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4 Public Speaking Lessons from the European Referendum

4 Public Speaking Lessons from the European Referendum

As we all know, last week the UK voted to leave the European Union in a historic referendum.

From political leaders at home and abroad, singers, actors and sports personalities, it seems that just about everyone was ready to share their views on the matter in public. Given the significance of the decision and that fact that the majority of voters made their decision based on the myriad of contradictory speeches it is worth reflecting for a moment on what we can learn from those who presented their views to the public.

Here are 4 big public speaking lessons we can learn from the campaign on both sides

Lesson 1 – Craft a Message That Sticks

Anyone can present and idea or share information, albeit with varying levels of confidence, charm and success. Whether you are the Prime Minister of the UK or a parent representing to your PTA the one thing you need above all else is a clear and powerful message.

That message also has to be totally relevant to your audience; it has to be concise, easily understood and memorable.

Politics aside, which of the following messages would you tick as:

Clear and concise

Relevant

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Easily understood

Powerful

Memorable

LEAVE

  • The UK cannot control the number of people coming into the country while remaining in the EU
  • Leaving the EU would free up £350m a week extra to spend on the NHS
  • We need to take back control over sovereignty, democracy, trade deals and immigration

REMAIN

  • You will be worse off if we leave
  • The UK is stronger, safer and better in a reformed EU
  • We get to trade freely

Regardless of your nationality, political bias or whether you had a vote in the UK last week, which of those messages do you believe is more likely to ‘stick’ with you?

Lesson 2 – Nothing is More Potent than Passion

It’s all well and good having a clear and compelling message that is relevant to your audience and hard to challenge, but if you can’t communicate it with passion you may as well not bother.

As much as I respect David Cameron as a speaker, on this occasion it seemed to me that the one missing ingredient was his own personal passion for the need to remain. Many would argue that he appeared to be on ‘autopilot’ as he continually restated his view of the economic risks of Brexit.

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For all their eccentricity, Boris Johnson and Nigel Farage on the other hand were vibrant, colourful and completely animated each time they took the platform to persuade their audience to leave.

Lesson 3 – Help your audience to see the future

I’ve never forgotten a profound pep talk that one of my very first bosses gave to me as I began to climb the ‘corporate ladder’ over 30 years ago. One day whilst discussing the ever increasingly important topic of motivation he said to me: “Maurice, the only thing you really need to know about motivation is this: the only people who need to be motivated are the people who can’t see the future and it’s your job as their leader to help them to see it.”

What has that got to do with public speaking and presenting?

Absolutely everything

Whether you are giving a quarterly update, selling widgets or calling for a historical vote, all your audience really wants from you is for you to help them to see, feel and understand the future.

In the EU referendum campaign here is how the respective speakers described the future to a nation:

LEAVE

“Just imagine that the EU had never been invented and the history of the last 60 years had been entirely different. It had been all about free trade and economic cooperation between our friends and partners in the European Union, with peace guaranteed by NATO, as indeed it has been.

“Where we take back control of £350 million per week, take back control of our borders.”

“We can see the sunlit meadows beyond. I believe we would be mad not to take this once in a lifetime chance to walk through that door because the truth is it is not we who have changed.”

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REMAIN

The central theme of the ‘remain’ campaigns argument was the economic risks of Brexit.

“Nothing is more important than the strength of our economy.

Upon it depends the jobs and livelihoods of our people, and also the strength and security of our nation.

If we stay, we know what we get – continued full access to a growing single market, including in energy, services and digital, together with the benefit of the huge trade deals in prospect between the EU and the United States and other large markets.”

Lesson 4 – Know your audience

Addressing the economic risks of leaving the European Union is of course critically important as much of our strength, security and success does depend on our economic stability and growth.

However, the gap between the richest and poorest in the UK has dramatically widened in the past decade and far more people are struggling financially than they are flourishing. The harsh reality of the financial climate that most people live in today was likely to ‘deafen’ voters to the risk of a further decline.

Given that for many it feels as though things couldn’t get much worse anyway it was perhaps easier to imagine the upside and benefits to voting to leave the EU.

It seems to me that the least wealthy amongst us who rely heavily and care passionately about services everyone uses and experience first-hand and the adverse financial impact of ever increasing immigration are issues likely to trigger greater concern.

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The ‘leave’ campaign’s empathy for so many of the British Public’s feelings of hopelessness enabled them to craft far more impactful speeches

The 4 Lessons

Whatever happens over the next few weeks and months it’s very clear to me that these are 4 very significant lessons we can take from this historic referendum. What I find even more interesting is that these aren’t new lessons; all the great speakers throughout history have taught us that:

  • Your message is absolutely critical and you must make it ‘stick’
  • Passion is beyond doubt the speakers greatest asset
  • ‘The only people who need to be motivated are those who can’t see the future’
  • If you don’t really know and understand your audience then you are likely to fail.

Is it all in the message?

Despite the value of these 4 lessons the one that stands out for me as a key one to consider which drove this campaign is the message.

Isn’t it interesting that since the results of the final vote were announced it has been alleged that a key element of the ‘Leave’ campaign’s message was a fallacy.

It’s since being suggested that it is unlikely that the £350m we would free up each week will be given to the NHS.

It has also been suggested that despite the power, relevance and clarity of the ‘leave’ campaigns message they don’t actually have a plan to see it through.

That means that the greatest lesson for public speakers in this historic campaign is that whilst it’s your message that counts above and beyond everything else, it doesn’t have to be completely true and you don’t even have to have a plan to make it happen.

That of course is where I would draw the line and insist that despite the success of the leave campaign whatever you speak on it must be true and you must have a clear plan of action.

Featured photo credit: © Pojoslaw | Dreamstime.com –

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

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Featured photo credit: rawpixel via unsplash.com

Reference

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