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How To Build A Website With The Right SEO Strategies?

How To Build A Website With The Right SEO Strategies?

Websites are one of the best ways to sell products and services online

It is hard to imagine putting up a business nowadays without a website. The virtual world of the Internet is no longer limited to online shops, but to regular businesses as well. Websites are a good way of presenting your products and services, and this way people will get to know not just what you are trying to offer, but what your company is all about.

A Website is an extension of your physical set up

To have your own website to represent your business is virtually having an extension of your physical set up. This means that while you may own a restaurant or a services company, having a traditional set up, websites are almost no different at all in the sense that websites are designed so that a business owner may transact directly with his or her customers online. When creating a new website it is imperative that you hire the best SEO professionals and website designers.

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Websites should be designed in a way that it represents the core of your business and ideals

This is actually an important matter to one’s customers to know if they are getting their money’s worth, and that they are supporting an establishment they can trust. See, it is not just about selling, but after sales concerns are important too. In a sense, customers want to know they are in good hands, and dealing with the right people.

But first, how do we get people to know about a new website? How do we raise awareness of what a business can offer, especially with all the competitors out there? Again, we go back to hiring the proper professionals, SEO specialists.

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SEO (Search Engine Optimization) is the backbone of modern virtual businesses

SEO pros will help you gain traffic. This means that when people search for a service related to your business, it puts your website name right there at the top tier, at the first page of search results. SEO optimization works so that your website gets ranked highly by Google and Bing. In a traditional sense, if you have a local business in the area, more people will be directed to your location. This way, the potential for an increase in sales growth will multiply considerably.

It is no longer just about keywords

But it is no longer just about keywords for the current SEO strategy. First of all, you need to have a web url that is easy to remember, and then build on that. SEO specialist will use keywords to drive consumers to your website. Keywords in urls is one thing, but it goes further than that, such as working together with your contents to keep it enticing and engaging to customers. It is no longer enough to just stuff keywords in it, but how to keep your site visitors in it.

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SEO professionals will help hold site guests through engaging content. This way there will be a considerable increase in conversion rates. What this means is that it becomes an effective way of converting traffic into actual cash through online transactions. This involves a number of SEO strategies, such as On Page SEO strategies.

The best SEO companies deal with clients in a way that they reach a level where they truly understand what their business is about, and convert into website efficiently. They use keywords that will turn out valuable to you, and not just serve to drive traffic, that may just result in a high bounce rate.

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Structured in a user friendly interface

Website design matters, and the browsing experience will be made into a whole new level of experience. It will be structured in a user friendly interface, matched with the right colors and widgets.

The SEO companies will be able to optimize the site with keywords, speed (e.g. proper coding in WordPress and abide by SEO best practices), utilizing social media influence, analytics and tools to track your progress and know your strengths in numbers, plugins, robot files, etc. The optimization of a new website will be comprehensive, and not only that, SEO pros will make sure to make website security a top priority.

If you want to get to know these subjects in more detail be sure to consult with an SEO professional that adheres to white hat techniques and hear what more they have to say.

Featured photo credit: Documented Content Strategy Can Improve Your SEO via lifehack.org

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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