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The Essential Beginners Guide to Blogging

The Essential Beginners Guide to Blogging

From personal to corporate, a blog is a must-have when it comes to your online presence. They help create visibility, awareness and a touchpoint for customers, fans, fellow hobbyists, whoever you chose to address. Blogs can turn into a day-to-day lifelong commitment to prose, or a random visual record of events and achievements. Whatever your blogging style of choice, there are several rules and best practices that everyone should follow.

1. Choose the Best Platform For You

The word blog means so much more than just a stream of text these days, WordPress and Blogger are leading platforms that can help you craft well-designed sites or pages. Pinterest lets you take a photographic lead to your blog, while Periscope is the new way to share your live video, or you can host shows on YouTube and Facebook.

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These and many other niche services are all viable. Consider how you can best present yourself, your company or products to the world and go for broke with the most appropriate platform, or play safe and stick with a standard blog you can add many types of media to. Go for an appropriate style and design to attract users

2. Find A Voice For Your Blog

How you address your audience depends on what you want to say and who you wish to appeal to. Personal blogs should reflect your own voice, while a company voice can be narrated by a “persona”, with whoever updates the blog taking on that role. Alternatively, blogs updated by a range of people can have many voices to lend variety and unique perspectives to the mix.

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Over time, you will discover what sort of content attracts an audience. Keep mixing that in with new ideas and vibrant images, riveting information and exciting content to keep people coming back for more. Any content that you can provide, either a unique insight or a useful collection of statistics or facts will always be eagerly sought out. Infographics are very popular and easy to create, but don’t go overboard.

3. Get More Insight Into Your Followers

However you track your followers, be it the number of subscribers, clicks or comments, you will want a useful way to be able to contact them. The best way to capture that information is through a contact form. By gathering useful information, even if it is just a name and email address, you can use it to send out regular updates or newsletters. Entice them to sign up, with offers for exclusive content or information and keep in touch as you cultivate a relationship with your followers to find out what they want from you.

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4. Build A Reputation

Blogs rarely grow a massive following instantly. Instead, they generally develop slowly until established, and then pick up the pace as more people share news about them, be prepared to put in the hard yards on your blog. No matter how niche, or how small the audience, they will come, as long as you keep at it and provide a genuine voice. Stay true to that tone, and don’t go for gimmicks or pad your blog out with dubious content, users can spot fakes and fakers, and will turn away instantly.

5. Link and Be Linked To

The key to any degree of success is the use of web links. Linking to other blogs and sites will help your ranking. Getting people to link to you, or adding relevant links in forums, discussions and across social media will also help people discover your blog. Paying for links, comments, reviews or followers falls under the faking it category and will be immediately obvious to real followers. There is endless discussion of link types, but don’t let that drive the direction of your blog.

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6. Protect Your Blog

Successful blogs are prone to be cloned or have their content being ripped off. Ensure you patrol the web for plagiarists. Also, ensure that your blog text and images are backed up somewhere safe, in case your blog is hacked, the server if corrupted or the host fails. Ensure you only allow trusted contributors access and safeguard passwords and use two-factor authentication to make certain no one else can take control of the site.

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

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                      Featured photo credit: Domenico Loia via unsplash.com

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