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5 Growth Hacks That Get Real Traffic to Your Blog

5 Growth Hacks That Get Real Traffic to Your Blog
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It’s hard to get, isn’t it?

You’ve read tons of articles on how to get traffic to your blog, but none of them seem to get you as many visitors as you expected. You expected more and you deserve it.

Well, here’s the thing…

Most traffic tactics won’t get you thousands of visitors overnight. They may take time, but they actually work. Your plan should be to pick at least one of them and implement it consistently. If you do that, you’ll unlock traffic that most bloggers only dream of.

Here are 5 growth hacks you can start to implement today to increase your future blog traffic.

1. SEO – Search Engine Optimization

Although SEO takes time to take effect, it is still considered as a growth hack. If you consider the time it takes and the traffic it can possibly get you, it’s really worth it.

Let’s do the math:

It takes 6 hours or more to write an exceptional blog post. To be on the safe side, let’s say 20 hours.

Then, after the post is published it’s time to build links. That means you need to reach out to a number of blogs, begging them to link to your post because it’s better than all the existing ones out there. Usually, you’d look at the blogs linking to your competitors using a tool such as Ahrefs and then try and “steal” their links.

The average response rate for a link building outreach campaign is around 10%, which means you’ll need to reach out to 1,000 bloggers to get around 100 responses. Of course, you may need to reach out to more (or less) depending on the blog post you wrote and what niche you’re in.

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I once reached out to 600 influencers. It took me 4 days to do it, so 1,000 blogs should take around 7-8 days if you’re doing it full-time. Now, let’s add all of that up: 20 hours to write + 8 days outreach = 9 days.

Hopefully, you attempted to rank for a keyword with a decent search volume of over 1,000 searches per month and with an average click through rate of 31% for the 1st result, 14% for the 2nd, and 9.8% for the 3rd. That means:

1st position 310 clicks per month (or 3,720 clicks per year)

2nd position 140 clicks per month (or 1,680 clicks per year)

3rd position 98 clicks per month (or 1,176 clicks per year)

Remember that it took 9 days of hard work, which is pretty good considering we only attempted to rank for a keyword with a search volume of 1,000 searches per month. The higher the search volume, the higher your results will be, as well as the more competitive it’ll be. Keep in mind, it’s recommended not to target keywords with a search volume above 10,000 searches per month as a beginner. As time passes by, you’ll build momentum and you’ll start getting referral traffic (i.e. shares and natural links) resulting in more traffic than you planned.

Key Takeaways:

  • So is SEO hard work? Yes.
  • Does the hard work and effort pay off long term? Yes.
  • Can it be considered as a growth hack? Yes, since the traffic you get is extremely high compared to the time and effort it takes. It’s much better than paying for ads. Since ad traffic will most likely stop after the ad is stopped. On the other hand, organic traffic from Google (or any other search engine) keeps coming for months (or even years) to come.

2. Guest Blogging

Many bloggers and startups have built empires from guest blogging, raking in thousands of email subscribers from just a few guest posts, who then converted to paying customers.

That said, is it the same for everyone?

Of course, not.

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Guest blogging ROI (Return On Investment) is different for everyone. It depends on two things:

  • How good your blog post is.
  • How active the blog audience is.

If your blog post solves a huge problem for the blog’s audience then you’re likely to get a reasonable amount of them clicking on the link in your bio and subscribing to your email list. It’s an extremely good way to grow your blog. Keep in mind that you’ll probably need to write for a few blogs before you find a blog with a high ROI worth writing for. You may also need to hone your writing skills as well.

It takes around 6-20 hours to write an awesome guest post. Therefore, measuring results and refining your list of blogs to write for should be regularly updated unless you can afford to waste hours on guest posts that get you no traffic for the rest of your life.

Key Takeaways:

  • Make sure you research each blog before writing a guest post for them.
  • Don’t settle with just one blog, write for several blogs, then write for the ones that offer a ROI worth your time.

3. Connecting With Influencers

Influencers usually have influence over a large audience. Some influencers send you tons of traffic, while others send you only a trickle of visitors. Many blog owners hail influencer marketing and blogger outreach because of all the traffic it get’s them. Not only do influencers send you traffic, but they also boost your credibility since promoting you is an endorsement.

So, how do you get influencers to send you traffic, and how is this a growth hack?

The way to get them to send you traffic is by building a relationship with influencers beforehand. Don’t ask for a favor before giving value to them several times before. You must be a giver, not a taker. Start your relationship off by giving them value, then at some point they’ll want to reciprocate and give you in return usually by recommending you to their audience. It’s a win-win.

Key Takeaways:

Give value to influencers and you’ll eventually get value in return.

4. Reddit

Many bloggers rely on social media for traffic. It’s true, social media can offer a reasonable amount of traffic; however, the problem with social media is that it takes a lot of time and effort to build a following. Plus, click through rates can be extremely low.

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This is where Reddit comes in. In Reddit you don’t need a following. In fact, you can’t even build one. You’re judged based on what you post. Furthermore, you can post in front of thousands of targeted users from day one. Reddit can get you over 10,000 visitors a month if you do it right. Granted, Reddit users (or Redditors) can be fussy and hard to please. They hate self-promotion. They are also ready to call you out and hurt your feelings or even get you shadow banned.

So, what’s a blogger like yourself to do with angry Redditors?

Well, truth be told, you’re going to have haters all of the time. If you can’t handle hurtful comments, then growing a blog might not be your thing. Look for another career. On the other hand, if you can take a few harsh comments then here’s what to do:

Step 1: Create an account on Reddit (if you don’t have one already).

Step 2: Unsubscribe to all subreddits that you’re not interested in, since you’ll automatically be subscribed to some popular subreddits after you create an account.

Step 3: Search and subscribe to all relevant subreddits that could possibly have your target audience.

Step 4: Become an active and regular Redditor. You must be helpful. I usually spend time answering people’s questions and providing feedback to people in the /r/entrepreneur subreddit and others. Do this regularly. Once you build 1,000 link karma, have 10+ post and comments, then you’re good to move on to the next step.

Step 5: Share your links every once in a while, whilst continuing to do whatever you’re doing in Step 4. Don’t stop offering value to subreddits. Getting 1,000 links karma and 10+ posts and comments doesn’t mean you’re promoted, it’s just what makes you eligible to post your own content. That said, remember not to overdo it. Most importantly, make sure your posts are valuable. Look at the previous top posts to get an idea of what that particular subreddit likes. Post your own stuff once every 3-4 posts.

Your goal is to become a top post in that particular subreddit in order to get the thousands of visitors per month.

Key Takeaways:

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  • Reddit is harsh but worth it.
  • Redditors are real people. If you help them and you do it often, they’ll appreciate it and you’ll get traffic.

5. Printed Letters

Huh, printed letters? But, don’t they cost money? Sure they do, but they also work.

You can send out printed letters (a.k.a. snail mail) to inactive subscribers, current customers, or to acquire new leads. You don’t need to write a masterful sales letter either. A nice personal note telling people to visit your blog for a special free offer should do the trick. Like everything else, make sure you send to a small group of 250 people first before mailing thousands of people.

It should cost you no more than $1 per letters, so it should cost you no more than $250 for your first sample campaign of 250 contacts. The odds of people reading your snail mail is much higher than them reading your email newsletter. Many bloggers would rather pay for PPC ads instead of snail mail, which means you’ll easily stand out from the crowd of electronic mailing bloggers. You’ll also be more memorable. In return, your subscribers will likely open your emails resulting in a higher open rate than usual.

Let’s say after sending out 250 letters, only 150 became new subscribers. If you have a good autoresponder series that sells a low priced product like an ebook at $10, you’ll only need 25 out of 150 new subscribers to buy your ebook to cover the full costs of your campaign – and that’s just your first low-priced product.

Make sure your campaigns are paying for themselves before you go for another one. If each campaign pays for itself then you can gain thousands of subscribers through traditional old school mail. Give it a try and see for yourself. You don’t need to be a multi-million dollar company to do this either since just a few hundred bucks from your wallet will do the trick.

Key Takeaways:

  • Email inboxes are crowded compared to mail boxes. That’s why the open rates are higher.
  • Create a personal note with a call to action for people to get access to your free lead magnet. Think of it as your printed squeeze page.
  • Create an autoresponder that will sell to new subscribers to make up for your campaign costs.

Conclusion

Growth hacking is anything that leads to your business/blog’s growth. Try at least one of these 5 tactics and you’ll see your blog traffic increasing soon enough. Be patient. Be persistent.

Featured photo credit: Shutterstock via shutterstock.com

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Zak Mustapha

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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