The world of blogging is very beautiful, but without proper SEO, your audience is not going to expand with the speed you need to make a profit. Your website is not going to rank high in Google, even if your content is top quality. Search engine optimization is within reach of any blogger, but depending on your current level and your expertise, the time needed to optimize your blog differs.
Having the right tools and knowing the ropes of the trade is definitely going to speed things up and make your path smoother, so here are the most effective SEO tips a blogger needs to know.
Link Your Blog with Your Social Media Page
Having a static website is no longer enough for building an online presence. This is why blogging is so amazing, as it attracts the Google crawlers with fresh content on regular basis. But, if you search for a brand or another keyword you will first see their social media page. This is because Google now knows that we are using social accounts to post the latest news and our audience are spreading the posts with their network, which helps your local SEO strategy.
Having a blog linked to your social accounts is going to attract the crawlers, which will notice the high level of activity under your brand or name, lifting you in the ranks. Linking your blog with the social networks is going to make it more noticeable for both the crawlers and your audience, which is beneficial for your brand name and your blog traffic.
However, there is a fine line between boosting the ranking and lowering them: if you create profiles on social media and don’t use them, your blog will be penalized for this, so make sure you do use these accounts.
Name Your Images
Images are very important for blogging, as they help you to communicate the message to the reader. But the images can’t be “read” by the crawlers, unless you name them. If you are serious about SEO, you are going to name your images, giving objective descriptions and tags, relevant for your blog content. For example, an image with the title IMG.jpg is not relevant for your content, while an image with the title seo-tips-bloggers.jpg is going to be relevant and will help your SEO ranking.
Think of Your Titles
The title of the article is very important, as Google first reads the titles, then the content, just like your audience. This means you have to work on your titles. The best way to find a great title is think about a question – how would you question Google search engine when you are looking for a certain information. The answer will become your strong post title.
The title tag of your entire blog is another big thing for SEO, so make sure you have a relevant title for your blog. The title tag is among the first details “noticed” by the Google crawlers, which makes it very important for your blog. Use pipe symbols to separate phrases in your blog’s title and use keywords relevant for the entire blog. Between the pipe lines put phrases like “Remote Work” or “Healthy Living”, which are phrases likely to be searched online by your target audience.
Keep Your Content Easy to Read
Bloggers can and should write long posts – it’s in our nature, because sometimes we tackle important topics, which need space to be properly discussed. But there is a big difference between long posts that can boost your SEO ranking and those which lower it: the length of the sentences.
When you write a longer post, which is appreciated by Google, you need to keep the text easy to read by using short sentences. A valuable post for your readers and search engines is one that has a long, interesting text, which comes with something new, it has images, and maybe couple of links. Throwing in a list and short descriptions won’t work; posting long sentences won’t work either, as your audience is going to have troubles reading the content and will give up. If you only have to say something short, post it on social media, leaving the blog posts for longer articles.
To be sure, you can also check your posts with free SEO tools.
Adjust The Permalinks of Your Posts
The shorter the permalinks, the more traffic your blog will get, but for this you need to adjust the permalinks. This can be made in two main ways: you can adjust the general form of the permalinks from the blog’s settings or you can choose to adjust each permalink manually, before publishing. When you do this, keep the link short and relevant and try to include the main keywords in it.
Use H’s to Structure The Content
For your readers you use paragraphs and punctuation to structure the content and make it easier to read. But the crawlers need H tags to know the structure of an article. From H1 to H5 or more, you have a lot of options to pick from. H1 is the first element read by the crawlers and the most important, so it’s usually the title of the article. H2 is the second in the hierarchy, so you should use it for subtitles. Make sure you have at least couple of H2s in the article, which will signal Google that your piece is well structured and ordered.
Lastly, make sure you do take advantage of the free SEO plugins for bloggers, such as Yoast and All in One SEO pack, which can elevate your blogging game. Especially for beginners, these plugins allow you to adjust your articles with ease, making them ready to impress Google.
Featured photo credit: Kaboompics via kaboompics.com