Advertising

Beginner’s Guide: How To Start A Blog In 6 Easy Steps

Advertising
Beginner’s Guide: How To Start A Blog In 6 Easy Steps

Blogs are big business. Everywhere you look on the internet, you’re faced with weird and wonderful blogs of all different types and conveying lots of great information. You can seem like a small fish in a big pond when it comes to starting a blog, but that by no means should be a reason to not start one. Blogs are a great outlet for thoughts, advice, and creativity, and can even be used to make money.

If you’ve always wanted to start a blog but just weren’t sure where to start, then I’m here to tell you that it’s actually very simple and can be achieved in as little as 20 minutes.

The thing that throws most people off is deciding which platform to build your blog on. There are a plethora of different domain name companies and hosting accounts to choose from which can all seem daunting and can cause you to give up and just “do it later.”

If you want to learn how to start a blog, here are some simple steps to highlight what to expect from the process.

Advertising

Step 1: Decide Your Reasons For Starting A Blog

We all start blogs for different reasons. Perhaps it’s an added feature of your business, you have a unique issue that you want to talk about, as a way to allow people to better understand something you’re doing, to offer advice, or just to get yourself published and practice your writing skills.

Whatever the reason, it’s important to know for yourself why you want to start a blog, as this will give you a better drive and sense of direction.

Step 2: Choose A Blogging Platform

This is the most daunting part of how to start a blog as there are many many blogging platforms to choose from. There are two differences when choosing a platform and that is whether or not you want to make money from it or not.

There are sites like Tumblr and Blogger which you can check out but WordPress is by far the most popular. This is because they offer both a free platform and a self-hosted platform and is already used by millions.

Advertising

  • Free blogging websites: Free to use and almost no fuss to set up but if you want to make money then this prevents you from doing so. Your blog domain name will usually have the hosts name stuck on the end. Fr example, myrunningblog.wordpress.com.
  • Self-hosted platforms: These cost money to set up and it takes a bit more time but they give you the freedom to make money from them through placing ads and you will pay for an own your own domain name such as myrunningblog.com.

It really depends on whether your blog will be purely personal or if you intend to build it up and make some income from it. The latter will give you greater freedom. If you just want to play around and get a feel for blogging then the free option is probably best. It is possible to transit to a self-hosted platform down the line but this can be a bit tricky (but doable).

If you want to go for the free option then visit any of the blogging sites and sign up for their free options.

wordpress-org-vs-wordpress-com-infographic
    infographic via bluchic.com

    Step 3: Choose a Domain Name

    If you’ve opted for the paid self-hosted platform, then this is where it starts to get exciting. Thinking up a domain name is what will be the first thing that people see and represents your blog and potentially what it’ll be about. For example www.myrunningblog.com is simple and self-explanatory. It’s always a good idea not to pick a name that’s too long – you want people to be able to remember it.

    Advertising

    Head over to a domain hosting site like DreamHost.com. This is a great site because they set up your domain name and web-hosting at the same time. Alternatively you can choose separate sites for each; it may be cheaper that way but it can be easier to have it all under one hosting umbrella.

    If you want to choose a domain name separately then NamecheapGoDaddyName.com and HostGator are all great places to head to. Some of which also set up web hosting too. You can pay as little as $10 a year for your domain name but prices vary depending on who you decide to go with.

    Step 4: Set Up Your Web Hosting

    Web hosting is basically connecting your domain name to the internet. You are effectively renting space on the world wide web and allowing people to have access to your blog.

    If you haven’t opted for a contained domain name and hosting package then there are a lot of web-hosting sites to choose from. The top three are DreamHostHostGator and BlueHostBlueHost is particularly recommended for WordPress sites and regularly do lower monthly prices. You can pay as little as $4 a month for web hosting. All these have excellent customer service as well so if you need a bit of extra support then they’ll be on hand to help you out.

    Advertising

    The web-hosters will point you in the right direction for installing your site and if you’ve opted for WordPress this will be really straight forward.

    Step 5: Log in and Set Up Your Theme

    This is where it gets creative! Once you’ve logged into your new site you will be faced with a blank canvas so it’s now that you need to think how you want your blog to look. There are numerous free themes to go for while you think about it, some of which are pretty nice and stylish.

    You can opt to buy various themes and get extra plugins thrown in for free. Take your time to navigate your way around and get used to it all. It may seem over-whelming but just spending a day or two thinking and planning about the way it’ll look will allow you to come to a concrete conclusion to move forward with.

    Step 6: Write Your First Blog Post

    Once you’ve set up your theme and written an About page introducing yourself and what your blog is about, then it’s time to write your first blog post. Here are some tips on how to write the perfect blog post:

    Advertising

    Good-To-Great-Infographic-edit-750x3208
      infographic via webhostingsecretrevealed.net

      Featured photo credit: unsplash.com via pexels.com

      More by this author

      Jenny Marchal

      A passionate writer who loves sharing about positive psychology.

      How to Celebrate Small Wins to Achieve Big Goals Success In Reaching Goals Is Determined By Mindset How To Overcome Self Imposed Limitations For Goal Setting To Reach Your Goals, Start With Planning For The Worst Why Setting Intrinsic Goals Can Make You Happier

      Trending in Marketing

      1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

      Read Next

      Advertising
      Advertising

      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

      Advertising
      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

      Advertising

      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

      Advertising

      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

      Advertising

      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

      Advertising

      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

      Read Next