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7 Hacks for Getting Your Website Indexed by Google

7 Hacks for Getting Your Website Indexed by Google

Whether you want to connect with others online to sell a product or to raise awareness of a specific cause, it is imperative to get your site indexed by Google. This typically takes a while, and there is also a long process to get your search engine ranking raised. However, there are a few specific hacks you can employ to cut your wait time and improve your ability to quickly be found by qualified leads. Utilizing these hacks is a fantastic way for entrepreneurs to have a more solid launch for each new business venture.

1. The Importance of Blogging

Blogging is one of the best ways to get noticed by Google and raise your search engine ranking because these pages are indexed much more frequently than those that remain the same. Additionally, the SEO benefits of a blog are numerous, including a 55 percent increase in visitors and an 81 percent boost in perceived trustworthiness. Blogging is by far one of the best examples of inbound marketing, and you will receive a better ratio of qualified leads by posting regularly.

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2. Learn How Search Engines Work (and use this to your advantage)

There are three steps that Google and every other search engine use to find new websites: crawling, indexing, and retrieval. During the crawling stage, computer code that is referred to as a spider looks through every aspect of your site to determine whether or not to move forward with indexing. If your site contains well-written content and isn’t utilizing black hat SEO techniques, the spider should report all of the applicable data to Google, which then leads to indexing.

After the indexing has been completed, all of the necessary details will be taken into account to give a search engine ranking for the retrieval process. There are approximately 200 things that determine how all of this works, including the design of your site, whether there are any coding errors, and the overall quality of your content. By steering clear of errors, avoiding a long list of keywords that aren’t given any context, and ensuring your content is high quality, you can get indexed more quickly and achieve a solid search engine ranking.

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3. Use a Root Directory Text File

You have the ability to add a robots.txt file to your website, and this is a good way to get your content indexed more quickly. Essentially, the robots.txt file provides you with the opportunity to tell Google and other search engines which pages in your website shouldn’t be indexed. This might seem counterintuitive, but there are definitely a few reasons that you wouldn’t want specific pages showing up in search engine results. For example, if you have a seasonal sales page that is only applicable once a year, you may wish to add it to your “do not index file” for the majority of the year. There are a couple of advantages to doing this, including preventing consumers from finding an inactive page and giving Google the ability to index the rest of your site more quickly.

4. Build Your Sitemap

Putting together a sitemap and submitting it through Google’s Webmaster Tools will provide the search engine giant with a quicker and easier way to index your website. The sitemap must not contain more than 50,000 URLs, and it is important to note that not every page is guaranteed to be indexed. The average index rate ranges from 80 to 100 percent, and going through this process will not necessarily boost your search engine ranking. What it will do, though, is give you the ability to tell Google how frequently to index your site, and this typically leads to faster results.

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5. Develop a Content Strategy and Stick to It!

Inbound marketing is one of the absolute best ways to increase your website’s performance. For the uninitiated, inbound marketing is any type of quality content that helps capture the attention of qualified leads. Instead of getting attention from an advertisement, leads will come to you through an organic search.

A content strategy is key because you must keep providing new blogs, videos, white papers, and other pieces of applicable content to keep this process moving forward. The best part about utilizing a well-formulated content strategy is that it can reduce your annual advertising expenses by as much as $20,000, while simultaneously boosting lead generation by 54 percent. At the same time, the content you post will be continuously indexed by Google, and this can raise your site’s search engine ranking.

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6. Build a Strong Social Media Presence

Google pays close attention to social signals, which means that you definitely want to put the URL to your new site on all of your existing social media profiles. It is also wise to create profiles specifically for your site to help boost its performance. Although Google goes back and forth on whether or not social signals directly help with indexing, the fact remains that an increased amount of inbound links will clue the search engine’s spiders into the existence of your site and let them know that it needs to be crawled and indexed. There is also some evidence that search engines impact SEO, so it is no wonder that at least 74 percent of companies consider social media to be a major part of their SEO strategy.

7. Utilize Google Analytics

There are many ways that Google Analytics can help you, including making it possible to collect demographic information about your visitors. When you make the decision to open a Google Analytics account for your new website, you will let the search engine know that a site is waiting to be indexed. It is unclear how much more quickly the process begins as a result of this process, but Google Analytics is an invaluable tool either way. It is estimated that as many as 50 million websites are currently using Analytics, and you can learn a lot about your site’s performance by following in their footsteps.

In your quest to get your website indexed quickly, it is imperative to avoid making any serious SEO mistakes. Always remember that it is better to take your time and do things right than to end up being penalized by Google. This has happened to many big company websites, including those for the BBC, BMW, and the Washington Post, and it has the potential to completely destroy a new site’s performance.

Featured photo credit: Pixabay, CC0 License via pexels.com

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Holly Chavez

Writer, Entrepreneur, Small Business Owner

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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