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5 Ways You Can Market Your Business on the Internet Today

5 Ways You Can Market Your Business on the Internet Today

Starting a business is just half what it takes to be an entrepreneur, taking your business to profitability is the tough aspect. Making your business profitable means you need to reach a lot of customers. This cannot be achieved without marketing. Marketing can be very expensive; but with the internet, the cost of reaching a wider customer base has been lowered significantly.

The internet has shown us a lot of beautiful things, experiences, videos, and memories. But do you wonder how entrepreneurs use the internet differently? One way they do is to market their business and acquire new customers. This post will share some of the ways you too can use the internet to market your own business and attract more customers for your products or services.

1. Start with a decent website

The first step to putting your business on the roadmap to success on the internet is to build a website that your potential customers can go to find out more about your business and offers. Your website should be treated like your physical office. It should be professional enough to enable an atmosphere that encourages business, and is friendly enough to make your customers feel at home while they shop.

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The process of building a website that your business can rely on starts with choosing the right web hosting services. For example, there are several hosting options available online, and your choice should be based on your requirements for your website. If you’re not very clear on what your needs with a web hosting are, you can rely on information from a web hosting recommendations guide which can help you make up your mind on what your particular requirements are.

After you’ve decided on your hosting requirements and chosen a web hosting service, your next step is to set up your website with a functional and easy to navigate design. Using services like Envato marketplace or Themeforest, you can choose from a wide range of professional budget friendly website themes.

Once your website is completely set up with the design and content, you should swiftly move on to the next stages.

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2. Content Marketing

Content marketing might sound like a complex term to many, but it really isn’t that complex. Content marketing can be used to entertain or educate potential customers and warm them up to your business. Some ways to do content marketing includes publishing content such as blog posts, infographics, videos and images on your website.

Blogging is one of the most effective forms of content marketing, and a lot of businesses on bootstrap can engage a huge number of users with their blog. Infographics and videos easily gain wide acceptance because of how simple they make it for your users to digest your content.

3. Guest Blogging

Guest blogging for other popular websites that are highly relevant to the audience your business caters to is a great way to market your business online.

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Readers hang out on premium websites, waiting for the next great content to read. Whether these readers are there for pleasure or to gain new valuable insights, you sharing it with them will help create exposure for your business. The fellow reading your post on another website might just be your next big customer.

Becoming a successful guest blogger takes commitment and practice, but knowing where to start from is the key. Before approaching any website with the intention of becoming a guest blogger, you should take the effort to understand what their readers are looking for. This way, your guest post is more likely to be successful.

4. Create White Papers

White papers can help your business to market your products or services by enlightening new audience through premium content. White papers generally take a lot of resources to create, and they offer insider expert tips that cannot just be published on blogs and websites.

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The direct marketing value that can be incorporated in white papers will help your business acquire more leads from the internet. White papers can also be used to drive sign-ups to your newsletter. You can nurture the leads that signed up to your newsletter and turn them into consistent buyers.

5. Webinars

Webinars are web seminars that can help businesses educate and bring awareness about their products and services to customers. Using webinars to promote your business online will not only help you acquire more customers, it will also establish you as an authority.

Webinars are more effective due to the following reasons:

  1. Strong customer intent: if a user has gone through the process of signing up for your webinar, such user is closer to the purchase cycle than a regular blog reader.
  2. Word of mouth: whether this is the intent or not, attendees will spread the word about your webinar and help your brand become even more recognizable.
  3. Partnerships: you can leverage webinars to form partnerships with strong and already established businesses. This sort of relationship can benefit both parties whereby you provide the expertise and the already established business provides the audience, helping you to close new customers while keeping their customer base engaged.

Conclusion

While marketing your business can seem like an expensive affair, by implementing the proven online marketing strategies I shared above, you can bring in more customers for less on the internet. Do you have any inputs you wish to add to this post? Share them with me in the comment section.

Featured photo credit: Olu Eletu via unsplash.com

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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