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5 Ways You Can Market Your Business on the Internet Today

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5 Ways You Can Market Your Business on the Internet Today

Starting a business is just half what it takes to be an entrepreneur, taking your business to profitability is the tough aspect. Making your business profitable means you need to reach a lot of customers. This cannot be achieved without marketing. Marketing can be very expensive; but with the internet, the cost of reaching a wider customer base has been lowered significantly.

The internet has shown us a lot of beautiful things, experiences, videos, and memories. But do you wonder how entrepreneurs use the internet differently? One way they do is to market their business and acquire new customers. This post will share some of the ways you too can use the internet to market your own business and attract more customers for your products or services.

1. Start with a decent website

The first step to putting your business on the roadmap to success on the internet is to build a website that your potential customers can go to find out more about your business and offers. Your website should be treated like your physical office. It should be professional enough to enable an atmosphere that encourages business, and is friendly enough to make your customers feel at home while they shop.

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The process of building a website that your business can rely on starts with choosing the right web hosting services. For example, there are several hosting options available online, and your choice should be based on your requirements for your website. If you’re not very clear on what your needs with a web hosting are, you can rely on information from a web hosting recommendations guide which can help you make up your mind on what your particular requirements are.

After you’ve decided on your hosting requirements and chosen a web hosting service, your next step is to set up your website with a functional and easy to navigate design. Using services like Envato marketplace or Themeforest, you can choose from a wide range of professional budget friendly website themes.

Once your website is completely set up with the design and content, you should swiftly move on to the next stages.

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2. Content Marketing

Content marketing might sound like a complex term to many, but it really isn’t that complex. Content marketing can be used to entertain or educate potential customers and warm them up to your business. Some ways to do content marketing includes publishing content such as blog posts, infographics, videos and images on your website.

Blogging is one of the most effective forms of content marketing, and a lot of businesses on bootstrap can engage a huge number of users with their blog. Infographics and videos easily gain wide acceptance because of how simple they make it for your users to digest your content.

3. Guest Blogging

Guest blogging for other popular websites that are highly relevant to the audience your business caters to is a great way to market your business online.

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Readers hang out on premium websites, waiting for the next great content to read. Whether these readers are there for pleasure or to gain new valuable insights, you sharing it with them will help create exposure for your business. The fellow reading your post on another website might just be your next big customer.

Becoming a successful guest blogger takes commitment and practice, but knowing where to start from is the key. Before approaching any website with the intention of becoming a guest blogger, you should take the effort to understand what their readers are looking for. This way, your guest post is more likely to be successful.

4. Create White Papers

White papers can help your business to market your products or services by enlightening new audience through premium content. White papers generally take a lot of resources to create, and they offer insider expert tips that cannot just be published on blogs and websites.

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The direct marketing value that can be incorporated in white papers will help your business acquire more leads from the internet. White papers can also be used to drive sign-ups to your newsletter. You can nurture the leads that signed up to your newsletter and turn them into consistent buyers.

5. Webinars

Webinars are web seminars that can help businesses educate and bring awareness about their products and services to customers. Using webinars to promote your business online will not only help you acquire more customers, it will also establish you as an authority.

Webinars are more effective due to the following reasons:

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  1. Strong customer intent: if a user has gone through the process of signing up for your webinar, such user is closer to the purchase cycle than a regular blog reader.
  2. Word of mouth: whether this is the intent or not, attendees will spread the word about your webinar and help your brand become even more recognizable.
  3. Partnerships: you can leverage webinars to form partnerships with strong and already established businesses. This sort of relationship can benefit both parties whereby you provide the expertise and the already established business provides the audience, helping you to close new customers while keeping their customer base engaged.

Conclusion

While marketing your business can seem like an expensive affair, by implementing the proven online marketing strategies I shared above, you can bring in more customers for less on the internet. Do you have any inputs you wish to add to this post? Share them with me in the comment section.

Featured photo credit: Olu Eletu via unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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