are formidable … most importantly, merchants are missing an opportune moment to connect with current and prospective customers.”

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Your customers need to know there is a person behind the brand and product. They want to connect; don’t make the mistake of hiding behind automation.

Is Your Product Presentation Making the Grade?

When your customers interact with your company, what is their experience like? Are their items arriving exactly as ordered? Are your representatives going above and beyond to resolve issues? How easy is it for customers to unpack the items they purchase?

All of these questions can lead to insights that will boost your sales. Product presentation is about more than marketing, or customer servicing. It’s a witness to the attention to detail in your organization.

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Featured photo credit: FryskLab/Flickr via flickr.com

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Ahmed Raza

CEO of Samurais.co

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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