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Design & Shopfitting: A Perfect Match for Business Startups

Design & Shopfitting: A Perfect Match for Business Startups

Are you planning to start your own business or shifting your setup to a new place and want to improve your marketing plan in order to improve your sales, revenue, and profit? Then, you have come to the right place! This article will help you improve your business in several different ways.

Retail Design Agency

When it comes to the retail business, shopfitting seems to be a critical part in order to compete in the ever-growing retail industry and get an edge over your competitors. In fact, with the help of effective shopfitting strategies, you’ll definitely perk up your sales.

For this, you need to contact the best retail design agency. Ultimately, this will take your business to a whole new level. Retail design experts will play an indispensable role in conveying the accurate message to the customers, driving traffic while increasing sales and ultimately high-profits. In today’s business world, it is nearly impossible to survive without an effective retail design.

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Shopfitting: A Core Element

In  fact, a good shopfitting not only attracts customers, but it’s also a good mean of making money. Whether it is a restaurant, an ice parlor, or a grocery store, shopfitting is needed for all businesses. It not only helps you to entice customers, but also helps in improving the interiors by making your shop a convenient place for customers. In order to attract customers, you need to think  like a customer. Let’s say, you are a customer and want to buy something. Which shop would you prefer? Of course, you’ll select a shop with perfectly designed interiors or the one that displays the entire product efficiently.

Now you know how important shopfitting is. You can also think of the term “shopfitting” as shop improvement. Shopfitting (or shop improvement) is very essential, similar to home improvement. Whenever you visit a market or a shop with a purchase in mind, what do you see? You see all the products systematically arranged in rows or columns. This type of product display really looks attractive. Products arranged in a systematic manner really helps catch the customer’s eyes. Therefore, customers prefer these types of shops where product displays are attractive.

Core Elements To Consider While Designing

When it comes to buying shopfittings for your shop, you need to prepare a shop plan first, considering which type of shelf you want and at which place. Shopfitting designs also change with the change in fashion. Always choose one of latest designs. You can even search Google for certain types of shopfitting designs.

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After selecting the design, you need a shopfitter who can give your store a new look by renovating it. Hiring a professional shopfitter in the UK to fit out your shop will create a pleasant environment that will pay dividends in return. If you take time, effort, and money to make your shop great, people will definitely speak about it. No doubt, word-of-mouth is the most powerful tool of marketing. It also happens to be free and highly credible.

Shop Shelving Design

You need to find out the best positioning and design for your shop shelving units to complement your space, while ensuring that you have a clear view of the store from the front door or service desk. This will lead to an increased flow in your store traffic.

Shelving Type

The next important thing is to decide which type of shelving is good for your particular product category. For instance, whether you need high or low gondola shelving, island-shelving, corner bays, wall shelving, or peg board shelving to hang products at varying heights. You also need to decide if you need refrigerated units to store cold and fresh goods, magazine racks, or dump bins, etc. Don’t forget to add shelving accessories such as shelf-dividers. Epos ticket strips enable you to systematize your products in a perfect manner and also ensure easy restocking.

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Shelving Material

When it comes to shelves and storage racks, they are made of many types of materials. You can find them in aluminium, plastic, and other low impact materials. However, these will often break much faster than steel shelving brackets, in spite of what you put on them, or because of general wear and tear. Steel shelving brackets assures that your shelves will last a very long time, thus recovering investment in getting them in the first place and enjoying them for a longer period of time. For the majority of companies, the bottom line is value; however, there must be a balance of both value and security for their products.

Precise Measurements

Once you have decided on a design that meets your criteria, ensure the shopfitters spend the time to get exact measurements. You want your design to fit perfectly in your premises.

Installation

Talk with your shopfitting expert on a regular basis so you know where the project is up to and what to expect at each stage. This is very important when your project is at the installation stage, because you want to create a minimum of inconvenience for your staff and customers.

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Shop Lighting

Another crucial factor you need to consider while decorating is retail lighting, which adds color and style to the entire look and feel of your store.

Don’t get caught up on their small size, LED lights may be infinitesimal, but they actually emit a powerful beam of light, especially when it comes to accenting fittings on your outlet walls, corner cabinets, and enclosures. With the help of alluring LED lighting you can enhance your outlet’s décor, particularly if you are following a specific theme.

LED lighting is widely used in garment shops, convenience stores, super stores, or themed shops to put focus on particular product display. If you ever visit these places, you’ll notice how the LED lighting strikes each corner of a product while enhancing its features and adding more allure.

Besides the versatility and attractiveness LED lighting exhibits, many businesses opt to use them for their energy saving abilities and longevity. No matter what form of LED lights you are using, they significantly cut down the costs of electricity bills. Ultimately, you will find yourself changing lights less due to its longer lifespan.

Conclusion

Don’t forget to involve a shopfitting specialist right from the beginning. They will not only help you to plan your store’s layout, shelving, and lighting, but also provide guidance on the stock they offer.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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