Advertising
Advertising

4 Simple Digital Marketing Tips for Bloggers

4 Simple Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

1. Work with other bloggers

Advertising

When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email, or engaging with them on social media. Breaking the ice is as simple as telling them who you are, and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

2. Pay to play on social media

Advertising

One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement internal linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part- creating consistent and quality content- it will be important to pay attention to other details like internal linking as well.

Advertising

Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write for other sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

Advertising

If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams, while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via istockphoto.com

More by this author

6 Ways to Get Out of a Creative Rut 5 Incredible Underrated Locations to Spend a Year 5 Smart Moves For Millennials To Boost Retirement Savings 5 Ways To Boost Your Website’s Success In 2017 How to Tech Out Your Home With DIY Security

Trending in Productivity

1 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 2 How to Power Nap for Maximum Benefits 3 How to Live up to Your Full Potential and Succeed in Life 4 Why To-Do Lists Don’t Work (And How to Change That) 5 8 Most Effective Games and Apps to Learn to Type Fast

Read Next

Advertising
Advertising
Advertising

Last Updated on September 16, 2019

How to Stop Procrastinating: 11 Practical Ways for Procrastinators

How to Stop Procrastinating: 11 Practical Ways for Procrastinators

You have a deadline looming. However, instead of doing your work, you are fiddling with miscellaneous things like checking email, social media, watching videos, surfing blogs and forums. You know you should be working, but you just don’t feel like doing anything.

We are all familiar with the procrastination phenomenon. When we procrastinate, we squander away our free time and put off important tasks we should be doing them till it’s too late. And when it is indeed too late, we panic and wish we got started earlier.

The chronic procrastinators I know have spent years of their life looped in this cycle. Delaying, putting off things, slacking, hiding from work, facing work only when it’s unavoidable, then repeating this loop all over again. It’s a bad habit that eats us away and prevents us from achieving greater results in life.

Don’t let procrastination take over your life. Here, I will share my personal steps on how to stop procrastinating. These 11 steps will definitely apply to you too:

1. Break Your Work into Little Steps

Part of the reason why we procrastinate is because subconsciously, we find the work too overwhelming for us. Break it down into little parts, then focus on one part at the time. If you still procrastinate on the task after breaking it down, then break it down even further. Soon, your task will be so simple that you will be thinking “gee, this is so simple that I might as well just do it now!”.

For example, I’m currently writing a new book (on How to achieve anything in life). Book writing at its full scale is an enormous project and can be overwhelming. However, when I break it down into phases such as –

Advertising

  • (1) Research
  • (2) Deciding the topic
  • (3) Creating the outline
  • (4) Drafting the content
  • (5) Writing Chapters #1 to #10,
  • (6) Revision
  • (7) etc.

Suddenly it seems very manageable. What I do then is to focus on the immediate phase and get it done to my best ability, without thinking about the other phases. When it’s done, I move on to the next.

2. Change Your Environment

Different environments have different impact on our productivity. Look at your work desk and your room. Do they make you want to work or do they make you want to snuggle and sleep? If it’s the latter, you should look into changing your workspace.

One thing to note is that an environment that makes us feel inspired before may lose its effect after a period of time. If that’s the case, then it’s time to change things around. Refer to Steps #2 and #3 of 13 Strategies To Jumpstart Your Productivity, which talks about revamping your environment and workspace.

3. Create a Detailed Timeline with Specific Deadlines

Having just 1 deadline for your work is like an invitation to procrastinate. That’s because we get the impression that we have time and keep pushing everything back, until it’s too late.

Break down your project (see tip #1), then create an overall timeline with specific deadlines for each small task. This way, you know you have to finish each task by a certain date. Your timelines must be robust, too – i.e. if you don’t finish this by today, it’s going to jeopardize everything else you have planned after that. This way it creates the urgency to act.

My goals are broken down into monthly, weekly, right down to the daily task lists, and the list is a call to action that I must accomplish this by the specified date, else my goals will be put off.

Advertising

Here’re more tips on setting deadlines: 22 Tips for Effective Deadlines

4. Eliminate Your Procrastination Pit-Stops

If you are procrastinating a little too much, maybe that’s because you make it easy to procrastinate.

Identify your browser bookmarks that take up a lot of your time and shift them into a separate folder that is less accessible. Disable the automatic notification option in your email client. Get rid of the distractions around you.

I know some people will out of the way and delete or deactivate their facebook accounts. I think it’s a little drastic and extreme as addressing procrastination is more about being conscious of our actions than counteracting via self-binding methods, but if you feel that’s what’s needed, go for it.

5. Hang out with People Who Inspire You to Take Action

I’m pretty sure if you spend just 10 minutes talking to Steve Jobs or Bill Gates, you’ll be more inspired to act than if you spent the 10 minutes doing nothing. The people we are with influence our behaviors. Of course spending time with Steve Jobs or Bill Gates every day is probably not a feasible method, but the principle applies — The Hidden Power of Every Single Person Around You

Identify the people, friends or colleagues who trigger you – most likely the go-getters and hard workers – and hang out with them more often. Soon you will inculcate their drive and spirit too.

Advertising

As a personal development blogger, I “hang out” with inspiring personal development experts by reading their blogs and corresponding with them regularly via email and social media. It’s communication via new media and it works all the same.

6. Get a Buddy

Having a companion makes the whole process much more fun. Ideally, your buddy should be someone who has his/her own set of goals. Both of you will hold each other accountable to your goals and plans. While it’s not necessary for both of you to have the same goals, it’ll be even better if that’s the case, so you can learn from each other.

I have a good friend whom I talk to regularly, and we always ask each other about our goals and progress in achieving those goals. Needless to say, it spurs us to keep taking action.

7. Tell Others About Your Goals

This serves the same function as #6, on a larger scale. Tell all your friends, colleagues, acquaintances and family about your projects. Now whenever you see them, they are bound to ask you about your status on those projects.

For example, sometimes I announce my projects on The Personal Excellence Blog, Twitter and Facebook, and my readers will ask me about them on an ongoing basis. It’s a great way to keep myself accountable to my plans.

8. Seek out Someone Who Has Already Achieved the Outcome

What is it you want to accomplish here, and who are the people who have accomplished this already? Go seek them out and connect with them. Seeing living proof that your goals are very well achievable if you take action is one of the best triggers for action.

Advertising

9. Re-Clarify Your Goals

If you have been procrastinating for an extended period of time, it might reflect a misalignment between what you want and what you are currently doing. Often times, we outgrow our goals as we discover more about ourselves, but we don’t change our goals to reflect that.

Get away from your work (a short vacation will be good, else just a weekend break or staycation will do too) and take some time to regroup yourself. What exactly do you want to achieve? What should you do to get there? What are the steps to take? Does your current work align with that? If not, what can you do about it?

10. Stop Over-Complicating Things

Are you waiting for a perfect time to do this? That maybe now is not the best time because of X, Y, Z reasons? Ditch that thought because there’s never a perfect time. If you keep waiting for one, you are never going to accomplish anything.

Perfectionism is one of the biggest reasons for procrastination. Read more about why perfectionist tendencies can be a bane than a boon: Why Being A Perfectionist May Not Be So Perfect.

11. Get a Grip and Just Do It

At the end, it boils down to taking action. You can do all the strategizing, planning and hypothesizing, but if you don’t take action, nothing’s going to happen. Occasionally, I get readers and clients who keep complaining about their situations but they still refuse to take action at the end of the day.

Reality check:

I have never heard anyone procrastinate their way to success before and I doubt it’s going to change in the near future.  Whatever it is you are procrastinating on, if you want to get it done, you need to get a grip on yourself and do it.

More About Procrastination

Featured photo credit: Malvestida Magazine via unsplash.com

Read Next