Advertising
Advertising

5 Essential Marketing Hacks For Startups And Small Businesses

5 Essential Marketing Hacks For Startups And Small Businesses

Feel as if you’re on the waterfront with your commercial aspirations and dreams? Lacking the bucks to help put your business or startup on the map? Fortunately for prospective business owners and entrepreneurs, the environment we live in is becoming more and more digitally intertwined, thanks to our good pal, the internet. How can this help your desired trade? The internet and the ensuing digital transformation has made the ability to employ effective and influential marketing tactics significantly easier and more enjoyable than ever before. Our understanding of conventional media is changing, being replaced by new media trends. The once traditional power of television is shifting to the power of search engines and social media.

So, how can your business exploit the power this contemporary age affords? Check out the list below to see what tools you can easily and readily utilize to get your brand or startup in the eyes and minds of customers.

1. Use Social Media To Your Advantage

Advertising

Social Media

    Whether your usual digital interactions involve sharing on Facebook, hashtagging on Instagram, or stalking your competitors on Linkedin, get on all forms of Social Media. Work to integrate all of the different channels and outlets. These networks are where millions of people spend large portions of their day, scrolling the abyss of feeds and posts. Why not get in front of them? Get your business social. Connect with friends. Comment on things and strike up conversations. Just because you might be a concrete company, doesn’t mean you don’t have condolences for a national tragedy or passion about a big sporting event. The key here is to be different. No doubt your competitors are on there too, but if you stand out in a unique sense, your brand’s image will hold more value. Don’t be afraid to take risks. Social media is an experimental field. As budding businesspeople and entrepreneurs, you should know there’s no reward without risk. Investing time or money in a social media campaign is not an option, but a necessity, so get liking.

    To Do:

    • Join the big networks.
    • Like, share, connect.
    • Comment on things, be cheeky (in good taste).
    • Post content. Keep active (this is vital!).
    • Target specific audiences at first and build.
    • Don’t hesitate on using emojis — it helps make your image personal and human. Stats released by Adweek showed that 92% of people use emojis as they feel it expresses better than words do.
    • Most importantly, don’t pester — engage with users strategically

    A tool like buffer gives you control across multiple social channels and makes it considerably easier to execute campaigns and share content.

    Advertising

    2. Create And Publish Compelling Content

    Your business or startup needs content, and even more importantly, it needs high quality and stimulating content. You can publish things like articles, videos, or infographics on your own personal blog or on your social media channels. If your new venture is a revolutionary dog washing business, it’s no doubt that day-to-day operations involve some compromising and hilarious images of canines — snap, crop, write, and share, then let the vortex of the web and social media do its thing.

    Wet Dog

      Alternatively, if your business trades in finance, produce a video on groundbreaking things your industry does, something that everyday people wouldn’t know or that is potentially lucrative — something share-worthy that offers value to people traversing the web or social media. It doesn’t matter if you think your business or its industry lacks glamour, every trade has a unique story or details. The key when it comes to content is personality and creativity. We all possess those things, the challenge is how you decide to channel it. The rewards can be viral!

      Advertising

      3. Try Creative Branding

      Having a logo or insignia is a no brainer when it comes to starting your own business or entrepreneurial venture. If you’re short on cash, you can capitalize on cheap alternatives online. Check out services like Fiverr or Zeerk and take advantage of the cheap options they provide in generating logos or graphic designs for businesses. These can help sort your logo and image challenges.

      But how can you market that brand to stand out aside from using social media or publishing content? Never ignore the power of word of mouth. Don’t resort to the usual tactics of branding your logo on USB’s or bottle openers. Actually invest into memorable products. Know a friend going to a big party? Purchase some locally brewed beer, design your own company label, slap it on the front of the bottles, and send him or her with a free six-pack produced by your business. This isn’t a hard thing to do. It’s employing tactics like this that help your business become memorable and stand out. Jump on the trending bandwagon of crazy donuts and design your own company ones and send them to your audience. Creatively marketing your small business or startup brand is a perfect way to get your name out in the open in a unique way.

      4. Use Hacks For SEO

      Unless you having been living under a rock, or your business ambitions only extend as far as setting up shop in a local market, it’s a known fact that SEO is a vital component for businesses. Visibility online, especially in search engines, is key to business development and exposure. Optimizing your company’s webpage to correspond with Google’s algorithm is a must to help put your business ahead of competitors and up the top in search rankings. If you’re not employing an SEO strategy, whether you’re learning the ropes yourself or have invested in an SEO company, you’re more than likely losing out on business or investors to competitors.

      Advertising

      What simple things can you do to implement SEO?

      1. Make your webpage fast. Compress images and videos using sites like tinypng.com. Google ranks domain speed and usability — an element of their algorithm.
      2. Link your company’s social pages. Google recognizes social business pages as authoritative — higher authority means higher rankings.
      3. Create a Google My Business page. This increases your sites trustworthiness, a component of Google’s search algorithm.

      If you truly recognize the importance of SEO, it is best to outsource it to professionals who trade in the craft. A digital marketing agency can creatively boost the rankings of your business or startup, which can lead to substantial conversions and business exposure. Do your research on a few different SEO agencies and educate yourself on the practice, reading articles and forums, so you know what to look for and who you believe can help increase your visibility. SEO is not a short game, it’s a long-term investment, but the wait is worthwhile.

      5. Be Part Of The Community

      Nothing is more warming than a sense of community. As a local business or startup, get on board helping communal events and festivities. If your company provides a service, how could it help the community in a not-for-profit sense? If it can, it’s a great way to showcase the personality and social heart of your business. Whether it be providing blankets to homeless people or piling up sandbags in the event of a flood, if done in a tasteful manner, helping the community through the resources of your business is a great way to connect with prospective customers within a local community. Companies that engage and help the community distinguish themselves from their competitors. Helping out locally or providing for events elicits opportunities to generate content for social media as well. Help them, help you.

      Successfully marketing your small business or startup will always involve challenges. Old methods can be ineffective and new trends change constantly, making it hard to know where to best channel your time and money. All in all, there are plenty of tactics available at your disposal and the internet, creative branding, social media, the practice of SEO, and community involvement afford endless opportunities to start the conversation about your small business or startup.

      More by this author

      Garage Door 6 Garages That Changed The World 5 Essential Marketing Hacks For Startups And Small Businesses Lady surrounded by money 5 Tips For Living Like Royalty on a Tight Budget

      Trending in Entrepreneur

      1 How to Be a Successful Businessman (The Complete Guide) 2 How to Brand Yourself and Make Your Business Stand Out 3 How to Start a Company from Scratch (A Step-By-Step Guide) 4 15 Best Books for Entrepreneurs to Start Reading Right Now 5 How to Start a Successful Business and Increase Your Profits

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on February 15, 2019

      How to Achieve Goals and Increase Your Chance of Success

      How to Achieve Goals and Increase Your Chance of Success

      Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

      If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

      Luckily, you can realize almost any dream when you harness the right goal-setting methods.

      In this article, I’ll show you how to achieve goals and get closer you success.

      1. Break your dreams down into specific and measurable steps

      We couldn’t talk about goal-setting without mentioning SMART goals.

      SMART goals are specific, measurable, assignable, realistic, and time-related.

      Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

      Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

      Find out more tips about utilizing SMART goals here:

      How to Use SMART Goal to Become Highly Successful in Life

      Advertising

      2. Have at least one clearly defined goal for every interest and role in your life

      It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

      To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

      Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

      You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

      3. Align your goals with your life’s mission, purpose and passion

      Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

      Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

      Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

      Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

      4. Create goals that ignite your spirit and inspire you to take action

      If you can’t be fired up about your goals from the start, they might not be good goals for you.

      The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

      Advertising

      You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

      If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

      5. Write down all your goals in specific, measurable detail

      This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

      When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

      When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

      Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

      If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

      6. Commit to hitting each of your targets without exception

      You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

      You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

      Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

      Advertising

      We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

      7. Share your goals with others to motivate each other

      There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

      When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

      This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

      8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

      Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

      Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

      Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

      In addition, celebrating small wins helps you stay motivated. Here’s how:

      How To Celebrate Small Wins To Achieve Big Goals

      9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

      Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

      Advertising

      When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

      It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

      10. Take an action step toward reaching your goals every day

      Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

      Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

      Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

      Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

      The Bottom Line

      Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

      It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

      More Resources About Setting & Achieving Goals

      Featured photo credit: Andrew Neel via unsplash.com

      Reference

      Read Next