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10 Dos and Don’ts Of Launching Your Own E-commerce Business

10 Dos and Don’ts Of Launching Your Own E-commerce Business

Like everything else these days, business also has gone online. The traditional ways of doing business are slowly losing their charm and the next generation of aspiring entrepreneurs are jumping on the new wave of online business – because if done correctly, adding an ‘e’ to your commerce can take your business to a whole new level.

Not just with entrepreneurs, the new way of doing business is also leaving its mark on consumers. According to UPS study, 70% users said they prefer their favorite retailer online.

Taking your business online though, is trickier than you’ve imagined. It takes time, patience and durability to pass through hurdles and run a successful e-commerce. If you’ve decided you want to leave your mark in this burgeoning digital economy and are resolute in your desire, then these 10 basic do’s and don’ts can help you a great deal.

1. Do give your time to make your site look good

The number of entrepreneurs testing their luck in the digital world is too damn high and giving your business a pleasing professional look is a must if you want to stand out among myriads of players who are playing the same game.

Yeah in an ideal world the content should matter more than cover but when the competition is too high, little things decide the tie and the design of your site is one of these little things.

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There are many guides on internet which can help you with the design of your site. Website builders are great tools to help you with designing by reviewing your competitors.

2. Don’t just assume people will find your site

Do good things, sell unique products and people will find your business one way or another. This concept of business might work in a Disney world utopia but unfortunately, it does not work in real world anymore.

The internet is simply too big for a random viewer to stumble upon your site. You should work on planning ways to get more direct traffic. Social media reach can aid your business a great deal in terms of publicity. Good SEO also helps public reaching via search engines

3. Do work on building a concrete platform

It’s obvious that you learn the details of the art through experience but you cannot always cross the bridge once you reach the river. Having the correct features planned and doing the risk analysis always helps.

It’s tempting to be courageous and just go out on the battlefield but you have to make sure you have readied your weapons and prepared a decent backup plan. Some mistakes are costly to fix so make sure you do the best you can to prevent them from happening.

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You have to take care of technical issues like finding the right hosting solution, managing the scalability of your website and security along with other non-technical issues such as scalability of business, customer support and market penetration right from the beginning.

4. Don’t waste your time trying to sustain the company single handedly

You are founder, marketer and leader of your business. So basically, you are a one man band. But if you’re spending your entire day trying to bring everything into balance, then note this is an idea that’s not worth pursuing.

If you want to launch a successful ecommerce business then you should be able to do the main work in the least time possible so you can focus on other aspects like growing and scaling your business.

5. Do set budget aside for tests and trials

The hardest thing for an entrepreneur to do is admit his product is really not that great. Though you might passionately like the idea you’ve created, there is no guarantee that it will work.

If you wait months, or even years to find out the actual performance of your product, it might just be too late. Do surveys, sell samples before going mainstream and test your product thoroughly before you decide to invest your time and energy on it.

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Conduct surveys or try selling samples of your product before spending blood, sweat, and tears to launch a company online. Even if your product has legs, you should always test and refine first.

6. Don’t put features above strategy

It’s easy to be quickly overwhelmed with your efforts. It’s good if people of certain demographics are giving you good reviews but you can always paint a bigger picture.

There are always voids in market which need filling and always room to innovate something new. If a month has passed and you are still trying to refine negligible design elements, then you are stuck in the vicious loop of feature-bias. Focus on more important aspects, the ones that actually increase the output not just the appeal.

7. Do listen to your customers

People are entitled to their opinions and they are opinionated. So you’ll receive all kinds of comments about your business. Yeah, reacting on every single one of them is nothing more than a waste of time but you should definitely acknowledge their opinions.

Your customers help you point out frailties that you otherwise would have ignored. Evaluate their suggestion and work for a remedy. If you listen to your customers, it also develops a bond of loyalty and trust.

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8. Don’t inaccurately measure your success

E-commerce is not rocket science. It’s seasonal. It has its carnival and its droughts. Compare year-over-year, not quarter-over-quarter, as ecommerce is highly seasonal.

Comparing your July traffic to your June data does not give a clear picture of your progress. You should set aside a statistically accurate interval and compare your metrics. Compare July to July, winter to winter or year to year if you want an accurate report of your progress.

9. Do your best to efficiently manage email lists

If you have done your homeworking designing a fantastic site, then growing your email list as soon as you launch an ecommerce is a must. It’s one of the best ways to boost traffic later on.

Add email lists as a key-performance indicator when you’re measuring success. If you ignore this part, you might find yourself sunk in a rabbit hole trying to pay your way out through advertising, sponsored content and other paid outlets.

10. Don’t give up quickly

It’s easy for entrepreneurs to get frustrated if their idea does not work but many of them fail to realize that it often takes time and patience to thoroughly test out an idea and success does not come overnight.

If you believe you truly have a million dollar idea then you should be willing to risk anything for it. You should not hastily desert a project because it’s not working well for the time being, because it just takes relentless hard work and there is always a silver lining. Who knows – you might even get lucky!

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Published on July 4, 2018

Top 10 Recommendations on Money Management Apps

Top 10 Recommendations on Money Management Apps

Don’t want to overspend your budget, swipe your credit card too many times, and feel like a financial mess? Instead of beating yourself up for the bad financial decisions you’ve ever made, create a new plan!

The solution is simple, save more and spend less. But, we all know it’s easier said than done.

One problem is finding quality apps that save you time and money, and aren’t just hype.

Luckily, there’re many great money management apps available at your fingertips. Here are 10 reliable money management apps that can help you save money, and crush debt.

1. Personal Capital

    When was the last time you’ve tracked your net worth? Probably months ago or maybe never. Personal Capital allows you to easily track your net worth and plan for retirement.

    Here are some of its main features:

    • Sync many investment accounts, and expenses (mortgage, credit cards, etc.) in one place
    • Discover hidden fees and how much they’re affecting your retirement plan
    • Wealth management for investors requiring a long-term strategy

    With Personal you’re free to track your expenses and net worth.

    Available for: iOS and Android

    2. Mint

      If your smartphone could only install a few apps, Mint would be one of them. Why? Because Mint tracks all your balances and bills in one place.

      Here are some of its main features:

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      • Effortlessly track all your bills and balances in one dashboard
      • Categorized expenses to understand where you spend your money
      • Uncover hidden fees, and determine your investment style with sophisticated retirement tools.

      Feel at ease with managing your money by a reputable company that isn’t going anywhere.

      Available for: iOS and Android

      3. YNAB

        Everyone needs a budget, there’s no way around it. YNAB (You Need A Budget) is an easy to use app that will change the way you think about money. Their motto is to “give every dollar a job”, and you’ll quickly discover why.

        Here are some of its main features:

        • Easily sync all bank accounts in one place
        • Visually see your debt paying progress with eye-catching charts and notifications
        • Customized categories setting saving goals

        The best part about YNAB is the community that comes along with it. You can hop on the YNAB forum to receive support, listen to the YNAB Podcast or stay tuned for their weekly videos.

        Available for: iOS and Android

        4. Wealthfront

          Albert Einstein once said “compound interest is the eight wonder in the world”, and for a very good reason. The problem is, most people are scared or unwilling to learn the basics of investing. This is why Wealthfront is the perfect solution for the hands-off investors.

          Here are some of its main features:

          • Variety of investment account options including IRA, Roth IRA, and more
          • Your portfolio composed of 7 different asset classes
          • Automatically rebalanced portfolio
          • Daily tax loss harvesting

          Wealthfront is perfect for people requiring investment guidance, or prefer a hands-off solution.

          Available for: iOS and Android

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          5. Clarity Money

            If you’re staying on top of your budget but want to take your finances to the next level, Clarity Money can help you. Clarity Money helps you stay under budget and build a personalized savings plan.

            Here are some of its main features:

            • Easily cancel subscriptions with one click
            • Synchronize bank accounts fast
            • Transfer money effortlessly between different accounts

            Clarity Money isn’t an app that does it all. But, it does make transferring money and canceling subscriptions fast and efficient.

            Available for: iOS and Android

            6. Acorns

              What if there was a way to quickly gain confidence in investing your money, without too much risk? There is, and Acorns is your solution. With Acorns’s technology, you’re able to make investments as small as $5.

              Here are some of its main features:

              • Automatic contribution option
              • Customized portfolio tailored to your needs
              • Low management fees ranging from $1-$2 per month

              Stop wasting dollars on expensive coffee. Instead, invest them towards a brighter financial future.

              Available for: iOS and Android

              7. Albert

                Do you budget by only subtracting your expenses from your income? If so, how would you discover any overpayments or extra money you could save? This is where Albert shines, and it does it all free.

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                Here are some of its main features:

                • Receive notifications for overpayments, hidden fees, and low balances
                • An Automatic budget that’s built around your spending and income
                • Easily track debt and set new financial goals

                While Albert does offer a paid option, most of its core features are FREE. So, what better option to save?

                Available for: iOS

                8. Prism

                  Have you recently forgot to pay a bill because life got in the way? Prism automatically tracks your bills and syncs your bank accounts in one place.

                  Here are some of its main features:

                  • View all your account balances in one glance
                  • Bill due dates are automatically pulled and tracked
                  • Receive early reminders for upcoming bills

                  If your budget is on “fleek” but can’t seem to stay on top of your bills, Prism is your go-to app.

                  Available for: iOS, Android, Windows, Amazon

                  9. Mvelopes

                    Remember hearing about people using envelopes to budget their money? Well, Mvelopes is the new envelope system for this generation. Easily create monthly budgets and track your saving goals.

                    Here are some of its main features:

                    • Connect unlimited bank accounts
                    • Real-time budgeting with auto transaction syncing
                    • Low monthly $4 fee or $40 annual

                    Mvelopes can help you crush debt, save more, and help you stop overspending. With its low monthly fee, it’s worth a try.

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                    Available for: iOS and Android

                    10. Wallaby

                      Most people don’t have time to track their credit card’s changing rewards and interest rates. Because of this, you need help reaping the most of your credit card’s rewards. Wallaby is the app that will help you do just that.

                      Here are some of its main features:

                      • Automatic recommendations for the best credit card to use for each transaction
                      • A friendly user interface, displaying credit cards with their corresponding images
                      • Free to use

                      If you’re using the same credit card to make your purchases, you may be leaving money on the table. Give Wallaby a try if you’re ready to maximize your credit card’s rewards.

                      Available for: iOS and Android

                      Take control of your finances and experience financial freedom

                      Picture yourself staying on budget and saving more money than you’d ever imagined.

                      It took hard work and dedication but you’d finally learned how to manage your money. You have to start taking control of your spending and saving habits.

                      You now have a list of reliable apps that can help you build better money habits, what are you waiting for?

                      Featured photo credit: Pexels via pexels.com

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