Advertising
Advertising

7 Easy Steps To Maintain Your Website And Increase Traffic

7 Easy Steps To Maintain Your Website And Increase Traffic

Have you been neglecting your website lately? Chances are if you do, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – it’s your primary avenue to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Also, there’s no guarantee that once built, people will come to your site. It takes a lot of work to establish trust and a regular readership. You have to give it love and make sure it runs smoothly. The following are tips that will help you maintain your website and increase traffic:

Advertising

1. Choose the right website builder

Success starts with the right foundation. The kings of old always sought out the best builders when constructing their palaces. Thus, if you want to build a great website, you must also find the best people for the job.

Today, there are many available website builders available on the web that will help address your business’ needs. The only challenge is finding the right one that will fit perfectly for your company. There are many factors when it comes to choosing a website builder. You have to take into consideration functionality, content management, pricing, SEO features, compatibility, and social media integration.

It isn’t only about creating the most attractive site; creating an effective and functional website should also be your website builder’s goal. If you’re not sure what website builder is fitting for your business, you can check out the following web builders reviewed by experts.

Advertising

2. Update Regularly

Updating your site by posting about recent company events, promotions, or news will make your business more likeable to your consumers. Nothing puts a reader off more than finding your latest articles dated almost a year or six months ago. Many times, consumers will check your website for availability. You don’t want them to think you’ve closed your business for good. Maintain your website to help them know that your is business up and running. If you’re too busy and can’t do updates on a daily basis, you can choose to add content weekly or a few times every month.

3. Give it a Makeover

People often judge a website based on its homepage and overall design. If your website is done poorly, has many formatting and text errors, and contains broken links, then don’t be surprised when nobody’s visiting. Sometimes, people associate the quality of your product/service with how your site looks. Truth be told, people will quickly exit the tab when they visit an outdated-looking or poorly formatted website.

If you want your customers to visit your site on a daily basis, you need to work on making your site more attractive. This includes fixing your homepage, navigation bars, headers, logo, and images. You don’t need to spend a fortune by including expensive designs. If your website is just starting, try to aim for a simple layout that doesn’t look cluttered or outdated. Pick appropriate colors and images for your posts. Create a theme fitting for your website’s product.

Advertising

4. Review your content

Are you connecting to your audience effectively? How should you create your content so that you’ll engage readers and turn them into customers? These are just some of the questions you have to keep in mind when you have to maintain your website’s content. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly salesy and promotional – remember that your site’s content is your connection to your valued customers.

5. Optimize Your Website for SEO

Let people find your site by optimizing it for search engines. SEO or search engine optimization is an important process that will help deliver a consistent flow of traffic to your site. There are many ways to optimize your site so your consumers can easily find you. If you have a lot of time, you can learn how it’s done and do it yourself.  Many businesses nowadays are seeking the help of SEO experts to do these things for them. It’s a worthwhile investment if you’re looking into increasing your sales and visibility.

6. Create a Sense of Community

The internet is a rich hub of information and user opinions. People today are more willing to share their sentiments on subjects they feel most connected with. This is why creating a sense of community within your site is such a good idea to acquire a regular readership. By including commenting systems with your posts, forums, and threads, you can significantly change how customers perceive your brand. If you take a look into the some of the most traffic-rich websites, you’ll see that they have a healthy comment section — and, more importantly, the owner participates in the discussion. By actively taking part in conversations and giving even just a little of your time to answer your consumers’ questions, you can maintain your website’s credibility.

Advertising

7. Use Social Media

Sometimes, it’s not enough to simply “hang out” on your website. You need to go beyond the borders of your domain. You have to reach other people to make sales! Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.

More by this author

Armela Escalona

Freelance Writer

9 Beautiful Journals for People Who Love To Take Notes 7 Ways To Fix Damaged Hair and Get Your Healthy Hair Back How To Design Your Bedroom the Feng Shui Way 5 Tools to Create a Professional Website for Free 5 Best Professional E-commerce Store Builders

Trending in Technology

1 8 Replacements for Google Notebook 2 7 Tools to Help Keep Track of Goals and Habits Effectively 3 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 4 10 Smartest Productivity Software to Improve Your Work Performance 5 18 Best Time Management Apps and Tools (2019 Updated)

Read Next

Advertising
Advertising
Advertising

Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

Advertising

In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

Advertising

Advertising

Read Next