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The 5 Reasons Every Freelancer Needs A Good Contract

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The 5 Reasons Every Freelancer Needs A Good Contract

If you are an established freelancer, you have most likely experienced things that have taught you the importance of using contracts with clients, if you are a new freelancer who has taken the time to do your research you have read about the importance of using a contract as a freelancer. As a freelancer, I have seen first hand how having a great contract can help to maintain great client relationships and to avoid misunderstandings of any kind. A great (not complicated) contract helps to hold you and your clients to your words, encouraging an open and honest relationship.

The fear of complicating things or having to spend money on a lawyer to create a great and clear contract often discourages new and sometimes established freelancers from making a contractual agreement a priority. The reality is that having a simple agreement is better than nothing at all. There are some awesome free and premium templates available online that can be edited to fit your personal needs in minutes.

Most of us go into freelancing because we want to enjoy the flexibility of working from anywhere we want. We are drawn in by the fantasy of a calmer working atmosphere, it is, therefore, our duty to ensure that we keep our work life as stress-free as we possibly can. Having a contract goes a long way to creating and to maintaining that environment.

Crafting a simple and yet effective contract is not hard to do as long as you understand what matters most to you as a Freelancer and what you expect from not only yourself but your clients. Below is a list of 5 Freelance Contract must-haves to simplify your life as a Freelancer.

The Obvious

What is the project?

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Clear communication with your client to understand what they need and how they expect you to deliver it is important. I love to ask questions in the early stages that will allow me to have a clear understanding of the scope of the work.

Be as clear as possible with the What of the project. Have a clear understanding of what you are expected to deliver and allowing the client time to go over the contract will also ensure that they have a clear understanding of how you interpreted their need and vision.

*Be diligent in understanding your client. Is your client going to follow your workflow from beginning to end, or are they going to hand it over and wait for you to reach out after the completion of the work? Understanding your client will allow you to be more effective in building a long lasting relationship with the client, but more importantly, it will allow you to get the job done in a way that will please them.

Deadlines

The last thing that you want to happen is for your client to suddenly decide to change your deadline. If you are like me, you may map out your process or create a workflow that will help you to work effectively (A great idea for those who juggle multiple clients, or manage teams)

A client suddenly deciding to change the date can completely unhinge your process. Including all agreed deadlines in the contract will help you to deal with unnecessary stress. A great tip from Vinay Jay is to assign deadlines to each phase if your project is broken up into phases.

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Simply working on a whim can complicate things unnecessarily for you and your client.

Financial

Do not forget to mention how much you will be paid for your work!

It happens.

Clarify the terms of payments, whether you are being paid hourly, bi-weekly, or a lump sum for a specific task. Do you have a specific day in mind that you should be paid?

Write it down, be as clear as possible about fees, etc.

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Timing of Payments

*Is payment due After the work has been delivered?

Is payment due the same day that the invoice is delivered?

What are your late fees, do you have late fees?

Do you expect to be paid in advance, if so, how much, and when?*

All these are some of the things that you should consider the moment that you begin speaking to your client. Clarify and write it down once you have both agreed to something that works.

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Clarity and Simplicity

If the goal is to create a long-term relationship with your clients, then I find that being as clear as possible in the beginning helps to set a solid foundation for a great and long lasting relationship. That clarity is expressed through a simple contract.

Complicated is not always the best way to go, especially when you are trying to create a contract.

Being clear and simple will result in less questions and will allow both parties to have an understanding of what they are signing up for.

Featured photo credit: Olu Eletu via unsplash.com

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Nancy Laws

Freelance Writer and Virtual Assistant

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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