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6 Big Changes in Online Marketing Since Its Inception

6 Big Changes in Online Marketing Since Its Inception

Programmers, web-designers, and online marketers remind me of Wall Street brokers — forever glued to the screen, watching the scene like a hawk, ready to make its move when the time is right. That takes dedication and is truly admirable.

Today, these online marketers the world over rely, heavily, on SEO for ensuring the websites they are responsible for reach first page search engine results. Without high-level rankings, businesses flounder, and they are unable to gain new clientele.

2015 was Doomsday for a lot of businesses. Google, the top search engine, changed the way it ranked websites as well as their algorithms. This change eliminated keyword stuffers, article spinners, and marketers who put page ranks above their users and hits.

Let’s take a look at some of those changes that seem likely to take place later this year and how you can protect yourself against future algorithm changes.

How Valuable Is Your Content?

I, for one, am not complaining about value being king. The algorithm change spurred writers to develop substantial content that reflected the humanity of our everyday lives.

Search engines use backlinks to help determine the ranking on search engines. There was a time when all you needed was other websites linking to your website. Now, Google has changed; they want backlinks from credible platforms.

They want to see content that changed the way we think, how we thought about situations, and helped us learn just a bit more about each other. Content is the future of online marketing.

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If you want to get that higher ranking now, backlinks still are important. Make sure they are coming from trustworthy websites. Don’t index them if they aren’t. Try writing some guest posts on blogs in your niche area.

Remember: quality content is now the key!

Video Killed the Radio Star

This is why it is important for business owners to put all of their information online. Your address needs to be on Google, so customers can find you. Another important step is to utilize social media.

Social media marketing is a huge player in the game now. Make a Facebook and Twitter page for your business. Google even links people to your accounts.

Now, it seems like videos are moving ahead of text. More people around the world are digging their eyes into video content, more than text.

Text, these days, is so and so. In fact, it’s considered standard nowadays to the point of just being there.

Google itself experimented with this earlier on in the year — showing video ads on their search pages. There’s no denying that webinars and online courses are taking online marketing by storm.

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Could this be because we, more than ever before, put more value into seeing who’s on the other side of the screen? It’s important to establish that human connection that the internet and desktop/mobile world sometimes chew up and spit out.

To benefit from this change, add videos and images to your articles. Google will rank your website higher when it has videos. Search engines know viewers love videos. So, pair them together!

More “Local” Than “Global”

Smartphones and tablets aren’t going anywhere. Some site owners are lagging on mobile optimization. Maybe it is that they are lazy or they view that business is done on a laptop, but it is crucial in today’s world.

Businesses that don’t make their site mobile-friendly will lose money, plain and simple.

Over 80 percent of the world’s population has a mobile phone which means that more people are searching through mobile on search engines. Google shows results of nearest location which it determines through mobile’s GPS. It is better to evolve with search engines to get your site first ranked on local searches than global searches.

Google counts now if users search for your business. Take advantage of this; it will generate you more business.

The Quality of Your Website

Your SEO success depends largely on what aim your website is used for. What kind of services do you offer? Is your brand “in?”  Do other professionals in your industry feel strongly about your business?

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The type of market you’re in determines the quality of SEO content people will pick up. Just like the little kid and the lemonade stand, your stand might say all the right things to entice people. However, unless your lemonade hits the bull’s-eye, nobody stays.

Start with adding eye-catching headlines. This is what will catch the attention of your readers. Don’t write a novel. Most website viewers will click away if they see huge blocks of text.

Instead, focus on small paragraphs with superb content. Use bullet points and headlines for easy scanning. Pictures and videos are great ways to break up articles, and it drives your viewers in.

Most importantly, make sure your website is mobile optimized. Remember, we said that 80 percent of people have smartphones. If they view your website on their phone, it has to look just as good!

Keywords Don’t Matter (as Much)

Yes, the days of keywords have taken a back seat to good, original content. BUT! They still play their part. Earlier in this article, I mentioned the quality of your content — the better value you provide, the better your site will end up in the ranking.

But don’t forego all keywords — heavens no! They’re still a crucial (albeit hidden in the shadows) part of your SEO. All I’m saying is don’t rely on them too much. Let them be an afterthought.

The density of your keywords should be no more than 1–2 percent of your article. Seamlessly hiding them into your work is important. Some writers add keywords into their work, but they do so at the expense of the readability. Focus on a few, important keywords to make a difference.

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Build Relationships

Your site isn’t the only one in your niche — start a group with your colleagues! Building friendships with other site owners (and marketers) opens you up to a pathway of opportunities.

Having a friendly informational post on their site with a back-link can help increase link-juice. Guest posting is a common and important way to market your website, while gaining authority.

They spread the word to their friends and talk about you on their own site. Google notices this stuff and pays attention to the traffic certain sites draw.

I’m sure other search engines do, as well. My point is: if you want people to visit your site, strike up a conversation and welcome them to your home — as you would if you were face to face. Ask to guest post and then offer them the same opportunity on your website.

Make comments on other websites and make your presence known. Stay connected on social media with other websites, as well as your viewers. We live in a new age where people the world over can connect with each other at the press of a button.

Featured photo credit: Online Marketing Success via photopin.com

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Last Updated on October 16, 2018

How to Quit Your Job That You Hate and Start Doing What You Love

How to Quit Your Job That You Hate and Start Doing What You Love

Everyone of us has a plan in our head that was taken over by family responsibilities, social pressure or sheep mentality. This made us a slave to instant gratification and started killing our plan and dreams.

There is a way to revive your plans and dreams and live a happier life. No amount of salary can exceed your desire to do something that you are really passionate about.

If you hate your job and have thought about leaving your job, here’s how to quit your job and start doing what you love:

1. Identify if you really want to quit to follow your passion

There could be many possible reasons to figure out why you are discouraged to go to work and start thinking about how to quitting your job. Figure out the reasons or signs that make you feel that you should really quit your job.

If these reasons are not related to your office environment or your ultimate goal is to pay your bills from your job, you should consider getting a new job in the same field. It’s better to be an experienced receptionist than to live a dream that is not yours.

2. Start with the side hustle and keep it going

Work after you get back home and build up your product or service enough to gain confidence to quit your job.

Build the website, write down the business plan, design your product, make marketing collaterals or do whatever it takes for you to start working full time on your new venture before quitting your current job.

You could also consider part-time working opportunities if your current job sucks a lot of your energy. This way you could save your energy and dedicate more time to your side hustle.

Ensure that you don’t quit until your new venture really demands your full time dedication. You might lose interest in your new venture if you fall short of survival money.

3. Save enough to pay your bills

If you need to pursue your passion, you need your monthly bills to be taken care of, without any worries. You must cut down on unnecessary expenses and squeeze in those extra bucks on your savings while you are at your current job. You should forget those weekend parties and social outings unless they’re meant for networking.

It makes no sense to quit your job without having any savings. Your new venture will not start paying you immediately. Starting a recurring deposit account is a good idea to start off with. Put aside a considerable amount every month as soon as you get your paycheque and forget about that money until you quit your job.

4. Write down your goals

It is important to have visual proof and a daily reminder of why you quit your job and started a new hustle.

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Write down your goals and read them at least once a week. If you are a forgetful person, create cell phone or desktop wallpapers of your goals and set them until you achieve them. Visual proof keeps you on track.

These goals are the bigger picture of what you wish to achieve in your pursuit to doing what you love.

For example, if you are wish to design the best dresses in the whole state, write it down. If you wish to fly to Mars, write it down. If you really wish to give up your career for something, it better be worth remembering everyday. Show it to yourself daily.

5. Make a plan

Write down a plan of action for the next 12 months. It’s like writing down an elaborate execution plan in your calendar. This could be a daily, weekly or monthly to-do list of your tasks to achieve your goals.

Learn how to make a plan if that’s not your area of expertise. Ensure that you know what you’re going to do next and not run like a headless chicken after two months of working for yourself.

Review the plan time and again to track your progress. This will give you a clear picture of your performance and your shortcomings.

Also, have a backup plan. Even great planners and strategists fail before achieving success. Ensure that you have a second plan if your first one does not work out as you predicted.

6. Get professional advice

Talk to experienced people in the field you want to venture out. Go to networking events and connect with people in your industry. Most people will help you out with good advice and good contacts.

Get professional courses in part time colleges. It could be great to network and the teachers can be of great help to understand more about the industry. They will help you analyse your plan and connect you to influential people.

7. Prepare yourself to put a resignation

Prepare yourself mentally to quit your job after you’ve realized the potential and prepared yourself to take a deep dive into your new profession.

Leave on a friendly note. Don’t make enemies with your bosses. These connections could help you further in your profession.

Don’t burn the bridges. It’s better to have a face-to-face conversation with your boss or reporting manager than sending a surprise mail.

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Tell them sincerely about your new venture and why it is important for you. Serve the notice period completely and work till the last day. Complete all your tasks as you would on a regular day. This will maintain your respect and keep your relationships intact.

8. Be prepared to get your hands dirty

As an entrepreneur, you have to do everything that’s needed to keep your work going.

You have to perform all the tasks needed to keep your new venture going. You have to be a janitor, an administrator, an accountant, a designer or a salesperson all at once.

There would be a point of time where you will have to perform tasks that aren’t your favourite. Be ready to perform such tasks without cringing.

9. Have no baggage

Don’t have a debt! Clear all your loans, debts and pending commitments before starting off. You want to fully concentrate on your new activity and not be bent down by loading your shoulders with any burden.

You would want to enjoy your freedom to work incessantly. No distractions whatsoever are allowed to come close to you when you are fully involved in the rhythm of development. Shun away materialism!

10. Don’t be in two minds

It’s good to analyze the best and the worst possibilities in your head, but it’s not at all good to doubt yourself.

Move ahead with confidence. It’s your life, your plan and your rules. Nothing and nobody can stop you from doing what you wish to do.

The more you start getting noticed, the more people will point fingers at you. Don’t let them affect you and create doubts in your head. As William Shakespeare said,

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.”

11. Learn to handle failure

You are going to be a loser and it’s a good thing! If you fail and lose, you will learn to not repeat your mistakes and make yourself stronger with every punch you throw out.

It takes time till you start losing. The key is to not be demotivated by failure. The more the failure, the more closer you are to success.

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12. Try your hands at investing in stock market or cryptocurrency

It’s a good way to keep your side income rolling in. While you are busy building your dream project, you could invest your money in the stock market or cryptocurrency and let it grow while you sleep.

As Warren Buffet famously quoted,

“If you don’t find a way to make money while you sleep, you will work until you die.”

Find a good stock broker who has enough experience to not lose your money. Stop immediately if you are losing a lot of money. Don’t burn away your money.

13. Keep a healthy routine

It’s easy to forget about your health when you are working on something that you’re really passionate about. Set reminders about your health routine.

Exercise! Most successful people start their day early and take time out to exercise at least thrice a week. It helps you give more energy and time to your work.

Always remember that you started your new venture to be happier. Bad health will not let you enjoy your success.

Join yoga classes or learn meditation from youtube. Avoid sitting too long at one place for more than 15 minutes at a stretch, take breaks. take a walk, especially up-down the staircase as much as you can to skip age related joint pains and muscle atrophies.[1]

14. Enjoy your days off

Taking a break helps your creativity and clears your mind from clutter. You need your days off to come back afresh and take on your tasks. You can’t be working 24/7.

Remember that being able to take your days off is one of the beneficial quirks of an entrepreneurial journey. You can have a routine designed by yourself, for yourself.

Take your days off when you are too stressed and can’t think straight. Self-discipline might sound simple but practice takes ages. Schedule down time for yourself.

15. Take these steps to quit your job without burning bridges

Resume.io has this infographic about the steps you should take after you’ve decided to quit your job:[2]

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    16. Remember why you quit your job

    Lastly, remember why you quit your job and started doing what you love. There would be bad days that will make you regret your decision, but don’t let them dominate the reason why you took the plunge.

    Your soul wasn’t happy with what you were doing. Your new venture is what you always wanted to do.

    Never forget that.

    If nothing works out, you could still go back to any job you want, but at least, you’d be spared from regrets and constantly arriving “What if?” question in your head.

    So, start now and live without any regrets.

    Execution matters more than thought. Turn your dream into a reality starting today. Start small and grow big.

    Besides, it’s never too late to do what you want to do. Here’s the proof:

    How to Start Over and Reboot Your Life When It Seems Too Late

    Featured photo credit: Pexels via pexels.com

    Reference

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