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7 Hacks for Getting Your Website Indexed by Google

7 Hacks for Getting Your Website Indexed by Google

Whether you want to connect with others online to sell a product or to raise awareness of a specific cause, it is imperative to get your site indexed by Google. This typically takes a while, and there is also a long process to get your search engine ranking raised. However, there are a few specific hacks you can employ to cut your wait time and improve your ability to quickly be found by qualified leads. Utilizing these hacks is a fantastic way for entrepreneurs to have a more solid launch for each new business venture.

1. The Importance of Blogging

Blogging is one of the best ways to get noticed by Google and raise your search engine ranking because these pages are indexed much more frequently than those that remain the same. Additionally, the SEO benefits of a blog are numerous, including a 55 percent increase in visitors and an 81 percent boost in perceived trustworthiness. Blogging is by far one of the best examples of inbound marketing, and you will receive a better ratio of qualified leads by posting regularly.

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2. Learn How Search Engines Work (and use this to your advantage)

There are three steps that Google and every other search engine use to find new websites: crawling, indexing, and retrieval. During the crawling stage, computer code that is referred to as a spider looks through every aspect of your site to determine whether or not to move forward with indexing. If your site contains well-written content and isn’t utilizing black hat SEO techniques, the spider should report all of the applicable data to Google, which then leads to indexing.

After the indexing has been completed, all of the necessary details will be taken into account to give a search engine ranking for the retrieval process. There are approximately 200 things that determine how all of this works, including the design of your site, whether there are any coding errors, and the overall quality of your content. By steering clear of errors, avoiding a long list of keywords that aren’t given any context, and ensuring your content is high quality, you can get indexed more quickly and achieve a solid search engine ranking.

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3. Use a Root Directory Text File

You have the ability to add a robots.txt file to your website, and this is a good way to get your content indexed more quickly. Essentially, the robots.txt file provides you with the opportunity to tell Google and other search engines which pages in your website shouldn’t be indexed. This might seem counterintuitive, but there are definitely a few reasons that you wouldn’t want specific pages showing up in search engine results. For example, if you have a seasonal sales page that is only applicable once a year, you may wish to add it to your “do not index file” for the majority of the year. There are a couple of advantages to doing this, including preventing consumers from finding an inactive page and giving Google the ability to index the rest of your site more quickly.

4. Build Your Sitemap

Putting together a sitemap and submitting it through Google’s Webmaster Tools will provide the search engine giant with a quicker and easier way to index your website. The sitemap must not contain more than 50,000 URLs, and it is important to note that not every page is guaranteed to be indexed. The average index rate ranges from 80 to 100 percent, and going through this process will not necessarily boost your search engine ranking. What it will do, though, is give you the ability to tell Google how frequently to index your site, and this typically leads to faster results.

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5. Develop a Content Strategy and Stick to It!

Inbound marketing is one of the absolute best ways to increase your website’s performance. For the uninitiated, inbound marketing is any type of quality content that helps capture the attention of qualified leads. Instead of getting attention from an advertisement, leads will come to you through an organic search.

A content strategy is key because you must keep providing new blogs, videos, white papers, and other pieces of applicable content to keep this process moving forward. The best part about utilizing a well-formulated content strategy is that it can reduce your annual advertising expenses by as much as $20,000, while simultaneously boosting lead generation by 54 percent. At the same time, the content you post will be continuously indexed by Google, and this can raise your site’s search engine ranking.

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6. Build a Strong Social Media Presence

Google pays close attention to social signals, which means that you definitely want to put the URL to your new site on all of your existing social media profiles. It is also wise to create profiles specifically for your site to help boost its performance. Although Google goes back and forth on whether or not social signals directly help with indexing, the fact remains that an increased amount of inbound links will clue the search engine’s spiders into the existence of your site and let them know that it needs to be crawled and indexed. There is also some evidence that search engines impact SEO, so it is no wonder that at least 74 percent of companies consider social media to be a major part of their SEO strategy.

7. Utilize Google Analytics

There are many ways that Google Analytics can help you, including making it possible to collect demographic information about your visitors. When you make the decision to open a Google Analytics account for your new website, you will let the search engine know that a site is waiting to be indexed. It is unclear how much more quickly the process begins as a result of this process, but Google Analytics is an invaluable tool either way. It is estimated that as many as 50 million websites are currently using Analytics, and you can learn a lot about your site’s performance by following in their footsteps.

In your quest to get your website indexed quickly, it is imperative to avoid making any serious SEO mistakes. Always remember that it is better to take your time and do things right than to end up being penalized by Google. This has happened to many big company websites, including those for the BBC, BMW, and the Washington Post, and it has the potential to completely destroy a new site’s performance.

Featured photo credit: Pixabay, CC0 License via pexels.com

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Holly Chavez

Writer, Entrepreneur, Small Business Owner

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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