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How To Build A Website With The Right SEO Strategies?

How To Build A Website With The Right SEO Strategies?

Websites are one of the best ways to sell products and services online

It is hard to imagine putting up a business nowadays without a website. The virtual world of the Internet is no longer limited to online shops, but to regular businesses as well. Websites are a good way of presenting your products and services, and this way people will get to know not just what you are trying to offer, but what your company is all about.

A Website is an extension of your physical set up

To have your own website to represent your business is virtually having an extension of your physical set up. This means that while you may own a restaurant or a services company, having a traditional set up, websites are almost no different at all in the sense that websites are designed so that a business owner may transact directly with his or her customers online. When creating a new website it is imperative that you hire the best SEO professionals and website designers.

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Websites should be designed in a way that it represents the core of your business and ideals

This is actually an important matter to one’s customers to know if they are getting their money’s worth, and that they are supporting an establishment they can trust. See, it is not just about selling, but after sales concerns are important too. In a sense, customers want to know they are in good hands, and dealing with the right people.

But first, how do we get people to know about a new website? How do we raise awareness of what a business can offer, especially with all the competitors out there? Again, we go back to hiring the proper professionals, SEO specialists.

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SEO (Search Engine Optimization) is the backbone of modern virtual businesses

SEO pros will help you gain traffic. This means that when people search for a service related to your business, it puts your website name right there at the top tier, at the first page of search results. SEO optimization works so that your website gets ranked highly by Google and Bing. In a traditional sense, if you have a local business in the area, more people will be directed to your location. This way, the potential for an increase in sales growth will multiply considerably.

It is no longer just about keywords

But it is no longer just about keywords for the current SEO strategy. First of all, you need to have a web url that is easy to remember, and then build on that. SEO specialist will use keywords to drive consumers to your website. Keywords in urls is one thing, but it goes further than that, such as working together with your contents to keep it enticing and engaging to customers. It is no longer enough to just stuff keywords in it, but how to keep your site visitors in it.

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SEO professionals will help hold site guests through engaging content. This way there will be a considerable increase in conversion rates. What this means is that it becomes an effective way of converting traffic into actual cash through online transactions. This involves a number of SEO strategies, such as On Page SEO strategies.

The best SEO companies deal with clients in a way that they reach a level where they truly understand what their business is about, and convert into website efficiently. They use keywords that will turn out valuable to you, and not just serve to drive traffic, that may just result in a high bounce rate.

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Structured in a user friendly interface

Website design matters, and the browsing experience will be made into a whole new level of experience. It will be structured in a user friendly interface, matched with the right colors and widgets.

The SEO companies will be able to optimize the site with keywords, speed (e.g. proper coding in WordPress and abide by SEO best practices), utilizing social media influence, analytics and tools to track your progress and know your strengths in numbers, plugins, robot files, etc. The optimization of a new website will be comprehensive, and not only that, SEO pros will make sure to make website security a top priority.

If you want to get to know these subjects in more detail be sure to consult with an SEO professional that adheres to white hat techniques and hear what more they have to say.

Featured photo credit: Documented Content Strategy Can Improve Your SEO via lifehack.org

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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