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Effective SEO Tips for Bloggers to Boost Your Traffic

Effective SEO Tips for Bloggers to Boost Your Traffic

The world of blogging is very beautiful, but without proper SEO, your audience is not going to expand with the speed you need to make a profit. Your website is not going to rank high in Google, even if your content is top quality. Search engine optimization is within reach of any blogger, but depending on your current level and your expertise, the time needed to optimize your blog differs.

Having the right tools and knowing the ropes of the trade is definitely going to speed things up and make your path smoother, so here are the most effective SEO tips a blogger needs to know.

Link Your Blog with Your Social Media Page

Having a static website is no longer enough for building an online presence. This is why blogging is so amazing, as it attracts the Google crawlers with fresh content on regular basis. But, if you search for a brand or another keyword you will first see their social media page. This is because Google now knows that we are using social accounts to post the latest news and our audience are spreading the posts with their network, which helps your local SEO strategy.

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Having a blog linked to your social accounts is going to attract the crawlers, which will notice the high level of activity under your brand or name, lifting you in the ranks. Linking your blog with the social networks is going to make it more noticeable for both the crawlers and your audience, which is beneficial for your brand name and your blog traffic.

However, there is a fine line between boosting the ranking and lowering them: if you create profiles on social media and don’t use them, your blog will be penalized for this, so make sure you do use these accounts.

Name Your Images

Images are very important for blogging, as they help you to communicate the message to the reader. But the images can’t be “read” by the crawlers, unless you name them. If you are serious about SEO, you are going to name your images, giving objective descriptions and tags, relevant for your blog content. For example, an image with the title IMG.jpg is not relevant for your content, while an image with the title seo-tips-bloggers.jpg is going to be relevant and will help your SEO ranking.

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Think of Your Titles

The title of the article is very important, as Google first reads the titles, then the content, just like your audience. This means you have to work on your titles. The best way to find a great title is think about a question – how would you question Google search engine when you are looking for a certain information. The answer will become your strong post title.

The title tag of your entire blog is another big thing for SEO, so make sure you have a relevant title for your blog. The title tag is among the first details “noticed” by the Google crawlers, which makes it very important for your blog. Use pipe symbols to separate phrases in your blog’s title and use keywords relevant for the entire blog. Between the pipe lines put phrases like “Remote Work” or “Healthy Living”, which are phrases likely to be searched online by your target audience.

Keep Your Content Easy to Read

Bloggers can and should write long posts – it’s in our nature, because sometimes we tackle important topics, which need space to be properly discussed. But there is a big difference between long posts that can boost your SEO ranking and those which lower it: the length of the sentences.

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When you write a longer post, which is appreciated by Google, you need to keep the text easy to read by using short sentences. A valuable post for your readers and search engines is one that has a long, interesting text, which comes with something new, it has images, and maybe couple of links. Throwing in a list and short descriptions won’t work; posting long sentences won’t work either, as your audience is going to have troubles reading the content and will give up. If you only have to say something short, post it on social media, leaving the blog posts for longer articles.

To be sure, you can also check your posts with free SEO tools.

Adjust The Permalinks of Your Posts

The shorter the permalinks, the more traffic your blog will get, but for this you need to adjust the permalinks. This can be made in two main ways: you can adjust the general form of the permalinks from the blog’s settings or you can choose to adjust each permalink manually, before publishing. When you do this, keep the link short and relevant and try to include the main keywords in it.

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Use H’s to Structure The Content

For your readers you use paragraphs and punctuation to structure the content and make it easier to read. But the crawlers need H tags to know the structure of an article. From H1 to H5 or more, you have a lot of options to pick from. H1 is the first element read by the crawlers and the most important, so it’s usually the title of the article. H2 is the second in the hierarchy, so you should use it for subtitles. Make sure you have at least couple of H2s in the article, which will signal Google that your piece is well structured and ordered.

Lastly, make sure you do take advantage of the free SEO plugins for bloggers, such as Yoast and All in One SEO pack, which can elevate your blogging game. Especially for beginners, these plugins allow you to adjust your articles with ease, making them ready to impress Google.

Featured photo credit: Kaboompics via kaboompics.com

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Last Updated on March 29, 2020

How To Work Remotely And Stay Productive

How To Work Remotely And Stay Productive

With long commutes, increased traffic, limited job opportunities, and, not to mention, unpredictable pandemics, many people are finding it difficult to get out and go to work, build an income, and provide for a family.

All of this presents an opportunity for you to consider working remotely. After all, this is something that’s been on your mind, or you wouldn’t be reading this.

However, when it comes to working remotely, there is a lot more to it than you might think. First, you need to know how to work remotely, as it’s involves many changes if you’re coming from a standard job.

There is also staying productive and gaining a profit, too. With more people indoors and not working, people are going to be more conservative with their money. With these things in mind, here is a guide to help you get on track and address these issues.

How Can I Get Remote Jobs?

The first big question to address is how to work remotely in the first place. As mentioned, getting your first gig is unlike traditional job hunting. In today’s gig economy, there are a lot of platforms that you can consider, which are filled to the brim with other applicants.

No longer are you competing with people within your business or your city, but across the globe.

This makes it necessary to have a new kind of skill set. You need to look beyond a resume and filling out application after application. Instead, you want to be looking at how you can better market yourself, how you can be more creative, as well as how to deliver something people are willing to pay for.

1. Market In The Right Place

When you think about job hunting, you begin to think of the traditional job posting sites: places like Monster, Indeed, and maybe LinkedIn. There are other sites like this that even have a section devoted solely to remote work.

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But places like these are the worst place to be looking. Why? Because a lot of the freelance or remote work on those sites are usually location-specific. That, or they require some in-person contact or are questionable businesses in the first place.

Either way, it’s better if you’re focusing more on continuous gigs from multiple clients rather than applying for full-time jobs while working at home. There are a lot of sites that can help with that. Ryan Robinson created a lengthy list of sites that post remote gig work that’s worth checking out.[1]

From there, it’s a matter of building up your portfolio. This can be difficult at first, but plenty of remote job posting sites can provide you with tips and tricks. Your profile on these sites also works similar to a resume.

2. Get People To Buy

The second part to how to work remotely is getting people to buy what you’re selling. If you’re in the right place, the next thing is to attract people. And naturally, people aren’t going to be coming to you in droves.

That being said, there are plenty of ways for you to build up your profile. A lot of it comes down to the skills that you have and how you showcase them.

Now, you have a lot of skills in your arsenal, but you want to be focusing on ones that close sales. For example, if you are someone who can finish work fast and maintain quality, that’ll be more appealing as clients can give you a larger workload or be confident that when they ask for some work, you can get it done fast.

This skill highlights one big thing that people care about and are willing to pay for: someone that they can trust.

Conveying that in a portfolio is difficult at first, but when you start getting work and people are leaving reviews about the speed of your work, people will begin to see that you are someone they can trust to get work done.

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You also have skills that go behind the scenes. These don’t contribute to your output directly, but they could lead you to more clients.[2]

One trait that’s mentioned is having a place dedicated to your work and where you can focus. This can help you increase your speed and productivity as you have a specific place for you to work.

This can lead to people buying more from you because you have created a system for yourself to enter a state of mind where you can work without interruptions.

How Can I Stay Productive While Working Remotely?

As you begin working away and getting clients, the next biggest challenge is staying productive. Like I mentioned above, having a place where you can focus will help you in staying productive, but oftentimes people need more than that.

For example, having a place where you can put out a lot of work is great, but what if your pickings are slim? Or maybe you’re not a huge fan of sifting through job postings?

Having a place where you can focus is good, but it might not help you to feel motivated to do parts of the work you don’t want to do.

When it comes to working remotely, there are times where you’ll have to do work that you don’t want to do. And there will be times when work comes slowly. During those times, you need to have ways to stay productive. Here are some suggestions to help.

1. Create an Ideal Work Space

Let’s go into more detail about what a productive space looks like and why it can be effective. First, you want to make sure that this space isn’t in your bedroom. Many remote workers work from their bed, and it’s bad for several reasons.[3]

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The biggest reason comes down to how we are programmed. When you are lying in bed, the brain is programmed to go to sleep. If you try rewiring your brain to think staying in bed is “going to work,” it’s difficult for your brain and your body to get into that mode.

You want to make sure that the area you are going to feels like you are “going to work.” Even though work is only a few footsteps away, that’s enough time for you to tell your brain, “I’m going to work now.”

With this in mind, you want your space to be ideal for working. Make sure that the space is clean and not cluttered. You want to make sure the area feels like an office or a place where you can get things done.

2. Take Breaks

When working remotely, you get to set your own hours. While that is great, this is something a lot of remote workers forget about.

You’d think that working at home is luxurious, but in reality, a lot of freelancers overwork themselves. It’s not out of the ordinary for freelancers to work exceedingly more time than those working a typical 40-hour workweek.[4]

With that in mind, be sure that you are pacing yourself. Take breaks, and get away from your office space once in a while. Even with a virus flying around, you can still get outside or walk around your home or apartment.

Not only is this good for your own sanity, but it can also be a productive tool as well. Our bodies aren’t built to continuously put out work without stopping, and even if we’re in a comfy chair, we can still feel drained by the end of the day if we attempt this.

By taking some regular breaks at your own pace, you can boost your productivity, especially if you are incorporating stretching and other activities that bring you energy.

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3. Set Regular Goals

One of the biggest challenges with how to work remotely is the fact that you need to set your own goals. When you’re going to work for a company, you already have your duties outlined.

That’s not the case when you are the one setting your own hours and acting as your own boss. That difference can be mentally shocking despite it being so obvious.

Because setting goals and working towards them is challenging for many people, some people give up on goals quickly or self-sabotage. They run into one problem and lose all motivation.

With this in mind, you want to be setting goals on a regular basis. You can think of it like a schedule. For this many hours, you want to be doing a specific task. Or maybe you want to structure it as a to-do list and schedule your time according to the tasks that need to get done.

Whatever the case is, setting goals or having a plan in place allows you to set markers that you can work towards. This is a system that works because businesses do this all the time through the duties and responsibilities in each position. They’re the ones setting the markers that you are working towards.

Final Thoughts

Working remotely isn’t as glamourous as it’s made out to be. You need to create systems and habits for yourself that not only will get you clients, but keep you productive and content in your position.

Now may be as good a time as any to see if this can work for you. Even though most people are out of a physical job, the gig economy could present opportunities for people to stay afloat during these hard times.

More Tips on Staying Productive

Featured photo credit: Paige Cody via unsplash.com

Reference

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