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10 Great Email Marketing Tools To Grow Your Business

10 Great Email Marketing Tools To Grow Your Business

Even with all the apps available today, email continues to be the most reliable marketing tool — if used correctly. Though it seems that email has lost its mojo with time, you can still think of it as the most targeted and valuable channel for reaching your audience.

In the past, if you wanted to promote your brand by sharing newsletters, then you might have been required to pay for a newspaper ad, publish a press release, or mail your clients one by one. Today, with the help of email marketing tools, reaching your customers to establish relationships just takes a click of a button.

There are countless email apps that provide you the services to send newsletters to your subscribers. They all have their own features and drawbacks depending on your specific requirements. To make it easier for you, I have sorted out ten of the best possible tools that’ll help boost your email marketing.

1. GetResponse

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    GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style. It has an email designer that lets you preview your email’s appearance on mobile and desktop.

    It has plenty of features, such as importing images from Flickr and Facebook, selling products directly with PayPal, and scheduling your emails in advance using a calendar. It also provides tools that can import contacts from Facebook and Twitter.

    With GetResponse, you also get a report with attractive graphs and charts. This will help you determine the pros and cons of your marketing campaign. If you can afford $15/month, you can purchase GetResponse for unlimited emails and 1,000 contacts.

    2. MailChimp

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      If you are looking for an email tool that allows you to send emails to subscribers, collect statistics, and improve your performance, then MailChimp may be your perfect companion.

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      It has a dashboard through which you can automatically import lists, create effective campaigns, and progress on building your audience. There is also an option that uses Google Analytics to track the clicks received by your email. You can integrate your social network profiles to post updates on them regularly.

      You can use MailChimp free for 2000 subscribers. For an unlimited account, pricing starts at $10/month.

      3. Litmus

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        Litmus is an adaptable tool through which testing and tracing email can be done smoothly. The testing of emails can be done in old-fashioned web clients and on mobile devices.

        You can perform render testing using Litmus. This helps you to verify that your campaign is optimized for any given device. With a single click, you can test about 40 clients and devices. The tracking pixel in your email gives you statistics about subscribers’ clicks and the time spent reading by users.

        You can use Litmus free for 7 days. You can purchase the basic version, the plus version, and the premium version for $79, $149, and $399 respectively.

        4. AWeber

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          AWeber is a flexible tool that lets you access 150 email templates. You can quickly design attractive emails using these templates and save valuable time. The autoresponder tool that AWeber provides is a great way to get your customers involved.

          If you have an AWeber account, then you can easily integrate some familiar shopping cart tools. If you are thinking of taking your marketing campaign to a whole new level, you can use the AWeber API to build your own apps and tools.

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          You can purchase AWeber for $19/month. This allows 500 subscribers, unlimited emails, and a money-back guarantee.

          5. Reach Mail

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            Reach Mail lets you choose an email template from several hundred templates available. You can also ask one of their designers to create a custom template for you.

            With its testing feature, a direct performance metric of about five individual email campaigns can be seen. This feature also extracts the performance of the different contents within each email. After the testing is done, the system generates a chart with the click rate for each individual email. With all the statistics made available, you just need to select the best-performing email and forward it to all your subscribers.

            You can purchase Reach Mail starting from $10/month to $70/month.

            6. iContact

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              iContact not only has hundreds of marketing templates, but it also has HTML coding options. With the intuitive package of options, you can get deeply involved in your marketing campaign.

              iContact’s interface consists of a few tabs at the top half of the screen. These tabs let you create campaigns and see the performance statistics. If you have a list of subscribers in an Excel file, you can import them into your iContact list. You can use different filters and send emails to your target subscribers.

              iContact also has an autoresponder feature that sends emails automatically if any particular events occur (like subscriber birthdays). The pricing ranges from $14/month to $17/month. You can choose an appropriate package according to the size of your business.

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              7. TargetHero

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                Target Hero has almost all of the important features that an email marketing software should have. It has a traditional editor that supports HTML, and features such as image hosting make it a great tool for any marketing campaign.

                If you require a variety of features to start and run your email marketing campaign, then Target Hero is an ideal solution. All it requires is account verification. You just have to sign up and follow the validation process.

                You can get Target Hero free for 1000 contacts and unlimited emails. Other plans range from $9.99/month to $39.99/month.

                8. EmailDirect

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                  EmailDirect works with your contact list in a slightly different manner. It keeps your contact list in a relational database and lets you interact with it. You can use the database to store any sort of information about your subscribers.

                  You can tie your ecommerce store with the database using EmailDirect’s API. You can make lots of email lists and categorize them according to the type of product you are marketing. After that, you can let subscribers themselves manage the type of emails they want to receive.

                  The pricing ranges from $40/month for 2000 emails to $500/month for 100,000 emails.

                  9. Campaigner

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                    The Campaigner marketing system lets you integrate all your social network accounts. It has mobile apps on Android and iPhone that can track your email campaigns.

                    There are more than 800 email templates, which are categorized on the basis of industry and type of business. You can import your contacts from your email accounts and manage them according to your needs.

                    The reporting tools receive all the stats and reports in the form of a spreadsheet. You can start your email marketing right away with the 30-day free trial. Other packages range from $19/month to $549/month.

                    10. ActiveCampaign

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                      If your email just contains the latest happenings, then it can get pretty boring. To make your emails interesting, you should design them according to your subscribers’ interests. ActiveCampaign makes this possible. It includes full CRM and marketing automation tools that can collect detailed information about all of your subscribers and list them based on interests and other info. You can easily design emails through its drag-and-drop interface.

                      The pricing starts from $90/month for marketing up to 500 contacts. If you want to market up to 2500 contacts, you can purchase the enterprise version for $149/month.

                      Featured photo credit: Pixabay via pixabay.com

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                      Nabin Paudyal

                      Co-Founder, Siplikan Media Group

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                      Last Updated on August 16, 2019

                      10 Best Calendar Apps to Stay on Track in 2019

                      10 Best Calendar Apps to Stay on Track in 2019

                      The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

                      Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

                      Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

                      In this article, we are going to check out the best calendars apps to help you stay organized.

                      1. Cal Calendar

                        Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

                        The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

                        Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

                        Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

                        What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

                        Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

                        Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

                        Available for iOS and Android

                        2. Google Calendar

                          Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

                          Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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                          Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

                          The program is super easy and will not cost a dime for you. It is a good thing, right?

                          Available for iOS and Android

                          3. Jorte Calendar

                            Jorte Calendar is one of the most popular calendar applications in the Google Play store.

                            The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

                            Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

                            For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

                            A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

                            Available for iOS and Android

                            4. Business Calendar

                              Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                              The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                              You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                              The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                              Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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                              Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

                              Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                              A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                              Available for Android

                              5. aCalendar

                                aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                                Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                                Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                                When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                                Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                                The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                                The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                                Available for Android

                                6. DigiCal Calendar

                                  DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                                  With this calendar application, you can synchronize all your calendars and view them in different ways.

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                                  Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                                  The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                                  Available for Android

                                  7. SolCalendar

                                    SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                                    The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                                    Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                                    Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                                    Available for Android

                                    8. Calendar

                                      Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                                      A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                                      Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                                      Available for Desktop, iOS and Android

                                      9. Today Calendar

                                        Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                                        The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                                        If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                                        Available for Android

                                        10. Calendar Widget: Month

                                          Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                                          Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                                          The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                                          This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                                          If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                                          At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                                          Available for Android

                                          Our Verdict

                                          Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                                          Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                                          Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                                          The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                                          Featured photo credit: Unsplash via unsplash.com

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