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5 Growth Hacks That Get Real Traffic to Your Blog

5 Growth Hacks That Get Real Traffic to Your Blog

It’s hard to get, isn’t it?

You’ve read tons of articles on how to get traffic to your blog, but none of them seem to get you as many visitors as you expected. You expected more and you deserve it.

Well, here’s the thing…

Most traffic tactics won’t get you thousands of visitors overnight. They may take time, but they actually work. Your plan should be to pick at least one of them and implement it consistently. If you do that, you’ll unlock traffic that most bloggers only dream of.

Here are 5 growth hacks you can start to implement today to increase your future blog traffic.

1. SEO – Search Engine Optimization

Although SEO takes time to take effect, it is still considered as a growth hack. If you consider the time it takes and the traffic it can possibly get you, it’s really worth it.

Let’s do the math:

It takes 6 hours or more to write an exceptional blog post. To be on the safe side, let’s say 20 hours.

Then, after the post is published it’s time to build links. That means you need to reach out to a number of blogs, begging them to link to your post because it’s better than all the existing ones out there. Usually, you’d look at the blogs linking to your competitors using a tool such as Ahrefs and then try and “steal” their links.

The average response rate for a link building outreach campaign is around 10%, which means you’ll need to reach out to 1,000 bloggers to get around 100 responses. Of course, you may need to reach out to more (or less) depending on the blog post you wrote and what niche you’re in.

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I once reached out to 600 influencers. It took me 4 days to do it, so 1,000 blogs should take around 7-8 days if you’re doing it full-time. Now, let’s add all of that up: 20 hours to write + 8 days outreach = 9 days.

Hopefully, you attempted to rank for a keyword with a decent search volume of over 1,000 searches per month and with an average click through rate of 31% for the 1st result, 14% for the 2nd, and 9.8% for the 3rd. That means:

1st position 310 clicks per month (or 3,720 clicks per year)

2nd position 140 clicks per month (or 1,680 clicks per year)

3rd position 98 clicks per month (or 1,176 clicks per year)

Remember that it took 9 days of hard work, which is pretty good considering we only attempted to rank for a keyword with a search volume of 1,000 searches per month. The higher the search volume, the higher your results will be, as well as the more competitive it’ll be. Keep in mind, it’s recommended not to target keywords with a search volume above 10,000 searches per month as a beginner. As time passes by, you’ll build momentum and you’ll start getting referral traffic (i.e. shares and natural links) resulting in more traffic than you planned.

Key Takeaways:

  • So is SEO hard work? Yes.
  • Does the hard work and effort pay off long term? Yes.
  • Can it be considered as a growth hack? Yes, since the traffic you get is extremely high compared to the time and effort it takes. It’s much better than paying for ads. Since ad traffic will most likely stop after the ad is stopped. On the other hand, organic traffic from Google (or any other search engine) keeps coming for months (or even years) to come.

2. Guest Blogging

Many bloggers and startups have built empires from guest blogging, raking in thousands of email subscribers from just a few guest posts, who then converted to paying customers.

That said, is it the same for everyone?

Of course, not.

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Guest blogging ROI (Return On Investment) is different for everyone. It depends on two things:

  • How good your blog post is.
  • How active the blog audience is.

If your blog post solves a huge problem for the blog’s audience then you’re likely to get a reasonable amount of them clicking on the link in your bio and subscribing to your email list. It’s an extremely good way to grow your blog. Keep in mind that you’ll probably need to write for a few blogs before you find a blog with a high ROI worth writing for. You may also need to hone your writing skills as well.

It takes around 6-20 hours to write an awesome guest post. Therefore, measuring results and refining your list of blogs to write for should be regularly updated unless you can afford to waste hours on guest posts that get you no traffic for the rest of your life.

Key Takeaways:

  • Make sure you research each blog before writing a guest post for them.
  • Don’t settle with just one blog, write for several blogs, then write for the ones that offer a ROI worth your time.

3. Connecting With Influencers

Influencers usually have influence over a large audience. Some influencers send you tons of traffic, while others send you only a trickle of visitors. Many blog owners hail influencer marketing and blogger outreach because of all the traffic it get’s them. Not only do influencers send you traffic, but they also boost your credibility since promoting you is an endorsement.

So, how do you get influencers to send you traffic, and how is this a growth hack?

The way to get them to send you traffic is by building a relationship with influencers beforehand. Don’t ask for a favor before giving value to them several times before. You must be a giver, not a taker. Start your relationship off by giving them value, then at some point they’ll want to reciprocate and give you in return usually by recommending you to their audience. It’s a win-win.

Key Takeaways:

Give value to influencers and you’ll eventually get value in return.

4. Reddit

Many bloggers rely on social media for traffic. It’s true, social media can offer a reasonable amount of traffic; however, the problem with social media is that it takes a lot of time and effort to build a following. Plus, click through rates can be extremely low.

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This is where Reddit comes in. In Reddit you don’t need a following. In fact, you can’t even build one. You’re judged based on what you post. Furthermore, you can post in front of thousands of targeted users from day one. Reddit can get you over 10,000 visitors a month if you do it right. Granted, Reddit users (or Redditors) can be fussy and hard to please. They hate self-promotion. They are also ready to call you out and hurt your feelings or even get you shadow banned.

So, what’s a blogger like yourself to do with angry Redditors?

Well, truth be told, you’re going to have haters all of the time. If you can’t handle hurtful comments, then growing a blog might not be your thing. Look for another career. On the other hand, if you can take a few harsh comments then here’s what to do:

Step 1: Create an account on Reddit (if you don’t have one already).

Step 2: Unsubscribe to all subreddits that you’re not interested in, since you’ll automatically be subscribed to some popular subreddits after you create an account.

Step 3: Search and subscribe to all relevant subreddits that could possibly have your target audience.

Step 4: Become an active and regular Redditor. You must be helpful. I usually spend time answering people’s questions and providing feedback to people in the /r/entrepreneur subreddit and others. Do this regularly. Once you build 1,000 link karma, have 10+ post and comments, then you’re good to move on to the next step.

Step 5: Share your links every once in a while, whilst continuing to do whatever you’re doing in Step 4. Don’t stop offering value to subreddits. Getting 1,000 links karma and 10+ posts and comments doesn’t mean you’re promoted, it’s just what makes you eligible to post your own content. That said, remember not to overdo it. Most importantly, make sure your posts are valuable. Look at the previous top posts to get an idea of what that particular subreddit likes. Post your own stuff once every 3-4 posts.

Your goal is to become a top post in that particular subreddit in order to get the thousands of visitors per month.

Key Takeaways:

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  • Reddit is harsh but worth it.
  • Redditors are real people. If you help them and you do it often, they’ll appreciate it and you’ll get traffic.

5. Printed Letters

Huh, printed letters? But, don’t they cost money? Sure they do, but they also work.

You can send out printed letters (a.k.a. snail mail) to inactive subscribers, current customers, or to acquire new leads. You don’t need to write a masterful sales letter either. A nice personal note telling people to visit your blog for a special free offer should do the trick. Like everything else, make sure you send to a small group of 250 people first before mailing thousands of people.

It should cost you no more than $1 per letters, so it should cost you no more than $250 for your first sample campaign of 250 contacts. The odds of people reading your snail mail is much higher than them reading your email newsletter. Many bloggers would rather pay for PPC ads instead of snail mail, which means you’ll easily stand out from the crowd of electronic mailing bloggers. You’ll also be more memorable. In return, your subscribers will likely open your emails resulting in a higher open rate than usual.

Let’s say after sending out 250 letters, only 150 became new subscribers. If you have a good autoresponder series that sells a low priced product like an ebook at $10, you’ll only need 25 out of 150 new subscribers to buy your ebook to cover the full costs of your campaign – and that’s just your first low-priced product.

Make sure your campaigns are paying for themselves before you go for another one. If each campaign pays for itself then you can gain thousands of subscribers through traditional old school mail. Give it a try and see for yourself. You don’t need to be a multi-million dollar company to do this either since just a few hundred bucks from your wallet will do the trick.

Key Takeaways:

  • Email inboxes are crowded compared to mail boxes. That’s why the open rates are higher.
  • Create a personal note with a call to action for people to get access to your free lead magnet. Think of it as your printed squeeze page.
  • Create an autoresponder that will sell to new subscribers to make up for your campaign costs.

Conclusion

Growth hacking is anything that leads to your business/blog’s growth. Try at least one of these 5 tactics and you’ll see your blog traffic increasing soon enough. Be patient. Be persistent.

Featured photo credit: Shutterstock via shutterstock.com

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Zak Mustapha

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Last Updated on July 18, 2019

How to Sharpen Your Transferable Skills For a Swift Career Switch

How to Sharpen Your Transferable Skills For a Swift Career Switch

Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

Why Hone in on Your Transferable Skills?

There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

Better Job Offers

Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

People with transferable skills on a resume also open up opportunities for more potential employers.

Increase in Pay and More Responsibilities

You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

A Shot at Entrepreneurship

Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

13 Tips to Sharpen Your Transferable Skills

1. Update Your Resume

You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

While you might have held several positions since college, switching careers will require you to have a different type of resume.

There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

2. Brush up on Your Communication Skills

Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

To hone this skill:

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Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

This article can also give you effective ways to enhance your communication skills:

How to Master Effective Communication Skills at Work and Home

3. Learn Technical (or Business) Writing

Another form of communication, writing, is a skill that can take you anywhere.

Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

To hone this skill:

Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

4. Practice Public Speaking and Presentation Skills

No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

To hone this skill:

Volunteer to lead projects that give you some responsibility for putting together presentations.

Also, try taking courses that will improve your public speaking skills if you feel lacking.

These tips on public speaking would be helpful too:

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

5. Get Comfortable with Identifying Problems and Solutions

Every organization has got its problems no matter how greener the grass is on the other side.

How to hone this skill:

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Practice being resourceful.

Do you know where to find every company policy on the intranet in less than five minutes?

Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

If you look for more ways to improve your problem solving skills, take a look at this article:

6 Effective Ways to Enhance Your Problem Solving Skills

6. Recognize Your Team-Building Ability

Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

How to hone this skill:

Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

Try some of these tactics to keep your team motivated as well:

17 Proven Tactics for Motivating Employees and Building a Stronger Team

7. Lean into Your Leadership Skills

Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

How to hone this skill:

Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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Learn more about the effective leadership types here:

5 Types of Leadership that Help You Build a High Performance Team

8. Improve Your Analytical Skills

Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

How to hone this skill:

Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

Take a look at these ways to help sharpen your analytical skills:

What Are Analytical Skills and How to Strengthen Them For Success

9. Don’t Discount Your Time Management and Prioritization Skills

How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

How to hone this skill:

Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

Here, you can learn to prioritize to achieve more:

The Ultimate Guide to Prioritizing Your Work And Life

10. Embrace Your Creative and Critical Thinking Side

Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

How to hone this skill:

Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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Anyone can be creative, you just need the right way to train your brain:

What Is Creativity? We All Have It, and Need It

11. Don’t Stop Learning Tech Knowledge and Skills

Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

You don’t have to be a young college graduate with silicon valley dreams to work

How to hone this skill:

All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

How to Improve Your Computer Skills to Get Ahead in Your Career

12. Build Networks and Relationships

You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

Fortunately for you, networking doesn’t have to be so hard.

How to hone this skill:

Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

To enhance your networking skills, take these steps:

How to Network So You’ll Get Way Ahead in Your Professional Life

Final Thoughts

Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

Happy career switching!

More Resources About Career Advancement

Featured photo credit: Unsplash via unsplash.com

Reference

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