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5 Ways You Can Market Your Business on the Internet Today

5 Ways You Can Market Your Business on the Internet Today

Starting a business is just half what it takes to be an entrepreneur, taking your business to profitability is the tough aspect. Making your business profitable means you need to reach a lot of customers. This cannot be achieved without marketing. Marketing can be very expensive; but with the internet, the cost of reaching a wider customer base has been lowered significantly.

The internet has shown us a lot of beautiful things, experiences, videos, and memories. But do you wonder how entrepreneurs use the internet differently? One way they do is to market their business and acquire new customers. This post will share some of the ways you too can use the internet to market your own business and attract more customers for your products or services.

1. Start with a decent website

The first step to putting your business on the roadmap to success on the internet is to build a website that your potential customers can go to find out more about your business and offers. Your website should be treated like your physical office. It should be professional enough to enable an atmosphere that encourages business, and is friendly enough to make your customers feel at home while they shop.

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The process of building a website that your business can rely on starts with choosing the right web hosting services. For example, there are several hosting options available online, and your choice should be based on your requirements for your website. If you’re not very clear on what your needs with a web hosting are, you can rely on information from a web hosting recommendations guide which can help you make up your mind on what your particular requirements are.

After you’ve decided on your hosting requirements and chosen a web hosting service, your next step is to set up your website with a functional and easy to navigate design. Using services like Envato marketplace or Themeforest, you can choose from a wide range of professional budget friendly website themes.

Once your website is completely set up with the design and content, you should swiftly move on to the next stages.

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2. Content Marketing

Content marketing might sound like a complex term to many, but it really isn’t that complex. Content marketing can be used to entertain or educate potential customers and warm them up to your business. Some ways to do content marketing includes publishing content such as blog posts, infographics, videos and images on your website.

Blogging is one of the most effective forms of content marketing, and a lot of businesses on bootstrap can engage a huge number of users with their blog. Infographics and videos easily gain wide acceptance because of how simple they make it for your users to digest your content.

3. Guest Blogging

Guest blogging for other popular websites that are highly relevant to the audience your business caters to is a great way to market your business online.

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Readers hang out on premium websites, waiting for the next great content to read. Whether these readers are there for pleasure or to gain new valuable insights, you sharing it with them will help create exposure for your business. The fellow reading your post on another website might just be your next big customer.

Becoming a successful guest blogger takes commitment and practice, but knowing where to start from is the key. Before approaching any website with the intention of becoming a guest blogger, you should take the effort to understand what their readers are looking for. This way, your guest post is more likely to be successful.

4. Create White Papers

White papers can help your business to market your products or services by enlightening new audience through premium content. White papers generally take a lot of resources to create, and they offer insider expert tips that cannot just be published on blogs and websites.

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The direct marketing value that can be incorporated in white papers will help your business acquire more leads from the internet. White papers can also be used to drive sign-ups to your newsletter. You can nurture the leads that signed up to your newsletter and turn them into consistent buyers.

5. Webinars

Webinars are web seminars that can help businesses educate and bring awareness about their products and services to customers. Using webinars to promote your business online will not only help you acquire more customers, it will also establish you as an authority.

Webinars are more effective due to the following reasons:

  1. Strong customer intent: if a user has gone through the process of signing up for your webinar, such user is closer to the purchase cycle than a regular blog reader.
  2. Word of mouth: whether this is the intent or not, attendees will spread the word about your webinar and help your brand become even more recognizable.
  3. Partnerships: you can leverage webinars to form partnerships with strong and already established businesses. This sort of relationship can benefit both parties whereby you provide the expertise and the already established business provides the audience, helping you to close new customers while keeping their customer base engaged.

Conclusion

While marketing your business can seem like an expensive affair, by implementing the proven online marketing strategies I shared above, you can bring in more customers for less on the internet. Do you have any inputs you wish to add to this post? Share them with me in the comment section.

Featured photo credit: Olu Eletu via unsplash.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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