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7 Ways To Unleash Your Presentation Genius

7 Ways To Unleash Your Presentation Genius

Creativity, eloquence, and authenticity are by far the top 3 attributes in highest demand when it comes to presenting your ideas at work. We live in an age of unprecedented information besieged by data in a knowledge-based society where simply reading your PowerPoint slides to a busy audience is becoming a mortal sin, and thankfully so.

We are entering a new frontier of public speaking and presenting which demands that speakers do a great deal more than just impart information. Whether you are giving your regular quarterly update, briefing your team, or making a sales pitch, you need to capture and hold your audience’s attention in a way that is memorable, compelling, and even entertaining.

If presenting isn’t one of your natural gifts, then how on earth do you satisfy the merciless insistence of your audience to be different, to stand out from the crowd and keep them awake?

1. Think like a “tweet”

Think back to the last time you prepared for a presentation. Did you start by opening up your laptop and heading straight for a PowerPoint deck you have used before? Did you then re-order the bullet points with your new content, change the background, and throw in a few new pictures for good measure?

If you did, then essentially you handcuffed, gagged, and blindfolded your creative genius, and despite what you think, we all have one that is waiting to be unleashed.

Ironically, the future of high-impact presenting is analogue rather than digital.

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With a packet of large coloured post-it notes and a few Sharpie pens, begin crafting your own storyboard with a series of “tweets.”

On each post-it note, write down in less than 140 characters:

  • Your message
  • What you want your audience to think about your message
  • What you want them to feel about it
  • What you want them to do when you finish speaking

Now you have absolute clarity of what your objective and intention is, you can use the remaining post-it notes to creatively craft your story.

2. Billboards are best

Imagine you are driving down the street and your entire presentation unfolds before your very eyes in the form of a series of billboards which are each 48-feet long and 14-feet high. Each board contains a colourful and compelling image supported by a very short headline as your story gradually but powerfully unfolds step by step.

Each billboard grabs your attention and makes you want to know more.

Now, take your post-it notes and create your mini-series of billboards by filling them with simple hand-drawn images and headlines. Don’t worry about how well you can draw, it’s not important. Simply sketch what comes to mind, however basic it may look.

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3. Contrast is King

As your billboards begin to take shape, give some thought as to how you are going to build contrast into your presentation. As you craft each post-it note with an image or a headline, ask yourself what could help you to bring it to life even more:

  • A story
  • A prop
  • A short video or soundbite
  • A question
  • An exercise involving the audience

4. Take 7 steps

  • Set the scene – What’s so important that you couldn’t send an email?
  • Begin the journey – What’s the message, where are you taking them?
  • Encounter the obstacle – Why do they really need to go there?
  • Overcome the obstacle – How are you going to get them there?
  • Resolve the story – Now they are here, what does it look and feel like?
  • Make the point – Why is it so important?
  • Call to action – What do you want them to do now?

5. Give them their 3 F’s

Your listeners only want 3 things from you, so make sure you include them on your billboards.

Facts – features, benefits, data, logical argument, examples, case studies

Feeling – stories, metaphor, anecdotes, suspense, shock, humour, surprise

Future – 30 years ago, an old boss of mind gave me a piece of leadership advice which had a profound effect on my career. He said, “The only people who need to be motivated are the people who can’t see the future; your job is to help them to see the future.”

6. Shout, sing, scream, and sigh

Your voice is your greatest asset as a presenter, and when stretched, challenged, and tuned like the incredible instrument it is, it can help you to breathe life into your presentation.

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It takes effort, discipline, and practice to unlock the enormous potential and range of your voice and the way to do so is to exercise it.

Find a few random paragraphs from your favourite book and practice reading it out loud to yourself in as many different ways as you can; passionate, angry, sad, excited, etc.

7. Focus on their SHIFT

Every presentation is designed to create some form of shift in the audience. It may be a change of attitude, understanding, beliefs, or behaviour but at the heart of every speech is a desire to influence others in some way.

It is one thing knowing the direction you wish to take them in, but what is far more important is in understanding the SHIFT they would like to experience from listening to you.

Success – In crafting your presentation, ensure it’s designed to help them achieve some level of improvement in their personal or professional lives.

Happiness – Your audience wants to feel good and everything you say, show, and do should have that in mind.

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Insight – You are the expert on the subject and they want you to translate your knowledge in a way that they can really understand as well.

Freedom – Professionals are facing increasingly high-pressured demands at work and if you can free them in any way from some of that stress they will be very grateful.

Time – The one thing we all long for more of than anything is time. How does what you have to say help them to get more?

When it comes to presenting and speaking in public, many professionals live in a constant state of self-criticism.

Each of us has a presentation genius inside of us just waiting to be unleashed and to be heard. These 7 suggestions offer the key to unlocking that creative presentation genius and helping you to find your true voice.

Featured photo credit: Columbia GSAPP via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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