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7 Easy Steps To Maintain Your Website And Increase Traffic

7 Easy Steps To Maintain Your Website And Increase Traffic

Have you been neglecting your website lately? Chances are if you do, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – it’s your primary avenue to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Also, there’s no guarantee that once built, people will come to your site. It takes a lot of work to establish trust and a regular readership. You have to give it love and make sure it runs smoothly. The following are tips that will help you maintain your website and increase traffic:

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1. Choose the right website builder

Success starts with the right foundation. The kings of old always sought out the best builders when constructing their palaces. Thus, if you want to build a great website, you must also find the best people for the job.

Today, there are many available website builders available on the web that will help address your business’ needs. The only challenge is finding the right one that will fit perfectly for your company. There are many factors when it comes to choosing a website builder. You have to take into consideration functionality, content management, pricing, SEO features, compatibility, and social media integration.

It isn’t only about creating the most attractive site; creating an effective and functional website should also be your website builder’s goal. If you’re not sure what website builder is fitting for your business, you can check out the following web builders reviewed by experts.

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2. Update Regularly

Updating your site by posting about recent company events, promotions, or news will make your business more likeable to your consumers. Nothing puts a reader off more than finding your latest articles dated almost a year or six months ago. Many times, consumers will check your website for availability. You don’t want them to think you’ve closed your business for good. Maintain your website to help them know that your is business up and running. If you’re too busy and can’t do updates on a daily basis, you can choose to add content weekly or a few times every month.

3. Give it a Makeover

People often judge a website based on its homepage and overall design. If your website is done poorly, has many formatting and text errors, and contains broken links, then don’t be surprised when nobody’s visiting. Sometimes, people associate the quality of your product/service with how your site looks. Truth be told, people will quickly exit the tab when they visit an outdated-looking or poorly formatted website.

If you want your customers to visit your site on a daily basis, you need to work on making your site more attractive. This includes fixing your homepage, navigation bars, headers, logo, and images. You don’t need to spend a fortune by including expensive designs. If your website is just starting, try to aim for a simple layout that doesn’t look cluttered or outdated. Pick appropriate colors and images for your posts. Create a theme fitting for your website’s product.

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4. Review your content

Are you connecting to your audience effectively? How should you create your content so that you’ll engage readers and turn them into customers? These are just some of the questions you have to keep in mind when you have to maintain your website’s content. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly salesy and promotional – remember that your site’s content is your connection to your valued customers.

5. Optimize Your Website for SEO

Let people find your site by optimizing it for search engines. SEO or search engine optimization is an important process that will help deliver a consistent flow of traffic to your site. There are many ways to optimize your site so your consumers can easily find you. If you have a lot of time, you can learn how it’s done and do it yourself.  Many businesses nowadays are seeking the help of SEO experts to do these things for them. It’s a worthwhile investment if you’re looking into increasing your sales and visibility.

6. Create a Sense of Community

The internet is a rich hub of information and user opinions. People today are more willing to share their sentiments on subjects they feel most connected with. This is why creating a sense of community within your site is such a good idea to acquire a regular readership. By including commenting systems with your posts, forums, and threads, you can significantly change how customers perceive your brand. If you take a look into the some of the most traffic-rich websites, you’ll see that they have a healthy comment section — and, more importantly, the owner participates in the discussion. By actively taking part in conversations and giving even just a little of your time to answer your consumers’ questions, you can maintain your website’s credibility.

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7. Use Social Media

Sometimes, it’s not enough to simply “hang out” on your website. You need to go beyond the borders of your domain. You have to reach other people to make sales! Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.

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Armela Escalona

Freelance Writer

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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