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The 5 Best Alternative Social Media Platforms For Your Brand

The 5 Best Alternative Social Media Platforms For Your Brand

It seems that these days, every business has a Facebook and Twitter account. If you’re using these social media platforms and you’re finding that your messages are getting lost in the crowd, don’t fret: there are many other places that organizations haven’t thought to market their brands. While not every “alternative” social media platform will fit your needs, there’s a good chance at least one of them will. Have a look at setting up your business with some of these different social media platforms.

Go Viral With a Post on Tumblr

What makes Tumblr great for a company looking to get the word out is that it’s basically built around sharing. Posts quickly go viral and are “reblogged” hundreds and thousands of times. While Tumblr is a blogging platform, the rule of thumb here is to keep your content visual; people who visit this social network are usually expecting to see pictures and videos over typical blog posts. If you do want to post some textual content, keep it short, sweet, and shareable.

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Stay in Customers’ Minds on Pinterest

Whereas other social media networks cater to viral content that users pass along and then forget about, Pinterest’s focus is on letting users keep scrapbook-like collections of ideas they find through the network. That means, as a brand, there’s a great potential for someone to keep your content to refer to in the future.

What so-called “Pinners” are looking for is content that is visually appealing, helpful in their everyday lives, and personal. A simple ad copied from another medium just isn’t going to cut it here. When tailoring your content, think of how you promote your product in a way that gets users excited about how it can help them in their lives. Or, create a board to feature pictures of your team members – Pinners will appreciate seeing the human side to your business.

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Reach a Large User Base on Vine

Vine, the short video-looping sharing platform, blew up in popularity a few years ago, and although it isn’t the new kid on the block anymore, it still pulls millions of users. Although many of these users are in their teens, they’re not the only demographic.

The key to Vine is to craft super-short videos that people want to share. The best way to get this response is to appeal to an emotion, the most common of which on Vine is comedy. Be wary of being too “commercial” with the content you put on Vine. Think about it from the users’ shoes: do they want to share a video based on your product, or based on something funny that happens to feature your product?

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Create a Community Based Around Your Brand on Reddit

Reddit is a large platform that sees millions of users posting content and links every single day. It does, after all, call itself “The Front Page of the Internet.” The appeal of Reddit isn’t just in sharing links but also in creating small, niche communities based around common interests. These groups are fittingly called “subreddits.”

There are two main ways to go about promoting your business on Reddit. First, you could simply create a topic or link to your website in a related subreddit. For instance, if you manage a coffee shop, you could share a link to your coffee shop on the subreddit called /r/coffee. The second, and perhaps better, way to promote your business on Reddit is to create your own subreddit that revolves around your brand. This can be the meeting place for like-minded users of your products to come together to talk about your brand.

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Get Personal With Kik

Because of the changing times, advertisers are looking to new platforms to share their message, and some of them are turning to messaging apps. That’s right – the systems you use to keep in touch with friends and family are a nearly untapped market in terms of brand outreach.

One of the easiest ways to dip your toe into this new platform is to create an account with Kik, a free messaging app. Kik is typically a mobile-only platform, but you can read this guide on installing Kik on your Mac or PC. One of the best things about Kik is that it doesn’t require a phone number to sign up, which means that you can create an unlimited number of accounts to share with potential customers. You can use an account to open up a direct line of chat with customers, or even host a weekly Q&A to discuss your products. As long as you have an imagination, the possibilities are endless.

Featured photo credit: Best Alternative Social Media Platforms for Your Brand via lifehack.org

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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