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7 Influential Reasons To Start An E-Commerce Business In 2016

7 Influential Reasons To Start An E-Commerce Business In 2016

First off, let’s talk about what e-commerce is. It is the purchasing and selling of services and/or goods through electronic channels like the Internet. There are four categories of e-commerce: B2B (Business to Business), C2B (Consumer to Business), B2C (Business to Consumer), and C2C (Consumer to Consumer). E-commerce has evolved over the years like any other consumer-based purchasing market or digital technology. It is increasing rapidly as users are taking advantage of:

  • Lesser prices offered by different operating vendors with lesser margins than stores.
  • The convenience of getting products delivered to your doorstep rather than the added cost of transportation, time, and the effort of parking to go to a store.
  • Receiving products at much cheaper rate from overseas vendors.
  • Great inventories and variety offered by online stores.
  • Various comparison engines that recommend and compare products for consumers.

Here are some reasons you should consider starting your own e-commerce business in 2016.

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1. Passion For Business

Having your own business allows you more opportunities to do what you want in comparison to working for someone else. The best e-commerce entrepreneurs are passionate about their ideas. As an entrepreneur, you have the liberty to work when you want while wearing what you want — unless you are surrounded by other people. For example, if you love painting, opening an online store that sells an extremely large variety of different-colored paints can provide you with a much better opportunity to work in the industry you love. Passion always leads to a better future than doing any halfhearted thing. iScript Mulitcart is an e-commerce software that helps you create your very own e-commerce marketplace along with multiple vendor support and easy management of all the products you sell.

2. Make Extra Money

Starting a new business does not mean guaranteed success. Running a business can be a source of income that can be proportionate to investment. Some people start businesses after seeing that their own ideas are resulting in profits for others. When you start a business, you will reap rewards with patience and hard work. Using an e-commerce software to create your own business online can mean little-to-no initial monetary investment on your part.

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3. Independence

As we all know, the self-employed always have more control over their vocational destiny and more independence than people that work for others. One might argue that employees can switch out of work mode at the end of the day while entrepreneurs are always in work mode. Conversely, a person with a small business will have a lot more control and flexibility when it comes to how and when work has to be done. The online business owner will also have more management and creative freedom.

4. Tax Benefits

By owning an e-commerce business, you can take advantage of a tax benefit. Because an ecommerce business can be started from home, this means that a portion of your emi payments, computers, even furniture and utility bills can be deducted from your tax liability. This can be one of the reasons to open a business online, but it should not be the sole reason.

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5. Customer Support

The customer is the most important aspect to any business. It might be the case that customers have problems or queries regarding your products, like shipping or features of a particular product. To manage such issues, you must have good team for customer support who can handle real-time customer issues. The service must be available 24/7 since e-commerce customers can use your site at any time of day.

6. Affordable Marketing

Forget about using costly billboards, local ads, or fliers for promotion. Of course, you can use any of these options, but nowadays content marketing, social media marketing, and intelligent interfaces like Facebook, AdWords, and Twitter ads help you reach a wider, targeted audience faster and at a much lower cost.

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7. Mobile Commerce

Online shopping is changing rapidly, and you need to adapt to the change in order to stay in this competitive business. Mobile commerce or M-commerce is a growing trend today as it is easy to buy products online through mobile apps. This is a boon and a curse at the same time. Because most people browse the internet on their smartphones these days, you need to have a mobile version of your e-commerce website to increase the traffic to your website.

It is very important that you keep an eye on the activities related to your business and upgrade it with time. You must serve your customers something new on regular basis so that customers will continue to come back to your site.

Featured photo credit: Fabian Irsara via images.unsplash.com

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Abhay Jeet Mishra

Writer at Lifehack & Enterested.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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