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How To Build A Website With The Right SEO Strategies?

How To Build A Website With The Right SEO Strategies?

Websites are one of the best ways to sell products and services online

It is hard to imagine putting up a business nowadays without a website. The virtual world of the Internet is no longer limited to online shops, but to regular businesses as well. Websites are a good way of presenting your products and services, and this way people will get to know not just what you are trying to offer, but what your company is all about.

A Website is an extension of your physical set up

To have your own website to represent your business is virtually having an extension of your physical set up. This means that while you may own a restaurant or a services company, having a traditional set up, websites are almost no different at all in the sense that websites are designed so that a business owner may transact directly with his or her customers online. When creating a new website it is imperative that you hire the best SEO professionals and website designers.

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Websites should be designed in a way that it represents the core of your business and ideals

This is actually an important matter to one’s customers to know if they are getting their money’s worth, and that they are supporting an establishment they can trust. See, it is not just about selling, but after sales concerns are important too. In a sense, customers want to know they are in good hands, and dealing with the right people.

But first, how do we get people to know about a new website? How do we raise awareness of what a business can offer, especially with all the competitors out there? Again, we go back to hiring the proper professionals, SEO specialists.

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SEO (Search Engine Optimization) is the backbone of modern virtual businesses

SEO pros will help you gain traffic. This means that when people search for a service related to your business, it puts your website name right there at the top tier, at the first page of search results. SEO optimization works so that your website gets ranked highly by Google and Bing. In a traditional sense, if you have a local business in the area, more people will be directed to your location. This way, the potential for an increase in sales growth will multiply considerably.

It is no longer just about keywords

But it is no longer just about keywords for the current SEO strategy. First of all, you need to have a web url that is easy to remember, and then build on that. SEO specialist will use keywords to drive consumers to your website. Keywords in urls is one thing, but it goes further than that, such as working together with your contents to keep it enticing and engaging to customers. It is no longer enough to just stuff keywords in it, but how to keep your site visitors in it.

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SEO professionals will help hold site guests through engaging content. This way there will be a considerable increase in conversion rates. What this means is that it becomes an effective way of converting traffic into actual cash through online transactions. This involves a number of SEO strategies, such as On Page SEO strategies.

The best SEO companies deal with clients in a way that they reach a level where they truly understand what their business is about, and convert into website efficiently. They use keywords that will turn out valuable to you, and not just serve to drive traffic, that may just result in a high bounce rate.

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Structured in a user friendly interface

Website design matters, and the browsing experience will be made into a whole new level of experience. It will be structured in a user friendly interface, matched with the right colors and widgets.

The SEO companies will be able to optimize the site with keywords, speed (e.g. proper coding in WordPress and abide by SEO best practices), utilizing social media influence, analytics and tools to track your progress and know your strengths in numbers, plugins, robot files, etc. The optimization of a new website will be comprehensive, and not only that, SEO pros will make sure to make website security a top priority.

If you want to get to know these subjects in more detail be sure to consult with an SEO professional that adheres to white hat techniques and hear what more they have to say.

Featured photo credit: Documented Content Strategy Can Improve Your SEO via lifehack.org

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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