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Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant aspect of the retail industry. The world has taken to the trend of doing business online.

According to some estimates, more than eighty five percent of internet users have purchased something on the internet at least once and half the number of internet users shop online regularly. That means, the online market is big and is ever expanding. So, why not set up an ecommerce website if you have something to sell?

While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it really is easy setting up any kind of website on the internet.

That being said, you certainly need to pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step by step guide to creating a perfect ecommerce website for your business.

Step 1: Lay out an ecommerce business plan.

Planning is a must in every venture if success is the goal. You need a plan to setting up a website. A plan doesn’t need to be a long detailed document with series of tasks but at the least a rough idea about how and where to start and end.

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Do a fair amount of brainstorming and don’t hesitate to take notes of every possible question that pops up in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?

Do some research – a good lot of learning is required to lay a good ground work for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.

Step 2: Get a domain name.

A domain name is what identifies your website on the web. Once you’ve identified the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.

A good name has the chances of making it big on the internet. A domain name which is short, easy to remember, easy to spell, catchy and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.

Step 3: Choose the right web hosting service.

All websites need to sit on a server somewhere to be available on the internet and the server configurations has a large part to play in overall performance of your ecommerce websites on the internet.

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How your website is hosted determines, to a large extent, its speed, uptime and performance. It is absolutely essential that you host website through the right host.

An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are important factors to acquire a good ranking on search engines.

There are hundreds of web hosting companies in the market that offer different kinds of free and paid hosting services or packages with a variety of features. Since free hosting services provide limited features, a paid hosting is advised for a reliable service. Choose the right webhost that allows growth and flexibility. Some webhosting companies also offer domain registration service and tools to build website.

Step 4: Choose the right ecommerce platform.

Ecommerce platform is the key component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the platforms of the best ecommerce websites similar to the one you are trying to set up.

Choose an ecommerce platform carefully that most suits your business needs, as having to move to another platform later can be costly and time consuming. There are many vendors out there who provide you shopping cart software and other ecommerce tools to give you the best ecommerce solutions.

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The best ecommerce platforms provide you with all shopping feature – carts, payment options, website performance statistics, security and more. They can be purchased in a bundle which offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce websites plugins (standalone solutions).

The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software and Software as a Service – SaaS. They all have their advantages and drawbacks, so choose the one that best fit your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Sellr.

Step 5: Make sure to obtain a secure certificate.

A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a secure transaction. If you have opted for a bundled pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.

You can purchase a secure certificate from SSL certificate providers like Thawte and Symantec for example. Also some hosting companies take care of SSL certificate for you charging you separately for the certificate.

Step 6: Design an easy to navigate ecommerce website.

Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products, poorly showcasing your products makes you lose sales.

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You lose valuable customers if it is not easy to steer around your website. Keep it simple yet elegant and make it easy to navigate intuitively. Also optimize your website for mobile devices.

Step 7: Choose ecommerce payment methods.

To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. There are banks that can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.

Although digital payment gateways like PayPal and Google Checkout are cornering the market, credits cards still remain the simplest and easiest ways to purchase things online. Also make sure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.

Step 8: Create a marketing strategy for your ecommerce website.

Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some budget for advertising and make use of banner ads, Google AdWords, PPC.

Optimize your websites for search engines so that it gets noticed. Promote your website on the social networks. Start creating content, do a good amount of blogging.

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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