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7 Hacks for Getting Your Website Indexed by Google

7 Hacks for Getting Your Website Indexed by Google

Whether you want to connect with others online to sell a product or to raise awareness of a specific cause, it is imperative to get your site indexed by Google. This typically takes a while, and there is also a long process to get your search engine ranking raised. However, there are a few specific hacks you can employ to cut your wait time and improve your ability to quickly be found by qualified leads. Utilizing these hacks is a fantastic way for entrepreneurs to have a more solid launch for each new business venture.

1. The Importance of Blogging

Blogging is one of the best ways to get noticed by Google and raise your search engine ranking because these pages are indexed much more frequently than those that remain the same. Additionally, the SEO benefits of a blog are numerous, including a 55 percent increase in visitors and an 81 percent boost in perceived trustworthiness. Blogging is by far one of the best examples of inbound marketing, and you will receive a better ratio of qualified leads by posting regularly.

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2. Learn How Search Engines Work (and use this to your advantage)

There are three steps that Google and every other search engine use to find new websites: crawling, indexing, and retrieval. During the crawling stage, computer code that is referred to as a spider looks through every aspect of your site to determine whether or not to move forward with indexing. If your site contains well-written content and isn’t utilizing black hat SEO techniques, the spider should report all of the applicable data to Google, which then leads to indexing.

After the indexing has been completed, all of the necessary details will be taken into account to give a search engine ranking for the retrieval process. There are approximately 200 things that determine how all of this works, including the design of your site, whether there are any coding errors, and the overall quality of your content. By steering clear of errors, avoiding a long list of keywords that aren’t given any context, and ensuring your content is high quality, you can get indexed more quickly and achieve a solid search engine ranking.

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3. Use a Root Directory Text File

You have the ability to add a robots.txt file to your website, and this is a good way to get your content indexed more quickly. Essentially, the robots.txt file provides you with the opportunity to tell Google and other search engines which pages in your website shouldn’t be indexed. This might seem counterintuitive, but there are definitely a few reasons that you wouldn’t want specific pages showing up in search engine results. For example, if you have a seasonal sales page that is only applicable once a year, you may wish to add it to your “do not index file” for the majority of the year. There are a couple of advantages to doing this, including preventing consumers from finding an inactive page and giving Google the ability to index the rest of your site more quickly.

4. Build Your Sitemap

Putting together a sitemap and submitting it through Google’s Webmaster Tools will provide the search engine giant with a quicker and easier way to index your website. The sitemap must not contain more than 50,000 URLs, and it is important to note that not every page is guaranteed to be indexed. The average index rate ranges from 80 to 100 percent, and going through this process will not necessarily boost your search engine ranking. What it will do, though, is give you the ability to tell Google how frequently to index your site, and this typically leads to faster results.

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5. Develop a Content Strategy and Stick to It!

Inbound marketing is one of the absolute best ways to increase your website’s performance. For the uninitiated, inbound marketing is any type of quality content that helps capture the attention of qualified leads. Instead of getting attention from an advertisement, leads will come to you through an organic search.

A content strategy is key because you must keep providing new blogs, videos, white papers, and other pieces of applicable content to keep this process moving forward. The best part about utilizing a well-formulated content strategy is that it can reduce your annual advertising expenses by as much as $20,000, while simultaneously boosting lead generation by 54 percent. At the same time, the content you post will be continuously indexed by Google, and this can raise your site’s search engine ranking.

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6. Build a Strong Social Media Presence

Google pays close attention to social signals, which means that you definitely want to put the URL to your new site on all of your existing social media profiles. It is also wise to create profiles specifically for your site to help boost its performance. Although Google goes back and forth on whether or not social signals directly help with indexing, the fact remains that an increased amount of inbound links will clue the search engine’s spiders into the existence of your site and let them know that it needs to be crawled and indexed. There is also some evidence that search engines impact SEO, so it is no wonder that at least 74 percent of companies consider social media to be a major part of their SEO strategy.

7. Utilize Google Analytics

There are many ways that Google Analytics can help you, including making it possible to collect demographic information about your visitors. When you make the decision to open a Google Analytics account for your new website, you will let the search engine know that a site is waiting to be indexed. It is unclear how much more quickly the process begins as a result of this process, but Google Analytics is an invaluable tool either way. It is estimated that as many as 50 million websites are currently using Analytics, and you can learn a lot about your site’s performance by following in their footsteps.

In your quest to get your website indexed quickly, it is imperative to avoid making any serious SEO mistakes. Always remember that it is better to take your time and do things right than to end up being penalized by Google. This has happened to many big company websites, including those for the BBC, BMW, and the Washington Post, and it has the potential to completely destroy a new site’s performance.

Featured photo credit: Pixabay, CC0 License via pexels.com

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Holly Chavez

Writer, Entrepreneur, Small Business Owner

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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