Advertising
Advertising

6 Tips for Personal Branding

6 Tips for Personal Branding

Personal branding essentially is how others view you. It is their impression of who you are. It is the image you portray to the world, especially the business world. Get used to hearing about it now because it will only grow in importance. It matters.

How can you begin to get noticed? If you want to move up that corporate ladder, land a better job, or just make a name for yourself, personal branding needs to be something you focus on. How others think of you is key in business. It could mean that you get the sale versus someone else, that you are looked at for that new position over someone else, or that you end up with a leg up on the competition.

The antithesis is also true. If others do not think of you at all in your business world, that is not good. They will not consider you for the promotion, you may not land that account, and your new business idea may flounder instead of prosper.

Advertising

Spending time on social media is no longer an option, it is becoming a necessity. You must update your social media regularly. This does not necessarily mean daily, but you must update it with your own personal goals in mind. Every picture posted of you is important. Every phrase is important. Every step in this process is important. It takes time. You cannot simply throw caution to the wind where your image is concerned. Here are a few ideas for you to consider when looking at your own personal brand.

1. Facebook: Don’t just hit the “Like” or “Laugh” emoji.

1037bdce2c1df39df9e2a8211290ffb8

    Use Facebook to your advantage, especially since HR Reps will look at this when hiring. Watch what pictures are there of you and how you are portrayed. You can alter your privacy settings to change who can see your photos — if you don’t currently do this, I suggest you start. Also, privately message people you know you need to stay in contact with. This can just be a small note from time to time. Keep your contacts informed so they don’t forget about you. Finally, watch what you share with others. Every share has a message that others will attach to you.

    Advertising

    2. LinkedIn: Connect with others.

    372675d3c6408feff872f87ff768b04e

      Use LinkedIn to connect with others you may have never had the opportunity to connect with. Connect with those in your line of work. Message professionals with experience and expertise to get their career advice. Many times, they are more than willing to share and help out. Also, any blogging or writing you do can be posted here too!

      3. Twitter: It’s not just for celebrities.

      Advertising

      3ff93e1179c5463e54a143b141360ff0

        As you gather a following, others will take notice of what you are doing and saying as well as your interests. They will see who you follow as your influencers as well. Remember to keep this in mind constantly!

        4. Blogging: Set up a blog and get noticed professionally.

        bb90e4f5e28162cbe53bbccf31c97156

          Get your name out there in your chosen field. It usually takes time to get going and get a following. I just recently started blogging myself. Give yourself a reasonable goal of one post per week or every two weeks. Remember to link your blog with your other accounts.

          Advertising

          5. Write: Write about topics in your chosen field and get published.

          b80c77c95d04ee4454aab24963522854

            Relevant articles that you write can be included in your resume. Again, link them to your other accounts.

            6. Website: Get a personal website.

            3ec3645d14732b589d9c8ba07a2ddaf4

              This is for those really trying to get out there and be noticed. Again, it takes up time to focus on but can be worth it! A personal website (where you can also host your blog) can be the perfect place to put your personal image on display.

              photo credit: Pinterest

              Featured photo credit: Olu Eletu via unsplash.com

              More by this author

              4 Things Japanese People Taught Me 6 Tips for Personal Branding 5 Ways You May Be Squashing Your Child’s Creativity 4 Good Reasons Why Newlyweds Should Move 5 Things Volunteering Does For You!

              Trending in 20-Something

              1 One Solid Practice for Tackling Low Self-Esteem 2 If You Want To Get Help From Others Easily, Remember To Avoid This Mistake 3 7 Tools to Optimize Your Next Long-Term Traveling Experience 4 What GoT Would Be Like if the Characters Used Social Media 5 How To Go Through College And Stay Sane

              Read Next

              Advertising
              Advertising
              Advertising

              Last Updated on April 11, 2019

              How to Improve Communication Skills for Workplace Success

              How to Improve Communication Skills for Workplace Success

              Possessing strong communication skills will help you in every phase of your life. This is especially true in the workplace.

              I have personally worked with several leaders who were masters of communication. A few were wonderful speakers who could tell a great story and get everyone in the room engaged. Those of us in attendance would walk away feeling inspired and eager to help with what came next. Others were very skilled at sharing a clear direction and job expectations.

              I knew exactly what was expected of me and how to achieve my goals. This was the foundation of an energized and vibrant role I was in. What I have found is strong communication skills are incredibly helpful and sometimes critical in how well we perform at work.

              Here we will take a look at how to improve communication skills for workplace success.

              How Communication Skills Help Your Success

              Strong communication skills pave the way for success in many ways. Let’s look at a few of the big ones.

              Create a Positive Experience

              Here are two examples of how well developed communication skills helps create a positive experience:

              When I first moved to the city I now live in, I began a job search. Prior to my first live interview, I was told an address to go to. Upon arriving at the address provided, I drove around and around attempting to find the location. After 15 minutes of circling and looking for the address, I finally grabbed a parking spot and set out on foot.

              What I discovered was the address was actually down an alley and only had the number over the door. No sign for the actual company. The person that gave me those very unclear directions provided a bad experience for me.

              Had they communicated the directions to get there in a clear manner, my experience would have been much better. Instead the entire experience started off poorly and colored the entire meeting.

              As a recruiter, I frequently provide potential candidates with information about a job I’m speaking to them about. In order to do this, I also provide a picture of the overall company, the group they might be joining, and how their role fits in and impacts the entire company.

              Time and time again I have been told by candidates that I have provided the clearest picture of a company and role they have ever heard. They have a positive experience when I clearly communicate to them. Even when the position does not work out for them, often times they will want to stay in touch with me due to the open communication and beneficial experience they had during the interviewing process.

              Advertising

              Strong communication skills will provide a positive experience in virtually any interaction you have with someone.

              Help Leadership Skills

              It’s certainly a skill all its own to be able to lead others.

              Being a mentor and guiding others towards success is a major hallmark of great leaders. Another characteristic of effective leaders is the ability to communicate clearly.

              As I referenced above, having a leader who can plainly articulate the company’s mission and direction goes a really long way towards being the Captain of the boat that others want to follow. It’s like saying “here’s our destination and this is how we are going to get there” in a way that everyone can get on board with.

              Another critical component of everyone helping to sail the boat in the right direction is knowing what your portion is all about. How are you helping the boat move towards its destination in the manner than is consistent with the leaders’ vision?

              If you have a boss or a manager that can show you what it takes for not only you to be successful, but also how your performance helps the company’s success then you’ve got a winner. A boss with superior communication skills.

              Build Better Teams

              Most of us work in teams of some sort or another. During the course of my career, I have led teams up to 80 and also been an individual contributor.

              In my individual contributor roles, I have been part of a larger team. Even if you are in business for yourself, you have to interact with others in one manner or another.

              If you have strong communication skills, it helps to build better teams. This is true whether you are in an IT department with 100 other fellow programmers or if you own your own business and have customers or vendors you communicate with.

              When you showcase your robust ability to communicate well with others while interacting with them, you are building a better team.

              Now let’s jump in to how to improve communication skills to help you pave the way for your workplace success.

              Advertising

              How to Improve Communication Skills for Workplace Success

              There are many tips, tricks, and techniques to improve communication skills. I don’t want to overwhelm you with too much information, so let’s focus on the things that will provide the biggest return on your time investment.

              Most of these tips will be fairly easy to become aware of but will take time and effort to implement. So let’s go!

              1. Listen

              Ever heard the saying you have two ears and one mouth for a reason? If you haven’t, then here’s the reason:

              Being a good listener is half the equation to being a good communicator.

              People who have the ability to really listen to someone can then actually answer questions in a meaningful way. If you don’t make the effort to actively listen, then you are really doing yourself and the other person a disservice in the communication department.

              Know that person who is chomping at the bit to open his or her mouth the second you stop talking? Don’t be that person. They haven’t listened to at least 1/2 of what you’ve said. Therefore the words that spill out of their mouth are going to be about 1/2 relevant to what you just said.

              Listen to someone completely and be comfortable with short periods of silence. Work on your listening skills first and foremost.

              2. Know Your Audience

              Knowing your audience is another critical component to having strong communication skills. The way you interact with your manager should be different than how you interact with your kids. This isn’t to say you need to be a different person with everyone you interact with. Far from it.

              Here is a good way to think about it:

              Imagine using your the same choice of words and body language you use with your spouse while interacting with your boss. That puts things in a graphic light!

              You want to ensure you are using the type of communication most relevant to your audience.

              Advertising

              3. Minimize

              I have lunch with a business associate about 3 times a year. We’ve been talking for several years now about putting a business deal together.

              He is one of those people that simply overwhelms others with a lot of words. Sometimes when I ask him a question, I get buried beneath such an avalanche of words that I’m more confused than when I asked the question. Needless to say this is most likely a large portion of why we never put the deal together.

              Don’t be like my lunch business associate. The goal of talking to or communicating with someone is to share actual information. The goal is not to confuse someone, it’s to provide clarity in many cases.

              State what needs to be stated as succinctly as possible. That doesn’t mean you can’t have some pleasant conversation about the weather too.

              The point is to not create such an onslaught of words and information that the other person walks away more confused than when they started.

              4. Over Communicate

              So this probably sounds completely counter intuitive to what I just wrote about minimizing your communication. It seems like it might be but it’s not.

              What I mean by over communicating is ensuring that the other person understands the important parts of what you are sharing with them. This can be done simply yet effectively. Here’s a good example:

              Most companies have open enrollment for benefits for the employees in the fall. The company I work for has open enrollment from November 1 to 15. The benefits department will send out a communication to all employees around October 1st, letting them know open enrollment is right around the corner and any major changes that year. There’s also a phone number and email for people to contact them with any questions.

              Two weeks later, we all get a follow up email with basically the same information. We get a 3rd communication the week before open enrollment and another one 1 day before it starts.

              Finally we get 2 emails during enrollment reminding us when open enrollment ends.

              There’s minimal information, it’s more of a reminder. This is effective over communication.

              Advertising

              5. Body Language

              The final critical component to how to improve communication skills for workplace success is body language. This is something most of us have heard about before but, a reminder is probably a good idea.

              When I am in a meeting with someone I am comfortable with, I tend to kind of slouch down in my chair and cross my arms. When I catch myself doing this, I sit up straight and uncross my arms. I remember that crossing arms can many times be interpreted as a sign of disagreement or conflict.

              In general, the best rule of thumb is to work towards having open body language whenever possible at work. This means relaxing your posture, not crossing your arms, and looking people in the eye when speaking with them.

              When you are speaking in front of others, stand up straight and speak in a clear voice. This will convey confidence in your words.

              Conclusion

              Possessing strong communication skills will help you in many facets of your life and most certainly in the workplace.

              Good communication helps create better teams, positive experiences with those we interact with, and are critical for leadership.

              There are numerous tactics and techniques to be used to improve communication skills. Here we’ve reviewed how to improve communication skills for workplace success.

              Now go communicate your way to success.

              More Resources About Effective Communication

              Featured photo credit: HIVAN ARVIZU via unsplash.com

              Read Next