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Design & Shopfitting: A Perfect Match for Business Startups

Design & Shopfitting: A Perfect Match for Business Startups

Are you planning to start your own business or shifting your setup to a new place and want to improve your marketing plan in order to improve your sales, revenue, and profit? Then, you have come to the right place! This article will help you improve your business in several different ways.

Retail Design Agency

When it comes to the retail business, shopfitting seems to be a critical part in order to compete in the ever-growing retail industry and get an edge over your competitors. In fact, with the help of effective shopfitting strategies, you’ll definitely perk up your sales.

For this, you need to contact the best retail design agency. Ultimately, this will take your business to a whole new level. Retail design experts will play an indispensable role in conveying the accurate message to the customers, driving traffic while increasing sales and ultimately high-profits. In today’s business world, it is nearly impossible to survive without an effective retail design.

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Shopfitting: A Core Element

In  fact, a good shopfitting not only attracts customers, but it’s also a good mean of making money. Whether it is a restaurant, an ice parlor, or a grocery store, shopfitting is needed for all businesses. It not only helps you to entice customers, but also helps in improving the interiors by making your shop a convenient place for customers. In order to attract customers, you need to think  like a customer. Let’s say, you are a customer and want to buy something. Which shop would you prefer? Of course, you’ll select a shop with perfectly designed interiors or the one that displays the entire product efficiently.

Now you know how important shopfitting is. You can also think of the term “shopfitting” as shop improvement. Shopfitting (or shop improvement) is very essential, similar to home improvement. Whenever you visit a market or a shop with a purchase in mind, what do you see? You see all the products systematically arranged in rows or columns. This type of product display really looks attractive. Products arranged in a systematic manner really helps catch the customer’s eyes. Therefore, customers prefer these types of shops where product displays are attractive.

Core Elements To Consider While Designing

When it comes to buying shopfittings for your shop, you need to prepare a shop plan first, considering which type of shelf you want and at which place. Shopfitting designs also change with the change in fashion. Always choose one of latest designs. You can even search Google for certain types of shopfitting designs.

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After selecting the design, you need a shopfitter who can give your store a new look by renovating it. Hiring a professional shopfitter in the UK to fit out your shop will create a pleasant environment that will pay dividends in return. If you take time, effort, and money to make your shop great, people will definitely speak about it. No doubt, word-of-mouth is the most powerful tool of marketing. It also happens to be free and highly credible.

Shop Shelving Design

You need to find out the best positioning and design for your shop shelving units to complement your space, while ensuring that you have a clear view of the store from the front door or service desk. This will lead to an increased flow in your store traffic.

Shelving Type

The next important thing is to decide which type of shelving is good for your particular product category. For instance, whether you need high or low gondola shelving, island-shelving, corner bays, wall shelving, or peg board shelving to hang products at varying heights. You also need to decide if you need refrigerated units to store cold and fresh goods, magazine racks, or dump bins, etc. Don’t forget to add shelving accessories such as shelf-dividers. Epos ticket strips enable you to systematize your products in a perfect manner and also ensure easy restocking.

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Shelving Material

When it comes to shelves and storage racks, they are made of many types of materials. You can find them in aluminium, plastic, and other low impact materials. However, these will often break much faster than steel shelving brackets, in spite of what you put on them, or because of general wear and tear. Steel shelving brackets assures that your shelves will last a very long time, thus recovering investment in getting them in the first place and enjoying them for a longer period of time. For the majority of companies, the bottom line is value; however, there must be a balance of both value and security for their products.

Precise Measurements

Once you have decided on a design that meets your criteria, ensure the shopfitters spend the time to get exact measurements. You want your design to fit perfectly in your premises.

Installation

Talk with your shopfitting expert on a regular basis so you know where the project is up to and what to expect at each stage. This is very important when your project is at the installation stage, because you want to create a minimum of inconvenience for your staff and customers.

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Shop Lighting

Another crucial factor you need to consider while decorating is retail lighting, which adds color and style to the entire look and feel of your store.

Don’t get caught up on their small size, LED lights may be infinitesimal, but they actually emit a powerful beam of light, especially when it comes to accenting fittings on your outlet walls, corner cabinets, and enclosures. With the help of alluring LED lighting you can enhance your outlet’s décor, particularly if you are following a specific theme.

LED lighting is widely used in garment shops, convenience stores, super stores, or themed shops to put focus on particular product display. If you ever visit these places, you’ll notice how the LED lighting strikes each corner of a product while enhancing its features and adding more allure.

Besides the versatility and attractiveness LED lighting exhibits, many businesses opt to use them for their energy saving abilities and longevity. No matter what form of LED lights you are using, they significantly cut down the costs of electricity bills. Ultimately, you will find yourself changing lights less due to its longer lifespan.

Conclusion

Don’t forget to involve a shopfitting specialist right from the beginning. They will not only help you to plan your store’s layout, shelving, and lighting, but also provide guidance on the stock they offer.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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