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Effective SEO Tips for Bloggers to Boost Your Traffic

Effective SEO Tips for Bloggers to Boost Your Traffic

The world of blogging is very beautiful, but without proper SEO, your audience is not going to expand with the speed you need to make a profit. Your website is not going to rank high in Google, even if your content is top quality. Search engine optimization is within reach of any blogger, but depending on your current level and your expertise, the time needed to optimize your blog differs.

Having the right tools and knowing the ropes of the trade is definitely going to speed things up and make your path smoother, so here are the most effective SEO tips a blogger needs to know.

Link Your Blog with Your Social Media Page

Having a static website is no longer enough for building an online presence. This is why blogging is so amazing, as it attracts the Google crawlers with fresh content on regular basis. But, if you search for a brand or another keyword you will first see their social media page. This is because Google now knows that we are using social accounts to post the latest news and our audience are spreading the posts with their network, which helps your local SEO strategy.

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Having a blog linked to your social accounts is going to attract the crawlers, which will notice the high level of activity under your brand or name, lifting you in the ranks. Linking your blog with the social networks is going to make it more noticeable for both the crawlers and your audience, which is beneficial for your brand name and your blog traffic.

However, there is a fine line between boosting the ranking and lowering them: if you create profiles on social media and don’t use them, your blog will be penalized for this, so make sure you do use these accounts.

Name Your Images

Images are very important for blogging, as they help you to communicate the message to the reader. But the images can’t be “read” by the crawlers, unless you name them. If you are serious about SEO, you are going to name your images, giving objective descriptions and tags, relevant for your blog content. For example, an image with the title IMG.jpg is not relevant for your content, while an image with the title seo-tips-bloggers.jpg is going to be relevant and will help your SEO ranking.

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Think of Your Titles

The title of the article is very important, as Google first reads the titles, then the content, just like your audience. This means you have to work on your titles. The best way to find a great title is think about a question – how would you question Google search engine when you are looking for a certain information. The answer will become your strong post title.

The title tag of your entire blog is another big thing for SEO, so make sure you have a relevant title for your blog. The title tag is among the first details “noticed” by the Google crawlers, which makes it very important for your blog. Use pipe symbols to separate phrases in your blog’s title and use keywords relevant for the entire blog. Between the pipe lines put phrases like “Remote Work” or “Healthy Living”, which are phrases likely to be searched online by your target audience.

Keep Your Content Easy to Read

Bloggers can and should write long posts – it’s in our nature, because sometimes we tackle important topics, which need space to be properly discussed. But there is a big difference between long posts that can boost your SEO ranking and those which lower it: the length of the sentences.

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When you write a longer post, which is appreciated by Google, you need to keep the text easy to read by using short sentences. A valuable post for your readers and search engines is one that has a long, interesting text, which comes with something new, it has images, and maybe couple of links. Throwing in a list and short descriptions won’t work; posting long sentences won’t work either, as your audience is going to have troubles reading the content and will give up. If you only have to say something short, post it on social media, leaving the blog posts for longer articles.

To be sure, you can also check your posts with free SEO tools.

Adjust The Permalinks of Your Posts

The shorter the permalinks, the more traffic your blog will get, but for this you need to adjust the permalinks. This can be made in two main ways: you can adjust the general form of the permalinks from the blog’s settings or you can choose to adjust each permalink manually, before publishing. When you do this, keep the link short and relevant and try to include the main keywords in it.

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Use H’s to Structure The Content

For your readers you use paragraphs and punctuation to structure the content and make it easier to read. But the crawlers need H tags to know the structure of an article. From H1 to H5 or more, you have a lot of options to pick from. H1 is the first element read by the crawlers and the most important, so it’s usually the title of the article. H2 is the second in the hierarchy, so you should use it for subtitles. Make sure you have at least couple of H2s in the article, which will signal Google that your piece is well structured and ordered.

Lastly, make sure you do take advantage of the free SEO plugins for bloggers, such as Yoast and All in One SEO pack, which can elevate your blogging game. Especially for beginners, these plugins allow you to adjust your articles with ease, making them ready to impress Google.

Featured photo credit: Kaboompics via kaboompics.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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