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How to Write a Product Review that Puts People in the Buying Mood

How to Write a Product Review that Puts People in the Buying Mood

Those who run websites or online blogs are familiar with the process of writing product reviews. Whether they write a product review as an affiliate or just as a fan of the product, the review has the potential to make sales. The better the review, the higher ranked it will be in the search engine results. This has the potential to continue making sales for not just weeks or months, but years.

1. Product images and videos

An image or video of the product or service that is being reviewed should always be included. You can use a picture of the product that you’ve taken yourself, you can use a picture from the company’s website, or you can take a picture of yourself using the product. Depending on what the product is, you can also include before and after pictures. When including a video, you can screen cast for digital products, record unboxing a physical product, or a video using the product.

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2. Product description

The product should be described in detail including the size, features, ordering process, package and delivery details, benefits, expected results, and your specific results. Consumers want to feel confident that if they order the product today, they will receive what is expected. Personal experience and personal thoughts are what makes a good product review. The reader then can relate through the review and can picture him or herself in your position.

3. Buyer description

This is where the review will describe who the product is intended for, as well as who it is not for. Depending on the product, it might not be a fit for everyone—just look at the plethora of toothpaste choices in the grocery store. The review should describe the ideal buyer and the viewer should be able to easily decide if the product is right for them or not. If there are two or more products that are similar but are aimed at different people, include the alternate recommendation for people who might need the similar product.

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4. Proof

There should be two types of proof that are included in the product review. Proof that the reviewer it did actually review the product, and proof that the product does work. Lots of people express skepticism of product reviews and do believe that product review sites are biased and that the reviews are based on compensation or payment. The proof can be produced by photos or videos, by providing a description of the product that is more in depth than the website, by mentioning additional features or bonuses that are not advertised, and by bringing to light the negatives.

5. Negative

Pointing out the negatives with a product or with its ordering process will make the review objective. If the obvious negatives are not mentioned, it will increase the skepticism. Do not be afraid to tell the readers about the negatives; they are likely already thinking about it and now is your opportunity to address the thoughts and aid them in making an informed decision. When addressing the negatives, do immediately follow up with the solution or the reasoning which the negative did not deter you from the purchase.

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6. Call to action

This is a very important element. The call to action will tell the reader exactly what to do next and it should be very specific directions that have a smooth transition. It could look like a link that says “click here to download X” or “get free shipping by ordering through X.com”.

7. Keyword phrase

As with all pieces of content created for the Internet, it should be optimized using a specific keyword phrase. The review can be optimized for the actual product or the review can be framed around a problem or need. The keyword phrase it should be chosen so that the ideal reader is attracted.

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Featured photo credit: Roderick Eime via flickr.com

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Last Updated on August 20, 2018

What Highly Successful People Do Every Day To Perform At Their Best

What Highly Successful People Do Every Day To Perform At Their Best

What separates highly successful people from the “average crowd?” This is a topic that is widely discussed.

If you want to be successful, you have to watch carefully what other successful people do and imitate them. While every successful person has his or her own unique approach, there are a couple thoughts and actions they have in common.

Here are 7 habits many successful people have!

1. They make a difference

If you have an idea, that idea has to change peoples life’s. As long as you’re not helping other people, it’s useless. Don’t start with an activity or business primarily to make money, it won’t work. When you create fans by offering your expertise, they are willing to pay for it. The problem with today’s entrepreneurial mindset is that’s all about “quick” money and not necessarily about making a difference.

“Strive not to be a success, but rather to be of value.” — Albert Einstein

2. They focus on productivity instead of on being busy

Do you know those people who always say they can’t meet up with you or help with a certain thing because they’re always busy? I do, and to be honest I was one of them.

When I look back, I don’t actually know with what I was being busy. I thought I was being busy, but now I realize I could have done many things in a much more productive way.

Is 8 hours of work actually 8 hours when you’re checking your Facebook, Twitter, or Instagram updates every 30 minutes? It’s necessary to take a rest once a while, but don’t get lost in hundreds of status updates that make you forget about your priorities.

Looking for some tips? Check out this infographic: How to be productive by doing more and working less

3. They keep setting S.M.A.R.T. goals

You can never reach the success you want if you’re not setting goals. The trick is to set up a couple small, achievable goals and a couple of bigger ones. If you only set up huge, unachievable goals, you’ll get unmotivated and fall back into your old mindset. The small goals keep you motivated and give you the feeling you’re being productive once you achieve them.

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Try setting S.M.A.R.T. goals, which is an acronym for Specific, Measurable, Attainable, Relevant, and Timely. These goals are concrete and well-defined measures of your progress.

A while ago, I asked a friend of mine what his goal was this year. He told me he wanted a sports car. I told him he will have much trouble reaching that goal because it isn’t specific. He needs to know the brand, the model, the color, what kind of rims etc. Only then he can define how long it’s going to take and what he needs to do in order to buy that car.

4. They take action

There is a big difference between talking or actually taking action. I’m pretty sure you have people around you who’ve said, “This year, I’m going to lose weight, become fit, and look like I’ve never looked before!” Or, “I’ve got such a good idea, I’m planning to start a new business, but first I’m going to do some research,” which probably results in never taking any action.

Many of those people do take action, but the majority do not. It could be many things that keep them from taking action, like fear, no money, or no motivation. The trick is to make a plan and take action right from the start—choose to put in the effort to overcome those obstacles.

5. They exercise and eat right

The better you treat your body, the better you will feel, which results in better results. Successful people take time to prepare healthy meals and work out for at least 30 minutes a day.

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Not having time to work out or prepare a healthy meal is nonsense. If you have time to watch TV or check your social media profile, you also have time to care about your body.

You don’t necessarily need to lose weight or gain muscle, but try to stay in shape and watch your junk food intake.

6. They always step out of their comfort-zone

Successful people are willing to do everything they have to succeed. If they fail, they try it again and learn from it. The vast majority of people think differently and want to stay in their comfort zone.

You can’t expect magic is going to happen when you always do the same things over and over again. You need to step up and start doing new things. The fear of failure is usually the reason that keeps people from acting.

Think about something you’ve done in the past. Something that was so scary that it made you sweat, feel nauseous, or become overly nervous. That could be giving a speech in front of a big crowd or asking someone on a date. In the end, it wasn’t as scary and difficult as you thought, right? And you’ve learned from it.

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Approach everything in your life this way. If you really want to become successful, you need to step out of your comfort zone.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” — Brian Tracy

7. They lead

Successful people are also incredibly good leaders. How can you stand out of the crowd if you follow the herd like anyone else does? The main thing successful people do differently is that they think and act differently from the rest. But they do it in a way that creates fans who follow and support them.

You don’t have to be a born leader, but you can learn to be one. An example of a great leader and entrepreneur is Elon Musk. He is the founder of SpaceX and co-founder of Zip2, PayPal, and Tesla Motors. By following his example, you just might find the great leader inside you.

Have these tips helped you? Share them!

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Featured photo credit: Steve Jurvetson via flickr.com

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