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3 Ways To Make Your Small Business Seem Like A Big Business

3 Ways To Make Your Small Business Seem Like A Big Business

Inside every small business owner is a corporate giant just waiting to get out. Just because you own a small business, it doesn’t mean that it has to seem like a small business. There are so many things you can do to make your business look much larger than it actually is, which is going to give you more credibility to the public. Giving off the impression of being a big business is also going to scare the competition, which is exactly what you want to do. Here are three ways that you can make your small business seem like a big business.

Addresses and Phone Systems

The first thing we need to discuss here is your location. In order to give the appearance of being a larger company, you should have more than one physical address. It doesn’t necessarily mean that you have to actually get mail sent to these addresses. They could be the addresses of businesses where your friends or family members work. But, they are going to make your listing look a lot more important. After all, if there are numerous offices, it must be a huge and successful company, right? While you are at it, you should also update your telephone system. Instead of having a receptionist (which may seem weird to customers and clients if you list multiple addresses), get an 800 number. This shows that yours is an established business, and it gives callers options so they can be navigated to the right department. Again, this is going to make your business seem a lot larger than it really is. Use three-digit extensions instead of single-digit, to make it look like there are more departments and more employees.

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Get a Great Website and Use Online Sales Tools

You may be tempted to use a web host that lets you create your own website in a matter of minutes. Don’t do it! No matter how small your business is, the website should be designed by a professional who knows what they are doing. In fact, it is even more important for small businesses, because the more professional you look in the public eye, the more confident the public is going to be with your business. It is also going to make your business look bigger, because having a website designed is expensive, and not everyone can afford it. If you sell to businesses, you better skip the “web designer” altogether and go with someone who can architect the entire customer experience for you, web design, strategic content and all. You may hire inbound sales training and sales enablement from a company like SalesHub to acquire new customers from your website – “it only hurts once” as they say!

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The internet has enabled businesses of all sizes to sell to both consumers and companies alike. You should take the time to research what’s possible, and find expert vendors and partners you can trust.

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Don’t Put Your Title on Business Cards

You probably have your title listed on your business cards, just like millions of other small business owners do. While this is not necessarily a mistake, it is something that you should not do. There are actually several reason to not do this. For starters, if you have “president” or another impressive-sounding title, and you run a small business, people aren’t going to take you seriously. After all, it is just big companies that have presidents, right? Also, you do a lot of different jobs, so one job title is not going to accurately describe what you do. It is best to simply leave your title off the cards completely. If someone wants to know what you do, they will ask, and you can tell them at that time. You can also introduce yourself with any title, and it isn’t going to contradict what is on your business card.

Featured photo credit: Olu Eletu via unsplash.com

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Jane Hurst

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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