Whether you want to connect with others online to sell a product or to raise awareness of a specific cause, it is imperative to get your site indexed by Google. This typically takes a while, and there is also a long process to get your search engine ranking raised. However, there are a few specific hacks you can employ to cut your wait time and improve your ability to quickly be found by qualified leads. Utilizing these hacks is a fantastic way for entrepreneurs to have a more solid launch for each new business venture.
1. The Importance of Blogging
Blogging is one of the best ways to get noticed by Google and raise your search engine ranking because these pages are indexed much more frequently than those that remain the same. Additionally, the SEO benefits of a blog are numerous, including a 55 percent increase in visitors and an 81 percent boost in perceived trustworthiness. Blogging is by far one of the best examples of inbound marketing, and you will receive a better ratio of qualified leads by posting regularly.
2. Learn How Search Engines Work (and use this to your advantage)
There are three steps that Google and every other search engine use to find new websites: crawling, indexing, and retrieval. During the crawling stage, computer code that is referred to as a spider looks through every aspect of your site to determine whether or not to move forward with indexing. If your site contains well-written content and isn’t utilizing black hat SEO techniques, the spider should report all of the applicable data to Google, which then leads to indexing.
After the indexing has been completed, all of the necessary details will be taken into account to give a search engine ranking for the retrieval process. There are approximately 200 things that determine how all of this works, including the design of your site, whether there are any coding errors, and the overall quality of your content. By steering clear of errors, avoiding a long list of keywords that aren’t given any context, and ensuring your content is high quality, you can get indexed more quickly and achieve a solid search engine ranking.
3. Use a Root Directory Text File
You have the ability to add a robots.txt file to your website, and this is a good way to get your content indexed more quickly. Essentially, the robots.txt file provides you with the opportunity to tell Google and other search engines which pages in your website shouldn’t be indexed. This might seem counterintuitive, but there are definitely a few reasons that you wouldn’t want specific pages showing up in search engine results. For example, if you have a seasonal sales page that is only applicable once a year, you may wish to add it to your “do not index file” for the majority of the year. There are a couple of advantages to doing this, including preventing consumers from finding an inactive page and giving Google the ability to index the rest of your site more quickly.
4. Build Your Sitemap
Putting together a sitemap and submitting it through Google’s Webmaster Tools will provide the search engine giant with a quicker and easier way to index your website. The sitemap must not contain more than 50,000 URLs, and it is important to note that not every page is guaranteed to be indexed. The average index rate ranges from 80 to 100 percent, and going through this process will not necessarily boost your search engine ranking. What it will do, though, is give you the ability to tell Google how frequently to index your site, and this typically leads to faster results.
5. Develop a Content Strategy and Stick to It!
Inbound marketing is one of the absolute best ways to increase your website’s performance. For the uninitiated, inbound marketing is any type of quality content that helps capture the attention of qualified leads. Instead of getting attention from an advertisement, leads will come to you through an organic search.
A content strategy is key because you must keep providing new blogs, videos, white papers, and other pieces of applicable content to keep this process moving forward. The best part about utilizing a well-formulated content strategy is that it can reduce your annual advertising expenses by as much as $20,000, while simultaneously boosting lead generation by 54 percent. At the same time, the content you post will be continuously indexed by Google, and this can raise your site’s search engine ranking.
6. Build a Strong Social Media Presence
Google pays close attention to social signals, which means that you definitely want to put the URL to your new site on all of your existing social media profiles. It is also wise to create profiles specifically for your site to help boost its performance. Although Google goes back and forth on whether or not social signals directly help with indexing, the fact remains that an increased amount of inbound links will clue the search engine’s spiders into the existence of your site and let them know that it needs to be crawled and indexed. There is also some evidence that search engines impact SEO, so it is no wonder that at least 74 percent of companies consider social media to be a major part of their SEO strategy.
7. Utilize Google Analytics
There are many ways that Google Analytics can help you, including making it possible to collect demographic information about your visitors. When you make the decision to open a Google Analytics account for your new website, you will let the search engine know that a site is waiting to be indexed. It is unclear how much more quickly the process begins as a result of this process, but Google Analytics is an invaluable tool either way. It is estimated that as many as 50 million websites are currently using Analytics, and you can learn a lot about your site’s performance by following in their footsteps.
In your quest to get your website indexed quickly, it is imperative to avoid making any serious SEO mistakes. Always remember that it is better to take your time and do things right than to end up being penalized by Google. This has happened to many big company websites, including those for the BBC, BMW, and the Washington Post, and it has the potential to completely destroy a new site’s performance.
Featured photo credit: Pixabay, CC0 License via pexels.com