Even with all the apps available today, email continues to be the most reliable marketing tool — if used correctly. Though it seems that email has lost its mojo with time, you can still think of it as the most targeted and valuable channel for reaching your audience.
In the past, if you wanted to promote your brand by sharing newsletters, then you might have been required to pay for a newspaper ad, publish a press release, or mail your clients one by one. Today, with the help of email marketing tools, reaching your customers to establish relationships just takes a click of a button.
There are countless email apps that provide you the services to send newsletters to your subscribers. They all have their own features and drawbacks depending on your specific requirements. To make it easier for you, I have sorted out ten of the best possible tools that’ll help boost your email marketing.
GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style. It has an email designer that lets you preview your email’s appearance on mobile and desktop.
It has plenty of features, such as importing images from Flickr and Facebook, selling products directly with PayPal, and scheduling your emails in advance using a calendar. It also provides tools that can import contacts from Facebook and Twitter.
With GetResponse, you also get a report with attractive graphs and charts. This will help you determine the pros and cons of your marketing campaign. If you can afford $15/month, you can purchase GetResponse for unlimited emails and 1,000 contacts.
If you are looking for an email tool that allows you to send emails to subscribers, collect statistics, and improve your performance, then MailChimp may be your perfect companion.
It has a dashboard through which you can automatically import lists, create effective campaigns, and progress on building your audience. There is also an option that uses Google Analytics to track the clicks received by your email. You can integrate your social network profiles to post updates on them regularly.
You can use MailChimp free for 2000 subscribers. For an unlimited account, pricing starts at $10/month.
Litmus is an adaptable tool through which testing and tracing email can be done smoothly. The testing of emails can be done in old-fashioned web clients and on mobile devices.
You can perform render testing using Litmus. This helps you to verify that your campaign is optimized for any given device. With a single click, you can test about 40 clients and devices. The tracking pixel in your email gives you statistics about subscribers’ clicks and the time spent reading by users.
You can use Litmus free for 7 days. You can purchase the basic version, the plus version, and the premium version for $79, $149, and $399 respectively.
AWeber is a flexible tool that lets you access 150 email templates. You can quickly design attractive emails using these templates and save valuable time. The autoresponder tool that AWeber provides is a great way to get your customers involved.
If you have an AWeber account, then you can easily integrate some familiar shopping cart tools. If you are thinking of taking your marketing campaign to a whole new level, you can use the AWeber API to build your own apps and tools.
You can purchase AWeber for $19/month. This allows 500 subscribers, unlimited emails, and a money-back guarantee.
5. Reach Mail
Reach Mail lets you choose an email template from several hundred templates available. You can also ask one of their designers to create a custom template for you.
With its testing feature, a direct performance metric of about five individual email campaigns can be seen. This feature also extracts the performance of the different contents within each email. After the testing is done, the system generates a chart with the click rate for each individual email. With all the statistics made available, you just need to select the best-performing email and forward it to all your subscribers.
You can purchase Reach Mail starting from $10/month to $70/month.
iContact not only has hundreds of marketing templates, but it also has HTML coding options. With the intuitive package of options, you can get deeply involved in your marketing campaign.
iContact’s interface consists of a few tabs at the top half of the screen. These tabs let you create campaigns and see the performance statistics. If you have a list of subscribers in an Excel file, you can import them into your iContact list. You can use different filters and send emails to your target subscribers.
iContact also has an autoresponder feature that sends emails automatically if any particular events occur (like subscriber birthdays). The pricing ranges from $14/month to $17/month. You can choose an appropriate package according to the size of your business.
Target Hero has almost all of the important features that an email marketing software should have. It has a traditional editor that supports HTML, and features such as image hosting make it a great tool for any marketing campaign.
If you require a variety of features to start and run your email marketing campaign, then Target Hero is an ideal solution. All it requires is account verification. You just have to sign up and follow the validation process.
You can get Target Hero free for 1000 contacts and unlimited emails. Other plans range from $9.99/month to $39.99/month.
EmailDirect works with your contact list in a slightly different manner. It keeps your contact list in a relational database and lets you interact with it. You can use the database to store any sort of information about your subscribers.
You can tie your ecommerce store with the database using EmailDirect’s API. You can make lots of email lists and categorize them according to the type of product you are marketing. After that, you can let subscribers themselves manage the type of emails they want to receive.
The pricing ranges from $40/month for 2000 emails to $500/month for 100,000 emails.
The Campaigner marketing system lets you integrate all your social network accounts. It has mobile apps on Android and iPhone that can track your email campaigns.
There are more than 800 email templates, which are categorized on the basis of industry and type of business. You can import your contacts from your email accounts and manage them according to your needs.
The reporting tools receive all the stats and reports in the form of a spreadsheet. You can start your email marketing right away with the 30-day free trial. Other packages range from $19/month to $549/month.
If your email just contains the latest happenings, then it can get pretty boring. To make your emails interesting, you should design them according to your subscribers’ interests. ActiveCampaign makes this possible. It includes full CRM and marketing automation tools that can collect detailed information about all of your subscribers and list them based on interests and other info. You can easily design emails through its drag-and-drop interface.
The pricing starts from $90/month for marketing up to 500 contacts. If you want to market up to 2500 contacts, you can purchase the enterprise version for $149/month.
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