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The 5 Best Alternative Social Media Platforms For Your Brand

The 5 Best Alternative Social Media Platforms For Your Brand

It seems that these days, every business has a Facebook and Twitter account. If you’re using these social media platforms and you’re finding that your messages are getting lost in the crowd, don’t fret: there are many other places that organizations haven’t thought to market their brands. While not every “alternative” social media platform will fit your needs, there’s a good chance at least one of them will. Have a look at setting up your business with some of these different social media platforms.

Go Viral With a Post on Tumblr

What makes Tumblr great for a company looking to get the word out is that it’s basically built around sharing. Posts quickly go viral and are “reblogged” hundreds and thousands of times. While Tumblr is a blogging platform, the rule of thumb here is to keep your content visual; people who visit this social network are usually expecting to see pictures and videos over typical blog posts. If you do want to post some textual content, keep it short, sweet, and shareable.

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Stay in Customers’ Minds on Pinterest

Whereas other social media networks cater to viral content that users pass along and then forget about, Pinterest’s focus is on letting users keep scrapbook-like collections of ideas they find through the network. That means, as a brand, there’s a great potential for someone to keep your content to refer to in the future.

What so-called “Pinners” are looking for is content that is visually appealing, helpful in their everyday lives, and personal. A simple ad copied from another medium just isn’t going to cut it here. When tailoring your content, think of how you promote your product in a way that gets users excited about how it can help them in their lives. Or, create a board to feature pictures of your team members – Pinners will appreciate seeing the human side to your business.

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Reach a Large User Base on Vine

Vine, the short video-looping sharing platform, blew up in popularity a few years ago, and although it isn’t the new kid on the block anymore, it still pulls millions of users. Although many of these users are in their teens, they’re not the only demographic.

The key to Vine is to craft super-short videos that people want to share. The best way to get this response is to appeal to an emotion, the most common of which on Vine is comedy. Be wary of being too “commercial” with the content you put on Vine. Think about it from the users’ shoes: do they want to share a video based on your product, or based on something funny that happens to feature your product?

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Create a Community Based Around Your Brand on Reddit

Reddit is a large platform that sees millions of users posting content and links every single day. It does, after all, call itself “The Front Page of the Internet.” The appeal of Reddit isn’t just in sharing links but also in creating small, niche communities based around common interests. These groups are fittingly called “subreddits.”

There are two main ways to go about promoting your business on Reddit. First, you could simply create a topic or link to your website in a related subreddit. For instance, if you manage a coffee shop, you could share a link to your coffee shop on the subreddit called /r/coffee. The second, and perhaps better, way to promote your business on Reddit is to create your own subreddit that revolves around your brand. This can be the meeting place for like-minded users of your products to come together to talk about your brand.

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Get Personal With Kik

Because of the changing times, advertisers are looking to new platforms to share their message, and some of them are turning to messaging apps. That’s right – the systems you use to keep in touch with friends and family are a nearly untapped market in terms of brand outreach.

One of the easiest ways to dip your toe into this new platform is to create an account with Kik, a free messaging app. Kik is typically a mobile-only platform, but you can read this guide on installing Kik on your Mac or PC. One of the best things about Kik is that it doesn’t require a phone number to sign up, which means that you can create an unlimited number of accounts to share with potential customers. You can use an account to open up a direct line of chat with customers, or even host a weekly Q&A to discuss your products. As long as you have an imagination, the possibilities are endless.

Featured photo credit: Best Alternative Social Media Platforms for Your Brand via lifehack.org

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

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Featured photo credit: Emma Dau via unsplash.com

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