How to Create an Infographic for Your Nonprofit Organization

How to Create an Infographic for Your Nonprofit Organization

Anyone who has worked for a nonprofit will know that a lot of effort goes into marketing the organization. After all, people need to know about your nonprofit organization in order to contribute. To get people to want to contribute, you have to make them care about the cause. To get them to care about the cause, you need to educate them on the problem and the solution your organization is offering. How do you do all that?

Incorporating infographics into your nonprofit organization’s marketing strategy is an effective way to a) get readers’ attention, b) educate them on a topic and, c) encourage them to take action.

This article will walk you through a few different approaches you can take to create an effective infographic for your nonprofit organization.

Annual Report Infographic

While your nonprofit organization may choose to publish your full annual reports on your website, you can also make a condensed version of an annual report into an infographic to share with your audience on social media.

Annual report infographics are typically divided into sections covering different metrics. The metrics covered in an annual report infographic should include impact made by the organization, including amount of money donated, number of families impacted, positive outcomes, etc. The infographic should also offer some details about the impact, such as the demographic of people impacted, the geography of the community impacted, and other contextual information.


The infographic should also show key financial metrics, such as funding raised, expense categories, effectiveness of delivery, and goal for the coming year.

Take this example from the Midwives for Haiti. The infographic clearly states the year it covers, and uses a combination of large text, pictograms, charts and photographs of people to highlight important metrics in a visually interesting way.


    Problem Infographic

    Your nonprofit organization was created for a reason: to try and solve a problem. An effective way to engage new audiences is to introduce them to that problem that needs solving. To grab readers’ attention, feature a compelling statistic in large font, or a chart showing compelling data. Forcing readers out of their comfort zone with a shocking statistic will cause them to stop and reflect on the problem, and will hopefully spur them to take action.

    A good way to make data impactful is to compare it to other data. For example, take this popular infographic posted on Bill Gates’ blog. The infographic compares the number of deaths caused by the Earth’s largest predators versus the number of death caused by tiny mosquitoes. The number is huge, which may come as a shock to many readers.



      Solution Infographic

      In the same vein as the problem infographic, a solution infographic focuses on that your nonprofit is doing to solve a problem. To do this, you will need to provide some contextual information about the problem before focusing the majority of the infographic on the solution. Like when creating a problem infographic, numbers in large fonts and charts will make data more attention-grabbing.

      A good approach to make your solution infographic compelling is to show how different or unique your solution is from other solutions. What makes your organization exceptional and worth supporting? You should also show readers the bigger picture of how your solution will impact the problem.

      For example, this infographic by World Vision shows how buying a goat for a family or small community can significantly reduce the need for food for the people who receive it. World Vision positions buying the goat in someone’s name as an alternative to a more traditional gift.



        Impact Infographics

        While a solution infographic will touch on the impact of your nonprofit organization’s solution, an impact infographic puts the focus on the impact. You can do this by sharing success stories or personal stories that connect the audience to individual people being helped. Using pictures of people is an effective design tactic, as it will add human faces to the numbers.

        Take this impact infographic by the American Heart Association and the American Strokes Association. Seven metrics showing success are placed over a happy child, encouraging readers to draw connections between the numbers and the individual people who are impacted by donations.


          Campaign Infographic

          If you are promoting a particular campaign, an infographic is a fun and effective way to introduce audiences to a problem and how your campaign aims to fix it. A campaign infographic should focus on the basics of what the campaign is about, what the time frame is, and how people can participate. Your goal is to get people on board, so make it as fun and interesting as you can.

          A call to action is essential here (really, any infographic you make for your nonprofit organization should include a CTA), since you want people to take the next step after reading your infographic. You can call readers to action by asking them to sign up for a newsletter, asking them to donate now by clicking on a link, asking them to share the infographic on their social media, or by asking them to visit a specific landing page for more details.


          This infographic made by Sortable to promote Movember introduces readers to the cause, then lists silly moustache suggestions to entertain readers and to encourage them to participate. The infographic ends with a call to action asking readers to go to the Movember website and make a donation.

          got stache

            If you’re not sure where to begin when designing an infographic for your nonprofit organization, using an infographic template is a good place to start.

            Featured photo credit: via

            More by this author

            Sara McGuire

            Content Editor

            7 Fundamental Design Principles You Can Learn From Star Wars [Infographic] graphic design 10 Graphic Design Software Alternatives to Photoshop 8 Tips to Make Engaging Presentation Slides How to Turn a Process Into an Infographic Poster [Infographic] How to Choose the Best Colors For Your Data Charts

            Trending in Design

            1 Create an Eye-Catching Logo to Focus Your Brand 2 9 Beautiful Journals for People Who Love To Take Notes 3 Leaflets and Brochures are Still a Simple and Effective Way to Promote Your Business! 4 5 Things to Know Before You Build Your Dream House 5 Four Best Business Card Printing Sites

            Read Next


            Create an Eye-Catching Logo to Focus Your Brand

            Create an Eye-Catching Logo to Focus Your Brand

            We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

            A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.


            One must think that how difficult would it be to create a catchy logo? It is a major task.

            There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.


            Gauge the Market

            Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.


            Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.


            Link It

            Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

            Use Resources

            There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.


            Font and Colors

            Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.


            Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.


            The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

            Featured photo credit: Yuanbin Du via

            Read Next