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7 Ways To Unleash Your Presentation Genius

7 Ways To Unleash Your Presentation Genius

Creativity, eloquence, and authenticity are by far the top 3 attributes in highest demand when it comes to presenting your ideas at work. We live in an age of unprecedented information besieged by data in a knowledge-based society where simply reading your PowerPoint slides to a busy audience is becoming a mortal sin, and thankfully so.

We are entering a new frontier of public speaking and presenting which demands that speakers do a great deal more than just impart information. Whether you are giving your regular quarterly update, briefing your team, or making a sales pitch, you need to capture and hold your audience’s attention in a way that is memorable, compelling, and even entertaining.

If presenting isn’t one of your natural gifts, then how on earth do you satisfy the merciless insistence of your audience to be different, to stand out from the crowd and keep them awake?

1. Think like a “tweet”

Think back to the last time you prepared for a presentation. Did you start by opening up your laptop and heading straight for a PowerPoint deck you have used before? Did you then re-order the bullet points with your new content, change the background, and throw in a few new pictures for good measure?

If you did, then essentially you handcuffed, gagged, and blindfolded your creative genius, and despite what you think, we all have one that is waiting to be unleashed.

Ironically, the future of high-impact presenting is analogue rather than digital.

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With a packet of large coloured post-it notes and a few Sharpie pens, begin crafting your own storyboard with a series of “tweets.”

On each post-it note, write down in less than 140 characters:

  • Your message
  • What you want your audience to think about your message
  • What you want them to feel about it
  • What you want them to do when you finish speaking

Now you have absolute clarity of what your objective and intention is, you can use the remaining post-it notes to creatively craft your story.

2. Billboards are best

Imagine you are driving down the street and your entire presentation unfolds before your very eyes in the form of a series of billboards which are each 48-feet long and 14-feet high. Each board contains a colourful and compelling image supported by a very short headline as your story gradually but powerfully unfolds step by step.

Each billboard grabs your attention and makes you want to know more.

Now, take your post-it notes and create your mini-series of billboards by filling them with simple hand-drawn images and headlines. Don’t worry about how well you can draw, it’s not important. Simply sketch what comes to mind, however basic it may look.

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3. Contrast is King

As your billboards begin to take shape, give some thought as to how you are going to build contrast into your presentation. As you craft each post-it note with an image or a headline, ask yourself what could help you to bring it to life even more:

  • A story
  • A prop
  • A short video or soundbite
  • A question
  • An exercise involving the audience

4. Take 7 steps

  • Set the scene – What’s so important that you couldn’t send an email?
  • Begin the journey – What’s the message, where are you taking them?
  • Encounter the obstacle – Why do they really need to go there?
  • Overcome the obstacle – How are you going to get them there?
  • Resolve the story – Now they are here, what does it look and feel like?
  • Make the point – Why is it so important?
  • Call to action – What do you want them to do now?

5. Give them their 3 F’s

Your listeners only want 3 things from you, so make sure you include them on your billboards.

Facts – features, benefits, data, logical argument, examples, case studies

Feeling – stories, metaphor, anecdotes, suspense, shock, humour, surprise

Future – 30 years ago, an old boss of mind gave me a piece of leadership advice which had a profound effect on my career. He said, “The only people who need to be motivated are the people who can’t see the future; your job is to help them to see the future.”

6. Shout, sing, scream, and sigh

Your voice is your greatest asset as a presenter, and when stretched, challenged, and tuned like the incredible instrument it is, it can help you to breathe life into your presentation.

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It takes effort, discipline, and practice to unlock the enormous potential and range of your voice and the way to do so is to exercise it.

Find a few random paragraphs from your favourite book and practice reading it out loud to yourself in as many different ways as you can; passionate, angry, sad, excited, etc.

7. Focus on their SHIFT

Every presentation is designed to create some form of shift in the audience. It may be a change of attitude, understanding, beliefs, or behaviour but at the heart of every speech is a desire to influence others in some way.

It is one thing knowing the direction you wish to take them in, but what is far more important is in understanding the SHIFT they would like to experience from listening to you.

Success – In crafting your presentation, ensure it’s designed to help them achieve some level of improvement in their personal or professional lives.

Happiness – Your audience wants to feel good and everything you say, show, and do should have that in mind.

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Insight – You are the expert on the subject and they want you to translate your knowledge in a way that they can really understand as well.

Freedom – Professionals are facing increasingly high-pressured demands at work and if you can free them in any way from some of that stress they will be very grateful.

Time – The one thing we all long for more of than anything is time. How does what you have to say help them to get more?

When it comes to presenting and speaking in public, many professionals live in a constant state of self-criticism.

Each of us has a presentation genius inside of us just waiting to be unleashed and to be heard. These 7 suggestions offer the key to unlocking that creative presentation genius and helping you to find your true voice.

Featured photo credit: Columbia GSAPP via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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