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How to Affordably Launch A Business App

How to Affordably Launch A Business App

Most businesses, no matter their size or scale, can benefit from the additional marketing opportunities inherent in having your own app. Quotes to build an app can be over $100,000, though, a discouraging figure which may have put your app ideas on hold.

Luckily, the same popularity which makes apps a viable marketing strategy also means that companies have been formed with the sole purpose of making the process of building mobile apps quicker, easier, and cheaper. This guide will discuss the various avenues your business could take to get its app off the ground without spending a fortune.

From the Ground Up

Building an application from scratch requires the skilled hands of programmers and designers, working for anywhere between a couple hundred to thousands of hours on your project. It’s a daunting task, but it’s the only way to get a truly unique, highly functional app with all of your specifications.

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Some sources may warn that developing your own app from “scratch” may cost over $100,000. While it’s true that some popular apps cost hundreds of thousands of dollars to develop, but those are usually games, which take a lot more time and effort, or belong to large existing companies like Amazon or Target. Chances are, your business app won’t cost nearly as much to program, plan and test.

Planning your idea and hiring your team are the two most important decisions you will make in the process. The nature of this work means that you can hire people across the world without disruption to your business. All information is simply sent digitally. International labor costs for skilled programmers and developers range from $20-50/hour, so you will have to weigh quality against quantity when determining from where and who you hire.

The major phases of development are planning, features, infrastructure, testing, and finally deployment. In total, these processes can take anywhere from between 250 and 1200 hours, depending heavily on the complexity of your app, including how many people will be using it.

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As you can see, an app doesn’t need to cost 6 figures, and can come in comfortably under $25k. Still, there are more affordable options.

No-Code App Builders

For businesses who don’t need to reinvent the wheel with their app, handy software is available all over the web which allows average people with no prior coding knowledge create functional apps. Most services brag that it takes only minutes, though proper apps still require a few hours of fine tuning on these platforms.

Still, there is plenty of benefit to using these services, the most obvious being no need to hire a team to program your ideas. Drag-and-click interfaces replace dizzying lines of code, so almost anyone can make a passable application.

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You will still need to have a strong perspective and plan before attempting to make a successful app with one of these programs. Be ready with upload-able logo and brand images, as well as a strong list of viable payment methods.

These services are provided for a monthly fee which ranges from around $30-100. Many businesses will like this no-commitment style development, where very little is invested initially in time or money, and you can choose to continue the service so long as it proves successful.

Buying a License

When there’s no time or money for the last two options, business owners have the convenient option of purchasing the license to existing applications. Such services allow developers to sell their license for a fee, and additionally offer personalization like reskinning, added features, social network integration, etc.

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Businesses essentially purchase the right to use the pre-made code, which has been customized to their specifications, and only need to pay for the server in the future.

If you’re looking for an app that is very similar to those which already exist, chances are the code is for purchase. Codes vary widely in price and licenses can be anywhere from $20-$2,000, so shop around within your budget.

Now that you know building an app has never been more affordable or accessible, what are you waiting for? Take your business to the next level with an app that your customers will adore.

Featured photo credit: Apps for Business Success via lifehack.org

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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