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Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant aspect of the retail industry. The world has taken to the trend of doing business online.

According to some estimates, more than eighty five percent of internet users have purchased something on the internet at least once and half the number of internet users shop online regularly. That means, the online market is big and is ever expanding. So, why not set up an ecommerce website if you have something to sell?

While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it really is easy setting up any kind of website on the internet.

That being said, you certainly need to pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step by step guide to creating a perfect ecommerce website for your business.

Step 1: Lay out an ecommerce business plan.

Planning is a must in every venture if success is the goal. You need a plan to setting up a website. A plan doesn’t need to be a long detailed document with series of tasks but at the least a rough idea about how and where to start and end.

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Do a fair amount of brainstorming and don’t hesitate to take notes of every possible question that pops up in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?

Do some research – a good lot of learning is required to lay a good ground work for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.

Step 2: Get a domain name.

A domain name is what identifies your website on the web. Once you’ve identified the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.

A good name has the chances of making it big on the internet. A domain name which is short, easy to remember, easy to spell, catchy and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.

Step 3: Choose the right web hosting service.

All websites need to sit on a server somewhere to be available on the internet and the server configurations has a large part to play in overall performance of your ecommerce websites on the internet.

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How your website is hosted determines, to a large extent, its speed, uptime and performance. It is absolutely essential that you host website through the right host.

An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are important factors to acquire a good ranking on search engines.

There are hundreds of web hosting companies in the market that offer different kinds of free and paid hosting services or packages with a variety of features. Since free hosting services provide limited features, a paid hosting is advised for a reliable service. Choose the right webhost that allows growth and flexibility. Some webhosting companies also offer domain registration service and tools to build website.

Step 4: Choose the right ecommerce platform.

Ecommerce platform is the key component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the platforms of the best ecommerce websites similar to the one you are trying to set up.

Choose an ecommerce platform carefully that most suits your business needs, as having to move to another platform later can be costly and time consuming. There are many vendors out there who provide you shopping cart software and other ecommerce tools to give you the best ecommerce solutions.

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The best ecommerce platforms provide you with all shopping feature – carts, payment options, website performance statistics, security and more. They can be purchased in a bundle which offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce websites plugins (standalone solutions).

The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software and Software as a Service – SaaS. They all have their advantages and drawbacks, so choose the one that best fit your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Sellr.

Step 5: Make sure to obtain a secure certificate.

A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a secure transaction. If you have opted for a bundled pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.

You can purchase a secure certificate from SSL certificate providers like Thawte and Symantec for example. Also some hosting companies take care of SSL certificate for you charging you separately for the certificate.

Step 6: Design an easy to navigate ecommerce website.

Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products, poorly showcasing your products makes you lose sales.

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You lose valuable customers if it is not easy to steer around your website. Keep it simple yet elegant and make it easy to navigate intuitively. Also optimize your website for mobile devices.

Step 7: Choose ecommerce payment methods.

To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. There are banks that can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.

Although digital payment gateways like PayPal and Google Checkout are cornering the market, credits cards still remain the simplest and easiest ways to purchase things online. Also make sure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.

Step 8: Create a marketing strategy for your ecommerce website.

Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some budget for advertising and make use of banner ads, Google AdWords, PPC.

Optimize your websites for search engines so that it gets noticed. Promote your website on the social networks. Start creating content, do a good amount of blogging.

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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