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10 Great Email Marketing Tools To Grow Your Business

10 Great Email Marketing Tools To Grow Your Business

Even with all the apps available today, email continues to be the most reliable marketing tool — if used correctly. Though it seems that email has lost its mojo with time, you can still think of it as the most targeted and valuable channel for reaching your audience.

In the past, if you wanted to promote your brand by sharing newsletters, then you might have been required to pay for a newspaper ad, publish a press release, or mail your clients one by one. Today, with the help of email marketing tools, reaching your customers to establish relationships just takes a click of a button.

There are countless email apps that provide you the services to send newsletters to your subscribers. They all have their own features and drawbacks depending on your specific requirements. To make it easier for you, I have sorted out ten of the best possible tools that’ll help boost your email marketing.

1. GetResponse

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    GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style. It has an email designer that lets you preview your email’s appearance on mobile and desktop.

    It has plenty of features, such as importing images from Flickr and Facebook, selling products directly with PayPal, and scheduling your emails in advance using a calendar. It also provides tools that can import contacts from Facebook and Twitter.

    With GetResponse, you also get a report with attractive graphs and charts. This will help you determine the pros and cons of your marketing campaign. If you can afford $15/month, you can purchase GetResponse for unlimited emails and 1,000 contacts.

    2. MailChimp

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      If you are looking for an email tool that allows you to send emails to subscribers, collect statistics, and improve your performance, then MailChimp may be your perfect companion.

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      It has a dashboard through which you can automatically import lists, create effective campaigns, and progress on building your audience. There is also an option that uses Google Analytics to track the clicks received by your email. You can integrate your social network profiles to post updates on them regularly.

      You can use MailChimp free for 2000 subscribers. For an unlimited account, pricing starts at $10/month.

      3. Litmus

      3

        Litmus is an adaptable tool through which testing and tracing email can be done smoothly. The testing of emails can be done in old-fashioned web clients and on mobile devices.

        You can perform render testing using Litmus. This helps you to verify that your campaign is optimized for any given device. With a single click, you can test about 40 clients and devices. The tracking pixel in your email gives you statistics about subscribers’ clicks and the time spent reading by users.

        You can use Litmus free for 7 days. You can purchase the basic version, the plus version, and the premium version for $79, $149, and $399 respectively.

        4. AWeber

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          AWeber is a flexible tool that lets you access 150 email templates. You can quickly design attractive emails using these templates and save valuable time. The autoresponder tool that AWeber provides is a great way to get your customers involved.

          If you have an AWeber account, then you can easily integrate some familiar shopping cart tools. If you are thinking of taking your marketing campaign to a whole new level, you can use the AWeber API to build your own apps and tools.

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          You can purchase AWeber for $19/month. This allows 500 subscribers, unlimited emails, and a money-back guarantee.

          5. Reach Mail

          5

            Reach Mail lets you choose an email template from several hundred templates available. You can also ask one of their designers to create a custom template for you.

            With its testing feature, a direct performance metric of about five individual email campaigns can be seen. This feature also extracts the performance of the different contents within each email. After the testing is done, the system generates a chart with the click rate for each individual email. With all the statistics made available, you just need to select the best-performing email and forward it to all your subscribers.

            You can purchase Reach Mail starting from $10/month to $70/month.

            6. iContact

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              iContact not only has hundreds of marketing templates, but it also has HTML coding options. With the intuitive package of options, you can get deeply involved in your marketing campaign.

              iContact’s interface consists of a few tabs at the top half of the screen. These tabs let you create campaigns and see the performance statistics. If you have a list of subscribers in an Excel file, you can import them into your iContact list. You can use different filters and send emails to your target subscribers.

              iContact also has an autoresponder feature that sends emails automatically if any particular events occur (like subscriber birthdays). The pricing ranges from $14/month to $17/month. You can choose an appropriate package according to the size of your business.

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              7. TargetHero

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                Target Hero has almost all of the important features that an email marketing software should have. It has a traditional editor that supports HTML, and features such as image hosting make it a great tool for any marketing campaign.

                If you require a variety of features to start and run your email marketing campaign, then Target Hero is an ideal solution. All it requires is account verification. You just have to sign up and follow the validation process.

                You can get Target Hero free for 1000 contacts and unlimited emails. Other plans range from $9.99/month to $39.99/month.

                8. EmailDirect

                8

                  EmailDirect works with your contact list in a slightly different manner. It keeps your contact list in a relational database and lets you interact with it. You can use the database to store any sort of information about your subscribers.

                  You can tie your ecommerce store with the database using EmailDirect’s API. You can make lots of email lists and categorize them according to the type of product you are marketing. After that, you can let subscribers themselves manage the type of emails they want to receive.

                  The pricing ranges from $40/month for 2000 emails to $500/month for 100,000 emails.

                  9. Campaigner

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                    The Campaigner marketing system lets you integrate all your social network accounts. It has mobile apps on Android and iPhone that can track your email campaigns.

                    There are more than 800 email templates, which are categorized on the basis of industry and type of business. You can import your contacts from your email accounts and manage them according to your needs.

                    The reporting tools receive all the stats and reports in the form of a spreadsheet. You can start your email marketing right away with the 30-day free trial. Other packages range from $19/month to $549/month.

                    10. ActiveCampaign

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                      If your email just contains the latest happenings, then it can get pretty boring. To make your emails interesting, you should design them according to your subscribers’ interests. ActiveCampaign makes this possible. It includes full CRM and marketing automation tools that can collect detailed information about all of your subscribers and list them based on interests and other info. You can easily design emails through its drag-and-drop interface.

                      The pricing starts from $90/month for marketing up to 500 contacts. If you want to market up to 2500 contacts, you can purchase the enterprise version for $149/month.

                      Featured photo credit: Pixabay via pixabay.com

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                      Co-Founder, Siplikan Media Group

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                      Last Updated on August 15, 2018

                      25 Most Useful Excel Shortcuts That Very Few People Know

                      25 Most Useful Excel Shortcuts That Very Few People Know

                      Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

                      Or even better:

                      What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

                      You’d definitely feel excited to read about them.

                      Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

                      How important are Excel shortcuts for you?

                      The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

                      In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

                      • 26% of people know 10 or fewer shortcuts;
                      • 61% of people know 10-50 shortcuts;
                      • 10% of people know 50-100 shortcuts.

                      As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

                      Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

                      Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

                      But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

                      his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

                      5 Main reasons to learn excel shortcuts

                      Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

                      But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

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                      1. Work efficiently and faster in Excel
                      2. Manage big amounts of data easily and fast
                      3. Stay calm and concentrated even while doing a tedious job
                      4. Make your work accurately and properly without errors
                      5. Get a better understanding of Microsoft Excel

                      Who can use Excel shortcuts?

                      There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

                      • People who work in banks, finance organizations, etc.
                      • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
                      • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
                      • Private entrepreneurs who keep various data in Excel tables.

                      Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

                      With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

                      25 Excel shortcuts to increase your productivity

                      Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

                      1. Format whatever object fast with Ctrl+1

                      If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

                      2. Use range names with Ctrol+G or F5 key

                      If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

                      If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

                      3. Use a range name in a formula with =sum( and F3

                      Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

                      =sum(

                      …and then press F3.

                      When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

                      4. Launch Function Arguments dialog easily with Ctrl+A

                      Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

                      =match(

                      …and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

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                      When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

                      But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

                      5. Copy stuff down the column without scrolling with Ctrl+D

                      If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

                      • go to the right to the column that has data (the column to the left of the new column with the formula);
                      • press Ctrl+Down – to get to bottom;
                      • move one cell to the right (with arrow key naturally);
                      • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
                      • press Ctrl+D to fill down the formula.

                      6. Quick access to any function with Alt+

                      By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

                      The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

                      For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

                      A lot of people are unaware of this useful function, and it’s a great time saver.

                      7. Format cells with Ctrl+1

                      When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

                      8. Choose visible cells with Alt+

                      When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

                      9. Use filtering

                      Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

                      It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

                      To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

                      10. Insert or delete column/row easily with the Ctrl key

                      Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

                      Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

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                      To delete: with an entire row or column selected, use Ctrl + –.

                      11. See formula results with F9

                      If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

                      Don’t forget to undo before exiting the formula.

                      12. Use ALT+Enter for more text within a cell

                      If you want to add a second line of text within a cell, use ALT+Enter.

                      13. Use EDATE to move a date on by a full calendar month:

                      Here’s how to use EDATE:

                      =EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

                      =EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

                      14. Use EOMONTH to move a date onto the end of the month:

                      Here’s how to use EMONTH:

                      =EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

                      =EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

                      15. Remove spaces with TRIM

                      TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

                      16. Repeat commands with F4 or Ctrl+Y

                      In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

                      17. Quick access to cells with the Ctrl key and Shift key

                      When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

                      And here is a pleasant bonus for you: add the Shift key to select everything on the way!

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                      18. Use Ctrl+ to create a timestamp

                      If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

                      19. Use autosum shortcut for sum function anywhere

                      Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

                      You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

                      20. Use data validation

                      This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

                      • Create dependent drop-down lists;
                      • Create drop-down lists;
                      • Protect/restrict data input of specific cells (without the need for VBA macros).

                      21. Use conditional formatting

                      It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

                      22. Use formula auditing

                      This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

                      The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

                      23. Use Scenario Manager to generate summary outputs of a spreadsheet

                      Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

                      It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

                      24. Use INDIRECT to set up large tables

                      INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

                      25. Use OFFSET for complicated calculations or formulas

                      OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

                      The bottom line

                      As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

                      That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

                      If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

                      Featured photo credit: Unsplash via unsplash.com

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