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10 Great Email Marketing Tools To Grow Your Business

10 Great Email Marketing Tools To Grow Your Business

Even with all the apps available today, email continues to be the most reliable marketing tool — if used correctly. Though it seems that email has lost its mojo with time, you can still think of it as the most targeted and valuable channel for reaching your audience.

In the past, if you wanted to promote your brand by sharing newsletters, then you might have been required to pay for a newspaper ad, publish a press release, or mail your clients one by one. Today, with the help of email marketing tools, reaching your customers to establish relationships just takes a click of a button.

There are countless email apps that provide you the services to send newsletters to your subscribers. They all have their own features and drawbacks depending on your specific requirements. To make it easier for you, I have sorted out ten of the best possible tools that’ll help boost your email marketing.

1. GetResponse

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    GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style. It has an email designer that lets you preview your email’s appearance on mobile and desktop.

    It has plenty of features, such as importing images from Flickr and Facebook, selling products directly with PayPal, and scheduling your emails in advance using a calendar. It also provides tools that can import contacts from Facebook and Twitter.

    With GetResponse, you also get a report with attractive graphs and charts. This will help you determine the pros and cons of your marketing campaign. If you can afford $15/month, you can purchase GetResponse for unlimited emails and 1,000 contacts.

    2. MailChimp

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      If you are looking for an email tool that allows you to send emails to subscribers, collect statistics, and improve your performance, then MailChimp may be your perfect companion.

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      It has a dashboard through which you can automatically import lists, create effective campaigns, and progress on building your audience. There is also an option that uses Google Analytics to track the clicks received by your email. You can integrate your social network profiles to post updates on them regularly.

      You can use MailChimp free for 2000 subscribers. For an unlimited account, pricing starts at $10/month.

      3. Litmus

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        Litmus is an adaptable tool through which testing and tracing email can be done smoothly. The testing of emails can be done in old-fashioned web clients and on mobile devices.

        You can perform render testing using Litmus. This helps you to verify that your campaign is optimized for any given device. With a single click, you can test about 40 clients and devices. The tracking pixel in your email gives you statistics about subscribers’ clicks and the time spent reading by users.

        You can use Litmus free for 7 days. You can purchase the basic version, the plus version, and the premium version for $79, $149, and $399 respectively.

        4. AWeber

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          AWeber is a flexible tool that lets you access 150 email templates. You can quickly design attractive emails using these templates and save valuable time. The autoresponder tool that AWeber provides is a great way to get your customers involved.

          If you have an AWeber account, then you can easily integrate some familiar shopping cart tools. If you are thinking of taking your marketing campaign to a whole new level, you can use the AWeber API to build your own apps and tools.

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          You can purchase AWeber for $19/month. This allows 500 subscribers, unlimited emails, and a money-back guarantee.

          5. Reach Mail

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            Reach Mail lets you choose an email template from several hundred templates available. You can also ask one of their designers to create a custom template for you.

            With its testing feature, a direct performance metric of about five individual email campaigns can be seen. This feature also extracts the performance of the different contents within each email. After the testing is done, the system generates a chart with the click rate for each individual email. With all the statistics made available, you just need to select the best-performing email and forward it to all your subscribers.

            You can purchase Reach Mail starting from $10/month to $70/month.

            6. iContact

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              iContact not only has hundreds of marketing templates, but it also has HTML coding options. With the intuitive package of options, you can get deeply involved in your marketing campaign.

              iContact’s interface consists of a few tabs at the top half of the screen. These tabs let you create campaigns and see the performance statistics. If you have a list of subscribers in an Excel file, you can import them into your iContact list. You can use different filters and send emails to your target subscribers.

              iContact also has an autoresponder feature that sends emails automatically if any particular events occur (like subscriber birthdays). The pricing ranges from $14/month to $17/month. You can choose an appropriate package according to the size of your business.

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              7. TargetHero

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                Target Hero has almost all of the important features that an email marketing software should have. It has a traditional editor that supports HTML, and features such as image hosting make it a great tool for any marketing campaign.

                If you require a variety of features to start and run your email marketing campaign, then Target Hero is an ideal solution. All it requires is account verification. You just have to sign up and follow the validation process.

                You can get Target Hero free for 1000 contacts and unlimited emails. Other plans range from $9.99/month to $39.99/month.

                8. EmailDirect

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                  EmailDirect works with your contact list in a slightly different manner. It keeps your contact list in a relational database and lets you interact with it. You can use the database to store any sort of information about your subscribers.

                  You can tie your ecommerce store with the database using EmailDirect’s API. You can make lots of email lists and categorize them according to the type of product you are marketing. After that, you can let subscribers themselves manage the type of emails they want to receive.

                  The pricing ranges from $40/month for 2000 emails to $500/month for 100,000 emails.

                  9. Campaigner

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                    The Campaigner marketing system lets you integrate all your social network accounts. It has mobile apps on Android and iPhone that can track your email campaigns.

                    There are more than 800 email templates, which are categorized on the basis of industry and type of business. You can import your contacts from your email accounts and manage them according to your needs.

                    The reporting tools receive all the stats and reports in the form of a spreadsheet. You can start your email marketing right away with the 30-day free trial. Other packages range from $19/month to $549/month.

                    10. ActiveCampaign

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                      If your email just contains the latest happenings, then it can get pretty boring. To make your emails interesting, you should design them according to your subscribers’ interests. ActiveCampaign makes this possible. It includes full CRM and marketing automation tools that can collect detailed information about all of your subscribers and list them based on interests and other info. You can easily design emails through its drag-and-drop interface.

                      The pricing starts from $90/month for marketing up to 500 contacts. If you want to market up to 2500 contacts, you can purchase the enterprise version for $149/month.

                      Featured photo credit: Pixabay via pixabay.com

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                      Nabin Paudyal

                      Co-Founder, Siplikan Media Group

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                      Published on November 9, 2018

                      How to Improve Your Computer Skills to Get Ahead in Your Career

                      How to Improve Your Computer Skills to Get Ahead in Your Career

                      Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

                      Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

                      So, are you ready? Here we begin.

                      6 Most-In Demand Computer Skills This Year (and Beyond)

                      When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

                      1. Spreadsheets and Databases

                      Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

                      To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

                      In other words, you need to have an expertise at working with:

                      • Microsoft Excel
                      • Microsoft Access
                      • Statistics
                      • Data Analytics
                      • Adobe Campaign
                      • Quickbooks
                      • XML Database management system
                      • Filemaker Pro
                      • MATLAB
                      • Hive
                      • FORTRAN
                      • RDBMS (Relational Database Management System)
                      • SAS

                      2. Social Media, Email, and Blogging

                      Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

                      Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

                      • Content Management System (CMS)
                      • Google Analytics
                      • Cascading Style Sheets (CSS)
                      • Email Marketing
                      • Web Page Design
                      • WordPress
                      • Digital Media
                      • Search Engine Optimization (SEO)
                      • Campaign Management Software

                      3. Graphic Design and Word Processing

                      A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

                      • Adobe Photoshop
                      • Adobe InDesign
                      • Adobe Illustrator
                      • AutoCAD
                      • CorelDRAW
                      • Microsoft Visual Studio
                      • Maya
                      • Microsoft Word
                      • Microsoft Publisher
                      • Operating Digital Cameras

                      4. Software and Hardware Design and Development

                      The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

                      To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

                      • HTML
                      • C/C++
                      • Java
                      • Python
                      • XML
                      • UI/UX
                      • LINUX
                      • CISC and RISC architecture
                      • Embedded Processor Hardware Design
                      • Memory Management
                      • PCB Layout
                      • SQL

                      5. IT Troubleshooting

                      Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

                      So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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                      • Backup management
                      • Diagnostics
                      • End User support
                      • Client-Server management
                      • Installation and configuration
                      • Issue tracking system (ITS)
                      • System administration
                      • Tech support

                      6. Enterprise Systems

                      Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

                      Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

                      The Roadmap to Excel Your Computer Skills

                      Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

                      Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

                      Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

                      1. Become a Spreadsheet and Database Ninja

                      a. Microsoft Excel Training Online Course – Basic & Advanced

                      Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

                      Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

                      b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

                      This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

                      c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

                      Build a successful career in the data analytics world with this online course.

                      Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

                      2. Rule the Social Media World

                      a. Free Social Media Course by HubSpot

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                      Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

                      From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

                      b. Write Professional Emails in English by Coursera

                      This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

                      c. Ninja Writing: The Four Levels of Writing Mastery

                      Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

                      Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

                      3. Launch Your Own Software or Hardware Equipment

                      a. Hardware and Software Courses by Coursera

                      From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

                      b. Free Software and Web Development Certifications Online by Alison

                      Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

                      The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

                      c. Free Online Software Development and MOOCs Course by Class Central

                      The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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                      4. Live and Breathe Creativity

                      a. Udemy: Introduction to Graphic Design

                      It is a top-rated program for the new learners and designers to explore the Graphic Design world.

                      From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

                      b. Canva Design School

                      From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

                      c. Microsoft Word – Basic & Advanced

                      62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

                      d. Microsoft Office: Word, Excel and Access Productivity Bundle

                      The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

                      Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

                      5. Raise Your Reflexes to IT Troubleshooting

                      a. IT Troubleshooting Skill Training by Udemy

                      IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

                      It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

                      b. IT Help Desk Online Course on Lynda

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                      The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

                      Mobile Apps and Websites to Enhance Computer Skills

                      The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

                      • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
                      • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
                      • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
                      • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
                      • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
                      • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
                      • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

                      Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

                      Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

                      1. Practice, Practice, Practice

                      It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

                      Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

                      2. Work on Your Efficiency

                      Remembering what you learned is not enough; practice to enhance those skills to do better.

                      For example, if you take around 50 minutes to create a design, target for 40 minutes.

                      3. Look for Shortcuts

                      Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

                      4. Apply for an Internship

                      Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

                      By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

                      How to Start Over and Reboot Your Life When It Seems Too Late

                      The Bottom Line

                      Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

                      So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

                      Featured photo credit: Glenn Carstens-Peters via unsplash.com

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