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Brands are Important – 7 Ways to Protect Your Brand

Brands are Important – 7 Ways to Protect Your Brand

Reputations are built over a lifetime but can be destroyed in seconds. The brand is the representation of the reputation of a company and more importantly, an individual. Brands are selling points for entering into business and personal relationships.

Athletes, entertainers, company executives and politicians pay money to create a brand but pay much more to rebuild and repair the reputation when damaging information floods the Internet. In some cases the damage hurts a professional career as in the case of former NFL quarterback Johnny Manziel who consistently was in the news with erratic behavior during and after the season as described in detail by Kent Babb in his Washington Post article last month.

According to Kim Souza in the article, Wal-Mart Corporate Reputation Near the Bottom of the Retail Sector, negative public perception can also harm a business like Wal-mart which has lost over $612M since 2003 due to the ongoing investigation that it cheated to fast-track its international growth.

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The good news is that it’s not too late to learn these 7 ways to protect a brand:

1. Operate with integrity.

Honesty is the best policy but it is also a great practice to sustain a solid upstanding reputation. If there is a problem, own it, address it and improve. This requires self-perception of an individual but also genuine analysis of a company to determine where there might be loopholes in the sincerity and openness to those in personal and business relationships. Integrity is a great brand protector because it will cause customers, fans, investors, an employers to stick around when there is a mishap.

2. Be respectful of others at all times.

Brands are crushed all the time because of the hidden cameras and camera phones of others. There will be lots of encounters with people who prove that common sense is not common. There will plenty of occasions when someone “ruffles your feathers” and upsets you. Nonetheless, you must remain calm (e.g. no arguing, name calling and disrespectful words) because you never know who is watching or worse – getting footage for social media.

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3. Get rid of the dead weight.

Parasites can be people too. You can’t bring everyone with you as you go to the next level. People who don’t contribute to your personal well being or the company’s success should be left alone. If someone is not helping, they are usually subliminally harming.

Learn that it is okay to be alone. Learn that it is smart business both personally and professionally to not be around “yes men”. When protecting your brand, it is important to understand that if you want to lead the orchestra, you must be able to turn your back on the crowd.

4. Make time and money your best friends.

Time is the most valuable asset. Once gone it can’t be brought back. Money will come and go depending upon obligations and spending habits but will not always be easy to earn. People respect others who treat time and money like investments and watch closely if there is a valuable return on investment.

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For instance, flashy individuals create a brand of being superficial and careless with time and money which attracts the wrong people – the users, losers, and abusers.

5. Disassociate from other negatively perceived brands.

When high profile companies or people go through a scandal, the public opinion of the severity can sway consumer spend and result in a loss of revenue. No one knows this better than the highly acclaimed golfer, Tiger Woods, as he saw endorsements drop in 2009 based on what really was a private home matter that affected his brand.

According to Melanie Wells’ Forbes article, Accenture disassociated from him because they wanted other corporations to believe they valued morals and staking so much equity in his character put them in an odd position. While I still think that was overkill, it is a valuable lesson that people will judge and categorize based on associations – bad or good – which impact the brand.

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6. Safeguard all access to social media accounts.

For whatever reason social media has provided open doors to people’s lives and created self-made superstars through selfies, commentating through SnapChat and philosophers through tweets and posts. But one bad post can cause a loss of followers (not so detrimental), revenue, business deals and valuable relationships.

Do not let anyone have access to the passwords for social media accounts unless they are paid public relations or marketing personnel. If the accounts are on your phone, tablet or computer, always password-protect the devices when leaving unattended. Be sure to change the passwords at least twice a year.

7. Always be you.

Stand by your beliefs and morals. Do not allow outside influences move you in a direction that makes you uncomfortable. The quality of a person or company cannot be compromised for something that is in style today but harmful over time.

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Think about a time when you have watched someone pretend to be a friend of someone who they later turned on for power. Was the power worth the new brand of being untrustworthy or conniving? Never lose you in the midst of change. In the long term, it is bad for the brand.

Featured photo credit: Robert Servais via unsplash.com

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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