Advertising
Advertising

10 Great Email Marketing Tools To Grow Your Business

10 Great Email Marketing Tools To Grow Your Business

Even with all the apps available today, email continues to be the most reliable marketing tool — if used correctly. Though it seems that email has lost its mojo with time, you can still think of it as the most targeted and valuable channel for reaching your audience.

In the past, if you wanted to promote your brand by sharing newsletters, then you might have been required to pay for a newspaper ad, publish a press release, or mail your clients one by one. Today, with the help of email marketing tools, reaching your customers to establish relationships just takes a click of a button.

There are countless email apps that provide you the services to send newsletters to your subscribers. They all have their own features and drawbacks depending on your specific requirements. To make it easier for you, I have sorted out ten of the best possible tools that’ll help boost your email marketing.

1. GetResponse

1

    GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style. It has an email designer that lets you preview your email’s appearance on mobile and desktop.

    It has plenty of features, such as importing images from Flickr and Facebook, selling products directly with PayPal, and scheduling your emails in advance using a calendar. It also provides tools that can import contacts from Facebook and Twitter.

    With GetResponse, you also get a report with attractive graphs and charts. This will help you determine the pros and cons of your marketing campaign. If you can afford $15/month, you can purchase GetResponse for unlimited emails and 1,000 contacts.

    2. MailChimp

    2

      If you are looking for an email tool that allows you to send emails to subscribers, collect statistics, and improve your performance, then MailChimp may be your perfect companion.

      Advertising

      It has a dashboard through which you can automatically import lists, create effective campaigns, and progress on building your audience. There is also an option that uses Google Analytics to track the clicks received by your email. You can integrate your social network profiles to post updates on them regularly.

      You can use MailChimp free for 2000 subscribers. For an unlimited account, pricing starts at $10/month.

      3. Litmus

      3

        Litmus is an adaptable tool through which testing and tracing email can be done smoothly. The testing of emails can be done in old-fashioned web clients and on mobile devices.

        You can perform render testing using Litmus. This helps you to verify that your campaign is optimized for any given device. With a single click, you can test about 40 clients and devices. The tracking pixel in your email gives you statistics about subscribers’ clicks and the time spent reading by users.

        You can use Litmus free for 7 days. You can purchase the basic version, the plus version, and the premium version for $79, $149, and $399 respectively.

        4. AWeber

        4

          AWeber is a flexible tool that lets you access 150 email templates. You can quickly design attractive emails using these templates and save valuable time. The autoresponder tool that AWeber provides is a great way to get your customers involved.

          If you have an AWeber account, then you can easily integrate some familiar shopping cart tools. If you are thinking of taking your marketing campaign to a whole new level, you can use the AWeber API to build your own apps and tools.

          Advertising

          You can purchase AWeber for $19/month. This allows 500 subscribers, unlimited emails, and a money-back guarantee.

          5. Reach Mail

          5

            Reach Mail lets you choose an email template from several hundred templates available. You can also ask one of their designers to create a custom template for you.

            With its testing feature, a direct performance metric of about five individual email campaigns can be seen. This feature also extracts the performance of the different contents within each email. After the testing is done, the system generates a chart with the click rate for each individual email. With all the statistics made available, you just need to select the best-performing email and forward it to all your subscribers.

            You can purchase Reach Mail starting from $10/month to $70/month.

            6. iContact

            6

              iContact not only has hundreds of marketing templates, but it also has HTML coding options. With the intuitive package of options, you can get deeply involved in your marketing campaign.

              iContact’s interface consists of a few tabs at the top half of the screen. These tabs let you create campaigns and see the performance statistics. If you have a list of subscribers in an Excel file, you can import them into your iContact list. You can use different filters and send emails to your target subscribers.

              iContact also has an autoresponder feature that sends emails automatically if any particular events occur (like subscriber birthdays). The pricing ranges from $14/month to $17/month. You can choose an appropriate package according to the size of your business.

              Advertising

              7. TargetHero

              7

                Target Hero has almost all of the important features that an email marketing software should have. It has a traditional editor that supports HTML, and features such as image hosting make it a great tool for any marketing campaign.

                If you require a variety of features to start and run your email marketing campaign, then Target Hero is an ideal solution. All it requires is account verification. You just have to sign up and follow the validation process.

                You can get Target Hero free for 1000 contacts and unlimited emails. Other plans range from $9.99/month to $39.99/month.

                8. EmailDirect

                8

                  EmailDirect works with your contact list in a slightly different manner. It keeps your contact list in a relational database and lets you interact with it. You can use the database to store any sort of information about your subscribers.

                  You can tie your ecommerce store with the database using EmailDirect’s API. You can make lots of email lists and categorize them according to the type of product you are marketing. After that, you can let subscribers themselves manage the type of emails they want to receive.

                  The pricing ranges from $40/month for 2000 emails to $500/month for 100,000 emails.

                  9. Campaigner

                  Advertising

                  9

                    The Campaigner marketing system lets you integrate all your social network accounts. It has mobile apps on Android and iPhone that can track your email campaigns.

                    There are more than 800 email templates, which are categorized on the basis of industry and type of business. You can import your contacts from your email accounts and manage them according to your needs.

                    The reporting tools receive all the stats and reports in the form of a spreadsheet. You can start your email marketing right away with the 30-day free trial. Other packages range from $19/month to $549/month.

                    10. ActiveCampaign

                    10

                      If your email just contains the latest happenings, then it can get pretty boring. To make your emails interesting, you should design them according to your subscribers’ interests. ActiveCampaign makes this possible. It includes full CRM and marketing automation tools that can collect detailed information about all of your subscribers and list them based on interests and other info. You can easily design emails through its drag-and-drop interface.

                      The pricing starts from $90/month for marketing up to 500 contacts. If you want to market up to 2500 contacts, you can purchase the enterprise version for $149/month.

                      Featured photo credit: Pixabay via pixabay.com

                      More by this author

                      Nabin Paudyal

                      Co-Founder, Siplikan Media Group

                      20 Healthy Spaghetti Squash Recipes For Delicious Comfort Food Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life 6 Successful Entrepreneurs Who Struggle Through Dyslexia Every Family Has Its Problems, This Is How Some Stick Together No Matter What

                      Trending in Technology

                      1 10 Smart Productivity Software to Boost Work Performance 2 How to Type Faster: 12 Typing Tips and Techniques 3 9 Best Calendar Apps to Stay on Track in 2020 4 7 Best Project Management Apps to Boost Productivity 5 10 Best Keyboards Under $90 on Amazon

                      Read Next

                      Advertising
                      Advertising
                      Advertising

                      Last Updated on July 8, 2020

                      10 Smart Productivity Software to Boost Work Performance

                      10 Smart Productivity Software to Boost Work Performance

                      Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

                      Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

                      As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

                      In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

                      Projects and Tasks Management

                      1. Monday dot com

                        Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

                        The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

                        The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

                        The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

                        Check out the software here!

                        2. Asana

                        Advertising

                          The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

                          The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

                          Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

                          Check out the software here!

                          3. Trello

                            Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

                            Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

                            Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

                            Check out the software here!

                            4. Jira

                              The Jira software is flexible and heralded as the next-generation project.

                              Advertising

                              The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

                              The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

                              Check out the software here!

                              5. Evernote Business

                                Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                                The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                                Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                                Check out the software here!

                                Communication

                                6. Slack

                                  Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                                  Check out the software here!

                                  Advertising

                                  7. Spike

                                    Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                                    Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                                    Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                                    Check out the software here!

                                    Creation

                                    8. Office 365

                                      Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                                      Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                                      You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                                      Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                                      Check out the software here!

                                      Advertising

                                      9. Grammarly

                                        Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                                        Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                                        Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                                        Check out the software here!

                                        Team Analytics

                                        10. ActivTrak

                                          ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                                          The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                                          Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                                          Check out the software here!

                                          The Bottom Line

                                          Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                                          More Productivity Tools

                                          Featured photo credit: Domenico Loia via unsplash.com

                                          Read Next