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Brands are Important – 7 Ways to Protect Your Brand

Brands are Important – 7 Ways to Protect Your Brand

Reputations are built over a lifetime but can be destroyed in seconds. The brand is the representation of the reputation of a company and more importantly, an individual. Brands are selling points for entering into business and personal relationships.

Athletes, entertainers, company executives and politicians pay money to create a brand but pay much more to rebuild and repair the reputation when damaging information floods the Internet. In some cases the damage hurts a professional career as in the case of former NFL quarterback Johnny Manziel who consistently was in the news with erratic behavior during and after the season as described in detail by Kent Babb in his Washington Post article last month.

According to Kim Souza in the article, Wal-Mart Corporate Reputation Near the Bottom of the Retail Sector, negative public perception can also harm a business like Wal-mart which has lost over $612M since 2003 due to the ongoing investigation that it cheated to fast-track its international growth.

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The good news is that it’s not too late to learn these 7 ways to protect a brand:

1. Operate with integrity.

Honesty is the best policy but it is also a great practice to sustain a solid upstanding reputation. If there is a problem, own it, address it and improve. This requires self-perception of an individual but also genuine analysis of a company to determine where there might be loopholes in the sincerity and openness to those in personal and business relationships. Integrity is a great brand protector because it will cause customers, fans, investors, an employers to stick around when there is a mishap.

2. Be respectful of others at all times.

Brands are crushed all the time because of the hidden cameras and camera phones of others. There will be lots of encounters with people who prove that common sense is not common. There will plenty of occasions when someone “ruffles your feathers” and upsets you. Nonetheless, you must remain calm (e.g. no arguing, name calling and disrespectful words) because you never know who is watching or worse – getting footage for social media.

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3. Get rid of the dead weight.

Parasites can be people too. You can’t bring everyone with you as you go to the next level. People who don’t contribute to your personal well being or the company’s success should be left alone. If someone is not helping, they are usually subliminally harming.

Learn that it is okay to be alone. Learn that it is smart business both personally and professionally to not be around “yes men”. When protecting your brand, it is important to understand that if you want to lead the orchestra, you must be able to turn your back on the crowd.

4. Make time and money your best friends.

Time is the most valuable asset. Once gone it can’t be brought back. Money will come and go depending upon obligations and spending habits but will not always be easy to earn. People respect others who treat time and money like investments and watch closely if there is a valuable return on investment.

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For instance, flashy individuals create a brand of being superficial and careless with time and money which attracts the wrong people – the users, losers, and abusers.

5. Disassociate from other negatively perceived brands.

When high profile companies or people go through a scandal, the public opinion of the severity can sway consumer spend and result in a loss of revenue. No one knows this better than the highly acclaimed golfer, Tiger Woods, as he saw endorsements drop in 2009 based on what really was a private home matter that affected his brand.

According to Melanie Wells’ Forbes article, Accenture disassociated from him because they wanted other corporations to believe they valued morals and staking so much equity in his character put them in an odd position. While I still think that was overkill, it is a valuable lesson that people will judge and categorize based on associations – bad or good – which impact the brand.

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6. Safeguard all access to social media accounts.

For whatever reason social media has provided open doors to people’s lives and created self-made superstars through selfies, commentating through SnapChat and philosophers through tweets and posts. But one bad post can cause a loss of followers (not so detrimental), revenue, business deals and valuable relationships.

Do not let anyone have access to the passwords for social media accounts unless they are paid public relations or marketing personnel. If the accounts are on your phone, tablet or computer, always password-protect the devices when leaving unattended. Be sure to change the passwords at least twice a year.

7. Always be you.

Stand by your beliefs and morals. Do not allow outside influences move you in a direction that makes you uncomfortable. The quality of a person or company cannot be compromised for something that is in style today but harmful over time.

Think about a time when you have watched someone pretend to be a friend of someone who they later turned on for power. Was the power worth the new brand of being untrustworthy or conniving? Never lose you in the midst of change. In the long term, it is bad for the brand.

Featured photo credit: Robert Servais via unsplash.com

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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