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9 Tips for Going Back to Work After Maternity Leave

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9 Tips for Going Back to Work After Maternity Leave

If you’re like many new moms preparing to go back to work, you might find yourself exhausted, overwhelmed and facing a lot of uncertainty. Obviously child care is on the top of the list, and it’s critical for getting back to work. But what else should you be thinking about? Look no further than this list to set you up for success as you transition back into work.

1. Do a dry run…or two or three

If you go the nanny route, have them come to your house for a few trial runs and leave your house while they are there. The first time you leave your child will likely be emotional, so it’s best if this doesn’t also coincide with the equally emotional first day back in the office. Practice (and time) your morning routine, so you know how long you need on a typical morning. By having a few trial runs with your nanny you can also see what else they might be able to help with, like the laundry, preparing meals or even some light housekeeping.

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2. Make time for self-care

Remember to put your oxygen mask on first. If you don’t take care of yourself, you will be in no shape to take care of others or handle your workload. Incorporate acts of self care into your schedule before you go back to work to get into the habit of taking care of yourself. If you’re running low on ideas for self-care, check out the 20+ recommendations in this short video: Burnout Prevention Guide.

3. Practice mindfulness

Realize that it is going to be emotional and maybe even painful the first time you leave your little one. Practice mindfulness by embracing those feelings and feeling them fully without judgment. And then remember these powerful feelings are just signs of how much you love your little one. If you need help starting a mindfulness practice but are short on time (what new mom isn’t?!), try this Meditation Challenge that teaches you to meditate in only five minutes per day.

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4. Determine (or refresh!) your values

When we’re facing transitions, the uncertainty can often be overwhelming and we forget why we do the things we do. Whenever we’re at a crossroads, it can be helpful to examine our values so we can connect what we do with why we’re doing it. If you want help determining your values, this exercise will help you gain clarity on what’s most important to you–and in less than 10 minutes. If you’re feeling frustrated and notice your inner critic getting loud, remember that working mom is not synonymous with “bad mom” and that you can be both a wonderful mother and a working mom.

5. Get support and ask for what you need

Don’t be afraid to ask for help and ask other moms how they do it. Many of the overachieving women that I coach find it tremendously hard to ask for help and have created a strong identity around being self-sufficient. Learning to soften the need to “do it all” will help you transition back into work, and make your life easier. I often tell my coaching clients to remember that it’s not weakness to ask for help, it’s a sign of strength. When you’re struggling, it’s helpful to remember how good it feels to help someone else, and you can share that positive energy by allowing others to support you.

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6. Practicing saying no…without the guilt

Ahh, the art of saying no. I was just speaking at the Watermark Conference for Women, and being able to say an effective no was brought up multiple times as a critical skill for working moms. If you have trouble saying no, it’s helpful to start practicing with saying no to small things before tackling the big stuff. You will want to be firm with your no, because otherwise you’ll end up drawing out the process and wasting additional time and energy. It can often feel more natural to say no with an appreciation sandwich (example: I appreciate you reaching out and getting in touch, but I’m unable to help with the bake sale at school next month. Thank you for leading the charge–I appreciate your dedication to the school!) so you are both firm and compassionate. Check out this video for more tips on how to say no without feeling guilty.

7. Prioritize sleep

I can’t help but include this tip even though it probably seems both obvious and impossible at the same time. So here it goes: even if it means letting your partner do a night feeding, or having dirty dishes in the sink, or letting the bed go unmade, do whatever you can to protect your sleep. I highly recommend investing in an eye mask and earplugs so that when you do sleep, you get the highest quality sleep possible. One of the biggest disruptors (besides night feedings!) to our sleep are our phones. The extra time spent checking Facebook and then Instagram and then rechecking Facebook before bed not only pushes back our bedtime, but staring at a screen also disrupts the production of melatonin and messes with our sleep cycles. Confession: I’m powerless over my phone, so in order to actually put this tip into practice I had to buy an alarm clock and move my phone and charger into the kitchen so it wouldn’t tempt me. Consider making a similar adjustment if you’re finding it difficult to turn off the phone at night.

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8. Plan and delegate

Setting clear expectations with your partner about responsibilities at home is important in any marriage, but especially a marriage with children. Can’t seem to convince your husband to do more around the house? Try sending him this study that shows that couples have more sex when household chores are shared. Another power tip for working moms is to do meal planning every Sunday night. This will help save yourself the hassle of figuring out what you’re going to have for dinner while your stomach grumbles.

9. Pay it forward

If there isn’t a moms group at your company, start one. Talk to HR about how they can improve their policies and how they can better reintegrate moms post-maternity leave. If the HR team is hesitant, you can send them this study that shows that having great parental leave policies is a key way to attract and retain top talent.

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The transition back to work after having a baby can be a rocky one, but hopefully with these tips in hand you will be better prepared for what lies ahead.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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