Advertising
Advertising

Design & Shopfitting: A Perfect Match for Business Startups

Design & Shopfitting: A Perfect Match for Business Startups

Are you planning to start your own business or shifting your setup to a new place and want to improve your marketing plan in order to improve your sales, revenue, and profit? Then, you have come to the right place! This article will help you improve your business in several different ways.

Retail Design Agency

When it comes to the retail business, shopfitting seems to be a critical part in order to compete in the ever-growing retail industry and get an edge over your competitors. In fact, with the help of effective shopfitting strategies, you’ll definitely perk up your sales.

For this, you need to contact the best retail design agency. Ultimately, this will take your business to a whole new level. Retail design experts will play an indispensable role in conveying the accurate message to the customers, driving traffic while increasing sales and ultimately high-profits. In today’s business world, it is nearly impossible to survive without an effective retail design.

Advertising

Shopfitting: A Core Element

In  fact, a good shopfitting not only attracts customers, but it’s also a good mean of making money. Whether it is a restaurant, an ice parlor, or a grocery store, shopfitting is needed for all businesses. It not only helps you to entice customers, but also helps in improving the interiors by making your shop a convenient place for customers. In order to attract customers, you need to think  like a customer. Let’s say, you are a customer and want to buy something. Which shop would you prefer? Of course, you’ll select a shop with perfectly designed interiors or the one that displays the entire product efficiently.

Now you know how important shopfitting is. You can also think of the term “shopfitting” as shop improvement. Shopfitting (or shop improvement) is very essential, similar to home improvement. Whenever you visit a market or a shop with a purchase in mind, what do you see? You see all the products systematically arranged in rows or columns. This type of product display really looks attractive. Products arranged in a systematic manner really helps catch the customer’s eyes. Therefore, customers prefer these types of shops where product displays are attractive.

Core Elements To Consider While Designing

When it comes to buying shopfittings for your shop, you need to prepare a shop plan first, considering which type of shelf you want and at which place. Shopfitting designs also change with the change in fashion. Always choose one of latest designs. You can even search Google for certain types of shopfitting designs.

Advertising

After selecting the design, you need a shopfitter who can give your store a new look by renovating it. Hiring a professional shopfitter in the UK to fit out your shop will create a pleasant environment that will pay dividends in return. If you take time, effort, and money to make your shop great, people will definitely speak about it. No doubt, word-of-mouth is the most powerful tool of marketing. It also happens to be free and highly credible.

Shop Shelving Design

You need to find out the best positioning and design for your shop shelving units to complement your space, while ensuring that you have a clear view of the store from the front door or service desk. This will lead to an increased flow in your store traffic.

Shelving Type

The next important thing is to decide which type of shelving is good for your particular product category. For instance, whether you need high or low gondola shelving, island-shelving, corner bays, wall shelving, or peg board shelving to hang products at varying heights. You also need to decide if you need refrigerated units to store cold and fresh goods, magazine racks, or dump bins, etc. Don’t forget to add shelving accessories such as shelf-dividers. Epos ticket strips enable you to systematize your products in a perfect manner and also ensure easy restocking.

Advertising

Shelving Material

When it comes to shelves and storage racks, they are made of many types of materials. You can find them in aluminium, plastic, and other low impact materials. However, these will often break much faster than steel shelving brackets, in spite of what you put on them, or because of general wear and tear. Steel shelving brackets assures that your shelves will last a very long time, thus recovering investment in getting them in the first place and enjoying them for a longer period of time. For the majority of companies, the bottom line is value; however, there must be a balance of both value and security for their products.

Precise Measurements

Once you have decided on a design that meets your criteria, ensure the shopfitters spend the time to get exact measurements. You want your design to fit perfectly in your premises.

Installation

Talk with your shopfitting expert on a regular basis so you know where the project is up to and what to expect at each stage. This is very important when your project is at the installation stage, because you want to create a minimum of inconvenience for your staff and customers.

Advertising

Shop Lighting

Another crucial factor you need to consider while decorating is retail lighting, which adds color and style to the entire look and feel of your store.

Don’t get caught up on their small size, LED lights may be infinitesimal, but they actually emit a powerful beam of light, especially when it comes to accenting fittings on your outlet walls, corner cabinets, and enclosures. With the help of alluring LED lighting you can enhance your outlet’s décor, particularly if you are following a specific theme.

LED lighting is widely used in garment shops, convenience stores, super stores, or themed shops to put focus on particular product display. If you ever visit these places, you’ll notice how the LED lighting strikes each corner of a product while enhancing its features and adding more allure.

Besides the versatility and attractiveness LED lighting exhibits, many businesses opt to use them for their energy saving abilities and longevity. No matter what form of LED lights you are using, they significantly cut down the costs of electricity bills. Ultimately, you will find yourself changing lights less due to its longer lifespan.

Conclusion

Don’t forget to involve a shopfitting specialist right from the beginning. They will not only help you to plan your store’s layout, shelving, and lighting, but also provide guidance on the stock they offer.

More by this author

6 Reasons Why French Press Makes the Best Coffee 9 Things To Remember If You Love Someone Who Doesn’t Easily Show Affection 12 Ways To Earn More Money While You Have A Full-Time Job 7 Steps to Reduce Your Laptop’s Fan Noise & Increase Speed 7 Ideas To Decorate Your Home Using LED Strip Lights

Trending in Entrepreneur

1 Top 5 Easy-to-Use Accounting Software for Small Businesses 2 10 Best Success Books You Need to Read to Be Great at Business 3 16 Young And Successful Entrepreneurs Who Prove That Age Is Nothing but a Number 4 Feel like Giving Up? 16 Way to Help Entrepreneurs Stay Motivated 5 10 Tools to Start an Online Business without Breaking the Bank

Read Next

Advertising
Advertising
Advertising

Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

Advertising

2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

Advertising

It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

Advertising

7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

Advertising

10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

Read Next