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How to Affordably Launch A Business App

How to Affordably Launch A Business App

Most businesses, no matter their size or scale, can benefit from the additional marketing opportunities inherent in having your own app. Quotes to build an app can be over $100,000, though, a discouraging figure which may have put your app ideas on hold.

Luckily, the same popularity which makes apps a viable marketing strategy also means that companies have been formed with the sole purpose of making the process of building mobile apps quicker, easier, and cheaper. This guide will discuss the various avenues your business could take to get its app off the ground without spending a fortune.

From the Ground Up

Building an application from scratch requires the skilled hands of programmers and designers, working for anywhere between a couple hundred to thousands of hours on your project. It’s a daunting task, but it’s the only way to get a truly unique, highly functional app with all of your specifications.

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Some sources may warn that developing your own app from “scratch” may cost over $100,000. While it’s true that some popular apps cost hundreds of thousands of dollars to develop, but those are usually games, which take a lot more time and effort, or belong to large existing companies like Amazon or Target. Chances are, your business app won’t cost nearly as much to program, plan and test.

Planning your idea and hiring your team are the two most important decisions you will make in the process. The nature of this work means that you can hire people across the world without disruption to your business. All information is simply sent digitally. International labor costs for skilled programmers and developers range from $20-50/hour, so you will have to weigh quality against quantity when determining from where and who you hire.

The major phases of development are planning, features, infrastructure, testing, and finally deployment. In total, these processes can take anywhere from between 250 and 1200 hours, depending heavily on the complexity of your app, including how many people will be using it.

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As you can see, an app doesn’t need to cost 6 figures, and can come in comfortably under $25k. Still, there are more affordable options.

No-Code App Builders

For businesses who don’t need to reinvent the wheel with their app, handy software is available all over the web which allows average people with no prior coding knowledge create functional apps. Most services brag that it takes only minutes, though proper apps still require a few hours of fine tuning on these platforms.

Still, there is plenty of benefit to using these services, the most obvious being no need to hire a team to program your ideas. Drag-and-click interfaces replace dizzying lines of code, so almost anyone can make a passable application.

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You will still need to have a strong perspective and plan before attempting to make a successful app with one of these programs. Be ready with upload-able logo and brand images, as well as a strong list of viable payment methods.

These services are provided for a monthly fee which ranges from around $30-100. Many businesses will like this no-commitment style development, where very little is invested initially in time or money, and you can choose to continue the service so long as it proves successful.

Buying a License

When there’s no time or money for the last two options, business owners have the convenient option of purchasing the license to existing applications. Such services allow developers to sell their license for a fee, and additionally offer personalization like reskinning, added features, social network integration, etc.

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Businesses essentially purchase the right to use the pre-made code, which has been customized to their specifications, and only need to pay for the server in the future.

If you’re looking for an app that is very similar to those which already exist, chances are the code is for purchase. Codes vary widely in price and licenses can be anywhere from $20-$2,000, so shop around within your budget.

Now that you know building an app has never been more affordable or accessible, what are you waiting for? Take your business to the next level with an app that your customers will adore.

Featured photo credit: Apps for Business Success via lifehack.org

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Last Updated on September 20, 2018

8 Ways to Train Your Brain to Learn Faster and Remember More

8 Ways to Train Your Brain to Learn Faster and Remember More

You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

Well, here is how to train one of the most important parts of your body: your brain.

When you train your brain, you will:

  • Avoid embarrassing situations. You remember his face, but what was his name?
  • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
  • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

So how to train your brain and improve your cognitive skills?

1. Work your memory

Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

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Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

What is the simplest way to help yourself remember what you see? Repetition.

For example, say you just met someone new:

“Hi, my name is George”

Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

Got it? Good.

2. Do something different repeatedly

By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

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And guess what? With enough repetition you made that happen!

But how does this apply to your life right now?

Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

3. Learn something new

It might sound obvious, but the more you use your brain, the better its going to perform for you.

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For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

4. Follow a brain training program

The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

5. Work your body

You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

6. Spend time with your loved ones

If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

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If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

7. Avoid crossword puzzles

Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

Are they fun? Yes. Do they sharpen your brain? Not really.

Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

8. Eat right – and make sure dark chocolate is included

Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

The bottom line

Now that you know how to train your brain, it’s actually time to start doing.

Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

Featured photo credit: Unsplash via unsplash.com

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