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4 Simple Digital Marketing Tips for Bloggers

4 Simple Digital Marketing Tips for Bloggers

Building a blog creates an incredible opportunity for professional, creative, and emotional growth. No matter the motive of your online musings, setting up your own space to provide insights, inspire, or offer alternate perspectives, sets you up to become more well-versed in what it is that you currently do. You also become more capable of taking on tall order tasks when it comes to digital marketing, web design, and development later on in life. If you’re just getting started on the process of creating your blog, you’ll want to check out some basic tips to help you build it out and start adding content first. If you’ve already got the blog up and are now trying to figure out what basic steps you can take to increase traffic and provide your users with a high quality experience, keep reading!

If you’ve joined the blogging world, you’ve probably figured out that the phrase “build it and they will come,” doesn’t hold true when it comes to attracting an audience for your site. Although building an engaged audience for your blog might be harder than what you assumed at first, advances in the digital marketing field are making it quicker and simpler for newbies to take on the tall order of building and maintaining a solid digital marketing strategy for their blogs.

Here are four of the simplest and most effective digital marketing tips for bloggers.

1. Work with other bloggers

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When bloggers work with one another to gain additional reach, their potential for success amplifies significantly. The best way to start working with other bloggers is to simply introduce yourself. You can do this by either sending them an email, or engaging with them on social media. Breaking the ice is as simple as telling them who you are, and what your blog is about.

Once you’ve established a few relationships with other bloggers, keep them going! Share relevant content of theirs and leave genuine comments under the pieces that you enjoy.

If you see an opportunity where you and another blogger could leverage each other’s influence in the future and amplify the success of one of your projects, having an established relationship early on will make it easier to ask if they would like to work with you.

2. Pay to play on social media

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One of the most important things a blogger can understand about social media marketing is that it is no longer an unpaid strategy. Although there are certainly many ways a blogger can utilize social media marketing to gain organic traffic on social media, a solid paid strategy will still be necessary for optimal success. This is because many social media platforms have implemented algorithms that keep your audience from seeing all of the content you post.

Fortunately, advertising on Facebook has become simpler, more affordable, and more effective over the years. If you’re new to Facebook advertising, Ad Espresso offers up a pretty thorough guide for beginners.

3. Implement internal linking

Search Engine Optimization on your site is absolutely essential. Although you’re already doing what is arguably the most important part- creating consistent and quality content- it will be important to pay attention to other details like internal linking as well.

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Internal linking essentially means linking to other pages on your site within your blog content. The benefits of this are twofold. First, it helps build your site’s overall SEO value by showing that all of your content is related to a specific theme. Second, it helps keep readers on your site for longer by providing additional resources to help them learn more from your expertise.

If you’re new to the concept of internal linking, the Moz blog offers up an awesome guide for SEO newbies.

4. Write for other sites

Contributing to other sites is a fantastic way to build your personal brand as well as earn additional exposure for your blog. As a contributor to other blogs, you can create articles that fit within the publication’s writing guidelines to share your insights with their audience. The benefit here is that you can add a blurb about your blog, and a link to it in your bio so that their readers can visit your blog if they liked your contributed work.

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If you’re new to contributing content to other publications, you’ll want to check out a quality guide to make sure you do it right. One of my favorite guides on becoming a guest contributor can be found on Kissmetric’s blog.

So there you have it, four simple yet effective ways to promote your personal brand and your blog with digital marketing. You may find that building and maintaining a blog is a bit difficult at first when you try to balance it with other important parts of your life, but it gets easier once you’ve created a process for producing quality content and driving real users to view it. Fellow Lifehacker, Nick Thacker, has provided an awesome guide for those of you struggling to build the blog of your dreams, while working full time.

Hopefully these simple hacks for boosting your blog’s audience will help inspire you to work and make your blog as successful as you possibly can. If you have any questions, let me know in the comments!

Featured photo credit: iStock via istockphoto.com

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Last Updated on June 3, 2020

How to Write SMART Goals (With SMART Goals Templates)

How to Write SMART Goals (With SMART Goals Templates)

Everyone needs a goal. Whether it’s in a business context or for personal development, having goals help you strive towards something you want to accomplish. It prevents you from wandering around aimlessly without a purpose.

But there are good ways to write goals and there are bad ways. If you want to ensure you’re doing the former, keep reading to find out how a SMART goals template can help you with it.

The following video is a summary of how you can write SMART goals effectively:

What Are SMART Goals?

SMART Goals

refer to a way of writing down goals that follow a specific criteria. The earliest known use of the term was by George T. Doran in the November 1981 issue of Management Review, however, it is often associated with Peter Drucker’s management by objectives concept.[1]

SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound. There are other variations where certain letters stand for other things such as “achievable” instead of attainable, and “realistic” instead of relevant.

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What separates a SMART goal from a non-SMART goal is that, while a non-SMART goal can be vague and ill-defined, a SMART goal is actionable and can get you results. It sets you up for success and gives you a clear focus to work towards.

And with SMART goals comes a SMART goals template. So, how do you write according to this template?

How to Write Smart Goals Using a SMART Goals Template

For every idea or desire to come to fruition, it needs a plan in place to make it happen. And to get started on a plan, you need to set a goal for it.

The beauty of writing goals according to a SMART goals template is that it can be applied to your personal or professional life.

If it’s your job to establish goals for your team, then you know you have a lot of responsibility weighing on your shoulders. The outcome of whether or not your team accomplishes what’s expected of them can be hugely dependant on the goals you set for them. So, naturally, you want to get it right.

On a personal level, setting goals for yourself is easy, but actually following through with them is the tricky part. According to a study by Mark Murphy about goal setting, participants who vividly described their goals were 1.2 to 1.4 times more likely to successfully achieve their goals.[2] Which goes to show that if you’re clear about your goals, you can have a higher chance of actually accomplishing them.

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Adhering to a SMART goals template can help you with writing clear goals. So, without further ado, here’s how to write SMART goals with a SMART goals template:

Specific

First and foremost, your goal has to be specific. Be as clear and concise as possible because whether it’s your team or yourself, whoever has to carry out the objective needs to be able to determine exactly what it is they are required to do.

To ensure your goal is as specific as it can be, consider the Ws:

  • Who = who is involved in executing this goal?
  • What = what exactly do I want to accomplish?
  • Where = if there’s a fixed location, where will it happen?
  • When = when should it be done by? (more on deadline under “time-bound”)
  • Why = why do I want to achieve this?

Measurable

The only way to know whether or not your goal was successful is to ensure it is measurable. Adding numbers to a goal can help you or your team weigh up whether or not expectations were met and the outcome was triumphant.

For example, “Go to the gym twice a week for the next six months” is a stronger goal to strive for than simply, “Go to the gym more often”.

Setting milestone throughout your process can also help you to reassess progress as you go along.

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Attainable

The next important thing to keep in mind when using a SMART goals template is to ensure your goal is attainable. It’s great to have big dreams but you want your goals to be within the realms of possibility, so that you have a higher chance of actually accomplishing them.

But that doesn’t mean your goal shouldn’t be challenging. You want your goal to be achievable while at the same time test your skills.

Relevant

For obvious reasons, your goal has to be relevant. It has to align with business objectives or with your personal aspirations or else, what’s the point of doing it?

A SMART goal needs to be applicable and important to you, your team, or your overall business agenda. It needs to be able to steer you forward and motivate you to achieve it, which it can if it holds purpose to something you believe in.

Time-Bound

The last factor of the SMART goals template is time-bound (also known as “timely”). Your goal needs a deadline, because without one, it’s less likely to be accomplished.

A deadline provides a sense of urgency that can motivate you or your team to strive towards the end. The amount of time you allocate should be realistic. Don’t give yourself—or your team—only one week if it takes three weeks to actually complete it. You want to set a challenge but you don’t want to risk over stress or burn out.

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Benefits of Using a SMART Goals Template

Writing your goals following a SMART goals template provides you with a clearer focus. It communicates what the goal needs to achieve without any fuss.

With a clear aim, it can give you a better idea of what success is supposed to look like. It also makes it easier to monitor progress, so you’re aware whether or not you’re on the right path.

It can also make it easier to identify bottlenecks or missed targets while you’re delivering the goal. This gives you enough time to rectify any problems so you can get back on track.

The Bottom Line

Writing goals is seemingly not a difficult thing to do. However, if you want it to be as effective as it can be, then there’s more to it than meets the eye.

By following a SMART goals template, you can establish a more concrete foundation of goal setting. It will ensure your goal is specific, measurable, attainable, relevant, and time-bound—attributes that cover the necessities of an effectively written goal.

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Featured photo credit: Estée Janssens via unsplash.com

Reference

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