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5 Ways SEO Experts Are Changing Internet Marketing

5 Ways SEO Experts Are Changing Internet Marketing

The Internet, all told, isn’t all that old. But in the few decades it has been available to the public, it’s seen massive changes. Slow connections and chatrooms have been replaced by mobile browsing and social media. Those who market online, like chameleons, have had to adapt to their surroundings, or in some cases, change the game as we know it. Here are some ways that SEO experts are now changing internet marketing.

Good Content – And Lots of It

The best SEO practitioners know that techniques such as keyword stuffing just no longer work. And in fact, websites that use practices like these are ranked lower. So, marketers are now pushing for genuine, helpful content, with the aim to be an authority in their niche. It’s becoming harder and harder to game the system, and now, the best way to market a product is to offer customers quality content that will keep them coming back. A good online marketer is going to have to be ready to provide some quality content to market his product.

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Branching Out Through the Web

It used to be that your marketing content could exist mostly on its own. Whether on its own site or through email newsletters, this content stood by itself, and your customers saw everything in one place. Not so much anymore. To adapt to new page ranking guidelines, SEO marketers have come up with a new way to increase their visibility: guest posts. Now, not only do marketers work on their own turf, the best SEO experts reach out to other sites in order to increase their visibility and get links back to their own sites, which increases their ranks on search engines.

Across Many Mediums

It’s only natural for a marketer to extend his efforts to all relevant platforms, but the best SEO marketers have not only found the best mediums for their content, they’ve also found the best ways to work with those mediums. Nowadays, you can’t be expected to only have a website and call it a day. Top SEO marketers use their main channel to promote other channels, knowing that different users flock to different channels. It’s not enough to simply be an authority; you also have to be visible.

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Adapting Quickly

Perhaps the greatest way online leaders are changing the game of marketing is in the way they’re rolling with the punches. Online marketing has seen massive changes in the past few years that has drastically affected how marketers, and SEO experts in particular, operate. Don’t be fooled – many marketers burned out, unsure of how to adapt to new guidelines. But those who have learned the new ins and outs of SEO have succeeded and are continuing to find the new best practices for their business. Adaptability is perhaps the greatest trait of an SEO expert, and it’s something that all marketers can learn from.

We all want to be successful in our online ventures, but if you truly want to succeed, you could do a lot worse than studying the patterns of today’s top SEO experts. They’re at the forefront of online marketing, and as times change, you can expect them to be leading the way.

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Content Marketing

Last but not least content marketing is a soul of internet marketing. Content marketing is not something simply publishing your content on several sites over the internet but it is about content relevancy and value. When I started my own blog I knew nothing about content marketing but I’ve learned a lot in recent years about it. If you are an experienced internet marketing expert you cannot run any campaign without adding content marketing strategies into it.

Featured photo credit: SEO Experts Are Changing Internet Marketing via photopin.com

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Last Updated on January 27, 2021

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career, and your business. Without learning new concepts and becoming proficient in your craft, it’s difficult to excel in your chosen career or archive knowledge to pass down to the next generation. Visual learning is one way to do this, and it can be incredibly effective in helping you work better.

Content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, but you’re able to communicate these same concepts to others effectively.

It all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts. Sure, I got good grades and performed excellently in my online exams. However, I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles, which exist as part of the VARK model. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

  • Visual learning style (learning by seeing)
  • Aural or auditory learning style (learning by listening to information spoken or presented)
  • Read/Write learning style (learning that involves reading and writing texts)
  • Tactile/Kinesthetic learning style (learning by touching and doing)

For the purposes of this article, we will be focusing on using visual learning.

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Are You a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

This may mean you prefer to read an actual map when navigating to a new place over listening to verbal directions. It may also mean that you have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Visual Learner Infographic

    Most people who struggle with learning probably aren’t leveraging their best learning styles[1]. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

    However, visual learning in particular can really boost your career or business whether it is your preferred learning style or not, and here’s why:

    Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory, which helps us store information for longer periods of time.[2]

    While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e. learning about human DNA).

    Visual learning does use a different part of the brain, and visual cues are processed by the part of the brain known as the occipital lobe.

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    By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

    How to Use Visual Learning for Success

    Here are 4 ways to use visual learning to boost your career or business:

    1. Bring Back the To-Do List

    We live in an age where computers have taken over virtually every aspect of productivity and most human functions. However, written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

    While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and aids recall so that you actually get stuff done.

    I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

    2. Add Graphs, Charts, and Symbols to Reports

    Yes, it seems like more work for you, but graphs enable you to monitor the heartbeat of your business.

    Graphs and charts help you find trends in your finances, make a budget, and analyze data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and convert it to relevant information displayed in different shapes and images in a matter of minutes.

    As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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    When broken down into monthly, quarterly, bi-annual, or annual goals, graphs and charts communicate what ordinary text cannot.

    3. Effectively Brainstorm With Mind-Mapping

    With mind-mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole, which is a great way to tap into visual learning.

    Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare, while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

    It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

    Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

    Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

    4. Add Video Streaming to Meetings

    What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation?

    When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories as images in our minds.

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    For organizations that hold virtual meetings, it can also be an effective way to enhance performance as people can see their colleagues in addition to whatever form of video is provided during the meeting.

    Final Thoughts

    The question is not whether visual learning is better than the other learning styles. Each has their merits and situations where they will be most useful.

    The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

    You might discover that understanding scientific concepts is much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

    The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

    More About Learning Styles

    Featured photo credit: You X Ventures via unsplash.com

    Reference

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