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Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Step By Step Guide To Setting Up An Ecommerce Website For Your Business

Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant aspect of the retail industry. The world has taken to the trend of doing business online.

According to some estimates, more than eighty five percent of internet users have purchased something on the internet at least once and half the number of internet users shop online regularly. That means, the online market is big and is ever expanding. So, why not set up an ecommerce website if you have something to sell?

While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it really is easy setting up any kind of website on the internet.

That being said, you certainly need to pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step by step guide to creating a perfect ecommerce website for your business.

Step 1: Lay out an ecommerce business plan.

Planning is a must in every venture if success is the goal. You need a plan to setting up a website. A plan doesn’t need to be a long detailed document with series of tasks but at the least a rough idea about how and where to start and end.

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Do a fair amount of brainstorming and don’t hesitate to take notes of every possible question that pops up in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?

Do some research – a good lot of learning is required to lay a good ground work for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.

Step 2: Get a domain name.

A domain name is what identifies your website on the web. Once you’ve identified the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.

A good name has the chances of making it big on the internet. A domain name which is short, easy to remember, easy to spell, catchy and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.

Step 3: Choose the right web hosting service.

All websites need to sit on a server somewhere to be available on the internet and the server configurations has a large part to play in overall performance of your ecommerce websites on the internet.

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How your website is hosted determines, to a large extent, its speed, uptime and performance. It is absolutely essential that you host website through the right host.

An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are important factors to acquire a good ranking on search engines.

There are hundreds of web hosting companies in the market that offer different kinds of free and paid hosting services or packages with a variety of features. Since free hosting services provide limited features, a paid hosting is advised for a reliable service. Choose the right webhost that allows growth and flexibility. Some webhosting companies also offer domain registration service and tools to build website.

Step 4: Choose the right ecommerce platform.

Ecommerce platform is the key component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the platforms of the best ecommerce websites similar to the one you are trying to set up.

Choose an ecommerce platform carefully that most suits your business needs, as having to move to another platform later can be costly and time consuming. There are many vendors out there who provide you shopping cart software and other ecommerce tools to give you the best ecommerce solutions.

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The best ecommerce platforms provide you with all shopping feature – carts, payment options, website performance statistics, security and more. They can be purchased in a bundle which offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce websites plugins (standalone solutions).

The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software and Software as a Service – SaaS. They all have their advantages and drawbacks, so choose the one that best fit your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Sellr.

Step 5: Make sure to obtain a secure certificate.

A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a secure transaction. If you have opted for a bundled pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.

You can purchase a secure certificate from SSL certificate providers like Thawte and Symantec for example. Also some hosting companies take care of SSL certificate for you charging you separately for the certificate.

Step 6: Design an easy to navigate ecommerce website.

Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products, poorly showcasing your products makes you lose sales.

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You lose valuable customers if it is not easy to steer around your website. Keep it simple yet elegant and make it easy to navigate intuitively. Also optimize your website for mobile devices.

Step 7: Choose ecommerce payment methods.

To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. There are banks that can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.

Although digital payment gateways like PayPal and Google Checkout are cornering the market, credits cards still remain the simplest and easiest ways to purchase things online. Also make sure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.

Step 8: Create a marketing strategy for your ecommerce website.

Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some budget for advertising and make use of banner ads, Google AdWords, PPC.

Optimize your websites for search engines so that it gets noticed. Promote your website on the social networks. Start creating content, do a good amount of blogging.

Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on April 6, 2020

How to Make a Career Change at 50 for Great Opportunities

How to Make a Career Change at 50 for Great Opportunities

Turning 50 is a milestone in anyone’s life, after all you are half way to 100! But seriously, turning 50 is often a time in life when people can sit back and take a look at where they’ve been and contemplate what the future holds.

Can you change careers at 50? It’s not uncommon for people in their 50’s to consider a career change, after all if you’ve spent 20 to 30 years in a career, chances are that some of the bloom is off the rose.

Often, when we are starting out in our 20’s, we choose a career path based on factors that are no longer relevant to us in our 50’s. Things like our parents’ expectations, a fast paced exciting lifestyle or the lure of making a lot of money can all be motivating factors in our 20’s.

But in our 50’s, those have given way to other priorities. Things like the desire to spend more time with family and friends, a slower paced less stressful lifestyle, the need to care for a sick spouse or elderly parents can all contribute to wanting a career change in your 50’s.

Just like any big life changing event, changing careers is scary. The good news is that just like most things we are scared of, the fear is mostly in our own head.

Understanding how to go about a career change at 50 and what you can expect should help reduce the anxiety and fear of the unknown.

What are Your Goals for a Career Change?

As in any endeavor, having properly defined goals will help you to determine the best path to take.

What are you looking for in a new career? Choosing a slower less stressful position that gives you more time with family and friends may sound ideal, but you’ll often find that you’re giving up some income and job satisfaction in the process.

Conversely, if your goal is to quit a job that is sucking the life from your soul to pursue a lifelong passion. You might be trading quality time with family and friends for job satisfaction.

Neither decision is wrong or bad, you just need to be aware of the potential pitfalls of any decision you make.

Types of Career Changes at 50+

There are four main types of career changes that people make in their 50’s. Each type has it’s unique set of challenges and will very in the degree of preparation required to make the change.

Industry Career Change

In this career change, a person remains in the same field but switches industries.

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With an industry change, a person takes their set of skills and applies them to an industry that they have no previous experience in.

An example would be a salesperson in the oil and gas industry becoming a salesperson for a media (advertising) company. They are taking their skill set (selling) and applying it to a different industry (media).

This type of career change is best accomplished by doing a lot of homework on the industry you want to get into as well as networking within the industry.

Functional Career Change

A functional career change would be a change of careers within the same industry.

For example, an accountant at a pharmaceutical company who changes careers to become a human resources manager. It may or may not be with the same company, but they remain within the pharmaceutical industry. In this case, they are leaving one set of skills behind (accounting) to develop a new set (human resource) within the same industry.

In a functional career change, new or additional training as well as certifications may be required in order to make the switch. If you are considering a functional career change, you can start by getting any training or certifications needed either online, through trade associations or at your local community college.

Double Career Change

This is the most challenging career change of all. A person doing a double career change is switching both a career and an industry.

An example of a double change would be an airline pilot quitting to pursue their dream of producing rock music. In that case, they are leaving both the aviation industry and a specific skill set (piloting) for a completely unrelated industry and career.

When considering a double career change, start preparing by getting any needed training or certifications first. Then you can get your foot in the door by taking an apprenticeship or part time job.

With a double change, it’s not uncommon to have to start out at the bottom as you are asking an employer to take a chance on someone without any experience or work history in the industry.

Entrepreneurial Career Change

Probably one of the most common career changes made by people in their 50’s is the entrepreneurial career change.

After 20 to 30 years of working for “Corporate America”, a lot of people become disillusioned with the monotony, politics and inefficiency of the corporate world. Many of us dream of having our own business and being our own boss.

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By this time in our life, we have saved some money and the financial pressures we had with young children have passed; so it’s a perfect time to spread our entrepreneurial wings.

Entrepreneurial career changes can be within the same industry and using your existing knowledge and contacts to start a similar business competing within the same industry. Or it can be completely unrelated to your former industry and based on personal interests, passions or hobbies.

A good example would be someone who played golf as a hobby starting an affiliate marketing website selling golf clubs. If you are considering an entrepreneurial career change, there are a lot of very good free resources available on the internet. Just be sure to do your homework.

Practical Tips on Making a Career Change at 50+

So you’ve decided to take the plunge and make a career switch in your 50’s. No matter what your reasons or what type of a career change you are embarking on, here are some helpful hints to make the transition easier:

1. Deal with the Fear

As stated earlier, any big life change comes with both fear and anxiety. Things never seem to go as smoothly as planned, you will always have bumps and roadblocks along the way. By recognizing this and even planning for it, you are less likely to let these issues derail your progress.

If you find yourself becoming discouraged by all of the stumbling blocks, there are always resources to help. Contacting a career coach is a good place to start, they can help you with an overall strategy for your career change as well as the interview and hiring process, resume writing / updating and more. Just Google “Career Coach” for your options.

I also recommend using the services of a professional counselor or therapist to help deal with the stress and anxiety of this major life event.

It’s always good to have an unbiased third party to help you work through the problems that inevitably arise.

2. Know Your “Why”

It’s important that you have a clear understanding of the “why” you are making this career change. Is it to have more free time, reduce stress, follow a passion or be your own boss?

Having a clear understanding of you personal “why” will influence every decision in this process. Knowing your “why” and keeping it in mind also serves as a motivator to help you reach your goals.

3. Be Realistic

Take an inventory of both your strengths and weaknesses. Are your organizational skills less than stellar? Then, becoming a wedding planner is probably not a good idea.

This is an area where having honest outside input can be really helpful. Most of us are not very good at accurately assessing our abilities. It’s a universal human trait to exaggerate our abilities while diminishing our weaknesses.

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Requesting honest feedback from friends and co-workers is a good place to start, but this is another area where a career coach can come in handy.

4. Consider an Ad-Vocation

Sometimes, making a career change all at once is just too big of a change. Issues like a severely reduced income, geography and lack of benefits can all be impediments to your career change. In those cases, you may want to start your new career as an ad-vocation.

An ad-vocation is a second or ad-on vocation in addition to your primary vocation. Things like a part-time job, consulting or even a side business can all be ad-vocations.

The benefit of having an ad-vocation is being able to build experience a reputation and contacts in the new field while maintaining all the benefits of your current job.

5. Update Your Skills

Whether it means acquiring new certifications or going back to school to get your cosmetology licence, having the right training is the foundation for a successful career change.

The great thing about changing careers now is that almost any training or certifications needed can be free or at very little cost online. Check with trade associations, industry websites and discussion groups for any requirements you may need.

Learn How to Cultivate Continuous Learning to Stay Competitive.

6. Start Re-Branding Yourself Now

Use the internet and social media to change the way you present yourself online.

Changing your LinkedIn profile is a good way to show prospective employers that you are serious about a career change.

Joining Facebook groups, trade associations and discussion boards as well as attending conventions is a great way to start building a network while you learn.

Here’re some Personal Branding Basics You Need to Know for Career Success.

7. Overhaul Your Resume

Most of us have heard the advice to update our resume every six months, and most of us promptly ignore that advice and only update our resume when we need it.

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When making a career change, updating is not enough; this calls for a complete overhaul of your resume. Chances are that your current resume was designed around your old career which may or may not apply to your new goals.

Crafting a new resume emphasizing your strengths for the new position your looking for is key. There are many places that will help you craft a resume online and it is a service included with most career coaching services.

8. Know Your Timeline

There are a lot of factors when it comes to how long it will take to make the career change.

Industry and Functional career changes tend to be the easiest to do and therefore can be accomplished in the shortest period of time. While the Double Career Change and the Entrepreneurial Career Change both require more effort and thus time.

There are also personal factors involved in the time it will take to switch careers.

Generally speaking the more you are willing to be flexible with both compensation and geography, the shorter time it will take to make the switch.

Final Thoughts

Changing careers at anytime can be stressful, but for those of us who are 50 or above, it can seem to be an overwhelming task fraught with pitfalls and self doubt.

Prospective employers know the benefits that come with more mature employees. Things like a wealth of experience, a proven work history and deeper understanding of corporate culture are all things that older workers bring to the table.

And while the younger generation may possess better computer or technical skills than us, if you’re willing to learn, there are a ton of free or nearly free resources available to you.

Deciding on a career change at 50 is a great way to experience life on your own terms.

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Featured photo credit: rawpixel via unsplash.com

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