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Why Use Content Recommendation Networks?

Why Use Content Recommendation Networks?

Many companies are turning toward content recommendation networks for their marketing strategy. These networks help with Internet marketing by providing content for specific purposes. The networks use tactics that help large companies and small businesses stay ahead of the competition.

What are content recommendation networks?

These networks are part of the digital advertising industry. It’s also called native advertising, which is a hot trend in advertising today. The companies make sure they buy advertising and place advertising in the right target markets online. They write native content and place ads in social media and on certain sites. Publishers and entrepreneurs must understand who the major players are in content recommendation.

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Who provides content recommendations?

Many companies claim to provide content and native advertising, but some are more well-known than others. If you want to trust your content placement with digital agencies, you might want to pick one of these companies.

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  • RevContent –  This company claims to have 200 billion content recommendations per month. RevContent is trusted by some of the largest corporations in the United States. You get reports and special services. The company believes in building relationships instead of just doing something.
  • Outbrain – This one operates quietly on more than 100,000 websites today. Outbrain is behind 150 billion content recommendations a month that occur on 15 billion page views. Because of this amount, Outbrain says it holds 87 percent of the U.S. Internet community. It is considered one of the largest players out there.
  • Taboola –  Like Outbrain, Taboola offers 150 billion content recommendations per month. They only show on 400 million users’ views. The company says it has more than 1 million pieces of digital content in the marketplace.
  • Zergnet – Considered the baby of the content recommendation network family, Zergnet has a solid product that could grow quickly if it grows right. Zergnet is one of the 50 most visited websites on the Internet and is financed by Dallas Mavericks owner Mark Cuban! Two graduates from Indiana University created the platform, which boasts more than 400 million article recommendations per day. If you are admitted into the network, you can send and receive blog traffic without paying a penny. About 90 percent of sites are rejected by the network, though. Zergnet still has to compete against the big boys.
  • Yahoo Recommends – Besides these, Yahoo is offering native advertising. This is not Yahoo’s main focus though, which means its advertising system isn’t as large as the others. It does attract major publishers, such as Hearst and Vox media. The goal is to help publishers recirculate old content to spark the viral effect.

Benefits of using recommendation networks

  1. You are seen throughout the Internet. The goal of digital marketing is to allow as many eyes as possible to see your information. The more who read about your product or service, the more likely you will increase the number of customers you have.
  2. You follow on the wave. You want to be on the forefront of a trend. While native advertising isn’t a new concept, the industry is beginning to embrace it more commonly. Therefore, you want to be right there, riding that wave before the next options comes.
  3. You will get more customers. Recommendation networks will give you more customers because more people will have read about your product or services.
  4. You can eliminate ads that don’t work. Unlike print advertising where you have to wait a month before you can remove ads that don’t work, recommendation networks monitor successes. The native advertising that are not drumming up the business prospects will be terminated. You don’t have to wait for it.
  5. Build your reputation. Native advertising works best when you can promote your brand throughout the Internet. You need a way to build your reputation quickly and succinctly. Recommendation networks will monitor your reputation and help you build it quickly.

Featured photo credit: Blake Johnson via flickr.com

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Last Updated on October 18, 2018

50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

Life is filled with highs and lows —happiness and struggles that will test your resilience and integrity, push you to overcome challenges and leave you with lessons that will make you even stronger on your way up.

It’s the way you feel and think about yourself, including your expectations and beliefs about what is possible to you, greatly determines everything that happens to you.

It all starts with your thoughts. When you change your thoughts, you transform the quality of your life. (Right, Nancy’s story is a typical example!)

Below is a list of the best motivational quotes to inspire you to start your day with a blast:

Quotes for self-assurance

1. Don’t downgrade your dream just to fit your reality, upgrade your conviction to match your destiny.

    2. You are braver than you believe, stronger than you seem and smarter than you think.

      3. You are confined only by the walls you build yourself.

        4. The man who has confidence in himself gains the confidence of others

          5. You attract what you are, not what you want. If you want great, then be great.

            6. It’s not who you are that holds you behind, it’s who you think your are not.

              Quotes about positivity

              7. Stop being afraid of what could go wrong and think of what could go right.

                8. You should never regret anything in life. If it’s good, it’s wonderful. If it’s bad, it is experience.

                  9. Falling down is an accident, staying down is a choice.

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                    10. If you have the power to make someone happy, do it. The world needs more of that.

                      11. Always believe that something wonderful is about to happen.

                        12. Don’t be afraid to give up the good and go for great.

                          13. Remember that life’s greatest lessons are usually learned from worst times and from the worst mistakes.

                            Quotes for work and success

                            14. Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.

                              15. Never stop doing great just because someone doesn’t give you credit.

                                16. Discipline is doing what needs to be done, even if you don’t want to.

                                  17. Work while they sleep. Learn while they party. Save while they spend. Live like they dream.

                                    18. The key to success is to focus our conscious mind on things we desire, not things we fear.

                                      19. Never apologize for having high standards, people who really want to be in your life will rise to meet them.

                                        20. If it doesn’t challenge you, it won’t change you.

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                                          21. Never give up on a dream just because of the time it will take to accomplish it, time will pass anyway.

                                            22. Don’t fear failure. Fear being in the exact same place next year as you are today.

                                              23. A hill is just another opportunity to leave your competition behind.

                                                24. Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.

                                                  25. Hustle until you no longer need to introduce yourself.

                                                    26. You didn’t come this far only to come this far.

                                                      27. Be selective in your battles for sometimes peace is better than being right.

                                                        28 If we keep doing what we are doing, we’re going to keep getting what we’re getting.

                                                          29. You will never know your limits until you push yourself to them.

                                                            30. Do what you have to do until you can do what you want to do.

                                                              31. The man on top of the mountain didn’t fall there.

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                                                                32. If your dreams don’t scare you, they are not big enough.

                                                                  33. If you can’t handle stress, you won’t manage success.

                                                                    34. Don’t be pushed by your problems, be led by your dreams.

                                                                      35. Don’t mistake silence for weakness. Smart people don’t plan big moves out loud.

                                                                        36. Simplicity is the ultimate sophistication.

                                                                          37. Obsessed is the word the lazy use to describe dedicated.

                                                                            38. You become who you spend your time with.

                                                                              39. Be stubborn about your goals and flexible about your methods.

                                                                                40. Hard work beats talent when talent doesn’t work hard.

                                                                                  41. If you don’t build your dreams, someone else will hire you to build theirs.

                                                                                    42. Between stimulus and response is our greatest power –the freedom to choose.

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                                                                                      43. What comes easy won’t last, what lasts won’t come easy.

                                                                                        44. Don’t limit your challenges, challenge your limits.

                                                                                          45. Work until your idols become your rivals.

                                                                                            Quotes about money

                                                                                            46. Formal education will make you a living. Self-education will make you a fortune.

                                                                                              47. I create new enemies every day, it’s called business.

                                                                                                48. When you have a Million Dollar vision, don’t surround yourself with 1 cent minds.

                                                                                                  49. You can’t get rich thinking poor.

                                                                                                    50. Doing what is comfortable is rarely profitable.

                                                                                                      51. If you can count your money, work harder.

                                                                                                        If you find yourself feeling lost and frustrated, it’s never too late to change things up. Check out this guide:

                                                                                                        How to Start Over and Reboot Your Life When It Seems Too Late

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