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Design & Shopfitting: A Perfect Match for Business Startups

Design & Shopfitting: A Perfect Match for Business Startups

Are you planning to start your own business or shifting your setup to a new place and want to improve your marketing plan in order to improve your sales, revenue, and profit? Then, you have come to the right place! This article will help you improve your business in several different ways.

Retail Design Agency

When it comes to the retail business, shopfitting seems to be a critical part in order to compete in the ever-growing retail industry and get an edge over your competitors. In fact, with the help of effective shopfitting strategies, you’ll definitely perk up your sales.

For this, you need to contact the best retail design agency. Ultimately, this will take your business to a whole new level. Retail design experts will play an indispensable role in conveying the accurate message to the customers, driving traffic while increasing sales and ultimately high-profits. In today’s business world, it is nearly impossible to survive without an effective retail design.

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Shopfitting: A Core Element

In  fact, a good shopfitting not only attracts customers, but it’s also a good mean of making money. Whether it is a restaurant, an ice parlor, or a grocery store, shopfitting is needed for all businesses. It not only helps you to entice customers, but also helps in improving the interiors by making your shop a convenient place for customers. In order to attract customers, you need to think  like a customer. Let’s say, you are a customer and want to buy something. Which shop would you prefer? Of course, you’ll select a shop with perfectly designed interiors or the one that displays the entire product efficiently.

Now you know how important shopfitting is. You can also think of the term “shopfitting” as shop improvement. Shopfitting (or shop improvement) is very essential, similar to home improvement. Whenever you visit a market or a shop with a purchase in mind, what do you see? You see all the products systematically arranged in rows or columns. This type of product display really looks attractive. Products arranged in a systematic manner really helps catch the customer’s eyes. Therefore, customers prefer these types of shops where product displays are attractive.

Core Elements To Consider While Designing

When it comes to buying shopfittings for your shop, you need to prepare a shop plan first, considering which type of shelf you want and at which place. Shopfitting designs also change with the change in fashion. Always choose one of latest designs. You can even search Google for certain types of shopfitting designs.

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After selecting the design, you need a shopfitter who can give your store a new look by renovating it. Hiring a professional shopfitter in the UK to fit out your shop will create a pleasant environment that will pay dividends in return. If you take time, effort, and money to make your shop great, people will definitely speak about it. No doubt, word-of-mouth is the most powerful tool of marketing. It also happens to be free and highly credible.

Shop Shelving Design

You need to find out the best positioning and design for your shop shelving units to complement your space, while ensuring that you have a clear view of the store from the front door or service desk. This will lead to an increased flow in your store traffic.

Shelving Type

The next important thing is to decide which type of shelving is good for your particular product category. For instance, whether you need high or low gondola shelving, island-shelving, corner bays, wall shelving, or peg board shelving to hang products at varying heights. You also need to decide if you need refrigerated units to store cold and fresh goods, magazine racks, or dump bins, etc. Don’t forget to add shelving accessories such as shelf-dividers. Epos ticket strips enable you to systematize your products in a perfect manner and also ensure easy restocking.

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Shelving Material

When it comes to shelves and storage racks, they are made of many types of materials. You can find them in aluminium, plastic, and other low impact materials. However, these will often break much faster than steel shelving brackets, in spite of what you put on them, or because of general wear and tear. Steel shelving brackets assures that your shelves will last a very long time, thus recovering investment in getting them in the first place and enjoying them for a longer period of time. For the majority of companies, the bottom line is value; however, there must be a balance of both value and security for their products.

Precise Measurements

Once you have decided on a design that meets your criteria, ensure the shopfitters spend the time to get exact measurements. You want your design to fit perfectly in your premises.

Installation

Talk with your shopfitting expert on a regular basis so you know where the project is up to and what to expect at each stage. This is very important when your project is at the installation stage, because you want to create a minimum of inconvenience for your staff and customers.

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Shop Lighting

Another crucial factor you need to consider while decorating is retail lighting, which adds color and style to the entire look and feel of your store.

Don’t get caught up on their small size, LED lights may be infinitesimal, but they actually emit a powerful beam of light, especially when it comes to accenting fittings on your outlet walls, corner cabinets, and enclosures. With the help of alluring LED lighting you can enhance your outlet’s décor, particularly if you are following a specific theme.

LED lighting is widely used in garment shops, convenience stores, super stores, or themed shops to put focus on particular product display. If you ever visit these places, you’ll notice how the LED lighting strikes each corner of a product while enhancing its features and adding more allure.

Besides the versatility and attractiveness LED lighting exhibits, many businesses opt to use them for their energy saving abilities and longevity. No matter what form of LED lights you are using, they significantly cut down the costs of electricity bills. Ultimately, you will find yourself changing lights less due to its longer lifespan.

Conclusion

Don’t forget to involve a shopfitting specialist right from the beginning. They will not only help you to plan your store’s layout, shelving, and lighting, but also provide guidance on the stock they offer.

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Last Updated on April 6, 2020

How to Make a Career Change at 50 for Great Opportunities

How to Make a Career Change at 50 for Great Opportunities

Turning 50 is a milestone in anyone’s life, after all you are half way to 100! But seriously, turning 50 is often a time in life when people can sit back and take a look at where they’ve been and contemplate what the future holds.

Can you change careers at 50? It’s not uncommon for people in their 50’s to consider a career change, after all if you’ve spent 20 to 30 years in a career, chances are that some of the bloom is off the rose.

Often, when we are starting out in our 20’s, we choose a career path based on factors that are no longer relevant to us in our 50’s. Things like our parents’ expectations, a fast paced exciting lifestyle or the lure of making a lot of money can all be motivating factors in our 20’s.

But in our 50’s, those have given way to other priorities. Things like the desire to spend more time with family and friends, a slower paced less stressful lifestyle, the need to care for a sick spouse or elderly parents can all contribute to wanting a career change in your 50’s.

Just like any big life changing event, changing careers is scary. The good news is that just like most things we are scared of, the fear is mostly in our own head.

Understanding how to go about a career change at 50 and what you can expect should help reduce the anxiety and fear of the unknown.

What are Your Goals for a Career Change?

As in any endeavor, having properly defined goals will help you to determine the best path to take.

What are you looking for in a new career? Choosing a slower less stressful position that gives you more time with family and friends may sound ideal, but you’ll often find that you’re giving up some income and job satisfaction in the process.

Conversely, if your goal is to quit a job that is sucking the life from your soul to pursue a lifelong passion. You might be trading quality time with family and friends for job satisfaction.

Neither decision is wrong or bad, you just need to be aware of the potential pitfalls of any decision you make.

Types of Career Changes at 50+

There are four main types of career changes that people make in their 50’s. Each type has it’s unique set of challenges and will very in the degree of preparation required to make the change.

Industry Career Change

In this career change, a person remains in the same field but switches industries.

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With an industry change, a person takes their set of skills and applies them to an industry that they have no previous experience in.

An example would be a salesperson in the oil and gas industry becoming a salesperson for a media (advertising) company. They are taking their skill set (selling) and applying it to a different industry (media).

This type of career change is best accomplished by doing a lot of homework on the industry you want to get into as well as networking within the industry.

Functional Career Change

A functional career change would be a change of careers within the same industry.

For example, an accountant at a pharmaceutical company who changes careers to become a human resources manager. It may or may not be with the same company, but they remain within the pharmaceutical industry. In this case, they are leaving one set of skills behind (accounting) to develop a new set (human resource) within the same industry.

In a functional career change, new or additional training as well as certifications may be required in order to make the switch. If you are considering a functional career change, you can start by getting any training or certifications needed either online, through trade associations or at your local community college.

Double Career Change

This is the most challenging career change of all. A person doing a double career change is switching both a career and an industry.

An example of a double change would be an airline pilot quitting to pursue their dream of producing rock music. In that case, they are leaving both the aviation industry and a specific skill set (piloting) for a completely unrelated industry and career.

When considering a double career change, start preparing by getting any needed training or certifications first. Then you can get your foot in the door by taking an apprenticeship or part time job.

With a double change, it’s not uncommon to have to start out at the bottom as you are asking an employer to take a chance on someone without any experience or work history in the industry.

Entrepreneurial Career Change

Probably one of the most common career changes made by people in their 50’s is the entrepreneurial career change.

After 20 to 30 years of working for “Corporate America”, a lot of people become disillusioned with the monotony, politics and inefficiency of the corporate world. Many of us dream of having our own business and being our own boss.

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By this time in our life, we have saved some money and the financial pressures we had with young children have passed; so it’s a perfect time to spread our entrepreneurial wings.

Entrepreneurial career changes can be within the same industry and using your existing knowledge and contacts to start a similar business competing within the same industry. Or it can be completely unrelated to your former industry and based on personal interests, passions or hobbies.

A good example would be someone who played golf as a hobby starting an affiliate marketing website selling golf clubs. If you are considering an entrepreneurial career change, there are a lot of very good free resources available on the internet. Just be sure to do your homework.

Practical Tips on Making a Career Change at 50+

So you’ve decided to take the plunge and make a career switch in your 50’s. No matter what your reasons or what type of a career change you are embarking on, here are some helpful hints to make the transition easier:

1. Deal with the Fear

As stated earlier, any big life change comes with both fear and anxiety. Things never seem to go as smoothly as planned, you will always have bumps and roadblocks along the way. By recognizing this and even planning for it, you are less likely to let these issues derail your progress.

If you find yourself becoming discouraged by all of the stumbling blocks, there are always resources to help. Contacting a career coach is a good place to start, they can help you with an overall strategy for your career change as well as the interview and hiring process, resume writing / updating and more. Just Google “Career Coach” for your options.

I also recommend using the services of a professional counselor or therapist to help deal with the stress and anxiety of this major life event.

It’s always good to have an unbiased third party to help you work through the problems that inevitably arise.

2. Know Your “Why”

It’s important that you have a clear understanding of the “why” you are making this career change. Is it to have more free time, reduce stress, follow a passion or be your own boss?

Having a clear understanding of you personal “why” will influence every decision in this process. Knowing your “why” and keeping it in mind also serves as a motivator to help you reach your goals.

3. Be Realistic

Take an inventory of both your strengths and weaknesses. Are your organizational skills less than stellar? Then, becoming a wedding planner is probably not a good idea.

This is an area where having honest outside input can be really helpful. Most of us are not very good at accurately assessing our abilities. It’s a universal human trait to exaggerate our abilities while diminishing our weaknesses.

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Requesting honest feedback from friends and co-workers is a good place to start, but this is another area where a career coach can come in handy.

4. Consider an Ad-Vocation

Sometimes, making a career change all at once is just too big of a change. Issues like a severely reduced income, geography and lack of benefits can all be impediments to your career change. In those cases, you may want to start your new career as an ad-vocation.

An ad-vocation is a second or ad-on vocation in addition to your primary vocation. Things like a part-time job, consulting or even a side business can all be ad-vocations.

The benefit of having an ad-vocation is being able to build experience a reputation and contacts in the new field while maintaining all the benefits of your current job.

5. Update Your Skills

Whether it means acquiring new certifications or going back to school to get your cosmetology licence, having the right training is the foundation for a successful career change.

The great thing about changing careers now is that almost any training or certifications needed can be free or at very little cost online. Check with trade associations, industry websites and discussion groups for any requirements you may need.

Learn How to Cultivate Continuous Learning to Stay Competitive.

6. Start Re-Branding Yourself Now

Use the internet and social media to change the way you present yourself online.

Changing your LinkedIn profile is a good way to show prospective employers that you are serious about a career change.

Joining Facebook groups, trade associations and discussion boards as well as attending conventions is a great way to start building a network while you learn.

Here’re some Personal Branding Basics You Need to Know for Career Success.

7. Overhaul Your Resume

Most of us have heard the advice to update our resume every six months, and most of us promptly ignore that advice and only update our resume when we need it.

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When making a career change, updating is not enough; this calls for a complete overhaul of your resume. Chances are that your current resume was designed around your old career which may or may not apply to your new goals.

Crafting a new resume emphasizing your strengths for the new position your looking for is key. There are many places that will help you craft a resume online and it is a service included with most career coaching services.

8. Know Your Timeline

There are a lot of factors when it comes to how long it will take to make the career change.

Industry and Functional career changes tend to be the easiest to do and therefore can be accomplished in the shortest period of time. While the Double Career Change and the Entrepreneurial Career Change both require more effort and thus time.

There are also personal factors involved in the time it will take to switch careers.

Generally speaking the more you are willing to be flexible with both compensation and geography, the shorter time it will take to make the switch.

Final Thoughts

Changing careers at anytime can be stressful, but for those of us who are 50 or above, it can seem to be an overwhelming task fraught with pitfalls and self doubt.

Prospective employers know the benefits that come with more mature employees. Things like a wealth of experience, a proven work history and deeper understanding of corporate culture are all things that older workers bring to the table.

And while the younger generation may possess better computer or technical skills than us, if you’re willing to learn, there are a ton of free or nearly free resources available to you.

Deciding on a career change at 50 is a great way to experience life on your own terms.

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Featured photo credit: rawpixel via unsplash.com

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