6 Big Changes in Online Marketing Since Its Inception

6 Big Changes in Online Marketing Since Its Inception

Programmers, web-designers, and online marketers remind me of Wall Street brokers — forever glued to the screen, watching the scene like a hawk, ready to make its move when the time is right. That takes dedication and is truly admirable.

Today, these online marketers the world over rely, heavily, on SEO for ensuring the websites they are responsible for reach first page search engine results. Without high-level rankings, businesses flounder, and they are unable to gain new clientele.

2015 was Doomsday for a lot of businesses. Google, the top search engine, changed the way it ranked websites as well as their algorithms. This change eliminated keyword stuffers, article spinners, and marketers who put page ranks above their users and hits.

Let’s take a look at some of those changes that seem likely to take place later this year and how you can protect yourself against future algorithm changes.

How Valuable Is Your Content?

I, for one, am not complaining about value being king. The algorithm change spurred writers to develop substantial content that reflected the humanity of our everyday lives.

Search engines use backlinks to help determine the ranking on search engines. There was a time when all you needed was other websites linking to your website. Now, Google has changed; they want backlinks from credible platforms.

They want to see content that changed the way we think, how we thought about situations, and helped us learn just a bit more about each other. Content is the future of online marketing.


If you want to get that higher ranking now, backlinks still are important. Make sure they are coming from trustworthy websites. Don’t index them if they aren’t. Try writing some guest posts on blogs in your niche area.

Remember: quality content is now the key!

Video Killed the Radio Star

This is why it is important for business owners to put all of their information online. Your address needs to be on Google, so customers can find you. Another important step is to utilize social media.

Social media marketing is a huge player in the game now. Make a Facebook and Twitter page for your business. Google even links people to your accounts.

Now, it seems like videos are moving ahead of text. More people around the world are digging their eyes into video content, more than text.

Text, these days, is so and so. In fact, it’s considered standard nowadays to the point of just being there.

Google itself experimented with this earlier on in the year — showing video ads on their search pages. There’s no denying that webinars and online courses are taking online marketing by storm.


Could this be because we, more than ever before, put more value into seeing who’s on the other side of the screen? It’s important to establish that human connection that the internet and desktop/mobile world sometimes chew up and spit out.

To benefit from this change, add videos and images to your articles. Google will rank your website higher when it has videos. Search engines know viewers love videos. So, pair them together!

More “Local” Than “Global”

Smartphones and tablets aren’t going anywhere. Some site owners are lagging on mobile optimization. Maybe it is that they are lazy or they view that business is done on a laptop, but it is crucial in today’s world.

Businesses that don’t make their site mobile-friendly will lose money, plain and simple.

Over 80 percent of the world’s population has a mobile phone which means that more people are searching through mobile on search engines. Google shows results of nearest location which it determines through mobile’s GPS. It is better to evolve with search engines to get your site first ranked on local searches than global searches.

Google counts now if users search for your business. Take advantage of this; it will generate you more business.

The Quality of Your Website

Your SEO success depends largely on what aim your website is used for. What kind of services do you offer? Is your brand “in?”  Do other professionals in your industry feel strongly about your business?


The type of market you’re in determines the quality of SEO content people will pick up. Just like the little kid and the lemonade stand, your stand might say all the right things to entice people. However, unless your lemonade hits the bull’s-eye, nobody stays.

Start with adding eye-catching headlines. This is what will catch the attention of your readers. Don’t write a novel. Most website viewers will click away if they see huge blocks of text.

Instead, focus on small paragraphs with superb content. Use bullet points and headlines for easy scanning. Pictures and videos are great ways to break up articles, and it drives your viewers in.

Most importantly, make sure your website is mobile optimized. Remember, we said that 80 percent of people have smartphones. If they view your website on their phone, it has to look just as good!

Keywords Don’t Matter (as Much)

Yes, the days of keywords have taken a back seat to good, original content. BUT! They still play their part. Earlier in this article, I mentioned the quality of your content — the better value you provide, the better your site will end up in the ranking.

But don’t forego all keywords — heavens no! They’re still a crucial (albeit hidden in the shadows) part of your SEO. All I’m saying is don’t rely on them too much. Let them be an afterthought.

The density of your keywords should be no more than 1–2 percent of your article. Seamlessly hiding them into your work is important. Some writers add keywords into their work, but they do so at the expense of the readability. Focus on a few, important keywords to make a difference.


Build Relationships

Your site isn’t the only one in your niche — start a group with your colleagues! Building friendships with other site owners (and marketers) opens you up to a pathway of opportunities.

Having a friendly informational post on their site with a back-link can help increase link-juice. Guest posting is a common and important way to market your website, while gaining authority.

They spread the word to their friends and talk about you on their own site. Google notices this stuff and pays attention to the traffic certain sites draw.

I’m sure other search engines do, as well. My point is: if you want people to visit your site, strike up a conversation and welcome them to your home — as you would if you were face to face. Ask to guest post and then offer them the same opportunity on your website.

Make comments on other websites and make your presence known. Stay connected on social media with other websites, as well as your viewers. We live in a new age where people the world over can connect with each other at the press of a button.

Featured photo credit: Online Marketing Success via

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Published on August 14, 2018

17 Versatile Work Skills Employers Want to See in Potential Employees

17 Versatile Work Skills Employers Want to See in Potential Employees

When we look at a job advertisement, it can seem as though employers want an exhaustive list of experience and technical skills from their new hire.

They list desirable qualities such as ‘initiative’, ‘team player’ and ‘strong work ethic’. Those words can mean a variety of things to different people and it can be quite hard for employers to illustrate fully the combination of technical and soft skills they want their potential employees to have.

What they often want is a mix of versatile skills that make it easy for them (and you) to adapt to the changing needs and demands which occur in businesses today.

After all, adaptability and innovation are what make businesses thrive.

In today’s ever-changing environment, versatility is a mandatory attitude every working person needs to have. With the following seventeen work skills, you will not only make your employer extremely happy and confident that hiring you was their best decision, you will experience greater personal satisfaction and results.

1. Know what you want but more so why you want it.

Employers need to sense you have a solid idea as to why you are a fit for their role and their organization. They need to sense you have your own sense of purpose.

However, it can be a double-edged sword to say you know exactly what you want to achieve and gain if you are successful in your application and interview.

Some employers can perceive this as arrogance; your needs first, theirs second. What employers are really looking for is your internal sense of knowing that potential to join their organization is a winning combination for both of you.

2. Diplomacy and conflict resolution skills save money, lost productivity and efficiency.

Can you agree to disagree? Can you evaluate without passing judgment or at least be self-aware of your own biases? Can you put these aside to find solutions for the betterment of the team?

Employers look for versatility in soft work skills that bring peace, lower stress and contribute to creating harmony. If you have ways with words to help heated arguments reduce to a simmer so there is space for compromises, negotiations and reasoning to take place your employers’ respect for you will jump at least tenfold.

Peace-making skills are invaluable in changing workplace culture, particularly toxic ones. Any good employer knows a strong in-house negotiator will save them thousands of dollars in engaging an external mediator.

3. Know how to set and reframe your own goals.

Much research has documented that when employees have a clear purpose, mission and goals, they are more likely to be highly productive. They are less likely to flounder around in many directions nor be busy and not produce results that matter.

Employers know well that employees who develop their own goals and can align these with those of the company are more self-driven, self-sufficient and take greater ownership for performing their role.

And the benefit is not only to the employers. You personally will find greater personal satisfaction from achieving targets you have chosen to set yourself. Everyone wins!


4. Great time management and organization skills make you highly productive.

Being able to exercise versatility with these work skills needs no explanation. Great time management does not mean multi-tasking. It actually uses more brain power and reduces effectiveness.

Having great skills to prioritize your activities and demands, being able to assess how long things might take you to address are planning skills which greatly aid effective and better execution.

Working in harmony with your colleagues’ timetables makes for better teamwork and workflow plus a less stressed environment.

In today’s working world, any strategies for reducing stress-invoking opportunities are like finding golden nuggets. Your employer will want to hold on to those for dear life!

5. Be a flexible team player by being able to change roles when required.

Employers will be looking to see how flexible a team player, a potential employee could be.

If you are a natural leader, being a better team player might, in fact, mean you stepping down from the helm and encouraging someone else to exercise and step into their leadership potential.

It might be more beneficial to your employer to play the role of Indian as opposed to the Chief in certain situations. Stepping into different positions on your team not only helps you grow but also the rest of your team.

Employers relish having a versatile work team which can adapt and is ready and willing to play different roles, even if uncomfortable when crises happen.

6. Initiative, self-motivated and driven.

When you have your own internal reasons for looking to undertake a role your motivation is driven by something sizzling inside of you.

There is a personal drive and desire for the satisfaction you will experience when you meet a certain target that no other person will be able to give to you.

When you can genuinely identify and demonstrate your own personal connection to the role’s objectives and the greater goals of your employer’s business, they will see you have an internal drive that they don’t need to whip and flog to keep the momentum going.

Any employer will be grateful they just need to help navigate you and support you with the right tools and network and off you go.

7. Be confident but not arrogant.

Imagine if you were conducting initial telephone interviews with shortlisted candidates and one of the questions they asked was:

“How long would it be until I’ll be eligible for a pay rise or promotion?”


There is a significant difference between being confident and arrogant. Employers are not looking for confidence purely in you being able to perform every aspect of your role at gold star level.

It comes with being comfortable to say you don’t understand, you have made a mistake, you need support, further training, acknowledging what your limits are and being willing to risk stepping outside your comfort zone.

When you’re a new kid on the block, respecting that you may need to learn to walk before you can run is essential. Unless it is your job to start making significant changes from day one, chances are you’re going to create enemies if you’re so confident your new methods and ideas should replace existing processes.

8. A positive attitude.

Demonstrating positivity as a work skill that will truly win over your new employer is about being genuine and actively applying strategies which look for the glass half full.

Recruiters and employers are not dumb. They can easily see through short-term bright smiles, nervous giggling and general ‘you just need to think positive’ statements.

In the face of grueling challenges, employers are going to look much more favorably on that candidate who can acknowledge the negative features of a situation but still encourage another solution-focused perspective to be adopted.

Even better, if you can use language effectively to demonstrate how you have adopted a positive perspective and helped turned around a tough situation.

It is one thing to have a positive attitude but your potential employer will see you as a superhero if you can show them how you have successfully applied it.

9. You are resourceful but know the value of asking for help.

There is nothing more unproductive (let alone frustrating) than that person who simply asks out loud a question to their team when they could simply have Googled the answer.

Or worse still, they have a manual at their fingertips which has the answer to their question…they were simply too lazy to look for themselves.

Be that person with Sherlock Holmes as their middle name who sleuths like a dog after a buried bone. You can research and turn over stones to discover and learn what you need but you also are able to ask for help and assistance when you need to.

Any employer will relish that person who looks to discover the answers to their own questions first before reaching out and asking for help.

10. Emotional intelligence creates a harmonious workflow.

Despite the level of seniority of your role having a strong ability to handle emotions is fast becoming an essential work skill (and also life skill).

It is even more desirable for any employer when your work skill set includes the ability to detect, adapt to and have skills in managing certain emotional patterns of others you need to work with, manage or report to.


So much time, energy and productivity is lost due to individuals’ lack of skills in this area. Any manager who can see you possess and can demonstrate such versatile work skills will think they’ve won the managerial lottery!

11. Be able to adapt your learning style.

There is no real evidence that using preferred learning styles actually increase the rate at which we learn nor the effectiveness of certain styles.

However, being able to make changes to what we are given to learn and adapting it to suit our needs and preferences does help us settle into a new work transition sooner.

We also need to recognize that even though we feel uncomfortable learning a new skill a certain way, it might actually be the way we need to receive it to cement the learning. It is also likely that our new employer only knows or has a budget to deliver training in a certain way.

Either we can choose to adapt or resist but we know for sure the latter is not going to benefit to anyone.

12. Flexible leadership style.

Dan Goleman has conducted extensive research on different leadership styles, emphasizing that being versatile to switch between different styles (e.g. authoritative, coaching, affiliate, coercive, pace-setting) and knowing when to do is a fundamental skill for any leader.

Being able to change your style to lead other people is as important as how you lead your own role responsibilities.

13. Incredible communication skills that actively listen and give clear messages.

Strong and effective communication across all mediums takes time, life experience and highly developed intuition.

Knowing when to use email, a face to face conversation or telephone discussion is one thing. Another is to use words which emotionally connect and influence the receiver to accept, hear and heed your message.

Great communicators know that it is their responsibility as much as the receiver for good communication to take place. However, they also know that the receiver may not feel this is the case.

When you can listen equally, be sensitive to read between the lines to hear the message of ineffective communicators and can respond kindly with inspiring, equalizing and encouraging words, your influence and general likeability as a new addition to your employer’s team will develop in leaps and bounds.

14. Accountability, responsible and dependable.

We’ve all worked with people or managers at some point who lay external blame the instance something goes wrong.

Contrary to popular belief, making mistakes and owning up to it is a highly desirable and versatile work skill that gains loyalty and understanding particularly when mistakes occur.

Owning up to errors early allows both yourself and the business to recover quickly and shows you’re willing to take responsibility to continue forward on when you have stumbled.


When you illustrate you can do this, you build your employer’s trust and faith in you.

15. Exercise proactive self-awareness.

Self-reflection is a highly empowering work skill that contributes greatly to becoming better and performing better.

When you actively look for the achievement, celebrate your success and look for pockets of where mistakes you have made can be corrected you improve faster, become more effective and make your work easier.

When you start to look at your own errors, receiving feedback from your employer about the same errors can feel far less confronting and having corrective conversations is easier, transparent and far less stressful and emotional.

You naturally increase your resilience and make life easier for yourself and your employer if you conduct regular self-check-ins and keep your employer updated.

16. Apply a problem-solving growth mindset.

When faced with a problem or challenge, your ability to activate a growth mindset is a highly versatile work skill employers love. Not only are you able to reduce the pain and anguish that a fixed mindset can sustain but your ability to remain open to possibilities to find different pathways or ideas is refreshing and helpful.

If your thought patterns automatically ask: “How can we?” or you often think “there must be a way”, you will only contribute to creating growth opportunities for your organization and inspire others to think the same way.

17. Be teachable.

If you have ever tried to teach someone a new skill or technique and they keep reverting back to traditional ways that are familiar to them, you might have become frustrated to the point of giving up.

Don’t be that person who’s stuck in tradition which no longer serves the business. Whether you are entering a new environment, learning new software or negotiation skills, know that all employers need people who are open to being taught.

Innovation is a core concern of every business. Innovation means change and change means doing something different.

Stay versatile and keep learning

Technical skills can often be taught. Ray Croc illustrated how well a systemized franchise can dominate the planet. Over 36,000 McDonald’s establishments around the world are run by managers barely in their twenties!

Soft work skills, however, take time to develop, learn and confidently apply.

There is a key combination of work skills that would make any candidate employer’s dream. However, the essential factor underlying all of these work skills is versatility.

Equip yourself with these 17 work skills, stay curious and keep learning; and you’ll always nail the job you want.

Featured photo credit: Unsplash via

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