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7 Easy Steps To Maintain Your Website And Increase Traffic

7 Easy Steps To Maintain Your Website And Increase Traffic

Have you been neglecting your website lately? Chances are if you do, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – it’s your primary avenue to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Also, there’s no guarantee that once built, people will come to your site. It takes a lot of work to establish trust and a regular readership. You have to give it love and make sure it runs smoothly. The following are tips that will help you maintain your website and increase traffic:

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1. Choose the right website builder

Success starts with the right foundation. The kings of old always sought out the best builders when constructing their palaces. Thus, if you want to build a great website, you must also find the best people for the job.

Today, there are many available website builders available on the web that will help address your business’ needs. The only challenge is finding the right one that will fit perfectly for your company. There are many factors when it comes to choosing a website builder. You have to take into consideration functionality, content management, pricing, SEO features, compatibility, and social media integration.

It isn’t only about creating the most attractive site; creating an effective and functional website should also be your website builder’s goal. If you’re not sure what website builder is fitting for your business, you can check out the following web builders reviewed by experts.

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2. Update Regularly

Updating your site by posting about recent company events, promotions, or news will make your business more likeable to your consumers. Nothing puts a reader off more than finding your latest articles dated almost a year or six months ago. Many times, consumers will check your website for availability. You don’t want them to think you’ve closed your business for good. Maintain your website to help them know that your is business up and running. If you’re too busy and can’t do updates on a daily basis, you can choose to add content weekly or a few times every month.

3. Give it a Makeover

People often judge a website based on its homepage and overall design. If your website is done poorly, has many formatting and text errors, and contains broken links, then don’t be surprised when nobody’s visiting. Sometimes, people associate the quality of your product/service with how your site looks. Truth be told, people will quickly exit the tab when they visit an outdated-looking or poorly formatted website.

If you want your customers to visit your site on a daily basis, you need to work on making your site more attractive. This includes fixing your homepage, navigation bars, headers, logo, and images. You don’t need to spend a fortune by including expensive designs. If your website is just starting, try to aim for a simple layout that doesn’t look cluttered or outdated. Pick appropriate colors and images for your posts. Create a theme fitting for your website’s product.

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4. Review your content

Are you connecting to your audience effectively? How should you create your content so that you’ll engage readers and turn them into customers? These are just some of the questions you have to keep in mind when you have to maintain your website’s content. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly salesy and promotional – remember that your site’s content is your connection to your valued customers.

5. Optimize Your Website for SEO

Let people find your site by optimizing it for search engines. SEO or search engine optimization is an important process that will help deliver a consistent flow of traffic to your site. There are many ways to optimize your site so your consumers can easily find you. If you have a lot of time, you can learn how it’s done and do it yourself.  Many businesses nowadays are seeking the help of SEO experts to do these things for them. It’s a worthwhile investment if you’re looking into increasing your sales and visibility.

6. Create a Sense of Community

The internet is a rich hub of information and user opinions. People today are more willing to share their sentiments on subjects they feel most connected with. This is why creating a sense of community within your site is such a good idea to acquire a regular readership. By including commenting systems with your posts, forums, and threads, you can significantly change how customers perceive your brand. If you take a look into the some of the most traffic-rich websites, you’ll see that they have a healthy comment section — and, more importantly, the owner participates in the discussion. By actively taking part in conversations and giving even just a little of your time to answer your consumers’ questions, you can maintain your website’s credibility.

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7. Use Social Media

Sometimes, it’s not enough to simply “hang out” on your website. You need to go beyond the borders of your domain. You have to reach other people to make sales! Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.

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Armela Escalona

Freelance Writer

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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