The Internet, all told, isn’t all that old. But in the few decades it has been available to the public, it’s seen massive changes. Slow connections and chatrooms have been replaced by mobile browsing and social media. Those who market online, like chameleons, have had to adapt to their surroundings, or in some cases, change the game as we know it. Here are some ways that SEO experts are now changing internet marketing.
Good Content – And Lots of It
The best SEO practitioners know that techniques such as keyword stuffing just no longer work. And in fact, websites that use practices like these are ranked lower. So, marketers are now pushing for genuine, helpful content, with the aim to be an authority in their niche. It’s becoming harder and harder to game the system, and now, the best way to market a product is to offer customers quality content that will keep them coming back. A good online marketer is going to have to be ready to provide some quality content to market his product.
Branching Out Through the Web
It used to be that your marketing content could exist mostly on its own. Whether on its own site or through email newsletters, this content stood by itself, and your customers saw everything in one place. Not so much anymore. To adapt to new page ranking guidelines, SEO marketers have come up with a new way to increase their visibility: guest posts. Now, not only do marketers work on their own turf, the best SEO experts reach out to other sites in order to increase their visibility and get links back to their own sites, which increases their ranks on search engines.
Across Many Mediums
It’s only natural for a marketer to extend his efforts to all relevant platforms, but the best SEO marketers have not only found the best mediums for their content, they’ve also found the best ways to work with those mediums. Nowadays, you can’t be expected to only have a website and call it a day. Top SEO marketers use their main channel to promote other channels, knowing that different users flock to different channels. It’s not enough to simply be an authority; you also have to be visible.
Perhaps the greatest way online leaders are changing the game of marketing is in the way they’re rolling with the punches. Online marketing has seen massive changes in the past few years that has drastically affected how marketers, and SEO experts in particular, operate. Don’t be fooled – many marketers burned out, unsure of how to adapt to new guidelines. But those who have learned the new ins and outs of SEO have succeeded and are continuing to find the new best practices for their business. Adaptability is perhaps the greatest trait of an SEO expert, and it’s something that all marketers can learn from.
We all want to be successful in our online ventures, but if you truly want to succeed, you could do a lot worse than studying the patterns of today’s top SEO experts. They’re at the forefront of online marketing, and as times change, you can expect them to be leading the way.
Last but not least content marketing is a soul of internet marketing. Content marketing is not something simply publishing your content on several sites over the internet but it is about content relevancy and value. When I started my own blog I knew nothing about content marketing but I’ve learned a lot in recent years about it. If you are an experienced internet marketing expert you cannot run any campaign without adding content marketing strategies into it.
Featured photo credit: SEO Experts Are Changing Internet Marketing via photopin.com