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Why Your Creative Mind Works The Best In The Cafe

Why Your Creative Mind Works The Best In The Cafe

Getting away from the house, office or regular workspace has an amazing effect on the creative mind. But even for those with the freedom to work from anywhere, creativity soars highest in a particular place- cafes and coffee shops.

Historically, some of the greats artists, writers and musicians frequented cafes to ponder on great ideas and cultivate their creative energy. Now they’ve become a hotbed for modern creatives such as entrepreneurs, graphic designers and even DJ s. Yet most of us are still not completely sure exactly why we gravitate towards our favorite cafes.

Some say it’s the whiff of freshly brewed coffee and getting a caffeine fix that fires up creative juices. While others claim there’s something unique about the atmosphere, an ambiance that compliments the creative mind. In actual fact, science has found some interesting links between creativity and cafes, some of which may surprise you!

In actual fact, science has drawn some interesting links between cafes and creativity, some of which may surprise you!

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Silence Sharpens Focus – Ambient Noise Boosts Creativity

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    You may already be aware that working in silence environments helps you focus. When you are in the midst of complicated problem solving or performing fine detailed work, one annoying noise is enough to break our concentration.

    However, when it comes to creative thinking, ambient noise has been seen to improve creativity. Specifically, typical coffee shop ambient noise of 70 decibels was seen to be optimum. Whereas quieter than 50dB and louder than 85dB caused creativity to drop off.

    It’s believed this level of moderate ambient noise is just enough to distract us, allowing us to think outside the box. This helps to broaden to thinking and lends itself to the discovery of new ideas. So, the creative magic in the air of your favorite coffee shop is actually the perfect ambient hum for your creative mind.

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    You should optimize your creativity by choosing your coffee shop wisely, based on how busy or noisy it is. If you are tied to a workspace and it’s particularly quiet, try listening to Creativity background music from Youtube. Otherwise, there’s an ingenious application that can mimic the cafe’s ambient noise called Coffitivity.

    Dynamic Environments Stimulate Creativity

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      Ever noticed how creativity dries up if you remain in the same environment or routine for too long? It’s only when you break the cycle or change your environment that the bolt of creativity strikes.

      The mind is naturally inclined to tune out repeat input, while remaining receptive to new information. So, by moving from a static environment to a dynamic one, you flood the mind with new inputs and stimulate creativity. Visiting a cafe is great for firing up inspiration as you watch new faces and interactions happening around you.

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      Low-level distractions from the bustle of others actually help fuel creative thoughts. Whereas the silence and solitude of home or the office often push us to non-creative procrastination. Cafes strike just the right balance of simulation buzz with the protection of anonymity, interactions are on your own terms.

      There’s also a social element that plays a significant role. If you’re open, cafes are a great place to meet and interact with new people. These brief exchanges of ideas, experiences and perspectives ignite creativity.

      Your positioning is somewhat crucial, whether in the cafe or your own workspace. The last thing you want to do is position yourself right in a high traffic point, so don’t sit by the cash register or a door. You want the opportunity to observe or interact, but it has to be on your own terms.

      Dim Lighting Liberates the Mind and Imagination

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        Yet again, absolute focus and free-flowing creativity are set at odds. Brighter lighting favors focus-based tasks but research has shown dimmer lighting actually boosts creativity.

        The most curious thing is, creatively was seen to increase across six separate studies, even without conscious recognition of this change. So it’s believed dimmer environments make us feel freer to explore and take risks without judgment. It’s so powerful that even recalling an experience of darkness can have similar creativity boosting effects.

        So, if your creative workspace is bright, dimming the lights to create a more ambient environment would be very beneficial. You could use light blinds on the windows and shaded lamps for softer lighting. Or if you are visiting a coffee shop, pick the deepest, darkest corner for creative pondering!

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        Last Updated on August 6, 2020

        Why Working 9 to 5 Is Outdated

        Why Working 9 to 5 Is Outdated

        Bristol is the most congested city in England. Whenever I have to work at the office, I ride there, like most of us do. Furthermore, I always make sure to go at off hours; otherwise, the roads are jam-packed with cars, buses, bikes, even pedestrians. Why is that? Because everyone is working a traditional 9 to 5 work day.

        Where did the “9 to 5” Come From?

        It all started back in 1946. The United States government implemented the 40 hour work week for all federal employees, and all companies adopted the practice afterwards. That’s 67 years with the same schedule. Let’s think about all the things that have changed in the 67 years:

        • We went to the moon, and astronauts now live in space on the ISS.

        • Computers used to take up entire rooms and took hours to make a single calculation. Now we have more powerful computers in our purses and back pockets with our smartphones.

        • Lots of employees can now telecommute to the office from hundreds, and even thousands of miles away.

        In 1946 a 9-5 job made sense because we had time after 5pm for a social life, a family life. Now we’re constantly connected to other people and the office, with the Internet, email on our smartphones, and hashtags in our movies and television shows. There is no downtime anymore.

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        Different Folks, Different Strokes

        Enjoying your downtime is an important part of life. It recharges your batteries and lets you be more productive. Allowing people to balance life and work can provide them with much needed perspective and motivation to see the bigger picture of what they are trying to achieve.

        Some people are just more productive when they’re working at their optimal time of day, after feeling well rested and personally fulfilled.  For some that can be  from 4 a.m. to 9 a.m; for others, it could be  2 p.m. to 7 p.m.

        People have their own rhythms and routines. It would be great if we could sync our work schedule to match. Simply put, the imposed 8-hour work day can be a creativity and morale killer for the average person in today’s world.

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        Productivity and Trust Killer

        Fostering creativity among employees is not always an easy endeavor, but perhaps a good place to start is by simply not tying their tasks and goals to a fixed time period. Let them work on their to-do list at their own pace, and chances are, you’ll get the best out of your employee who feels empowered instead of babysat.

        That’s not to say that you should  allow your team to run wild and do whatever they want, but restricting them to a 9 to 5 time frame can quickly demoralize people. Set parameters and deadlines, and let them work at their own creative best with the understanding that their work is crucial to the functioning of the entire team.

        Margaret Heffernan, an entrepreneur who previously worked in broadcasting, noted to Inc that from her experience, “treating employees like grown-ups made it more likely that they would behave the same way.” The principle here is to have your employees work to get things done, not to just follow the hands on the clock.

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        A Flexible Remote Working Policy

        Yahoo CEO Marissa Mayer famously recalled all her remote workers, saying she wanted to improve innovation and collaboration, but was that the right decision? We’ve all said that we’re often more productive in a half day working from home than a full day working in the office, right? So why not let your employees work remotely from home?

        There are definitely varying schools of thought on remote working. Some believe that innovation and collaboration can only happen in a boardroom with markers, whiteboards and post-it notes and of course, this can be true for some. But do a few great brainstorms trump a team that feels a little less stressed and a little more free?

        Those who champion remote working often note that these employees are not counting the clock, worried about getting home, cooking dinner or rushing through errands post-work. No one works their 9-5 straight without breaks here and there.  Allowing some time for remote working means employees can handle some non-work related tasks and feel more accomplished throughout the day. Also, sometimes we all need to have a taste of working in our pajamas, right?

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        It’ll be interesting to see how many traditional companies and industries start giving their employees more freedom with their work schedule. And how many end up rescinding their policies like Yahoo did.

        What are your thoughts of the traditional 9-5 schedule and what are you doing to help foster your team’s productivity and creativity? Hit the comments and let us know.

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