It’s hard to get, isn’t it?
You’ve read tons of articles on how to get traffic to your blog, but none of them seem to get you as many visitors as you expected. You expected more and you deserve it.
Well, here’s the thing…
Most traffic tactics won’t get you thousands of visitors overnight. They may take time, but they actually work. Your plan should be to pick at least one of them and implement it consistently. If you do that, you’ll unlock traffic that most bloggers only dream of.
Here are 5 growth hacks you can start to implement today to increase your future blog traffic.
1. SEO – Search Engine Optimization
Although SEO takes time to take effect, it is still considered as a growth hack. If you consider the time it takes and the traffic it can possibly get you, it’s really worth it.
Let’s do the math:
It takes 6 hours or more to write an exceptional blog post. To be on the safe side, let’s say 20 hours.
Then, after the post is published it’s time to build links. That means you need to reach out to a number of blogs, begging them to link to your post because it’s better than all the existing ones out there. Usually, you’d look at the blogs linking to your competitors using a tool such as Ahrefs and then try and “steal” their links.
The average response rate for a link building outreach campaign is around 10%, which means you’ll need to reach out to 1,000 bloggers to get around 100 responses. Of course, you may need to reach out to more (or less) depending on the blog post you wrote and what niche you’re in.
I once reached out to 600 influencers. It took me 4 days to do it, so 1,000 blogs should take around 7-8 days if you’re doing it full-time. Now, let’s add all of that up: 20 hours to write + 8 days outreach = 9 days.
Hopefully, you attempted to rank for a keyword with a decent search volume of over 1,000 searches per month and with an average click through rate of 31% for the 1st result, 14% for the 2nd, and 9.8% for the 3rd. That means:
1st position ≈ 310 clicks per month (or 3,720 clicks per year)
2nd position ≈ 140 clicks per month (or 1,680 clicks per year)
3rd position ≈ 98 clicks per month (or 1,176 clicks per year)
Remember that it took 9 days of hard work, which is pretty good considering we only attempted to rank for a keyword with a search volume of 1,000 searches per month. The higher the search volume, the higher your results will be, as well as the more competitive it’ll be. Keep in mind, it’s recommended not to target keywords with a search volume above 10,000 searches per month as a beginner. As time passes by, you’ll build momentum and you’ll start getting referral traffic (i.e. shares and natural links) resulting in more traffic than you planned.
- So is SEO hard work? Yes.
- Does the hard work and effort pay off long term? Yes.
- Can it be considered as a growth hack? Yes, since the traffic you get is extremely high compared to the time and effort it takes. It’s much better than paying for ads. Since ad traffic will most likely stop after the ad is stopped. On the other hand, organic traffic from Google (or any other search engine) keeps coming for months (or even years) to come.
2. Guest Blogging
Many bloggers and startups have built empires from guest blogging, raking in thousands of email subscribers from just a few guest posts, who then converted to paying customers.
That said, is it the same for everyone?
Of course, not.
Guest blogging ROI (Return On Investment) is different for everyone. It depends on two things:
- How good your blog post is.
- How active the blog audience is.
If your blog post solves a huge problem for the blog’s audience then you’re likely to get a reasonable amount of them clicking on the link in your bio and subscribing to your email list. It’s an extremely good way to grow your blog. Keep in mind that you’ll probably need to write for a few blogs before you find a blog with a high ROI worth writing for. You may also need to hone your writing skills as well.
It takes around 6-20 hours to write an awesome guest post. Therefore, measuring results and refining your list of blogs to write for should be regularly updated unless you can afford to waste hours on guest posts that get you no traffic for the rest of your life.
- Make sure you research each blog before writing a guest post for them.
- Don’t settle with just one blog, write for several blogs, then write for the ones that offer a ROI worth your time.
3. Connecting With Influencers
Influencers usually have influence over a large audience. Some influencers send you tons of traffic, while others send you only a trickle of visitors. Many blog owners hail influencer marketing and blogger outreach because of all the traffic it get’s them. Not only do influencers send you traffic, but they also boost your credibility since promoting you is an endorsement.
So, how do you get influencers to send you traffic, and how is this a growth hack?
The way to get them to send you traffic is by building a relationship with influencers beforehand. Don’t ask for a favor before giving value to them several times before. You must be a giver, not a taker. Start your relationship off by giving them value, then at some point they’ll want to reciprocate and give you in return usually by recommending you to their audience. It’s a win-win.
Give value to influencers and you’ll eventually get value in return.
Many bloggers rely on social media for traffic. It’s true, social media can offer a reasonable amount of traffic; however, the problem with social media is that it takes a lot of time and effort to build a following. Plus, click through rates can be extremely low.
This is where Reddit comes in. In Reddit you don’t need a following. In fact, you can’t even build one. You’re judged based on what you post. Furthermore, you can post in front of thousands of targeted users from day one. Reddit can get you over 10,000 visitors a month if you do it right. Granted, Reddit users (or Redditors) can be fussy and hard to please. They hate self-promotion. They are also ready to call you out and hurt your feelings or even get you shadow banned.
So, what’s a blogger like yourself to do with angry Redditors?
Well, truth be told, you’re going to have haters all of the time. If you can’t handle hurtful comments, then growing a blog might not be your thing. Look for another career. On the other hand, if you can take a few harsh comments then here’s what to do:
Step 1: Create an account on Reddit (if you don’t have one already).
Step 2: Unsubscribe to all subreddits that you’re not interested in, since you’ll automatically be subscribed to some popular subreddits after you create an account.
Step 3: Search and subscribe to all relevant subreddits that could possibly have your target audience.
Step 4: Become an active and regular Redditor. You must be helpful. I usually spend time answering people’s questions and providing feedback to people in the /r/entrepreneur subreddit and others. Do this regularly. Once you build 1,000 link karma, have 10+ post and comments, then you’re good to move on to the next step.
Step 5: Share your links every once in a while, whilst continuing to do whatever you’re doing in Step 4. Don’t stop offering value to subreddits. Getting 1,000 links karma and 10+ posts and comments doesn’t mean you’re promoted, it’s just what makes you eligible to post your own content. That said, remember not to overdo it. Most importantly, make sure your posts are valuable. Look at the previous top posts to get an idea of what that particular subreddit likes. Post your own stuff once every 3-4 posts.
Your goal is to become a top post in that particular subreddit in order to get the thousands of visitors per month.
- Reddit is harsh but worth it.
- Redditors are real people. If you help them and you do it often, they’ll appreciate it and you’ll get traffic.
5. Printed Letters
Huh, printed letters? But, don’t they cost money? Sure they do, but they also work.
You can send out printed letters (a.k.a. snail mail) to inactive subscribers, current customers, or to acquire new leads. You don’t need to write a masterful sales letter either. A nice personal note telling people to visit your blog for a special free offer should do the trick. Like everything else, make sure you send to a small group of 250 people first before mailing thousands of people.
It should cost you no more than $1 per letters, so it should cost you no more than $250 for your first sample campaign of 250 contacts. The odds of people reading your snail mail is much higher than them reading your email newsletter. Many bloggers would rather pay for PPC ads instead of snail mail, which means you’ll easily stand out from the crowd of electronic mailing bloggers. You’ll also be more memorable. In return, your subscribers will likely open your emails resulting in a higher open rate than usual.
Let’s say after sending out 250 letters, only 150 became new subscribers. If you have a good autoresponder series that sells a low priced product like an ebook at $10, you’ll only need 25 out of 150 new subscribers to buy your ebook to cover the full costs of your campaign – and that’s just your first low-priced product.
Make sure your campaigns are paying for themselves before you go for another one. If each campaign pays for itself then you can gain thousands of subscribers through traditional old school mail. Give it a try and see for yourself. You don’t need to be a multi-million dollar company to do this either since just a few hundred bucks from your wallet will do the trick.
- Email inboxes are crowded compared to mail boxes. That’s why the open rates are higher.
- Create a personal note with a call to action for people to get access to your free lead magnet. Think of it as your printed squeeze page.
- Create an autoresponder that will sell to new subscribers to make up for your campaign costs.
Growth hacking is anything that leads to your business/blog’s growth. Try at least one of these 5 tactics and you’ll see your blog traffic increasing soon enough. Be patient. Be persistent.
Featured photo credit: Shutterstock via shutterstock.com