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4 Simple Digital Marketing Tips for Bloggers

4 Simple Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

1. Work with other bloggers

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When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email, or engaging with them on social media. Breaking the ice is as simple as telling them who you are, and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

2. Pay to play on social media

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One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement internal linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part- creating consistent and quality content- it will be important to pay attention to other details like internal linking as well.

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Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write for other sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

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If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams, while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via istockphoto.com

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Last Updated on November 9, 2020

6 Ways to Make Progress Every Day (And Realize Your Goals)

6 Ways to Make Progress Every Day (And Realize Your Goals)

Are you at a critical stage in your life, and it seems you are not making headway with your life goals? Does it feel like you are complacent, and you are struggling to accomplish what you set out to do? You can make progress by establishing and diligently working towards those goals that align with your life’s mission.

A lot of dreams are not terminated because the dreamers gave up; they died due to a long period of inactivity. This is the more reason you need to develop a progress mindset while you pursue those relevant and meaningful goals.

A progress mindset will enable you to work on any inadequacy that can truncate the realization of your goals. With such a mindset, you are constantly evaluating yourself, improving your skills, and seeking ways to learn and grow through life.

Why Is It Essential to Develop a Progress Mindset?

Your mindset encompasses your beliefs—how you perceive your talents, skills, knowledge, and personality. Your belief system eventually influences your viewpoints about goals and success. A fixed mindset can hinder your progress, while a progressive mindset will enable you to achieve sound health, happiness, good relationships, and peace.

6 Ways to Make Progress and Realize Your Goals

Here are 6 practical ways that you can make progress and realize all your goals.

1. Figure Out Your WHYs

Nothing is static. You are either making progress or retrogressing. You need to establish why you want to move forward.

  • Career: Why do I want to be fulfilled in my career?
  • Marriage: Why do I want a happy home and loving children?
  • Health: Why do I want to be physically and mentally sound?
  • Finance: Why do I want to be out of debt?
  • Academics: Why do I want to ace my grades?
  • Relationship: Why do I want to communicate better?
  • Personal: Why do I want to be a better person?

For every aspect of your life, establish the reasons for changing levels.

Someone once said,

“When your why is strong and convincing, the how will emerge.”

Establishing your reasons will help you to be an active player in decisions that affect your life. You will also be able to establish if your motivation to progress is intrinsic or extrinsic as you make progress.

2. Establish Tangible Goals

Once you have established your reasons, the next step is to establish your life goals. Develop your aims for short-term, mid-term, as well as long-term goals. This process will enable you to track your progress and implement changes that improve your progress.

Keep Your Goals SMART

Your goals should be Specific, Measurable, Achievable, Realistic, and Time-bound in order to make progress. For instance, I want to improve my typing speed by 150 wpm within the next three months. I will spend two hours daily practicing on Mavis Beacon. I wrote in detail on how to set SMART goals that you will accomplish.

You can learn how to write SMART goals in the video below:

Write Your Goals on Paper

Sticking your goals on your wall or notepad will offer you a visual cue that can reinforce why, how, and when you want to make progress on your goals.

Update Your Goals as Required

Review your goals at intervals to ensure you can still achieve them.

3. Create Your Game Plan

It is not enough to know what you want from life; you need to design a roadmap to get to your destination.

Here’s what you can do:

Break Your SMART Goals Into Habits

Begin by highlighting the good habits you need to cultivate and the bad habits you need to eliminate. Here’s how to break bad habits that can truncate your progress.

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Master One Habit at a Time

Once you figure out the good habits to have in your life, then ensure you practice them daily. Scientists revealed that you would need 18 to 254 days to develop new habits and that a new habit will only become permanent after 66 days of practicing it.[1]

Once you have gained mastery over a habit, add more routines that will enable you to make progress in the direction of your goals.

4. Imbibe Positivity

A positive outlook means you are always optimistic about yourself, interactions, and events. It also determines your ability to expect favorable outcomes when working towards your life goals.

Positivity is a mental posture that sees accomplishments and opportunities instead of failures and defeat. It will keep you hopeful when you are facing daunting challenges.

A study on positive thinking revealed that visualizing positive images can reduce worry and anxiety.[2]

How do you maintain a positive outlook on life?

  • Look out for the best in every circumstance to be more progress-minded.
  • Use positive affirmations. For instance, when you wake up, say, “I will work hard to complete all my milestones today.”
  • Associate with positive people that will support your progress. You need positive energy to consistently make progress in the direction of your goals.
  • Change your perspectives about failures and setbacks, and see them as significant components of making progress.

5. Practice Reflection as You Progress

A lot of things will occur once you are determined to advance. You will learn new lessons and implement changes. You will form new habits and eliminate bad ones.

It is reasonable to take time out and evaluate what worked and what did not. Ask yourself how you can improve and surmount new obstacles. You can log your answers in a diary or use a virtual journal to track your thoughts[3].

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Self-reflection guide. Adapted from Gibb's (1988) reflective cycle.

    Scientists have proved the significance of reflective practice on your productivity. A group of students at the Harvard Business School found out that call center agents who reflected for 15 minutes on what they’ve learned outperformed their colleagues by 23%.[4]

    Self-reflection will enable you to keep your goals in mind constantly, which will ultimately help you make progress.

    How do you make this happen?

    Set up a Weekly Appointment With Yourself

    During this period, define your goals and reflect on them. It will also help you verify if your goals are still achievable.

    Ask Reflective Questions

    Did I achieve all I planned? What salient lesson can I pick this week? What new things did I learn, and what actions do I need to make progress?

    6. Celebrate Your Achievements

    It is highly crucial to acknowledge every milestone you complete as you make progress in life. Celebrating your achievements will build your confidence and provide you with motivation to continue.

    One of the best ways to do this is by pampering yourself with rewards when you achieve a goal. These rewards could be things you enjoy, such as a special meal, a music collection, or a mini-vacation.

    These little rewards will continuously remind you of victory anytime you feel like giving up. Merely looking at your mini-vacation pictures will motivate you to keep working towards your next goals.

    Celebrating your achievements will enable you to build on existing momentum and will allow you to attract more successes.[5]

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    Bonus Tips

    Here are other things that you can do to help you make progress toward your goals.

    Invest in Self-Improvement

    Self-development enhances your self-worth and self-confidence. You can improve yourself by listening to podcasts or audiobooks on any subject of interest. You can also attend webinars, seminars, or workshops to enhance your skills and broaden your knowledge.

    Keep Moving

    Every success comes with obstacles. Not giving up on your goals despite setbacks will help you achieve anything you desire. For instance, if you write a book and don’t make a single sale, write another one.

    Don’t allow anything to discourage you from making progress. In case you missed a deadline, train yourself to meet the next one. A positive attitude will enable you to stay on course and infuse you with confidence.

    Final Words

    Goals offer you a sense of purpose and fulfillment when accomplished. When you make progress relentlessly in the direction of your goals, you build up the confidence to overcome obstacles, and every setback becomes a stepping stone to achieve your next target.

    Apply these six practical steps to make progress and achieve every goal you have set.

    More on How to Make Progress Toward Goals

    Featured photo credit: Khiet Tam via unsplash.com

    Reference

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