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How to Improve Your Company’s Image After a PR Disaster

How to Improve Your Company’s Image After a PR Disaster

After a public relations nightmare, it might feel as if someone dug a large, dirty hole, and tossed your company’s carefully-built reputation into its depths. It could be a horrific review that everyone can see, or a scandal that hits the news. Fortunately, there are ways to bring your company up out of the hole and brush the dirt from it.

Responding to a Bad Situation

You’ll need to decide who will be the face of the company. This person will be the one to respond to bad publicity events, scandals or terrible reviews when they happen. If reporters are involved, you don’t want them to hear conflicting stories from people in the company. There should be one person responding to inquiries or dealing with the public.

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The company cannot ignore a bad situation, or it could escalate. A formal statement admitting the problem, along with the steps you’re taking to fix it, is often the best way to respond to a scandal or bad publicity that has hit the media. If it’s in the form of reviews, you should respond to the complaint directly and take steps to remedy the situation.

A Positive Campaign

Once you’ve acknowledged the problem, the best thing for your company is to drown out the negatives with positives. Nothing is ever gone after it has been published on the Internet, but you can control what shows in the first few pages of search engines. You can start by becoming involved in charity work or a community event. That will create some positive buzz around your company, which will start pushing bad publicity down in the search results.

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Bad reviews don’t have to be the end of the world. You can take this opportunity to fix something that is wrong with your business. A scandal or bad publicity might not seem positive, but you can turn the situation around with some focused attention on your SEO and public relations.

Using white-label marketing software will help your company project the right image to the internet, correcting any misinformation that’s been spread through negative PR. An experienced SEO company can help you focus on increasing your positive visibility online.

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Listen to Feedback

You should respond to negative buzz as much as possible because you can’t hide your company’s face in the ground hoping it will go away on its own. Along with responding to negative feedback from unhappy customers, you should be considering changes within your organization based on that feedback.

While it might seem appeasing to tell a customer you’re looking at the problem internally to find solutions, be prepared to come back with those solutions. If people are upset with your customer service, find ways to create positive experiences. Implement strategies that allow customers to talk directly to your company. Send them follow-up emails after they’ve used your service. Learn from both the positive and negative experiences customers have with your business.

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Social Media and Positive Reviews

Creating profiles on many of the social media platforms where your audience congregates is a good way of providing a positive experience that will reflect on the company. You can use these profiles to build a bigger audience to drown out the recent negatives about your company.

When you have happy customers who are thrilled with your product or service, encourage them to leave positive reviews in online review spaces, like Yelp for one example. If you see people talking positively about your company on social media, contact them directly and ask that they head to a review space and leave their positive opinion there.

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A PR nightmare doesn’t have to be the end for your company. You can come back from a bad review or scandal if you respond properly to the situation and work towards improving your reputation.

Featured photo credit: Pixabay via pixabay.com

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Kara Masterson

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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