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4 Public Speaking Lessons from the European Referendum

4 Public Speaking Lessons from the European Referendum

As we all know, last week the UK voted to leave the European Union in a historic referendum.

From political leaders at home and abroad, singers, actors and sports personalities, it seems that just about everyone was ready to share their views on the matter in public. Given the significance of the decision and that fact that the majority of voters made their decision based on the myriad of contradictory speeches it is worth reflecting for a moment on what we can learn from those who presented their views to the public.

Here are 4 big public speaking lessons we can learn from the campaign on both sides

Lesson 1 – Craft a Message That Sticks

Anyone can present and idea or share information, albeit with varying levels of confidence, charm and success. Whether you are the Prime Minister of the UK or a parent representing to your PTA the one thing you need above all else is a clear and powerful message.

That message also has to be totally relevant to your audience; it has to be concise, easily understood and memorable.

Politics aside, which of the following messages would you tick as:

Clear and concise

Relevant

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Easily understood

Powerful

Memorable

LEAVE

  • The UK cannot control the number of people coming into the country while remaining in the EU
  • Leaving the EU would free up £350m a week extra to spend on the NHS
  • We need to take back control over sovereignty, democracy, trade deals and immigration

REMAIN

  • You will be worse off if we leave
  • The UK is stronger, safer and better in a reformed EU
  • We get to trade freely

Regardless of your nationality, political bias or whether you had a vote in the UK last week, which of those messages do you believe is more likely to ‘stick’ with you?

Lesson 2 – Nothing is More Potent than Passion

It’s all well and good having a clear and compelling message that is relevant to your audience and hard to challenge, but if you can’t communicate it with passion you may as well not bother.

As much as I respect David Cameron as a speaker, on this occasion it seemed to me that the one missing ingredient was his own personal passion for the need to remain. Many would argue that he appeared to be on ‘autopilot’ as he continually restated his view of the economic risks of Brexit.

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For all their eccentricity, Boris Johnson and Nigel Farage on the other hand were vibrant, colourful and completely animated each time they took the platform to persuade their audience to leave.

Lesson 3 – Help your audience to see the future

I’ve never forgotten a profound pep talk that one of my very first bosses gave to me as I began to climb the ‘corporate ladder’ over 30 years ago. One day whilst discussing the ever increasingly important topic of motivation he said to me: “Maurice, the only thing you really need to know about motivation is this: the only people who need to be motivated are the people who can’t see the future and it’s your job as their leader to help them to see it.”

What has that got to do with public speaking and presenting?

Absolutely everything

Whether you are giving a quarterly update, selling widgets or calling for a historical vote, all your audience really wants from you is for you to help them to see, feel and understand the future.

In the EU referendum campaign here is how the respective speakers described the future to a nation:

LEAVE

“Just imagine that the EU had never been invented and the history of the last 60 years had been entirely different. It had been all about free trade and economic cooperation between our friends and partners in the European Union, with peace guaranteed by NATO, as indeed it has been.

“Where we take back control of £350 million per week, take back control of our borders.”

“We can see the sunlit meadows beyond. I believe we would be mad not to take this once in a lifetime chance to walk through that door because the truth is it is not we who have changed.”

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REMAIN

The central theme of the ‘remain’ campaigns argument was the economic risks of Brexit.

“Nothing is more important than the strength of our economy.

Upon it depends the jobs and livelihoods of our people, and also the strength and security of our nation.

If we stay, we know what we get – continued full access to a growing single market, including in energy, services and digital, together with the benefit of the huge trade deals in prospect between the EU and the United States and other large markets.”

Lesson 4 – Know your audience

Addressing the economic risks of leaving the European Union is of course critically important as much of our strength, security and success does depend on our economic stability and growth.

However, the gap between the richest and poorest in the UK has dramatically widened in the past decade and far more people are struggling financially than they are flourishing. The harsh reality of the financial climate that most people live in today was likely to ‘deafen’ voters to the risk of a further decline.

Given that for many it feels as though things couldn’t get much worse anyway it was perhaps easier to imagine the upside and benefits to voting to leave the EU.

It seems to me that the least wealthy amongst us who rely heavily and care passionately about services everyone uses and experience first-hand and the adverse financial impact of ever increasing immigration are issues likely to trigger greater concern.

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The ‘leave’ campaign’s empathy for so many of the British Public’s feelings of hopelessness enabled them to craft far more impactful speeches

The 4 Lessons

Whatever happens over the next few weeks and months it’s very clear to me that these are 4 very significant lessons we can take from this historic referendum. What I find even more interesting is that these aren’t new lessons; all the great speakers throughout history have taught us that:

  • Your message is absolutely critical and you must make it ‘stick’
  • Passion is beyond doubt the speakers greatest asset
  • ‘The only people who need to be motivated are those who can’t see the future’
  • If you don’t really know and understand your audience then you are likely to fail.

Is it all in the message?

Despite the value of these 4 lessons the one that stands out for me as a key one to consider which drove this campaign is the message.

Isn’t it interesting that since the results of the final vote were announced it has been alleged that a key element of the ‘Leave’ campaign’s message was a fallacy.

It’s since being suggested that it is unlikely that the £350m we would free up each week will be given to the NHS.

It has also been suggested that despite the power, relevance and clarity of the ‘leave’ campaigns message they don’t actually have a plan to see it through.

That means that the greatest lesson for public speakers in this historic campaign is that whilst it’s your message that counts above and beyond everything else, it doesn’t have to be completely true and you don’t even have to have a plan to make it happen.

That of course is where I would draw the line and insist that despite the success of the leave campaign whatever you speak on it must be true and you must have a clear plan of action.

Featured photo credit: © Pojoslaw | Dreamstime.com –

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Published on August 4, 2020

36 Important Resume Skills (For All Types of Jobs)

36 Important Resume Skills (For All Types of Jobs)

Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

Remember, you may not get a second look. Use your resume to make a great first impression.

Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

Communication

Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

1. Writing

Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

2. Verbal Communication

Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

3. Presentation

Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

4. Multilingualism

Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

5. Reading Comprehension

At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

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Tech Savvy

Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

6. Social Media

Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

7. Operating Systems

Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

8. Microsoft Office

Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

9. Job-Specific Programs

Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

Interpersonal Skills

Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

10. Customer Service

No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

11. Active Listening

Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

12. Sense of Humor

You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

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13. Conflict Resolution

A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

Teamwork

One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

14. Collaboration

Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

15. Leadership

Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

16. Reliability

Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

17. Transparency

To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

Personal Traits

Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

18. Adaptability

In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

19. Proactivity

An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

20. Problem-Solving

When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

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21. Creativity

Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

22. Organization

Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

23. Work Ethic

Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

24. Stress Management

How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

25. Attention Management

Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

26. Time Management

Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

27. Patience

Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

28. Gratitude

When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

29. Learning

Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

30. Physical Capability

Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

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31. Research

How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

32. Money Handling

Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

Commitment

To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

33. Longevity

Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

34. Fidelity

For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

35. Obedience

You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

36. Flexibility

Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

Final Words

Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

Tips on How to Create a Great Resume

Featured photo credit: Van Tay Media via unsplash.com

Reference

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