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5 Warning Signs That You Should Turn Down That Job

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5 Warning Signs That You Should Turn Down That Job

Your job is one of the most important elements in your life. While not everyone can get a job which they are overjoyed with, you do want a job where you don’t cry constantly and daydream of punching small animals.

So when you start analyzing a company for how it can support you, there are a few key things which any job seeker should look for as warning signs. If you see any of these signs, get up, leave, and don’t look back.

1. They will take anyone

I once applied for a job which advertised sales of some kind. The company called me a few hours later and asked when I would be available for an interview. Everything seemed fine – until I walked into the office.

There must have been 20 other job applicants in that office, and the woman at the front desk office was calling non-stop. She would call someone, quickly talk with them about their resume, and invited them to an interview. Every single one. And if that was not bad enough, the interviewees would head into a back office and just walk out a few minutes later as the man inside called for the next person.

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I walked out the door, not even bothering to do the interview. If a company is willing to hire anyone, it can mean one of several bad things. Either turnover is so terrible that they cannot keep anyone long-term (which often says that no one wants to work there) or it is a dead-end job with no hope of moving up.

Almost any job will require some qualifications. Those that do not are clearly looking for the bottom of the barrel, and stay away from any job like that.

2. The parking lot is full during lunch

Credit to Fortune and Mike Collins for this interesting tip for a bad job among others. Collins, who runs the Wealthy Turtle personal finance blog, says that prospective job seekers should check a company’s parking lot at lunch time. If it is full, that’s a bad sign.

Why? According to Collins, it means that the company does not let its employees take time off for lunch or the employers are too busy to do so. Either way, it is a sign that the company does not look out for the best interests of its employees.

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3. The employer asks money from you

The point of a job is to get paid, not to pay. But sometimes, you will have an interview where the company asks for you to cover the costs of training, a background check, and other things. They may even offer you personal loans in return for the guarantee of a job. That is, as long as you pay.

If the company asks for this, the best-case scenario is that the company is in such dire financial straits that it’s demanding money from you to keep going for a little while longer.

The worst case (and more likely) scenario is that the job is an outright scam. It can either be an outright scam where the company will take your money and run, or it can be a multi-level marketing (MLM) firm which can run dangerously close to being a pyramid scheme. Either way, do not deal with any job which demands payment.

4. The company has a bad reputation

Any company worth its salt has a website or has people talking about it online. Glassdoor is a good website where individuals post reviews of what it is like to work for a company, what the interview process is like, and how much they pay. Even if your company is not on Glassdoor, a quick Google search will help you.

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Now, you should not stay away just because a company has a largely negative reputation. It is possible that the things which other employees do not like about the company are things which you can adapt to. But having that additional information can let yourself know in advance that a company may not be everything it claims to be.

5. They oversell themselves

As Entrepreneur points out, “Overselling a job means that it is usually too good to be true.”

There is no such thing as a free lunch, but if a company is offering a three-course meal for fifty cents, that should be just as suspicious. Check the salary which a company offers you in comparison to the same position with a similar company, and listen carefully towards what they suggest about career advancement.

If a company’s salary is much higher than its competitors, then there is usually a catch. Maybe there is something they leave out that they expect you to do. I have seen instances where a company mistakenly advertised for an entry-level job seeker when they really wanted someone with several years’ experience.

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If you want to trap an animal, you set out good bait for it. Don’t be trapped by the bait of an incredible job offer, only to be stuck in a miserable position.

Featured photo credit: Kal Chal Vong via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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