Advertising
Advertising

5 Brutal Truths Why Women Aren’t as Successful as Men

5 Brutal Truths Why Women Aren’t as Successful as Men

I love to see successful women. It’s a beautiful thing.

PsycholoyToday states that although things may look good for Hilary… “women continue to earn less money today than men and occupy fewer positions in politics and at the heads of Fortune 500 companies”.

So you see, women are still not matching men in the race for success and I write this not to remind the ladies that they are still lagging behind. But to give them insights into the traps I commonly see catch more women than men.

1. We Worry What Strangers Think

Have you ever asked yourself questions like…

“What if nobody likes this?”
“What if nobody takes me seriously?”
“What if I fail?”

Advertising

As a woman, I know that we are natural worriers. We overthink and have certain rituals for our thought processes, especially when making big or overwhelming decisions. There is nothing wrong with that but when these ‘thoughts’ consume us it creates room for self-doubt. And when self-doubt is created it makes room for the ego and the ego only wants you in your comfort zone.

To stop second guessing yourself, commit to not feeding into these thoughts. Start off by becoming aware of your thoughts and feelings. Create a new ritual for when the “nobody will take me seriously” thoughts start to bubble up.

Discipline yourself and forcibly stop the negative thoughts. Distract your mind with overwhelming gratitude for how far you’ve come and visualize the success you want. Nobody reached success with a mind clouded with full of doubts.

2. You Want to Change Yourself

It’s great to listen to other successful people, inspiration is a powerful thing! It’s important to see somebody who was once in the same position as you, who worked hard and is now in the position where you want to be. But the problem with this is that we think to be as successful as that person we need to be like them.

Imitation may come in the form of dressing like this person, copying their website or their general persona. The problem with this is that you reject your own unique qualities. This ‘resistance’ stops your mind, soul and heart from growing. The reason certain people achieve a certain level of success is because of their own unique, special qualities.

Advertising

And yes, you can achieve the same level of success but in your own way. You don’t have to replicate their style, language, products or personality to achieve success. You are the magic and you are all that’s needed. Use what you were naturally gifted instead of faking somebody else gifts.

3. You’re Distracted by Shiny Objects

I could scream every time I’ve seen articles with titles like…

“10 Style Tips for Working Women”
“5 Shoes Everyone Working Mom Needs”
“10 Suitable Perfumes for the Workplace”

This kind of nonsense distracts you from your success. Allow me to make the decision for you about your hair, clothes and shoes in a very simple way! All you need to be is clean, presentable and know how to do your job well!

There are no shoes high enough, no clothes expensive enough or no hair perfect enough that will get you to success if you can’t do what’s really important, which is your job.

Advertising

RELATED: Strong Women Don’t Mean To Intimidate, They Just Let Their True Colors Shine

4. You Ask Permission

“The question isn’t who is going to let me; it’s who is going to stop me.”― Ayn Rand

You may not literally ask for permission, but if the thought of standing alone with your decision or speaking up against someone else terrifies you, then all you think is left, is to ask permission. This type of permission is when you know you’ll receive no resistance from anybody, because what you’ve asked is so small nobody sees it as a challenge or because you know you are guaranteed to be backed by many others.

Leadership is not always happily standing apart, sometimes it’s standing apart when it terrifies you. But you do it because there is something inside you that knows deep down it’s the right thing. Don’t fight this voice. And even if you get ‘knocked back’ or laughed at, stand proud and know you had the guts to stay true to yourself.

Get back up and keep pushing because it normally takes more than one kick to knock a door down.

Advertising

5. You Break Her Down, Instead of Hold Her Up

The most common one woman do is to ‘hate’ on each other. So many of us, can’t wait to tear the other one down, why is this?
Why would it make someone so happy to see another woman fail? This mentality is sadistic and we should never gain pleasure from negativity situations.

How happy could you ever be to find pleasure inside of sadness? How successful do you think you could be when focusing on another women’s failure?

RELATED: Women Who Hate Other Women: The Psychological Root of Snarky

I’m not saying it’s your job to be the rock every time a woman fails, but when you put energy into negativity you bring more of it into you own life, plus it’s just not very nice. We all fall at some point, think about the treatment you’d prefer.

Conclusion

My takeaway message is not to ‘do it like a man’ because you can be successful being just yourself. My message is to start to beware of the ‘distraction’ traps men seem to easily ignore whilst woman do not. Let’s no longer rely on external forces like Governments to make the changes we can easily do ourselves.

This is not about bashing the female gender; it’s about reminding you exactly what you are capable of, which is far greater than owning the latest Dior scent.

Featured photo credit: Josh Felise via unsplash.com

More by this author

20 Things to Remember When Society Says You Aren’t Bikini Ready start biz quit job successful 5 Brutal Truths Why Women Aren’t as Successful as Men 3 Small Proven Tactics To Overcome Big Startup Fears Unsplash Lifehack 3 Mindset Changes to Master Before Starting Your Business

Trending in Career Advice

1 10 Essential Career Change Questions To Ask Yourself This Year 2 10 Job Search Tools Every Jobseekers Need To Know About 3 10 Websites To Learn Something New In 30 Minutes A Day 4 50 Great People To Follow On LinkedIn, No Matter Your Industry 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

Advertising

Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

Advertising

You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

Advertising

8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

Advertising

Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

Read Next