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6 Tips for Personal Branding

6 Tips for Personal Branding

Personal branding essentially is how others view you. It is their impression of who you are. It is the image you portray to the world, especially the business world. Get used to hearing about it now because it will only grow in importance. It matters.

How can you begin to get noticed? If you want to move up that corporate ladder, land a better job, or just make a name for yourself, personal branding needs to be something you focus on. How others think of you is key in business. It could mean that you get the sale versus someone else, that you are looked at for that new position over someone else, or that you end up with a leg up on the competition.

The antithesis is also true. If others do not think of you at all in your business world, that is not good. They will not consider you for the promotion, you may not land that account, and your new business idea may flounder instead of prosper.

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Spending time on social media is no longer an option, it is becoming a necessity. You must update your social media regularly. This does not necessarily mean daily, but you must update it with your own personal goals in mind. Every picture posted of you is important. Every phrase is important. Every step in this process is important. It takes time. You cannot simply throw caution to the wind where your image is concerned. Here are a few ideas for you to consider when looking at your own personal brand.

1. Facebook: Don’t just hit the “Like” or “Laugh” emoji.

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    Use Facebook to your advantage, especially since HR Reps will look at this when hiring. Watch what pictures are there of you and how you are portrayed. You can alter your privacy settings to change who can see your photos — if you don’t currently do this, I suggest you start. Also, privately message people you know you need to stay in contact with. This can just be a small note from time to time. Keep your contacts informed so they don’t forget about you. Finally, watch what you share with others. Every share has a message that others will attach to you.

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    2. LinkedIn: Connect with others.

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      Use LinkedIn to connect with others you may have never had the opportunity to connect with. Connect with those in your line of work. Message professionals with experience and expertise to get their career advice. Many times, they are more than willing to share and help out. Also, any blogging or writing you do can be posted here too!

      3. Twitter: It’s not just for celebrities.

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        As you gather a following, others will take notice of what you are doing and saying as well as your interests. They will see who you follow as your influencers as well. Remember to keep this in mind constantly!

        4. Blogging: Set up a blog and get noticed professionally.

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          Get your name out there in your chosen field. It usually takes time to get going and get a following. I just recently started blogging myself. Give yourself a reasonable goal of one post per week or every two weeks. Remember to link your blog with your other accounts.

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          5. Write: Write about topics in your chosen field and get published.

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            Relevant articles that you write can be included in your resume. Again, link them to your other accounts.

            6. Website: Get a personal website.

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              This is for those really trying to get out there and be noticed. Again, it takes up time to focus on but can be worth it! A personal website (where you can also host your blog) can be the perfect place to put your personal image on display.

              photo credit: Pinterest

              Featured photo credit: Olu Eletu via unsplash.com

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              Last Updated on December 2, 2018

              7 Public Speaking Techniques To Help Connect With Your Audience

              7 Public Speaking Techniques To Help Connect With Your Audience

              When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

              You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

              1. Connecting them with each other

              Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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              It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

              2. Connect with their emotions

              Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

              For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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              3. Keep going back to the beginning

              Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

              On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

              4. Link to your audience’s motivation

              After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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              Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

              5. Entertain them

              While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

              Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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              6. Appeal to loyalty

              Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

              In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

              7. Tell them the benefits of the presentation

              Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

              Featured photo credit: Flickr via farm4.staticflickr.com

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