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Why Use Content Recommendation Networks?

Why Use Content Recommendation Networks?

Many companies are turning toward content recommendation networks for their marketing strategy. These networks help with Internet marketing by providing content for specific purposes. The networks use tactics that help large companies and small businesses stay ahead of the competition.

What are content recommendation networks?

These networks are part of the digital advertising industry. It’s also called native advertising, which is a hot trend in advertising today. The companies make sure they buy advertising and place advertising in the right target markets online. They write native content and place ads in social media and on certain sites. Publishers and entrepreneurs must understand who the major players are in content recommendation.

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Who provides content recommendations?

Many companies claim to provide content and native advertising, but some are more well-known than others. If you want to trust your content placement with digital agencies, you might want to pick one of these companies.

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  • RevContent –  This company claims to have 200 billion content recommendations per month. RevContent is trusted by some of the largest corporations in the United States. You get reports and special services. The company believes in building relationships instead of just doing something.
  • Outbrain – This one operates quietly on more than 100,000 websites today. Outbrain is behind 150 billion content recommendations a month that occur on 15 billion page views. Because of this amount, Outbrain says it holds 87 percent of the U.S. Internet community. It is considered one of the largest players out there.
  • Taboola –  Like Outbrain, Taboola offers 150 billion content recommendations per month. They only show on 400 million users’ views. The company says it has more than 1 million pieces of digital content in the marketplace.
  • Zergnet – Considered the baby of the content recommendation network family, Zergnet has a solid product that could grow quickly if it grows right. Zergnet is one of the 50 most visited websites on the Internet and is financed by Dallas Mavericks owner Mark Cuban! Two graduates from Indiana University created the platform, which boasts more than 400 million article recommendations per day. If you are admitted into the network, you can send and receive blog traffic without paying a penny. About 90 percent of sites are rejected by the network, though. Zergnet still has to compete against the big boys.
  • Yahoo Recommends – Besides these, Yahoo is offering native advertising. This is not Yahoo’s main focus though, which means its advertising system isn’t as large as the others. It does attract major publishers, such as Hearst and Vox media. The goal is to help publishers recirculate old content to spark the viral effect.

Benefits of using recommendation networks

  1. You are seen throughout the Internet. The goal of digital marketing is to allow as many eyes as possible to see your information. The more who read about your product or service, the more likely you will increase the number of customers you have.
  2. You follow on the wave. You want to be on the forefront of a trend. While native advertising isn’t a new concept, the industry is beginning to embrace it more commonly. Therefore, you want to be right there, riding that wave before the next options comes.
  3. You will get more customers. Recommendation networks will give you more customers because more people will have read about your product or services.
  4. You can eliminate ads that don’t work. Unlike print advertising where you have to wait a month before you can remove ads that don’t work, recommendation networks monitor successes. The native advertising that are not drumming up the business prospects will be terminated. You don’t have to wait for it.
  5. Build your reputation. Native advertising works best when you can promote your brand throughout the Internet. You need a way to build your reputation quickly and succinctly. Recommendation networks will monitor your reputation and help you build it quickly.

Featured photo credit: Blake Johnson via flickr.com

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Last Updated on February 13, 2019

10 Things Happy People Do Differently

10 Things Happy People Do Differently

Think being happy is something that happens as a result of luck, circumstance, having money, etc.? Think again.

Happiness is a mindset. And if you’re looking to improve your ability to find happiness, then check out these 10 things happy people do differently.

Happiness is not something ready made. It comes from your own actions. -Dalai Lama

1. Happy people find balance in their lives.

Folks who are happy have this in common: they’re content with what they have, and don’t waste a whole lot of time worrying and stressing over things they don’t. Unhappy people do the opposite: they spend too much time thinking about what they don’t have. Happy people lead balanced lives. This means they make time for all the things that are important to them, whether it’s family, friends, career, health, religion, etc.

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2. Happy people abide by the golden rule.

You know that saying you heard when you were a kid, “Do unto others as you would have them do to you.” Well, happy people truly embody this principle. They treat others with respect. They’re sensitive to the thoughts and feelings of other people. They’re compassionate. And they get treated this way (most of the time) in return.

3. Happy people don’t sweat the small stuff.

One of the biggest things happy people do differently compared to unhappy people is they let stuff go. Bad things happen to good people sometimes. Happy people realize this, are able to take things in stride, and move on. Unhappy people tend to dwell on minor inconveniences and issues, which can perpetuate feelings of sadness, guilt, resentment, greed, and anger.

4. Happy people take responsibility for their actions.

Happy people aren’t perfect, and they’re well aware of that. When they screw up, they admit it. They recognize their faults and work to improve on them. Unhappy people tend to blame others and always find an excuse why things aren’t going their way. Happy people, on the other hand, live by the mantra:

“There are two types of people in the world: those that do and those that make excuses why they don’t.”

5. Happy people surround themselves with other happy people.

happiness surrounding

    One defining characteristic of happy people is they tend to hang out with other happy people. Misery loves company, and unhappy people gravitate toward others who share their negative sentiments. If you’re struggling with a bout of sadness, depression, worry, or anger, spend more time with your happiest friends or family members. Chances are, you’ll find that their positive attitude rubs off on you.

    6. Happy people are honest with themselves and others.

    People who are happy often exhibit the virtues of honesty and trustworthiness. They would rather give you candid feedback, even when the truth hurts, and they expect the same in return. Happy people respect people who give them an honest opinion.

    7. Happy people show signs of happiness.

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    smile

      This one may sound obvious but it’s a key differentiator between happy and unhappy people. Think about your happiest friends. Chances are, the mental image you form is of them smiling, laughing, and appearing genuinely happy. On the flip side, those who aren’t happy tend to look the part. Their posture may be slouched and you may perceive a lack of confidence.

      8. Happy people are passionate.

      Another thing happy people have in common is their ability to find their passions in life and pursue those passions to the fullest. Happy people have found what they’re looking for, and they spend their time doing what they love.

      9. Happy people see challenges as opportunities.

      Folks who are happy accept challenges and use them as opportunities to learn and grow. They turn negatives into positives and make the best out of seemingly bad situations. They don’t dwell on things that are out of their control; rather, they seek solutions and creative ways of overcoming obstacles.

      10. Happy people live in the present.

      While unhappy people tend to dwell on the past and worry about the future, happy people live in the moment. They are grateful for “the now” and focus their efforts on living life to the fullest in the present. Their philosophy is:

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      There’s a reason it’s called “the present.” Because life is a gift.

      So if you’d like to bring a little more happiness into your life, think about the 10 principles above and how you can use them to make yourself better.

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