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How to Write a Product Review that Puts People in the Buying Mood

How to Write a Product Review that Puts People in the Buying Mood

Those who run websites or online blogs are familiar with the process of writing product reviews. Whether they write a product review as an affiliate or just as a fan of the product, the review has the potential to make sales. The better the review, the higher ranked it will be in the search engine results. This has the potential to continue making sales for not just weeks or months, but years.

1. Product images and videos

An image or video of the product or service that is being reviewed should always be included. You can use a picture of the product that you’ve taken yourself, you can use a picture from the company’s website, or you can take a picture of yourself using the product. Depending on what the product is, you can also include before and after pictures. When including a video, you can screen cast for digital products, record unboxing a physical product, or a video using the product.

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2. Product description

The product should be described in detail including the size, features, ordering process, package and delivery details, benefits, expected results, and your specific results. Consumers want to feel confident that if they order the product today, they will receive what is expected. Personal experience and personal thoughts are what makes a good product review. The reader then can relate through the review and can picture him or herself in your position.

3. Buyer description

This is where the review will describe who the product is intended for, as well as who it is not for. Depending on the product, it might not be a fit for everyone—just look at the plethora of toothpaste choices in the grocery store. The review should describe the ideal buyer and the viewer should be able to easily decide if the product is right for them or not. If there are two or more products that are similar but are aimed at different people, include the alternate recommendation for people who might need the similar product.

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4. Proof

There should be two types of proof that are included in the product review. Proof that the reviewer it did actually review the product, and proof that the product does work. Lots of people express skepticism of product reviews and do believe that product review sites are biased and that the reviews are based on compensation or payment. The proof can be produced by photos or videos, by providing a description of the product that is more in depth than the website, by mentioning additional features or bonuses that are not advertised, and by bringing to light the negatives.

5. Negative

Pointing out the negatives with a product or with its ordering process will make the review objective. If the obvious negatives are not mentioned, it will increase the skepticism. Do not be afraid to tell the readers about the negatives; they are likely already thinking about it and now is your opportunity to address the thoughts and aid them in making an informed decision. When addressing the negatives, do immediately follow up with the solution or the reasoning which the negative did not deter you from the purchase.

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6. Call to action

This is a very important element. The call to action will tell the reader exactly what to do next and it should be very specific directions that have a smooth transition. It could look like a link that says “click here to download X” or “get free shipping by ordering through X.com”.

7. Keyword phrase

As with all pieces of content created for the Internet, it should be optimized using a specific keyword phrase. The review can be optimized for the actual product or the review can be framed around a problem or need. The keyword phrase it should be chosen so that the ideal reader is attracted.

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Featured photo credit: Roderick Eime via flickr.com

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Sasha Brown

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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