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Design & Shopfitting: A Perfect Match for Business Startups

Design & Shopfitting: A Perfect Match for Business Startups

Are you planning to start your own business or shifting your setup to a new place and want to improve your marketing plan in order to improve your sales, revenue, and profit? Then, you have come to the right place! This article will help you improve your business in several different ways.

Retail Design Agency

When it comes to the retail business, shopfitting seems to be a critical part in order to compete in the ever-growing retail industry and get an edge over your competitors. In fact, with the help of effective shopfitting strategies, you’ll definitely perk up your sales.

For this, you need to contact the best retail design agency. Ultimately, this will take your business to a whole new level. Retail design experts will play an indispensable role in conveying the accurate message to the customers, driving traffic while increasing sales and ultimately high-profits. In today’s business world, it is nearly impossible to survive without an effective retail design.

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Shopfitting: A Core Element

In  fact, a good shopfitting not only attracts customers, but it’s also a good mean of making money. Whether it is a restaurant, an ice parlor, or a grocery store, shopfitting is needed for all businesses. It not only helps you to entice customers, but also helps in improving the interiors by making your shop a convenient place for customers. In order to attract customers, you need to think  like a customer. Let’s say, you are a customer and want to buy something. Which shop would you prefer? Of course, you’ll select a shop with perfectly designed interiors or the one that displays the entire product efficiently.

Now you know how important shopfitting is. You can also think of the term “shopfitting” as shop improvement. Shopfitting (or shop improvement) is very essential, similar to home improvement. Whenever you visit a market or a shop with a purchase in mind, what do you see? You see all the products systematically arranged in rows or columns. This type of product display really looks attractive. Products arranged in a systematic manner really helps catch the customer’s eyes. Therefore, customers prefer these types of shops where product displays are attractive.

Core Elements To Consider While Designing

When it comes to buying shopfittings for your shop, you need to prepare a shop plan first, considering which type of shelf you want and at which place. Shopfitting designs also change with the change in fashion. Always choose one of latest designs. You can even search Google for certain types of shopfitting designs.

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After selecting the design, you need a shopfitter who can give your store a new look by renovating it. Hiring a professional shopfitter in the UK to fit out your shop will create a pleasant environment that will pay dividends in return. If you take time, effort, and money to make your shop great, people will definitely speak about it. No doubt, word-of-mouth is the most powerful tool of marketing. It also happens to be free and highly credible.

Shop Shelving Design

You need to find out the best positioning and design for your shop shelving units to complement your space, while ensuring that you have a clear view of the store from the front door or service desk. This will lead to an increased flow in your store traffic.

Shelving Type

The next important thing is to decide which type of shelving is good for your particular product category. For instance, whether you need high or low gondola shelving, island-shelving, corner bays, wall shelving, or peg board shelving to hang products at varying heights. You also need to decide if you need refrigerated units to store cold and fresh goods, magazine racks, or dump bins, etc. Don’t forget to add shelving accessories such as shelf-dividers. Epos ticket strips enable you to systematize your products in a perfect manner and also ensure easy restocking.

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Shelving Material

When it comes to shelves and storage racks, they are made of many types of materials. You can find them in aluminium, plastic, and other low impact materials. However, these will often break much faster than steel shelving brackets, in spite of what you put on them, or because of general wear and tear. Steel shelving brackets assures that your shelves will last a very long time, thus recovering investment in getting them in the first place and enjoying them for a longer period of time. For the majority of companies, the bottom line is value; however, there must be a balance of both value and security for their products.

Precise Measurements

Once you have decided on a design that meets your criteria, ensure the shopfitters spend the time to get exact measurements. You want your design to fit perfectly in your premises.

Installation

Talk with your shopfitting expert on a regular basis so you know where the project is up to and what to expect at each stage. This is very important when your project is at the installation stage, because you want to create a minimum of inconvenience for your staff and customers.

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Shop Lighting

Another crucial factor you need to consider while decorating is retail lighting, which adds color and style to the entire look and feel of your store.

Don’t get caught up on their small size, LED lights may be infinitesimal, but they actually emit a powerful beam of light, especially when it comes to accenting fittings on your outlet walls, corner cabinets, and enclosures. With the help of alluring LED lighting you can enhance your outlet’s décor, particularly if you are following a specific theme.

LED lighting is widely used in garment shops, convenience stores, super stores, or themed shops to put focus on particular product display. If you ever visit these places, you’ll notice how the LED lighting strikes each corner of a product while enhancing its features and adding more allure.

Besides the versatility and attractiveness LED lighting exhibits, many businesses opt to use them for their energy saving abilities and longevity. No matter what form of LED lights you are using, they significantly cut down the costs of electricity bills. Ultimately, you will find yourself changing lights less due to its longer lifespan.

Conclusion

Don’t forget to involve a shopfitting specialist right from the beginning. They will not only help you to plan your store’s layout, shelving, and lighting, but also provide guidance on the stock they offer.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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