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5 Tips That Will Make You Rethink Your Job Search

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5 Tips That Will Make You Rethink Your Job Search

The job search isn’t a loved process. We know we need to go through it to achieve our dreams, yet it’s dreaded by most job seekers. It’s long, boring, frustrating, and stressful. But, what if I told you it didn’t need to be? What if I told you that it can actually be a lot of fun?

There are now mobile apps that make looking for a job easier and more interesting. Plus, due to the rise in social networking, there are countless opportunities to meet new people who can become valuable additions to your professional network.

Here are five job search tips that can help you learn to love the whole process.

1. Have fun with the new technology.

As with everything it touches, technology has radically changed the job search. Long gone are the days of looking through the newspaper classified ads for a job. Even relying on newer resources, such as online job boards like Indeed, is becoming outdated.

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Now, a new era of mobile apps has arrived. For instance, my company’s PathSource app can help you do everything from swiping to find a job opening to learning about a career path to drafting a resume — all from your smartphone.

Just like you’d download and try out the latest version of a game, check out what job search apps are out there and play around with them. And don’t be surprised when you find them as addicting as your other apps.

2. Reconnect with old friends.

One of the best job search tips is to never do it alone. The moment you start looking for your next employment opportunity, spread the word to those in your personal and professional networks. You can’t be looking everywhere all the time, so the more eyes you have peeled for the right job, the better.

Take the time to reconnect with the people you plan on listing as references. Meet for coffee (that you pay for) and fill them in on what you’ve been doing since you last spoke. That way, they’ll know the latest details about your career and be reminded, in person, of all your best qualities.

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3. Meet new people.

There’s no such thing as a network that is too big. The job search is the perfect time to grow and expand your list of professional contacts. You just need to go about it the right way.

Instead of spamming hundreds of people with copies of your resume, spend more time building connections that might actually lead somewhere. Focus on the industries and companies you’re interested in and then start reaching out to people. Even second- or third-degree LinkedIn connections can help you get your foot in the door.

Remember, however, that there’s an actual human getting every email or InMail you send. Don’t repeatedly send a form message that fails to engage with the receiver. Think about what would convince you to help someone you don’t know find a job and incorporate that type of message into whatever you write.

4. Narrow your search.

Massive, traditional job boards like Indeed are where professional hopes and dreams go to die. They bury you in posts that either don’t interest you, are months old, or don’t match your qualifications. Instead of wasting your time combing these sites, focus your attention on smaller, more niche job sites.

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There are job boards for every industry and interest. For instance, if you want to work for an up-and-coming startup, AngelList is the place for you. Or if you want to try freelancing, go to Upwork. These types of sites will provide job openings that are more specific to what you’re actually looking for.

5. Focus on quality, not quantity.

You’re looking for the right job, not just any job. That means you need to do more in-depth research on companies or positions you’re interested in. You might end up spending more time looking into each opportunity and applying to fewer jobs, but you’ll be more confident that the ones you do go after are right for you.

Being more knowledgeable about a company also improves your chances of nailing every step of the hiring process. You’ll be able to write a better cover letter and have more relevant answers during the interview. So, instead of sending out 100 generic resumes every week, put your energy into several that are higher quality and directed to the companies that really excite your interest.

If you want to be a successful job seeker, you need to become friends with the job search. And that means getting to know and understanding what makes the process exciting. If you can focus on those aspects of the job search, the frustrating parts won’t seem so bad.

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What are some other job search tips that can make the hunt more enjoyable for job seekers? Share in the comments below!

Featured photo credit: StartupStockPhotos; Pixabay via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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