Advertising
Advertising

How to Write a Product Review that Puts People in the Buying Mood

How to Write a Product Review that Puts People in the Buying Mood

Those who run websites or online blogs are familiar with the process of writing product reviews. Whether they write a product review as an affiliate or just as a fan of the product, the review has the potential to make sales. The better the review, the higher ranked it will be in the search engine results. This has the potential to continue making sales for not just weeks or months, but years.

1. Product images and videos

An image or video of the product or service that is being reviewed should always be included. You can use a picture of the product that you’ve taken yourself, you can use a picture from the company’s website, or you can take a picture of yourself using the product. Depending on what the product is, you can also include before and after pictures. When including a video, you can screen cast for digital products, record unboxing a physical product, or a video using the product.

Advertising

2. Product description

The product should be described in detail including the size, features, ordering process, package and delivery details, benefits, expected results, and your specific results. Consumers want to feel confident that if they order the product today, they will receive what is expected. Personal experience and personal thoughts are what makes a good product review. The reader then can relate through the review and can picture him or herself in your position.

3. Buyer description

This is where the review will describe who the product is intended for, as well as who it is not for. Depending on the product, it might not be a fit for everyone—just look at the plethora of toothpaste choices in the grocery store. The review should describe the ideal buyer and the viewer should be able to easily decide if the product is right for them or not. If there are two or more products that are similar but are aimed at different people, include the alternate recommendation for people who might need the similar product.

Advertising

4. Proof

There should be two types of proof that are included in the product review. Proof that the reviewer it did actually review the product, and proof that the product does work. Lots of people express skepticism of product reviews and do believe that product review sites are biased and that the reviews are based on compensation or payment. The proof can be produced by photos or videos, by providing a description of the product that is more in depth than the website, by mentioning additional features or bonuses that are not advertised, and by bringing to light the negatives.

5. Negative

Pointing out the negatives with a product or with its ordering process will make the review objective. If the obvious negatives are not mentioned, it will increase the skepticism. Do not be afraid to tell the readers about the negatives; they are likely already thinking about it and now is your opportunity to address the thoughts and aid them in making an informed decision. When addressing the negatives, do immediately follow up with the solution or the reasoning which the negative did not deter you from the purchase.

Advertising

6. Call to action

This is a very important element. The call to action will tell the reader exactly what to do next and it should be very specific directions that have a smooth transition. It could look like a link that says “click here to download X” or “get free shipping by ordering through X.com”.

7. Keyword phrase

As with all pieces of content created for the Internet, it should be optimized using a specific keyword phrase. The review can be optimized for the actual product or the review can be framed around a problem or need. The keyword phrase it should be chosen so that the ideal reader is attracted.

Advertising

Featured photo credit: Roderick Eime via flickr.com

More by this author

Sasha Brown

Seasoned Blogger

11 Obvious Signs He Wants to Marry You 11 Signs He Wants to Marry You (Even You Are at the Early Stages) 11 Must-Follow Natural Health Blogs for 2017 11 Must-Follow Natural Health Blogs for 2017 11 Tools to Help You Keep Track of Your Remote Employees 11 Tools to Help You Keep Track of Your Remote Employees 7 Ways to Effectively Cope With Emotional Stress Seven Ways to Effectively Cope with Emotional Stress 10 amazon review sites that will get you really good deals 10 Amazon Review Sites That Will Get You Really Good Deals

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

Advertising

At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

Advertising

Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

Advertising

Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

Advertising

Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

More About Passion And Purpose

Featured photo credit: Garrhet Sampson via unsplash.com

Read Next