Advertising
Advertising

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant aspect of the retail industry. The world has taken to the trend of doing business online.

According to some estimates, more than eighty five percent of internet users have purchased something on the internet at least once and half the number of internet users shop online regularly. That means, the online market is big and is ever expanding. So, why not set up an ecommerce website if you have something to sell?

While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it really is easy setting up any kind of website on the internet.

That being said, you certainly need to pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step by step guide to creating a perfect ecommerce website for your business.

Step 1: Lay out an ecommerce business plan.

Planning is a must in every venture if success is the goal. You need a plan to setting up a website. A plan doesn’t need to be a long detailed document with series of tasks but at the least a rough idea about how and where to start and end.

Advertising

Do a fair amount of brainstorming and don’t hesitate to take notes of every possible question that pops up in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?

Do some research – a good lot of learning is required to lay a good ground work for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.

Step 2: Get a domain name.

A domain name is what identifies your website on the web. Once you’ve identified the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.

A good name has the chances of making it big on the internet. A domain name which is short, easy to remember, easy to spell, catchy and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.

Step 3: Choose the right web hosting service.

All websites need to sit on a server somewhere to be available on the internet and the server configurations has a large part to play in overall performance of your ecommerce websites on the internet.

Advertising

How your website is hosted determines, to a large extent, its speed, uptime and performance. It is absolutely essential that you host website through the right host.

An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are important factors to acquire a good ranking on search engines.

There are hundreds of web hosting companies in the market that offer different kinds of free and paid hosting services or packages with a variety of features. Since free hosting services provide limited features, a paid hosting is advised for a reliable service. Choose the right webhost that allows growth and flexibility. Some webhosting companies also offer domain registration service and tools to build website.

Step 4: Choose the right ecommerce platform.

Ecommerce platform is the key component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the platforms of the best ecommerce websites similar to the one you are trying to set up.

Choose an ecommerce platform carefully that most suits your business needs, as having to move to another platform later can be costly and time consuming. There are many vendors out there who provide you shopping cart software and other ecommerce tools to give you the best ecommerce solutions.

Advertising

The best ecommerce platforms provide you with all shopping feature – carts, payment options, website performance statistics, security and more. They can be purchased in a bundle which offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce websites plugins (standalone solutions).

The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software and Software as a Service – SaaS. They all have their advantages and drawbacks, so choose the one that best fit your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Sellr.

Step 5: Make sure to obtain a secure certificate.

A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a secure transaction. If you have opted for a bundled pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.

You can purchase a secure certificate from SSL certificate providers like Thawte and Symantec for example. Also some hosting companies take care of SSL certificate for you charging you separately for the certificate.

Step 6: Design an easy to navigate ecommerce website.

Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products, poorly showcasing your products makes you lose sales.

Advertising

You lose valuable customers if it is not easy to steer around your website. Keep it simple yet elegant and make it easy to navigate intuitively. Also optimize your website for mobile devices.

Step 7: Choose ecommerce payment methods.

To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. There are banks that can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.

Although digital payment gateways like PayPal and Google Checkout are cornering the market, credits cards still remain the simplest and easiest ways to purchase things online. Also make sure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.

Step 8: Create a marketing strategy for your ecommerce website.

Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some budget for advertising and make use of banner ads, Google AdWords, PPC.

Optimize your websites for search engines so that it gets noticed. Promote your website on the social networks. Start creating content, do a good amount of blogging.

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

More by this author

Nabin Paudyal

Co-Founder, Siplikan Media Group

Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life Think That Positive Mantras Help a Lot? Try Value Affirmation Instead 6 Successful Entrepreneurs Who Struggle Through Dyslexia Every Family Has Its Problems, This Is How Some Stick Together No Matter What

Trending in Entrepreneur

1 How to Be a Successful Entrepreneur (15 Powerful Actions to Take Today) 2 8 Life-Changing Skills You Can Learn in Less Than 6 Months 3 10 Websites To Learn Something New In 30 Minutes A Day 4 How To Make Money With CPA: Content Locking 5 Revealed: Successful Young Entrepreneurs’ Secrets to Making Their Dreams Come True

Read Next

Advertising
Advertising

Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

Advertising

So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

Advertising

For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

Advertising

No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

Advertising

Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

Read Next