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7 Hacks for Getting Your Website Indexed by Google

7 Hacks for Getting Your Website Indexed by Google

Whether you want to connect with others online to sell a product or to raise awareness of a specific cause, it is imperative to get your site indexed by Google. This typically takes a while, and there is also a long process to get your search engine ranking raised. However, there are a few specific hacks you can employ to cut your wait time and improve your ability to quickly be found by qualified leads. Utilizing these hacks is a fantastic way for entrepreneurs to have a more solid launch for each new business venture.

1. The Importance of Blogging

Blogging is one of the best ways to get noticed by Google and raise your search engine ranking because these pages are indexed much more frequently than those that remain the same. Additionally, the SEO benefits of a blog are numerous, including a 55 percent increase in visitors and an 81 percent boost in perceived trustworthiness. Blogging is by far one of the best examples of inbound marketing, and you will receive a better ratio of qualified leads by posting regularly.

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2. Learn How Search Engines Work (and use this to your advantage)

There are three steps that Google and every other search engine use to find new websites: crawling, indexing, and retrieval. During the crawling stage, computer code that is referred to as a spider looks through every aspect of your site to determine whether or not to move forward with indexing. If your site contains well-written content and isn’t utilizing black hat SEO techniques, the spider should report all of the applicable data to Google, which then leads to indexing.

After the indexing has been completed, all of the necessary details will be taken into account to give a search engine ranking for the retrieval process. There are approximately 200 things that determine how all of this works, including the design of your site, whether there are any coding errors, and the overall quality of your content. By steering clear of errors, avoiding a long list of keywords that aren’t given any context, and ensuring your content is high quality, you can get indexed more quickly and achieve a solid search engine ranking.

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3. Use a Root Directory Text File

You have the ability to add a robots.txt file to your website, and this is a good way to get your content indexed more quickly. Essentially, the robots.txt file provides you with the opportunity to tell Google and other search engines which pages in your website shouldn’t be indexed. This might seem counterintuitive, but there are definitely a few reasons that you wouldn’t want specific pages showing up in search engine results. For example, if you have a seasonal sales page that is only applicable once a year, you may wish to add it to your “do not index file” for the majority of the year. There are a couple of advantages to doing this, including preventing consumers from finding an inactive page and giving Google the ability to index the rest of your site more quickly.

4. Build Your Sitemap

Putting together a sitemap and submitting it through Google’s Webmaster Tools will provide the search engine giant with a quicker and easier way to index your website. The sitemap must not contain more than 50,000 URLs, and it is important to note that not every page is guaranteed to be indexed. The average index rate ranges from 80 to 100 percent, and going through this process will not necessarily boost your search engine ranking. What it will do, though, is give you the ability to tell Google how frequently to index your site, and this typically leads to faster results.

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5. Develop a Content Strategy and Stick to It!

Inbound marketing is one of the absolute best ways to increase your website’s performance. For the uninitiated, inbound marketing is any type of quality content that helps capture the attention of qualified leads. Instead of getting attention from an advertisement, leads will come to you through an organic search.

A content strategy is key because you must keep providing new blogs, videos, white papers, and other pieces of applicable content to keep this process moving forward. The best part about utilizing a well-formulated content strategy is that it can reduce your annual advertising expenses by as much as $20,000, while simultaneously boosting lead generation by 54 percent. At the same time, the content you post will be continuously indexed by Google, and this can raise your site’s search engine ranking.

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6. Build a Strong Social Media Presence

Google pays close attention to social signals, which means that you definitely want to put the URL to your new site on all of your existing social media profiles. It is also wise to create profiles specifically for your site to help boost its performance. Although Google goes back and forth on whether or not social signals directly help with indexing, the fact remains that an increased amount of inbound links will clue the search engine’s spiders into the existence of your site and let them know that it needs to be crawled and indexed. There is also some evidence that search engines impact SEO, so it is no wonder that at least 74 percent of companies consider social media to be a major part of their SEO strategy.

7. Utilize Google Analytics

There are many ways that Google Analytics can help you, including making it possible to collect demographic information about your visitors. When you make the decision to open a Google Analytics account for your new website, you will let the search engine know that a site is waiting to be indexed. It is unclear how much more quickly the process begins as a result of this process, but Google Analytics is an invaluable tool either way. It is estimated that as many as 50 million websites are currently using Analytics, and you can learn a lot about your site’s performance by following in their footsteps.

In your quest to get your website indexed quickly, it is imperative to avoid making any serious SEO mistakes. Always remember that it is better to take your time and do things right than to end up being penalized by Google. This has happened to many big company websites, including those for the BBC, BMW, and the Washington Post, and it has the potential to completely destroy a new site’s performance.

Featured photo credit: Pixabay, CC0 License via pexels.com

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Holly Chavez

Writer, Entrepreneur, Small Business Owner

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Last Updated on July 18, 2019

How to Sharpen Your Transferable Skills For a Swift Career Switch

How to Sharpen Your Transferable Skills For a Swift Career Switch

Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

Why Hone in on Your Transferable Skills?

There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

Better Job Offers

Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

People with transferable skills on a resume also open up opportunities for more potential employers.

Increase in Pay and More Responsibilities

You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

A Shot at Entrepreneurship

Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

13 Tips to Sharpen Your Transferable Skills

1. Update Your Resume

You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

While you might have held several positions since college, switching careers will require you to have a different type of resume.

There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

2. Brush up on Your Communication Skills

Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

To hone this skill:

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Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

This article can also give you effective ways to enhance your communication skills:

How to Master Effective Communication Skills at Work and Home

3. Learn Technical (or Business) Writing

Another form of communication, writing, is a skill that can take you anywhere.

Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

To hone this skill:

Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

4. Practice Public Speaking and Presentation Skills

No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

To hone this skill:

Volunteer to lead projects that give you some responsibility for putting together presentations.

Also, try taking courses that will improve your public speaking skills if you feel lacking.

These tips on public speaking would be helpful too:

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

5. Get Comfortable with Identifying Problems and Solutions

Every organization has got its problems no matter how greener the grass is on the other side.

How to hone this skill:

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Practice being resourceful.

Do you know where to find every company policy on the intranet in less than five minutes?

Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

If you look for more ways to improve your problem solving skills, take a look at this article:

6 Effective Ways to Enhance Your Problem Solving Skills

6. Recognize Your Team-Building Ability

Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

How to hone this skill:

Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

Try some of these tactics to keep your team motivated as well:

17 Proven Tactics for Motivating Employees and Building a Stronger Team

7. Lean into Your Leadership Skills

Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

How to hone this skill:

Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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Learn more about the effective leadership types here:

5 Types of Leadership that Help You Build a High Performance Team

8. Improve Your Analytical Skills

Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

How to hone this skill:

Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

Take a look at these ways to help sharpen your analytical skills:

What Are Analytical Skills and How to Strengthen Them For Success

9. Don’t Discount Your Time Management and Prioritization Skills

How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

How to hone this skill:

Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

Here, you can learn to prioritize to achieve more:

The Ultimate Guide to Prioritizing Your Work And Life

10. Embrace Your Creative and Critical Thinking Side

Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

How to hone this skill:

Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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Anyone can be creative, you just need the right way to train your brain:

What Is Creativity? We All Have It, and Need It

11. Don’t Stop Learning Tech Knowledge and Skills

Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

You don’t have to be a young college graduate with silicon valley dreams to work

How to hone this skill:

All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

How to Improve Your Computer Skills to Get Ahead in Your Career

12. Build Networks and Relationships

You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

Fortunately for you, networking doesn’t have to be so hard.

How to hone this skill:

Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

To enhance your networking skills, take these steps:

How to Network So You’ll Get Way Ahead in Your Professional Life

Final Thoughts

Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

Happy career switching!

More Resources About Career Advancement

Featured photo credit: Unsplash via unsplash.com

Reference

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