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6 Tips for Personal Branding

6 Tips for Personal Branding

Personal branding essentially is how others view you. It is their impression of who you are. It is the image you portray to the world, especially the business world. Get used to hearing about it now because it will only grow in importance. It matters.

How can you begin to get noticed? If you want to move up that corporate ladder, land a better job, or just make a name for yourself, personal branding needs to be something you focus on. How others think of you is key in business. It could mean that you get the sale versus someone else, that you are looked at for that new position over someone else, or that you end up with a leg up on the competition.

The antithesis is also true. If others do not think of you at all in your business world, that is not good. They will not consider you for the promotion, you may not land that account, and your new business idea may flounder instead of prosper.

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Spending time on social media is no longer an option, it is becoming a necessity. You must update your social media regularly. This does not necessarily mean daily, but you must update it with your own personal goals in mind. Every picture posted of you is important. Every phrase is important. Every step in this process is important. It takes time. You cannot simply throw caution to the wind where your image is concerned. Here are a few ideas for you to consider when looking at your own personal brand.

1. Facebook: Don’t just hit the “Like” or “Laugh” emoji.

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    Use Facebook to your advantage, especially since HR Reps will look at this when hiring. Watch what pictures are there of you and how you are portrayed. You can alter your privacy settings to change who can see your photos — if you don’t currently do this, I suggest you start. Also, privately message people you know you need to stay in contact with. This can just be a small note from time to time. Keep your contacts informed so they don’t forget about you. Finally, watch what you share with others. Every share has a message that others will attach to you.

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    2. LinkedIn: Connect with others.

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      Use LinkedIn to connect with others you may have never had the opportunity to connect with. Connect with those in your line of work. Message professionals with experience and expertise to get their career advice. Many times, they are more than willing to share and help out. Also, any blogging or writing you do can be posted here too!

      3. Twitter: It’s not just for celebrities.

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        As you gather a following, others will take notice of what you are doing and saying as well as your interests. They will see who you follow as your influencers as well. Remember to keep this in mind constantly!

        4. Blogging: Set up a blog and get noticed professionally.

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          Get your name out there in your chosen field. It usually takes time to get going and get a following. I just recently started blogging myself. Give yourself a reasonable goal of one post per week or every two weeks. Remember to link your blog with your other accounts.

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          5. Write: Write about topics in your chosen field and get published.

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            Relevant articles that you write can be included in your resume. Again, link them to your other accounts.

            6. Website: Get a personal website.

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              This is for those really trying to get out there and be noticed. Again, it takes up time to focus on but can be worth it! A personal website (where you can also host your blog) can be the perfect place to put your personal image on display.

              photo credit: Pinterest

              Featured photo credit: Olu Eletu via unsplash.com

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              Last Updated on December 3, 2019

              10 Life Lessons You’d Better Learn Early on in Life

              10 Life Lessons You’d Better Learn Early on in Life

              There are so many lessons I wish I had learned while I was young enough to appreciate and apply them. The thing with wisdom, and often with life lessons in general, is that they’re learned in retrospect, long after we needed them. The good news is that other people can benefit from our experiences and the lessons we’ve learned.

              Here’re 10 important life lessons you should learn early on:

              1. Money Will Never Solve Your Real Problems

              Money is a tool; a commodity that buys you necessities and some nice “wants,” but it is not the panacea to your problems.

              There are a great many people who are living on very little, yet have wonderfully full and happy lives… and there are sadly a great many people are living on quite a lot, yet have terribly miserable lives.

              Money can buy a nice home, a great car, fabulous shoes, even a bit of security and some creature comforts, but it cannot fix a broken relationship, or cure loneliness, and the “happiness” it brings is only fleeting and not the kind that really and truly matters. Happiness is not for sale. If you’re expecting the “stuff” you can buy to “make it better,” you will never be happy.

              2. Pace Yourself

              Often when we’re young, just beginning our adult journey we feel as though we have to do everything at once. We need to decide everything, plan out our lives, experience everything, get to the top, find true love, figure out our life’s purpose, and do it all at the same time.

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              Slow down—don’t rush into things. Let your life unfold. Wait a bit to see where it takes you, and take time to weigh your options. Enjoy every bite of food, take time to look around you, let the other person finish their side of the conversation. Allow yourself time to think, to mull a bit.

              Taking action is critical. Working towards your goals and making plans for the future is commendable and often very useful, but rushing full-speed ahead towards anything is a one-way ticket to burnout and a good way to miss your life as it passes you by.

              3. You Can’t Please Everyone

              “I don’t know the secret to success, but the secret to failure is trying to please everyone” – Bill Cosby.

              You don’t need everyone to agree with you or even like you. It’s human nature to want to belong, to be liked, respected and valued, but not at the expense of your integrity and happiness. Other people cannot give you the validation you seek. That has to come from inside.

              Speak up, stick to your guns, assert yourself when you need to, demand respect, stay true to your values.

              4. Your Health Is Your Most Valuable Asset

              Health is an invaluable treasure—always appreciate, nurture, and protect it. Good health is often wasted on the young before they have a chance to appreciate it for what it’s worth.

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              We tend to take our good health for granted, because it’s just there. We don’t have to worry about it, so we don’t really pay attention to it… until we have to.

              Heart disease, bone density, stroke, many cancers—the list of many largely preventable diseases is long, so take care of your health now, or you’ll regret it later on.

              5. You Don’t Always Get What You Want

              “Life is what happens while you’re busy making other plans.” – John Lennon

              No matter how carefully you plan and how hard you work, sometimes things just don’t work out the way you want them to… and that’s okay.

              We have all of these expectations; predetermined visions of what our “ideal” life will look like, but all too often, that’s not the reality of the life we end up with. Sometimes our dreams fail and sometimes we just change our minds mid-course. Sometimes we have to flop to find the right course and sometimes we just have to try a few things before we find the right direction.

              6. It’s Not All About You

              You are not the epicenter of the universe. It’s very difficult to view the world from a perspective outside of your own, since we are always so focused on what’s happening in our own lives. What do I have to do today? What will this mean for me, for my career, for my life? What do I want?

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              It’s normal to be intensely aware of everything that’s going on in your own life, but you need to pay as much attention to what’s happening around you, and how things affect other people in the world as you do to your own life. It helps to keep things in perspective.

              7. There’s No Shame in Not Knowing

              No one has it all figured out. Nobody has all the answers. There’s no shame in saying “I don’t know.” Pretending to be perfect doesn’t make you perfect. It just makes you neurotic to keep up the pretense of manufactured perfection.

              We have this idea that there is some kind of stigma or shame in admitting our limitations or uncertainly, but we can’t possibly know everything. We all make mistakes and mess up occasionally. We learn as we go, that’s life.

              Besides—nobody likes a know-it-all. A little vulnerability makes you human and oh so much more relatable.

              8. Love Is More Than a Feeling; It’s a Choice

              That burst of initial exhilaration, pulse quickening love and passion does not last long. But that doesn’t mean long-lasting love is not possible.

              Love is not just a feeling; it’s a choice that you make every day. We have to choose to let annoyances pass, to forgive, to be kind, to respect, to support, to be faithful.

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              Relationships take work. Sometimes it’s easy and sometimes it’s incredibly hard. It is up to us to choose how we want to act, think and speak in a relationship.

              9. Perspective Is a Beautiful Thing

              Typically, when we’re worried or upset, it’s because we’ve lost perspective. Everything that is happening in our lives seems so big, so important, so do or die, but in the grand picture, this single hiccup often means next to nothing.

              The fight we’re having, the job we didn’t get, the real or imagined slight, the unexpected need to shift course, the thing we wanted, but didn’t get. Most of it won’t matter 20, 30, 40 years from now. It’s hard to see long term when all you know is short term, but unless it’s life-threatening, let it go, and move on.

              10. Don’t Take Anything for Granted

              We often don’t appreciate what we have until it’s gone: that includes your health, your family and friends, your job, the money you have or think you will have tomorrow.

              When you’re young, it seems that your parents will always be there, but they won’t. You think you have plenty of time to get back in touch with your old friends or spend time with new ones, but you don’t. You have the money to spend, or you think you’ll have it next month, but you might not.

              Nothing in your life is not guaranteed to be there tomorrow, including those you love.

              This is a hard life lesson to learn, but it may be the most important of all: Life can change in an instant. Make sure you appreciate what you have, while you still have it.

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              Featured photo credit: Ben Eaton via unsplash.com

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