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How To Build A Website With The Right SEO Strategies?

How To Build A Website With The Right SEO Strategies?

Websites are one of the best ways to sell products and services online

It is hard to imagine putting up a business nowadays without a website. The virtual world of the Internet is no longer limited to online shops, but to regular businesses as well. Websites are a good way of presenting your products and services, and this way people will get to know not just what you are trying to offer, but what your company is all about.

A Website is an extension of your physical set up

To have your own website to represent your business is virtually having an extension of your physical set up. This means that while you may own a restaurant or a services company, having a traditional set up, websites are almost no different at all in the sense that websites are designed so that a business owner may transact directly with his or her customers online. When creating a new website it is imperative that you hire the best SEO professionals and website designers.

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Websites should be designed in a way that it represents the core of your business and ideals

This is actually an important matter to one’s customers to know if they are getting their money’s worth, and that they are supporting an establishment they can trust. See, it is not just about selling, but after sales concerns are important too. In a sense, customers want to know they are in good hands, and dealing with the right people.

But first, how do we get people to know about a new website? How do we raise awareness of what a business can offer, especially with all the competitors out there? Again, we go back to hiring the proper professionals, SEO specialists.

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SEO (Search Engine Optimization) is the backbone of modern virtual businesses

SEO pros will help you gain traffic. This means that when people search for a service related to your business, it puts your website name right there at the top tier, at the first page of search results. SEO optimization works so that your website gets ranked highly by Google and Bing. In a traditional sense, if you have a local business in the area, more people will be directed to your location. This way, the potential for an increase in sales growth will multiply considerably.

It is no longer just about keywords

But it is no longer just about keywords for the current SEO strategy. First of all, you need to have a web url that is easy to remember, and then build on that. SEO specialist will use keywords to drive consumers to your website. Keywords in urls is one thing, but it goes further than that, such as working together with your contents to keep it enticing and engaging to customers. It is no longer enough to just stuff keywords in it, but how to keep your site visitors in it.

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SEO professionals will help hold site guests through engaging content. This way there will be a considerable increase in conversion rates. What this means is that it becomes an effective way of converting traffic into actual cash through online transactions. This involves a number of SEO strategies, such as On Page SEO strategies.

The best SEO companies deal with clients in a way that they reach a level where they truly understand what their business is about, and convert into website efficiently. They use keywords that will turn out valuable to you, and not just serve to drive traffic, that may just result in a high bounce rate.

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Structured in a user friendly interface

Website design matters, and the browsing experience will be made into a whole new level of experience. It will be structured in a user friendly interface, matched with the right colors and widgets.

The SEO companies will be able to optimize the site with keywords, speed (e.g. proper coding in WordPress and abide by SEO best practices), utilizing social media influence, analytics and tools to track your progress and know your strengths in numbers, plugins, robot files, etc. The optimization of a new website will be comprehensive, and not only that, SEO pros will make sure to make website security a top priority.

If you want to get to know these subjects in more detail be sure to consult with an SEO professional that adheres to white hat techniques and hear what more they have to say.

Featured photo credit: Documented Content Strategy Can Improve Your SEO via lifehack.org

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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