Why Use Content Recommendation Networks?

Why Use Content Recommendation Networks?

Many companies are turning toward content recommendation networks for their marketing strategy. These networks help with Internet marketing by providing content for specific purposes. The networks use tactics that help large companies and small businesses stay ahead of the competition.

What are content recommendation networks?

These networks are part of the digital advertising industry. It’s also called native advertising, which is a hot trend in advertising today. The companies make sure they buy advertising and place advertising in the right target markets online. They write native content and place ads in social media and on certain sites. Publishers and entrepreneurs must understand who the major players are in content recommendation.


Who provides content recommendations?

Many companies claim to provide content and native advertising, but some are more well-known than others. If you want to trust your content placement with digital agencies, you might want to pick one of these companies.


  • RevContent –  This company claims to have 200 billion content recommendations per month. RevContent is trusted by some of the largest corporations in the United States. You get reports and special services. The company believes in building relationships instead of just doing something.
  • Outbrain – This one operates quietly on more than 100,000 websites today. Outbrain is behind 150 billion content recommendations a month that occur on 15 billion page views. Because of this amount, Outbrain says it holds 87 percent of the U.S. Internet community. It is considered one of the largest players out there.
  • Taboola –  Like Outbrain, Taboola offers 150 billion content recommendations per month. They only show on 400 million users’ views. The company says it has more than 1 million pieces of digital content in the marketplace.
  • Zergnet – Considered the baby of the content recommendation network family, Zergnet has a solid product that could grow quickly if it grows right. Zergnet is one of the 50 most visited websites on the Internet and is financed by Dallas Mavericks owner Mark Cuban! Two graduates from Indiana University created the platform, which boasts more than 400 million article recommendations per day. If you are admitted into the network, you can send and receive blog traffic without paying a penny. About 90 percent of sites are rejected by the network, though. Zergnet still has to compete against the big boys.
  • Yahoo Recommends – Besides these, Yahoo is offering native advertising. This is not Yahoo’s main focus though, which means its advertising system isn’t as large as the others. It does attract major publishers, such as Hearst and Vox media. The goal is to help publishers recirculate old content to spark the viral effect.

Benefits of using recommendation networks

  1. You are seen throughout the Internet. The goal of digital marketing is to allow as many eyes as possible to see your information. The more who read about your product or service, the more likely you will increase the number of customers you have.
  2. You follow on the wave. You want to be on the forefront of a trend. While native advertising isn’t a new concept, the industry is beginning to embrace it more commonly. Therefore, you want to be right there, riding that wave before the next options comes.
  3. You will get more customers. Recommendation networks will give you more customers because more people will have read about your product or services.
  4. You can eliminate ads that don’t work. Unlike print advertising where you have to wait a month before you can remove ads that don’t work, recommendation networks monitor successes. The native advertising that are not drumming up the business prospects will be terminated. You don’t have to wait for it.
  5. Build your reputation. Native advertising works best when you can promote your brand throughout the Internet. You need a way to build your reputation quickly and succinctly. Recommendation networks will monitor your reputation and help you build it quickly.

Featured photo credit: Blake Johnson via



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Last Updated on August 20, 2018

60 Things To Be Thankful For In Life

60 Things To Be Thankful For In Life

Sometimes it’s easier to focus on what we don’t have, rather than what we do have. It’s important to take time out and remember all of the things to be thankful for that many of us take for granted.

    Here you’ll find 60 very solid things to be thankful for in your everyday life. These are great reminders for you to treasure everything you have.

    1. Good Health

    Even if you’re health isn’t great, it could be worse and you likely still have some working parts to be thankful for.

    2. Money in the Bank

    Having just a few coins makes you richer than most people on Earth.

    3. Good Friends

    Often, it’s the quality of friendships, not the quantity.

    4. Freedom of Religion

    Being able to worship whomever and however you want is something many people don’t ever experience.

    5. Your Parents

    Even if they’re dysfunctional, they gave you life.

    6. Weekends

    There’s something magical about weekends.

    7.Having a Partner

    Being in a romantic relationship can teach you so much about the world and yourself.

    8. Pets

    Pets offer one of the best examples of unconditional love.

    9. Learning from Mistakes

    If we never made mistakes, we wouldn’t learn much so it is one of those things we should be thankful for.

    10. Opportunity to Get an Education

    The opportunity to attend school is something many people don’t have.


    11. Having a Home

    Whether you live in an apartment, a mansion, or a tent, having a place to call home is something to be thankful for.

    12. An Ability to Read

    If you’re reading this right now, you have a lot to be thankful for.

    13. Breathing Fresh Air

    Being able to step outside to breathe in fresh air is a good reminder how many little things we should be thankful for.

    14. A Bed to Sleep

    A bed is one of those things that’s easy to take for granted, until you don’t have one.

    15. Laughter

    Without laughter, the world would be a sad place.

    16. Safety and Security

    Being able to wake up without immense fear frees us up to really live life.

    17. Cars

    Without cars, it would take a lot longer to get our activities done.

    18. Sunshine

    The sun’s warmth can brighten any day.

    19. Time

    Although we often don’t think there’s enough of it, time is something we shouldn’t take for granted.

    20. Clean Water

    Many people on earth lack access to clean water.

    21. Cell Phones

    Cell phones make talking to loved ones easy.

    22. Love

    The world sure would be a different place if we lacked the ability to love.

    23. Books

    Books provide an opportunity to enter another world all from the comfort of your own home.


    24. Kindness of Strangers

    Never take the kindness of a stranger for granted.

    25. Campfires

    The simplicity of a campfire creates lifelong memories.

    26. Pain

    Without pain, it would be difficulty to appreciate life’s joys.

    27. Art

    The world would be less beautiful if art didn’t exist.

    28. Holidays

    Any reason to celebrate is something we should be thankful for.

    29. Freedom of Speech

    Being able to express your thoughts and feelings freely should never be taken for granted.

    30. Rainbows

    The beauty of a rainbow is unmatched.

    31. Tears

    Sometimes when there are no words to say, tears express how we feel for us.

    32. Waking up Today

    Simply waking up today means you have things to be thankful for.

    33. Indoor Plumbing

    Indoor plumbing not only provides convenience, it spares us from disease.

    34. Wisdom that Comes with Age

    Thankfully, we grow smarter over time.

    35. Mountains

    Mountains provide us with beauty and recreation.

    36. Eyesight

    Being able to see allows us to view the world’s beauty.


    37. Grocery Stores

    Grocery stores mean we don’t have to spend all of our time getting our own food.

    38. Sunsets

    Sunsets are a reminder that we should enjoy the simple things in life.

    39. Entertainment

    Entertainment gives us a way to relax and enjoy life.

    40. Your Mind

    Being able to think, remember, and solve problems sure makes life easier.

    41. Employment

    Even if you don’t like your job, being employed means someone thought you were special enough to hire.

    42. Diversity

    The world would be a boring place without diversity.

    43. Moon and Stars

    The moon and stars encourage us to dream.

    44. Electricity

    Electricity makes most of our chores efficient.

    45. Air Conditioning

    Staying cool on a hot day is something people wouldn’t have dreamed about in past centuries.

    46. Hearing

    Being able to hear your loved one’s voice is something that not everyone gets to do.

    47. Children

    Watching children laugh, grow, and dream can keep things in perspective.

    48. Ability to Learn

    The ability to learn new things means we have endless potential.

    49. People Willing to Teach

    Whether it’s your grandmother teaching you to knit or your plumber showing you how to prevent future problems, be grateful that others are willing to use their time and talents to teach you something new.


    50. Oceans

    The sea creatures in the ocean almost seem too mystical to be real.

    51. Modern Medicine

    Without advances in modern medicine, many of us wouldn’t be alive.

    52. Music

    Music brings out new emotions.

    53. Entrepreneurs

    Some of life’s best inventions resulted from an entrepreneur who was willing to take a risk.

    54. Warm Clothing

    On a cold day, there’s nothing more important than warm clothing.

    55. Freedom to Vote

    Being able to have a say in the laws should never be taken for granted.

    56. An Internet Connection

    It’s hard to believe how easy it is to take the internet for granted, seeing how none of us had just a couple of decades ago.

    57. Challenges

    Without challenges in life, we wouldn’t be the people we are now.

    58. Hiking Trails

    Hiking trails give us the chance to enjoy mother’s nature beauty.

    59. Vaccines

    Many of us wouldn’t be alive without today’s vaccinations.

    60. Armed Forces

    Our lives would likely be very different if we didn’t have protection from the armed forces.

    Realizing all the things you should be thankful for is the first step, practicing gratitude is what you should start doing:

    6 Ways To Implement More Gratitude In Your Life

    Featured photo credit: Unsplash via

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