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5 Tips to Help Brands Win Millennial Parents Over

5 Tips to Help Brands Win Millennial Parents Over

There has been a lot of focus on how to target and market to Millennials, especially since their purchasing power has grown to an estimated $200 billion annually. However, there has not been much talk about directing efforts specifically to Millennial parents, which is strange since Millennial moms, for example, represent 46% of women in their age group. How can brands win Millennial parents over with their marketing efforts? Follow these tips:

Show blended families.

The make-up of the Millennial family is quite different from prior generations. A growing number of marriages are interracial, and a lot of Millennial moms are single parents. When marketing to this group, advertisers must take this new kind of family into account. Advertisements should no longer show only the typical mom, dad and two kids living in suburbia in commercials, and should instead try to appeal to Millennial parents by showing more diverse families.

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Adopt healthy practices.

Six out of 10 Millennials claim to have healthier eating habits than their parents, and this behavior becomes even more pronounced once Millennials become parents. Millennial parents are interested in purchasing foods loaded with fruits and vegetables, vitamins and nutrients. In fact, price is not an issue when it comes to healthy eating for Millennials. Although higher income Millennial parents can easily afford to shop at natural or organic food stores, lower income parents cannot. Instead, this group of Millennial parents practices healthy eating by researching healthy recipes and buying fresh ingredients from regular grocery stores. Food distributors should take this into account when merchandising to attract Millennial parents and pair items that can be used in recipes together.

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Connect to them.

Although Millennials have traditionally been considered as adventurous eaters, this changes slightly when this generation becomes parents. When Millennials have kids, they are more likely than Millennial non-parents to buy comfort foods that somehow tie into their heritage and less likely to buy exotic foods that they don’t relate to. For example, Southern Millennials would be more likely to buy barbeque foods than non-parent Millennials, but less likely to purchase Mexican or Chinese foods. These parents are also drawn to foods that remind them of their childhood, which was the basis for the “Bring Back the Awesome” campaign by Fruit Loops.

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Be social.

It’s no surprise that Millennial parents are strongly influenced by social media, especially when it comes to beauty, fitness and fashion. Millennial parents spend, on average, four more hours per week on social media than non-Millennial parents, giving brands one more reason why they should direct advertising dollars to these platforms. Research shows that corporate Millennial moms are more likely to research beauty products than stay-at-home moms, probably because they have to use them on a daily basis. However, the group that spends the most time researching these categories is Hispanic Millennial moms. Because there is a huge opportunity to target Hispanic Millennial moms who are obviously looking for more information online, beauty supply distributors and brands should work together to coordinate in-store and online efforts directed at Hispanic moms. Brands should create how-to videos and actively show these moms ways to do their hair and makeup using Pinterest, Instagram and other platforms. These platforms should then direct buyers to stores where they can purchase the different products used.

Be charitable.

One trait that does not go away when Millennials become parents is the desire to give back. Millennial parents are attracted to brands that have charitable backgrounds, and a few brands have had major success using this tactic. For example, Target was able to tie in their charitable efforts with a major life event–kids going back to school. When parents purchased back-to-school supplies at Target, the company matched the purchase with a donation to the Kids in Need foundation. Brands should attempt to create charitable campaigns around major life events that Millennial parents care about, whether it’s having a baby or starting kindergarten. This will help Millennial parents connect to the campaign and drive them to participate.

How do you think brands should market towards Millennial parents? Share your thoughts in the comments below.

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Joel Goldstein

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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