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7 Easy Steps To Maintain Your Website And Increase Traffic

7 Easy Steps To Maintain Your Website And Increase Traffic

Have you been neglecting your website lately? Chances are if you do, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – it’s your primary avenue to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Also, there’s no guarantee that once built, people will come to your site. It takes a lot of work to establish trust and a regular readership. You have to give it love and make sure it runs smoothly. The following are tips that will help you maintain your website and increase traffic:

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1. Choose the right website builder

Success starts with the right foundation. The kings of old always sought out the best builders when constructing their palaces. Thus, if you want to build a great website, you must also find the best people for the job.

Today, there are many available website builders available on the web that will help address your business’ needs. The only challenge is finding the right one that will fit perfectly for your company. There are many factors when it comes to choosing a website builder. You have to take into consideration functionality, content management, pricing, SEO features, compatibility, and social media integration.

It isn’t only about creating the most attractive site; creating an effective and functional website should also be your website builder’s goal. If you’re not sure what website builder is fitting for your business, you can check out the following web builders reviewed by experts.

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2. Update Regularly

Updating your site by posting about recent company events, promotions, or news will make your business more likeable to your consumers. Nothing puts a reader off more than finding your latest articles dated almost a year or six months ago. Many times, consumers will check your website for availability. You don’t want them to think you’ve closed your business for good. Maintain your website to help them know that your is business up and running. If you’re too busy and can’t do updates on a daily basis, you can choose to add content weekly or a few times every month.

3. Give it a Makeover

People often judge a website based on its homepage and overall design. If your website is done poorly, has many formatting and text errors, and contains broken links, then don’t be surprised when nobody’s visiting. Sometimes, people associate the quality of your product/service with how your site looks. Truth be told, people will quickly exit the tab when they visit an outdated-looking or poorly formatted website.

If you want your customers to visit your site on a daily basis, you need to work on making your site more attractive. This includes fixing your homepage, navigation bars, headers, logo, and images. You don’t need to spend a fortune by including expensive designs. If your website is just starting, try to aim for a simple layout that doesn’t look cluttered or outdated. Pick appropriate colors and images for your posts. Create a theme fitting for your website’s product.

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4. Review your content

Are you connecting to your audience effectively? How should you create your content so that you’ll engage readers and turn them into customers? These are just some of the questions you have to keep in mind when you have to maintain your website’s content. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly salesy and promotional – remember that your site’s content is your connection to your valued customers.

5. Optimize Your Website for SEO

Let people find your site by optimizing it for search engines. SEO or search engine optimization is an important process that will help deliver a consistent flow of traffic to your site. There are many ways to optimize your site so your consumers can easily find you. If you have a lot of time, you can learn how it’s done and do it yourself.  Many businesses nowadays are seeking the help of SEO experts to do these things for them. It’s a worthwhile investment if you’re looking into increasing your sales and visibility.

6. Create a Sense of Community

The internet is a rich hub of information and user opinions. People today are more willing to share their sentiments on subjects they feel most connected with. This is why creating a sense of community within your site is such a good idea to acquire a regular readership. By including commenting systems with your posts, forums, and threads, you can significantly change how customers perceive your brand. If you take a look into the some of the most traffic-rich websites, you’ll see that they have a healthy comment section — and, more importantly, the owner participates in the discussion. By actively taking part in conversations and giving even just a little of your time to answer your consumers’ questions, you can maintain your website’s credibility.

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7. Use Social Media

Sometimes, it’s not enough to simply “hang out” on your website. You need to go beyond the borders of your domain. You have to reach other people to make sales! Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.

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Armela Escalona

Freelance Writer

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Last Updated on October 16, 2019

11 Meeting Scheduler Apps to Boost Your Productivity

11 Meeting Scheduler Apps to Boost Your Productivity

Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

1. ScheduleOnce

    ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

    ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

    ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

    Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

    Available on Web

    2. Calendly

      Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

      You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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      Available on Web | Google Chrome Extension

      3. Assistant.to

        For those who use gmail, Assistant.to is a super simple solution.

        From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

        While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

        Available on Web

        4. Acuityscheduling

          Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

          It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

          Available on Web | iOS | Android

          5. Pick

            Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

            At $3 a month, this is a great tool for quick scheduling.

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            Available on Web

            6. X.ai

              For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

              This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

              Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

              Available on Web

              7. YouCanBook.me

                is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                Available on Web

                8. Doodle

                  Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                  It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                  You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                  While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                  Available on Web | iOS | Android

                  9. WhenAvailable

                    WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                    Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                    Available on Web

                    10. Rally

                      Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                      Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                      Available on Web

                      11. NeedtoMeet

                        Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                        NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                        While they have a free account, you can unlock all features for only $19 a year.

                        Available on Web

                        Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                        In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                        To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                        Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                        A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                        Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                        If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                        Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                        With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                        The Bottom Line

                        Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                        Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                        Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                        Featured photo credit: rawpixel via unsplash.com

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