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5 General Marketing Mistakes You Should Avoid

5 General Marketing Mistakes You Should Avoid

When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. We tend to search for easy and proven ways. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an entrepreneur, if they do not learn from mistakes. As it is truly said, behind every successful marketer there is a loser.

Once, I had a chance to have an interview with a great business person. I asked him to shed some light on his success story. He only told me one thing: “Bad experiences made me perfect, to make great decisions.” We want pre-made recipes and in this regard, we use other experiences in all campaigns whether they are related to our product or not.

Today, I will tell you five terrible marketing mistakes, which will lead our marketing efforts toward failure.

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1. Targeting the Wrong Audience

This is a big mistake in the marketing arena. Marketing is not just about spreading the product all around the world. A perfect marketer is one who makes an in-depth study of the product, including research of its reach. Have you ever thought how the big brands like Apple, Microsoft, Facebook, etc. are so successful? I know we never think about it. But let me tell you: they have a complete plan; they know about their audience. They have a perfect team who just analyzes the strong demographic conventions. That’s why those brands pop up into the sky faster and are leading the world.

Marketing is not just about getting featured in magazines, top sites, and publications. It consists of a certain life cycle. Just like SDLC (System Development Life Cycle), marketing also works like same. If, you want to make your marketing campaign successful then you must take a look at your audience. Selection of the wrong audience will definitely lead you towards failure.

2. Spending Too Much on a Budget and Getting a Low Success Rate

I have noticed that every new startup that starts its marketing campaign virally increases conversions. But have you ever noticed your cost and gain? What if you are spending thousands of dollars and getting only 10 percent leads? It will suck money out of your business. Be a smart marketer. Budget spending doesn’t mean that you need to spend all of the budget in a small amount of time or early on. The main purpose of spending money is to get the benefit. I have seen many marketers in my life who spend only 50 percent of their budget and get 500 percent ROI (Return on Investment).

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3. Ignoring Competitors’ Strategies

OMG! Competitors are the most important barometers of your industry. Never underestimate your competitors. Have an open eye on their strategies, campaign progress and, of course, on their product planning. I have a great tip for you in this regard: when you find huge competition in your industry, come up with the most thrilling offer. It will work wonders.

We all are working to beat competitors by spending a huge amount in press releases, content marketing, social marketing and local advertisements. Have we ever thought that we can beat them with an old-fashioned strategy? Think about it and put your laser eyes on your competitors. No matter how big they are, diligent watching will do 70 percent of your job.

4. Not Using Historical Data (Especially Email)

If you are running a marketing team or firm, you may have many projects running or you may have done many before. In each project, email list building is the most important part. Whether we get sales or not, we need to be targeting peoples’ email addresses. It is not it a great option, but you use those email addresses in your other projects as well.

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But keep in mind you must consider the taste and interest of people. Not doing this is a major mistake; the main reason is those targeted emails are not laser targeted to your product interest. So, always try to use historical data. We all know very well that email marketing is the most killer part of marketing.

5. Having a Lazy and Unqualified Expert Team

You have a good budget, nice strategy, and low competition, but you still are not getting full results? Have you checked your team twice? Do they properly fit your marketing campaigns? I am sure a financial adviser can never handle a quality assurance phase, and a lazy person uses the easiest way to solve a problem. Each team member must fulfill the requirement for their specific job.

Final Words

I have seen many startups and campaign(s) ruining their marketing budget as well as product values because they didn’t have a proper plan and strategy. These mistakes will ruin your company reputation in no time. If you want popularity for your company, then you must avoid these general marketing mistakes.

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Let us know what strategy you are using for your marketing campaign and what mistakes you are making in the comments.

More by this author

Tanvir Zafar

Software Engineer at GCUF

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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