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How To Build A Website With The Right SEO Strategies?

How To Build A Website With The Right SEO Strategies?

Websites are one of the best ways to sell products and services online

It is hard to imagine putting up a business nowadays without a website. The virtual world of the Internet is no longer limited to online shops, but to regular businesses as well. Websites are a good way of presenting your products and services, and this way people will get to know not just what you are trying to offer, but what your company is all about.

A Website is an extension of your physical set up

To have your own website to represent your business is virtually having an extension of your physical set up. This means that while you may own a restaurant or a services company, having a traditional set up, websites are almost no different at all in the sense that websites are designed so that a business owner may transact directly with his or her customers online. When creating a new website it is imperative that you hire the best SEO professionals and website designers.

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Websites should be designed in a way that it represents the core of your business and ideals

This is actually an important matter to one’s customers to know if they are getting their money’s worth, and that they are supporting an establishment they can trust. See, it is not just about selling, but after sales concerns are important too. In a sense, customers want to know they are in good hands, and dealing with the right people.

But first, how do we get people to know about a new website? How do we raise awareness of what a business can offer, especially with all the competitors out there? Again, we go back to hiring the proper professionals, SEO specialists.

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SEO (Search Engine Optimization) is the backbone of modern virtual businesses

SEO pros will help you gain traffic. This means that when people search for a service related to your business, it puts your website name right there at the top tier, at the first page of search results. SEO optimization works so that your website gets ranked highly by Google and Bing. In a traditional sense, if you have a local business in the area, more people will be directed to your location. This way, the potential for an increase in sales growth will multiply considerably.

It is no longer just about keywords

But it is no longer just about keywords for the current SEO strategy. First of all, you need to have a web url that is easy to remember, and then build on that. SEO specialist will use keywords to drive consumers to your website. Keywords in urls is one thing, but it goes further than that, such as working together with your contents to keep it enticing and engaging to customers. It is no longer enough to just stuff keywords in it, but how to keep your site visitors in it.

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SEO professionals will help hold site guests through engaging content. This way there will be a considerable increase in conversion rates. What this means is that it becomes an effective way of converting traffic into actual cash through online transactions. This involves a number of SEO strategies, such as On Page SEO strategies.

The best SEO companies deal with clients in a way that they reach a level where they truly understand what their business is about, and convert into website efficiently. They use keywords that will turn out valuable to you, and not just serve to drive traffic, that may just result in a high bounce rate.

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Structured in a user friendly interface

Website design matters, and the browsing experience will be made into a whole new level of experience. It will be structured in a user friendly interface, matched with the right colors and widgets.

The SEO companies will be able to optimize the site with keywords, speed (e.g. proper coding in WordPress and abide by SEO best practices), utilizing social media influence, analytics and tools to track your progress and know your strengths in numbers, plugins, robot files, etc. The optimization of a new website will be comprehensive, and not only that, SEO pros will make sure to make website security a top priority.

If you want to get to know these subjects in more detail be sure to consult with an SEO professional that adheres to white hat techniques and hear what more they have to say.

Featured photo credit: Documented Content Strategy Can Improve Your SEO via lifehack.org

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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