Starting a business is just half what it takes to be an entrepreneur, taking your business to profitability is the tough aspect. Making your business profitable means you need to reach a lot of customers. This cannot be achieved without marketing. Marketing can be very expensive; but with the internet, the cost of reaching a wider customer base has been lowered significantly.
The internet has shown us a lot of beautiful things, experiences, videos, and memories. But do you wonder how entrepreneurs use the internet differently? One way they do is to market their business and acquire new customers. This post will share some of the ways you too can use the internet to market your own business and attract more customers for your products or services.
1. Start with a decent website
The first step to putting your business on the roadmap to success on the internet is to build a website that your potential customers can go to find out more about your business and offers. Your website should be treated like your physical office. It should be professional enough to enable an atmosphere that encourages business, and is friendly enough to make your customers feel at home while they shop.
The process of building a website that your business can rely on starts with choosing the right web hosting services. For example, there are several hosting options available online, and your choice should be based on your requirements for your website. If you’re not very clear on what your needs with a web hosting are, you can rely on information from a web hosting recommendations guide which can help you make up your mind on what your particular requirements are.
After you’ve decided on your hosting requirements and chosen a web hosting service, your next step is to set up your website with a functional and easy to navigate design. Using services like Envato marketplace or Themeforest, you can choose from a wide range of professional budget friendly website themes.
Once your website is completely set up with the design and content, you should swiftly move on to the next stages.
2. Content Marketing
Content marketing might sound like a complex term to many, but it really isn’t that complex. Content marketing can be used to entertain or educate potential customers and warm them up to your business. Some ways to do content marketing includes publishing content such as blog posts, infographics, videos and images on your website.
Blogging is one of the most effective forms of content marketing, and a lot of businesses on bootstrap can engage a huge number of users with their blog. Infographics and videos easily gain wide acceptance because of how simple they make it for your users to digest your content.
3. Guest Blogging
Guest blogging for other popular websites that are highly relevant to the audience your business caters to is a great way to market your business online.
Readers hang out on premium websites, waiting for the next great content to read. Whether these readers are there for pleasure or to gain new valuable insights, you sharing it with them will help create exposure for your business. The fellow reading your post on another website might just be your next big customer.
Becoming a successful guest blogger takes commitment and practice, but knowing where to start from is the key. Before approaching any website with the intention of becoming a guest blogger, you should take the effort to understand what their readers are looking for. This way, your guest post is more likely to be successful.
4. Create White Papers
White papers can help your business to market your products or services by enlightening new audience through premium content. White papers generally take a lot of resources to create, and they offer insider expert tips that cannot just be published on blogs and websites.
The direct marketing value that can be incorporated in white papers will help your business acquire more leads from the internet. White papers can also be used to drive sign-ups to your newsletter. You can nurture the leads that signed up to your newsletter and turn them into consistent buyers.
Webinars are web seminars that can help businesses educate and bring awareness about their products and services to customers. Using webinars to promote your business online will not only help you acquire more customers, it will also establish you as an authority.
Webinars are more effective due to the following reasons:
- Strong customer intent: if a user has gone through the process of signing up for your webinar, such user is closer to the purchase cycle than a regular blog reader.
- Word of mouth: whether this is the intent or not, attendees will spread the word about your webinar and help your brand become even more recognizable.
- Partnerships: you can leverage webinars to form partnerships with strong and already established businesses. This sort of relationship can benefit both parties whereby you provide the expertise and the already established business provides the audience, helping you to close new customers while keeping their customer base engaged.
While marketing your business can seem like an expensive affair, by implementing the proven online marketing strategies I shared above, you can bring in more customers for less on the internet. Do you have any inputs you wish to add to this post? Share them with me in the comment section.
Featured photo credit: Olu Eletu via unsplash.com