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Why Use Content Recommendation Networks?

Why Use Content Recommendation Networks?

Many companies are turning toward content recommendation networks for their marketing strategy. These networks help with Internet marketing by providing content for specific purposes. The networks use tactics that help large companies and small businesses stay ahead of the competition.

What are content recommendation networks?

These networks are part of the digital advertising industry. It’s also called native advertising, which is a hot trend in advertising today. The companies make sure they buy advertising and place advertising in the right target markets online. They write native content and place ads in social media and on certain sites. Publishers and entrepreneurs must understand who the major players are in content recommendation.

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Who provides content recommendations?

Many companies claim to provide content and native advertising, but some are more well-known than others. If you want to trust your content placement with digital agencies, you might want to pick one of these companies.

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  • RevContent –  This company claims to have 200 billion content recommendations per month. RevContent is trusted by some of the largest corporations in the United States. You get reports and special services. The company believes in building relationships instead of just doing something.
  • Outbrain – This one operates quietly on more than 100,000 websites today. Outbrain is behind 150 billion content recommendations a month that occur on 15 billion page views. Because of this amount, Outbrain says it holds 87 percent of the U.S. Internet community. It is considered one of the largest players out there.
  • Taboola –  Like Outbrain, Taboola offers 150 billion content recommendations per month. They only show on 400 million users’ views. The company says it has more than 1 million pieces of digital content in the marketplace.
  • Zergnet – Considered the baby of the content recommendation network family, Zergnet has a solid product that could grow quickly if it grows right. Zergnet is one of the 50 most visited websites on the Internet and is financed by Dallas Mavericks owner Mark Cuban! Two graduates from Indiana University created the platform, which boasts more than 400 million article recommendations per day. If you are admitted into the network, you can send and receive blog traffic without paying a penny. About 90 percent of sites are rejected by the network, though. Zergnet still has to compete against the big boys.
  • Yahoo Recommends – Besides these, Yahoo is offering native advertising. This is not Yahoo’s main focus though, which means its advertising system isn’t as large as the others. It does attract major publishers, such as Hearst and Vox media. The goal is to help publishers recirculate old content to spark the viral effect.

Benefits of using recommendation networks

  1. You are seen throughout the Internet. The goal of digital marketing is to allow as many eyes as possible to see your information. The more who read about your product or service, the more likely you will increase the number of customers you have.
  2. You follow on the wave. You want to be on the forefront of a trend. While native advertising isn’t a new concept, the industry is beginning to embrace it more commonly. Therefore, you want to be right there, riding that wave before the next options comes.
  3. You will get more customers. Recommendation networks will give you more customers because more people will have read about your product or services.
  4. You can eliminate ads that don’t work. Unlike print advertising where you have to wait a month before you can remove ads that don’t work, recommendation networks monitor successes. The native advertising that are not drumming up the business prospects will be terminated. You don’t have to wait for it.
  5. Build your reputation. Native advertising works best when you can promote your brand throughout the Internet. You need a way to build your reputation quickly and succinctly. Recommendation networks will monitor your reputation and help you build it quickly.

Featured photo credit: Blake Johnson via flickr.com

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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