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10 Ways to Keep Fraudsters From Stealing Your Identity

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10 Ways to Keep Fraudsters From Stealing Your Identity

You’re opening your inbox at work when suddenly you get a message from an unknown company. It turns out to be an email from what seems to be a new online shopping store who’s offering great discounts.  On its home page it requires you to sign up asking for your name, credit card number, and password. 

Should you be alarmed? How willing are you to give your private information?

Identity theft is on the rise. The US Bureau of Justice Statistics estimated that there are 15 million American victims of credit card fraud every year. From 2007, malicious software and programs grew from 1 to 130 million in just a span of a few years. These software are also evolving rapidly from what used to be easily scanned and removed viruses, to sophisticated stealth programs that work to monitor computer keystrokes. Costing billions of dollars each year, it is considered one of the fastest growing crimes in America.

What is Identity Theft?

The term identity theft is defined as “the deliberate use of someone else’s identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person’s name.”

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These criminals, also called hackers or fraudsters, obtain people’s personal information through various sophisticated and old fashioned methods of stealing — including skimming, phishing, dumpster diving, shoulder surfing, and remote thievery.

The rise of clever hackers with ingenious tech skills is a terrifying problem that could affect everyone’s internet and website security. All forms of devices — your home computers, laptops, and even mobile devices — are vulnerable to identity thieves. So how does one protect their digital presence?

1. Practice Email Safety

Beware of suspicious links and attachments in your email. Some thieves will send victims emails containing links that may appear to be from a legitimate source. However, these links are often directed to a fake site designed especially to collect sensitive data, such as people’s usernames and passwords. Usually, criminals send these emails during holiday seasons alongside promotional emails from other legitimate or popular websites.

2. Create Better Passwords 

How many passwords do you have for every account? If you’re only using one for everything, you might want to change some of them. Experts recommend having different passwords for every website you sign up for. For example, your email password should be different from your Facebook and your PayPal password. Securing your passwords ensures your safety from thieves who acquire information by simply hacking your email and then getting data from all your linked accounts.

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3. Invest in Good Anti-Spyware Programs

Arm your computers with good anti-virus software — and make sure that you update it regularly. Links from scams usually have viruses that can infect your computer and become gateways for hackers to control your device. When choosing a good anti-virus program, it’s always wise to avoid nefarious applications masquerading as free anti-virus software. For safety measures, always choose popular programs trusted by a lot of people.

4.  Be Wary of Phishing Scams

This form of scam is used by fraudsters to get your valuable details and hack your credit cards. Phishing is a way of acquiring personal information by fooling people to subscribing or signing up into a forged website designed to steal personal data. These scams often lure people by offering free services and discounts and sometimes by faking authority to get the person’s trust.

5. Avoid Public Wi-Fi

You might want to think twice before you connect to a public Wi-Fi.  Sometimes, cyber fraudsters will hack and use public Wi-Fi to access private data on their victim’s devices. They can do this easily by using a technique called sniffing that intercepts data packets and enables the user to see everything on a fellow free Wi-Fi user’s device. Sometimes they can also set up rogue accounts and disguise it as public connections for airport, libraries, and other crowded community spots.

6. Review Your Credit Cards

How often do you review your credit records? Once hackers have access to your credit accounts, they will steal small amounts (under 2$) so you won’t notice it at the beginning. During times when you shop more especially during the holiday seasons, hackers will increase the amount of money they’ll steal. Thus, it’s very important to always review your credit records and check your bank immediately if you see even minor suspicious spendings.

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7. Know Where You Shop

When shopping on phone, tablet or computers, make sure that you’re double checking the website you’re on. Hackers often clone shopping sites to do various phishing attacks. A good way to distinguish whether a site is secure or not is by looking at the lock symbol on the left side of the URL tab. It’s also better to shop on popular and trusted websites.

Do not ever reveal personal information to unverified sources over phone or the internet. People have reported many cases of getting phone calls from people claiming to be someone from the bank and asking for their account numbers and PIN. Immediately hang up if this happens and call the direct number of your bank company to ask if they are really associated with this number. This way you can be sure that you are speaking to a real representative and not an impersonator. Know who you are dealing with and be defensive whenever anyone contacts you asking for private identity or financial information.

8. Keep Physical Documents Safe

Invest in home safes. Safes are built for the purpose of keeping your documents and files safe from prying eyes with malicious intent. When throwing away documents that contain sensitive information, it’s best to shred the file to prevent it from getting in the wrong hands. Dumpster diving is a common method of stealing where criminals search the trash for items of use and value.

9. Be Careful of Shoulder Surfers

Shoulder surfers are people who keep watch over your cards whenever you make a transaction in an ATM bank or even online. These thieves will be cloaked as normal people, even wearing suits and looking respectable. They target people in every profession and in the most seemingly safe locations.

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They also use a lot of gadgets like credit card skimmers, tiny cameras, and may even use binoculars to look at your card details from afar. When using ATM, make it a point to shield your keypad to prevent anyone from seeing you when you punch your PIN. When in foreign countries or new places, use machines that are in public and well-lit areas.

10. Protect Your Identity Online

Identity theft protection services are becoming increasingly important. Many companies now offer services that will help you prevent identity theft. You can check out these expert reviews of identity theft protection services to know which services will suit your needs.

 Final Thoughts

Having your identity stolen is no laughing matter. This is an issue that needs to be addressed. The more people are aware of this practice, the more we can fight this crime. For now, the best thing we can do is to take a cautionary approach when giving personal information online or offline. Stay vigilant and protect your identity.

Featured photo credit: Sylwia Bartyzel via unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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