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Effective SEO Tips for Bloggers to Boost Your Traffic

Effective SEO Tips for Bloggers to Boost Your Traffic

The world of blogging is very beautiful, but without proper SEO, your audience is not going to expand with the speed you need to make a profit. Your website is not going to rank high in Google, even if your content is top quality. Search engine optimization is within reach of any blogger, but depending on your current level and your expertise, the time needed to optimize your blog differs.

Having the right tools and knowing the ropes of the trade is definitely going to speed things up and make your path smoother, so here are the most effective SEO tips a blogger needs to know.

Link Your Blog with Your Social Media Page

Having a static website is no longer enough for building an online presence. This is why blogging is so amazing, as it attracts the Google crawlers with fresh content on regular basis. But, if you search for a brand or another keyword you will first see their social media page. This is because Google now knows that we are using social accounts to post the latest news and our audience are spreading the posts with their network, which helps your local SEO strategy.

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Having a blog linked to your social accounts is going to attract the crawlers, which will notice the high level of activity under your brand or name, lifting you in the ranks. Linking your blog with the social networks is going to make it more noticeable for both the crawlers and your audience, which is beneficial for your brand name and your blog traffic.

However, there is a fine line between boosting the ranking and lowering them: if you create profiles on social media and don’t use them, your blog will be penalized for this, so make sure you do use these accounts.

Name Your Images

Images are very important for blogging, as they help you to communicate the message to the reader. But the images can’t be “read” by the crawlers, unless you name them. If you are serious about SEO, you are going to name your images, giving objective descriptions and tags, relevant for your blog content. For example, an image with the title IMG.jpg is not relevant for your content, while an image with the title seo-tips-bloggers.jpg is going to be relevant and will help your SEO ranking.

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Think of Your Titles

The title of the article is very important, as Google first reads the titles, then the content, just like your audience. This means you have to work on your titles. The best way to find a great title is think about a question – how would you question Google search engine when you are looking for a certain information. The answer will become your strong post title.

The title tag of your entire blog is another big thing for SEO, so make sure you have a relevant title for your blog. The title tag is among the first details “noticed” by the Google crawlers, which makes it very important for your blog. Use pipe symbols to separate phrases in your blog’s title and use keywords relevant for the entire blog. Between the pipe lines put phrases like “Remote Work” or “Healthy Living”, which are phrases likely to be searched online by your target audience.

Keep Your Content Easy to Read

Bloggers can and should write long posts – it’s in our nature, because sometimes we tackle important topics, which need space to be properly discussed. But there is a big difference between long posts that can boost your SEO ranking and those which lower it: the length of the sentences.

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When you write a longer post, which is appreciated by Google, you need to keep the text easy to read by using short sentences. A valuable post for your readers and search engines is one that has a long, interesting text, which comes with something new, it has images, and maybe couple of links. Throwing in a list and short descriptions won’t work; posting long sentences won’t work either, as your audience is going to have troubles reading the content and will give up. If you only have to say something short, post it on social media, leaving the blog posts for longer articles.

To be sure, you can also check your posts with free SEO tools.

Adjust The Permalinks of Your Posts

The shorter the permalinks, the more traffic your blog will get, but for this you need to adjust the permalinks. This can be made in two main ways: you can adjust the general form of the permalinks from the blog’s settings or you can choose to adjust each permalink manually, before publishing. When you do this, keep the link short and relevant and try to include the main keywords in it.

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Use H’s to Structure The Content

For your readers you use paragraphs and punctuation to structure the content and make it easier to read. But the crawlers need H tags to know the structure of an article. From H1 to H5 or more, you have a lot of options to pick from. H1 is the first element read by the crawlers and the most important, so it’s usually the title of the article. H2 is the second in the hierarchy, so you should use it for subtitles. Make sure you have at least couple of H2s in the article, which will signal Google that your piece is well structured and ordered.

Lastly, make sure you do take advantage of the free SEO plugins for bloggers, such as Yoast and All in One SEO pack, which can elevate your blogging game. Especially for beginners, these plugins allow you to adjust your articles with ease, making them ready to impress Google.

Featured photo credit: Kaboompics via kaboompics.com

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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