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Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant aspect of the retail industry. The world has taken to the trend of doing business online.

According to some estimates, more than eighty five percent of internet users have purchased something on the internet at least once and half the number of internet users shop online regularly. That means, the online market is big and is ever expanding. So, why not set up an ecommerce website if you have something to sell?

While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it really is easy setting up any kind of website on the internet.

That being said, you certainly need to pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step by step guide to creating a perfect ecommerce website for your business.

Step 1: Lay out an ecommerce business plan.

Planning is a must in every venture if success is the goal. You need a plan to setting up a website. A plan doesn’t need to be a long detailed document with series of tasks but at the least a rough idea about how and where to start and end.

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Do a fair amount of brainstorming and don’t hesitate to take notes of every possible question that pops up in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?

Do some research – a good lot of learning is required to lay a good ground work for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.

Step 2: Get a domain name.

A domain name is what identifies your website on the web. Once you’ve identified the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.

A good name has the chances of making it big on the internet. A domain name which is short, easy to remember, easy to spell, catchy and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.

Step 3: Choose the right web hosting service.

All websites need to sit on a server somewhere to be available on the internet and the server configurations has a large part to play in overall performance of your ecommerce websites on the internet.

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How your website is hosted determines, to a large extent, its speed, uptime and performance. It is absolutely essential that you host website through the right host.

An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are important factors to acquire a good ranking on search engines.

There are hundreds of web hosting companies in the market that offer different kinds of free and paid hosting services or packages with a variety of features. Since free hosting services provide limited features, a paid hosting is advised for a reliable service. Choose the right webhost that allows growth and flexibility. Some webhosting companies also offer domain registration service and tools to build website.

Step 4: Choose the right ecommerce platform.

Ecommerce platform is the key component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the platforms of the best ecommerce websites similar to the one you are trying to set up.

Choose an ecommerce platform carefully that most suits your business needs, as having to move to another platform later can be costly and time consuming. There are many vendors out there who provide you shopping cart software and other ecommerce tools to give you the best ecommerce solutions.

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The best ecommerce platforms provide you with all shopping feature – carts, payment options, website performance statistics, security and more. They can be purchased in a bundle which offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce websites plugins (standalone solutions).

The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software and Software as a Service – SaaS. They all have their advantages and drawbacks, so choose the one that best fit your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Sellr.

Step 5: Make sure to obtain a secure certificate.

A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a secure transaction. If you have opted for a bundled pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.

You can purchase a secure certificate from SSL certificate providers like Thawte and Symantec for example. Also some hosting companies take care of SSL certificate for you charging you separately for the certificate.

Step 6: Design an easy to navigate ecommerce website.

Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products, poorly showcasing your products makes you lose sales.

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You lose valuable customers if it is not easy to steer around your website. Keep it simple yet elegant and make it easy to navigate intuitively. Also optimize your website for mobile devices.

Step 7: Choose ecommerce payment methods.

To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. There are banks that can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.

Although digital payment gateways like PayPal and Google Checkout are cornering the market, credits cards still remain the simplest and easiest ways to purchase things online. Also make sure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.

Step 8: Create a marketing strategy for your ecommerce website.

Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some budget for advertising and make use of banner ads, Google AdWords, PPC.

Optimize your websites for search engines so that it gets noticed. Promote your website on the social networks. Start creating content, do a good amount of blogging.

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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