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5 Tips to Help Brands Win Millennial Parents Over

5 Tips to Help Brands Win Millennial Parents Over

There has been a lot of focus on how to target and market to Millennials, especially since their purchasing power has grown to an estimated $200 billion annually. However, there has not been much talk about directing efforts specifically to Millennial parents, which is strange since Millennial moms, for example, represent 46% of women in their age group. How can brands win Millennial parents over with their marketing efforts? Follow these tips:

Show blended families.

The make-up of the Millennial family is quite different from prior generations. A growing number of marriages are interracial, and a lot of Millennial moms are single parents. When marketing to this group, advertisers must take this new kind of family into account. Advertisements should no longer show only the typical mom, dad and two kids living in suburbia in commercials, and should instead try to appeal to Millennial parents by showing more diverse families.

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Adopt healthy practices.

Six out of 10 Millennials claim to have healthier eating habits than their parents, and this behavior becomes even more pronounced once Millennials become parents. Millennial parents are interested in purchasing foods loaded with fruits and vegetables, vitamins and nutrients. In fact, price is not an issue when it comes to healthy eating for Millennials. Although higher income Millennial parents can easily afford to shop at natural or organic food stores, lower income parents cannot. Instead, this group of Millennial parents practices healthy eating by researching healthy recipes and buying fresh ingredients from regular grocery stores. Food distributors should take this into account when merchandising to attract Millennial parents and pair items that can be used in recipes together.

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Connect to them.

Although Millennials have traditionally been considered as adventurous eaters, this changes slightly when this generation becomes parents. When Millennials have kids, they are more likely than Millennial non-parents to buy comfort foods that somehow tie into their heritage and less likely to buy exotic foods that they don’t relate to. For example, Southern Millennials would be more likely to buy barbeque foods than non-parent Millennials, but less likely to purchase Mexican or Chinese foods. These parents are also drawn to foods that remind them of their childhood, which was the basis for the “Bring Back the Awesome” campaign by Fruit Loops.

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Be social.

It’s no surprise that Millennial parents are strongly influenced by social media, especially when it comes to beauty, fitness and fashion. Millennial parents spend, on average, four more hours per week on social media than non-Millennial parents, giving brands one more reason why they should direct advertising dollars to these platforms. Research shows that corporate Millennial moms are more likely to research beauty products than stay-at-home moms, probably because they have to use them on a daily basis. However, the group that spends the most time researching these categories is Hispanic Millennial moms. Because there is a huge opportunity to target Hispanic Millennial moms who are obviously looking for more information online, beauty supply distributors and brands should work together to coordinate in-store and online efforts directed at Hispanic moms. Brands should create how-to videos and actively show these moms ways to do their hair and makeup using Pinterest, Instagram and other platforms. These platforms should then direct buyers to stores where they can purchase the different products used.

Be charitable.

One trait that does not go away when Millennials become parents is the desire to give back. Millennial parents are attracted to brands that have charitable backgrounds, and a few brands have had major success using this tactic. For example, Target was able to tie in their charitable efforts with a major life event–kids going back to school. When parents purchased back-to-school supplies at Target, the company matched the purchase with a donation to the Kids in Need foundation. Brands should attempt to create charitable campaigns around major life events that Millennial parents care about, whether it’s having a baby or starting kindergarten. This will help Millennial parents connect to the campaign and drive them to participate.

How do you think brands should market towards Millennial parents? Share your thoughts in the comments below.

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Joel Goldstein

Entrepeneur

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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