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Internet Marketing Tactics: Do’s and Don’ts

Internet Marketing Tactics: Do’s and Don’ts

Internet marketing is a must-try marketing strategy that always creates new opportunities to grow your business.

What should you try… what should you not? Yes, that can be a little bit confusing.

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There are sure rules to consider while doing any sort of internet marketing to guarantee the advertising endeavors are worth it, despite all the trouble. These internet marketing tactics will show great marketing strategies versus terrible marketing methods. The fundamental rules and regulations can be summarized easily. Clearly the application will be more troublesome than only expressing them, however, the initial step may be the hardest one.

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Have a look at the most important do’s and don’ts:

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Landing Page Design

  • DO: Design a professional and dedicated landing page that can help you bring more traffic.
  • DON’T: Do not link too many ads to your landing page. Doing that would mean they are not focused on, and you know your landing page have to be targeted.

Web Language

  • DO: Use client-centered web language and it’s “you, you and you.” Outline yourself and your organization as far as what you offer the client.
  • DON’T: Do not spend too much time discussing your business and organization. It will alienate your customers.

Product Review

  • DO: Talk about the advantages first. What is your item or what services you are going to offer them? How will your products or services help them? How your products and services will make their life better.
  • DON’T: Do not just focus on the features of your products. Those are helpful, yet not everyone needs to know a group of technical specifications.

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Quick Internet marketing Do’s

  • Always try to use a domain name for your site that is very easy to remember, short and simple. If you choose a domain name that is very difficult to remember, then it will be difficult for you to get more traffic.
  • Always try to provide useful information. Giving your website visitors what they need will make the site simple for them to use. An easy to use site is one of the fundamental elements that brings repeat web traffic.
  • Start to learn search engine optimization and actualize it into your website. When individuals discover your site as an aftereffect of a web crawler referral, you have an opportunity to win cash without paying out marketing dollars to grow traffic.
  • Stimulate connection through your site. Use surveys to discover data about your target audience. Make changes to your website according to the demand of your audience. Also focus on search engine marketing.
  • Always use a short and effective email signature. Your email signature should contain a URL of your website. It is an extraordinary approach to get activity to a site. Keep the email signature short to guarantee readers will pay consideration on it.
  • Design a blog for your site. This will permit user interaction and increase activity to your site. Update your blog regularly and always try to offer new items to the readers.

Quick Internet Marketing Don’ts

  • Never publicize your site before it is totally prepared for the traffic or visitors. In the event that individuals visit a site that is not prepared for perspective, they will not feel any interest to come back when it is prepared.
  • Do not use black hat SEO strategies. This sort of promoting will get the site banned from web index listings and expelled from offshoot programs that acquire income for the web page.
  • Never require your visitors or website users to register to get any information about your business. This normally sends the users running in the opposite direction. If registration is important for a legitimate reason, keep the required information to a minimum to make the registration procedure simple for the users.
  • Do not send long email messages. Your customers or clients won’t take that much time to read the whole message. Keep it simple, short and of course, to the point.
  • Never forget your customers, clients or website users. They are your target audience. Keep them in mind before you try any marketing strategy.

Above internet marketing tactics will let you explore your business. Let us know which marketing strategy you are going to try this year.

Featured photo credit: Internet Marketing Tactics via lifehack.org

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Published on August 14, 2018

17 Versatile Work Skills Employers Want to See in Potential Employees

17 Versatile Work Skills Employers Want to See in Potential Employees

When we look at a job advertisement, it can seem as though employers want an exhaustive list of experience and technical skills from their new hire.

They list desirable qualities such as ‘initiative’, ‘team player’ and ‘strong work ethic’. Those words can mean a variety of things to different people and it can be quite hard for employers to illustrate fully the combination of technical and soft skills they want their potential employees to have.

What they often want is a mix of versatile skills that make it easy for them (and you) to adapt to the changing needs and demands which occur in businesses today.

After all, adaptability and innovation are what make businesses thrive.

In today’s ever-changing environment, versatility is a mandatory attitude every working person needs to have. With the following seventeen work skills, you will not only make your employer extremely happy and confident that hiring you was their best decision, you will experience greater personal satisfaction and results.

1. Know what you want but more so why you want it.

Employers need to sense you have a solid idea as to why you are a fit for their role and their organization. They need to sense you have your own sense of purpose.

However, it can be a double-edged sword to say you know exactly what you want to achieve and gain if you are successful in your application and interview.

Some employers can perceive this as arrogance; your needs first, theirs second. What employers are really looking for is your internal sense of knowing that potential to join their organization is a winning combination for both of you.

2. Diplomacy and conflict resolution skills save money, lost productivity and efficiency.

Can you agree to disagree? Can you evaluate without passing judgment or at least be self-aware of your own biases? Can you put these aside to find solutions for the betterment of the team?

Employers look for versatility in soft work skills that bring peace, lower stress and contribute to creating harmony. If you have ways with words to help heated arguments reduce to a simmer so there is space for compromises, negotiations and reasoning to take place your employers’ respect for you will jump at least tenfold.

Peace-making skills are invaluable in changing workplace culture, particularly toxic ones. Any good employer knows a strong in-house negotiator will save them thousands of dollars in engaging an external mediator.

3. Know how to set and reframe your own goals.

Much research has documented that when employees have a clear purpose, mission and goals, they are more likely to be highly productive. They are less likely to flounder around in many directions nor be busy and not produce results that matter.

Employers know well that employees who develop their own goals and can align these with those of the company are more self-driven, self-sufficient and take greater ownership for performing their role.

And the benefit is not only to the employers. You personally will find greater personal satisfaction from achieving targets you have chosen to set yourself. Everyone wins!

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4. Great time management and organization skills make you highly productive.

Being able to exercise versatility with these work skills needs no explanation. Great time management does not mean multi-tasking. It actually uses more brain power and reduces effectiveness.

Having great skills to prioritize your activities and demands, being able to assess how long things might take you to address are planning skills which greatly aid effective and better execution.

Working in harmony with your colleagues’ timetables makes for better teamwork and workflow plus a less stressed environment.

In today’s working world, any strategies for reducing stress-invoking opportunities are like finding golden nuggets. Your employer will want to hold on to those for dear life!

5. Be a flexible team player by being able to change roles when required.

Employers will be looking to see how flexible a team player, a potential employee could be.

If you are a natural leader, being a better team player might, in fact, mean you stepping down from the helm and encouraging someone else to exercise and step into their leadership potential.

It might be more beneficial to your employer to play the role of Indian as opposed to the Chief in certain situations. Stepping into different positions on your team not only helps you grow but also the rest of your team.

Employers relish having a versatile work team which can adapt and is ready and willing to play different roles, even if uncomfortable when crises happen.

6. Initiative, self-motivated and driven.

When you have your own internal reasons for looking to undertake a role your motivation is driven by something sizzling inside of you.

There is a personal drive and desire for the satisfaction you will experience when you meet a certain target that no other person will be able to give to you.

When you can genuinely identify and demonstrate your own personal connection to the role’s objectives and the greater goals of your employer’s business, they will see you have an internal drive that they don’t need to whip and flog to keep the momentum going.

Any employer will be grateful they just need to help navigate you and support you with the right tools and network and off you go.

7. Be confident but not arrogant.

Imagine if you were conducting initial telephone interviews with shortlisted candidates and one of the questions they asked was:

“How long would it be until I’ll be eligible for a pay rise or promotion?”

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There is a significant difference between being confident and arrogant. Employers are not looking for confidence purely in you being able to perform every aspect of your role at gold star level.

It comes with being comfortable to say you don’t understand, you have made a mistake, you need support, further training, acknowledging what your limits are and being willing to risk stepping outside your comfort zone.

When you’re a new kid on the block, respecting that you may need to learn to walk before you can run is essential. Unless it is your job to start making significant changes from day one, chances are you’re going to create enemies if you’re so confident your new methods and ideas should replace existing processes.

8. A positive attitude.

Demonstrating positivity as a work skill that will truly win over your new employer is about being genuine and actively applying strategies which look for the glass half full.

Recruiters and employers are not dumb. They can easily see through short-term bright smiles, nervous giggling and general ‘you just need to think positive’ statements.

In the face of grueling challenges, employers are going to look much more favorably on that candidate who can acknowledge the negative features of a situation but still encourage another solution-focused perspective to be adopted.

Even better, if you can use language effectively to demonstrate how you have adopted a positive perspective and helped turned around a tough situation.

It is one thing to have a positive attitude but your potential employer will see you as a superhero if you can show them how you have successfully applied it.

9. You are resourceful but know the value of asking for help.

There is nothing more unproductive (let alone frustrating) than that person who simply asks out loud a question to their team when they could simply have Googled the answer.

Or worse still, they have a manual at their fingertips which has the answer to their question…they were simply too lazy to look for themselves.

Be that person with Sherlock Holmes as their middle name who sleuths like a dog after a buried bone. You can research and turn over stones to discover and learn what you need but you also are able to ask for help and assistance when you need to.

Any employer will relish that person who looks to discover the answers to their own questions first before reaching out and asking for help.

10. Emotional intelligence creates a harmonious workflow.

Despite the level of seniority of your role having a strong ability to handle emotions is fast becoming an essential work skill (and also life skill).

It is even more desirable for any employer when your work skill set includes the ability to detect, adapt to and have skills in managing certain emotional patterns of others you need to work with, manage or report to.

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So much time, energy and productivity is lost due to individuals’ lack of skills in this area. Any manager who can see you possess and can demonstrate such versatile work skills will think they’ve won the managerial lottery!

11. Be able to adapt your learning style.

There is no real evidence that using preferred learning styles actually increase the rate at which we learn nor the effectiveness of certain styles.

However, being able to make changes to what we are given to learn and adapting it to suit our needs and preferences does help us settle into a new work transition sooner.

We also need to recognize that even though we feel uncomfortable learning a new skill a certain way, it might actually be the way we need to receive it to cement the learning. It is also likely that our new employer only knows or has a budget to deliver training in a certain way.

Either we can choose to adapt or resist but we know for sure the latter is not going to benefit to anyone.

12. Flexible leadership style.

Dan Goleman has conducted extensive research on different leadership styles, emphasizing that being versatile to switch between different styles (e.g. authoritative, coaching, affiliate, coercive, pace-setting) and knowing when to do is a fundamental skill for any leader.

Being able to change your style to lead other people is as important as how you lead your own role responsibilities.

13. Incredible communication skills that actively listen and give clear messages.

Strong and effective communication across all mediums takes time, life experience and highly developed intuition.

Knowing when to use email, a face to face conversation or telephone discussion is one thing. Another is to use words which emotionally connect and influence the receiver to accept, hear and heed your message.

Great communicators know that it is their responsibility as much as the receiver for good communication to take place. However, they also know that the receiver may not feel this is the case.

When you can listen equally, be sensitive to read between the lines to hear the message of ineffective communicators and can respond kindly with inspiring, equalizing and encouraging words, your influence and general likeability as a new addition to your employer’s team will develop in leaps and bounds.

14. Accountability, responsible and dependable.

We’ve all worked with people or managers at some point who lay external blame the instance something goes wrong.

Contrary to popular belief, making mistakes and owning up to it is a highly desirable and versatile work skill that gains loyalty and understanding particularly when mistakes occur.

Owning up to errors early allows both yourself and the business to recover quickly and shows you’re willing to take responsibility to continue forward on when you have stumbled.

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When you illustrate you can do this, you build your employer’s trust and faith in you.

15. Exercise proactive self-awareness.

Self-reflection is a highly empowering work skill that contributes greatly to becoming better and performing better.

When you actively look for the achievement, celebrate your success and look for pockets of where mistakes you have made can be corrected you improve faster, become more effective and make your work easier.

When you start to look at your own errors, receiving feedback from your employer about the same errors can feel far less confronting and having corrective conversations is easier, transparent and far less stressful and emotional.

You naturally increase your resilience and make life easier for yourself and your employer if you conduct regular self-check-ins and keep your employer updated.

16. Apply a problem-solving growth mindset.

When faced with a problem or challenge, your ability to activate a growth mindset is a highly versatile work skill employers love. Not only are you able to reduce the pain and anguish that a fixed mindset can sustain but your ability to remain open to possibilities to find different pathways or ideas is refreshing and helpful.

If your thought patterns automatically ask: “How can we?” or you often think “there must be a way”, you will only contribute to creating growth opportunities for your organization and inspire others to think the same way.

17. Be teachable.

If you have ever tried to teach someone a new skill or technique and they keep reverting back to traditional ways that are familiar to them, you might have become frustrated to the point of giving up.

Don’t be that person who’s stuck in tradition which no longer serves the business. Whether you are entering a new environment, learning new software or negotiation skills, know that all employers need people who are open to being taught.

Innovation is a core concern of every business. Innovation means change and change means doing something different.

Stay versatile and keep learning

Technical skills can often be taught. Ray Croc illustrated how well a systemized franchise can dominate the planet. Over 36,000 McDonald’s establishments around the world are run by managers barely in their twenties!

Soft work skills, however, take time to develop, learn and confidently apply.

There is a key combination of work skills that would make any candidate employer’s dream. However, the essential factor underlying all of these work skills is versatility.

Equip yourself with these 17 work skills, stay curious and keep learning; and you’ll always nail the job you want.

Featured photo credit: Unsplash via unsplash.com

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