Advertising
Advertising

Reasons Why You Need Enterprise SEO

Reasons Why You Need Enterprise SEO

Enterprise companies are those large corporations. They are ranked Fortune 1000 or Global 2000. Enterprise websites are those sites that can benefit from enterprise search engine optimization. How do you know if you need to do enterprise SEO? Here are some ideas.

How many pages do you have?

Enterprise SEO is not about the size of the company, but the number of pages a company has. For example, if you sell 1,000 or more products or services, you probably have an enterprise website and can benefit from enterprise SEO. T-Mobile has at least 35 thousand pages, one for each device. Sometimes, a Fortune 1000 company has a small website. Berkshire Hathaway shows about 800 pages, which are mostly press releases or financial reports. This is not considered an enterprise website needing enterprise SEO.

Are you an authority?

If you have a lot of external links, you might have an enterprise website. These have higher page rank. In addition, Google displays certain bias when calculating page rankings. Stores might have 1,000 products and pages, but they don’t have authority because they don’t have too many links. They exceed their ranking strength.

Advertising

These sites are not considered enterprise sites. They won’t have enough authority to rank deep pages, except for low-traffic and specifically worded searches. Without sufficient boost, these deep pages may not get picked up and deep spider won’t crawl over them.

What is your keyword selection?

Enterprise SEO requires the right keyword selection. This is beyond regular SEO and the keywords SEO managers use. You should choose high- and medium-tail keywords that make good categories and subcategories, and can be combined with other words to make long-tail queries. Samsung Galaxy S5 – Android Phones, Tablets and Devices are examples of the right keyword combination for enterprise SEO. Each product has its own page.

Do you follow the enterprise rules?

To be considered an enterprise website, you have to have good enterprise content. That content must adhere to certain rules. Good enterprise content management systems give you the option to create pages and load them with content. Suppose you got a spreadsheet with 5,000 products. Would you want to have the pages load one by one?

Advertising

Enterprise content management rules have to be flexible. Not every set of products will break down the same way. Therefore, you have to adapt depending on the product and the subcategories. At the very least, automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags.

Do you use optimized templates?

The pages of code that contain your HTML, Javascript and CSS are your templates. Think of these as starting points for each type of page. They have ways to grab, little code blocks. When the system comes to a hook or block, it pulls the right content for the page from a database. The template uses all the proper tags (meta description, image alt, machine readable markup). Therefore, you save time by not optimizing  every page by itself. Anyone who administers WordPress or a blog will be familiar with this.

At the enterprise SEO level, you have to give your templates more insight. You don’t want to end up with a page that has content holes because of a glitch. The templates have to be able to know when data is not available and adjust. They also have to be open to variations, such the number of images on a page. Templates also guide design, making them look correct on any size device.

Advertising

Do you have good content?

Even if you have the best automation procedure in the world and the perfect templates, you still have to have high-quality content. Someone has to input what is saved into the database. Your choice of categories and subcategories must be consistent.

Unfortunately, many enterprise sites stick to the content that comes from suppliers. This might be a mistake for enterprise SEO. You have to ensure that the content will work with the categories you create and your automation rules. Also, the content will be the same as all the other companies the supplier feeds, which means the content is not unique. It’s very likely your website will have the same text as other sites unless you rewrite everything. If you rewrite the content you may get your page to the top of search engines.

Doing SEO for a website that has thousands of products isn’t as easy as presented here. Even with proper automation and optimized templates, you have to turn to an expert. If you aren’t a Fortune 1,000 company, you might need enterprise SEO to help your business.

Advertising

Featured photo credit: Enterprise SEO via lifehack.org

More by this author

6 Reasons Why French Press Makes the Best Coffee 9 Things To Remember If You Love Someone Who Doesn’t Easily Show Affection 12 Ways To Earn More Money While You Have A Full-Time Job 7 Steps to Reduce Your Laptop’s Fan Noise & Increase Speed 7 Ideas To Decorate Your Home Using LED Strip Lights

Trending in Technology

1 How to Improve Your Computer Skills to Get Ahead in Your Career 2 18 Best Time Management Apps and Tools (2018 Updated) 3 Master These 25 Mac Shortcuts to Work Faster and Smarter 4 7 Clever Goal Tracker Apps to Help You Make the Most of Your Business 5 Evernote vs OneNote: Which Improves Your Productivity Better?

Read Next

Advertising
Advertising

Published on November 9, 2018

How to Improve Your Computer Skills to Get Ahead in Your Career

How to Improve Your Computer Skills to Get Ahead in Your Career

Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

So, are you ready? Here we begin.

6 Most-In Demand Computer Skills This Year (and Beyond)

When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

1. Spreadsheets and Databases

Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

In other words, you need to have an expertise at working with:

  • Microsoft Excel
  • Microsoft Access
  • Statistics
  • Data Analytics
  • Adobe Campaign
  • Quickbooks
  • XML Database management system
  • Filemaker Pro
  • MATLAB
  • Hive
  • FORTRAN
  • RDBMS (Relational Database Management System)
  • SAS

2. Social Media, Email, and Blogging

Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

  • Content Management System (CMS)
  • Google Analytics
  • Cascading Style Sheets (CSS)
  • Email Marketing
  • Web Page Design
  • WordPress
  • Digital Media
  • Search Engine Optimization (SEO)
  • Campaign Management Software

3. Graphic Design and Word Processing

A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • AutoCAD
  • CorelDRAW
  • Microsoft Visual Studio
  • Maya
  • Microsoft Word
  • Microsoft Publisher
  • Operating Digital Cameras

4. Software and Hardware Design and Development

The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

  • HTML
  • C/C++
  • Java
  • Python
  • XML
  • UI/UX
  • LINUX
  • CISC and RISC architecture
  • Embedded Processor Hardware Design
  • Memory Management
  • PCB Layout
  • SQL

5. IT Troubleshooting

Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

Advertising

  • Backup management
  • Diagnostics
  • End User support
  • Client-Server management
  • Installation and configuration
  • Issue tracking system (ITS)
  • System administration
  • Tech support

6. Enterprise Systems

Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

The Roadmap to Excel Your Computer Skills

Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

1. Become a Spreadsheet and Database Ninja

a. Microsoft Excel Training Online Course – Basic & Advanced

Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

Build a successful career in the data analytics world with this online course.

Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

2. Rule the Social Media World

a. Free Social Media Course by HubSpot

Advertising

Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

b. Write Professional Emails in English by Coursera

This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

c. Ninja Writing: The Four Levels of Writing Mastery

Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

3. Launch Your Own Software or Hardware Equipment

a. Hardware and Software Courses by Coursera

From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

b. Free Software and Web Development Certifications Online by Alison

Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

c. Free Online Software Development and MOOCs Course by Class Central

The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

Advertising

4. Live and Breathe Creativity

a. Udemy: Introduction to Graphic Design

It is a top-rated program for the new learners and designers to explore the Graphic Design world.

From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

b. Canva Design School

From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

c. Microsoft Word – Basic & Advanced

62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

d. Microsoft Office: Word, Excel and Access Productivity Bundle

The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

5. Raise Your Reflexes to IT Troubleshooting

a. IT Troubleshooting Skill Training by Udemy

IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

b. IT Help Desk Online Course on Lynda

Advertising

The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

Mobile Apps and Websites to Enhance Computer Skills

The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

  • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
  • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
  • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
  • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
  • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
  • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
  • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

1. Practice, Practice, Practice

It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

2. Work on Your Efficiency

Remembering what you learned is not enough; practice to enhance those skills to do better.

For example, if you take around 50 minutes to create a design, target for 40 minutes.

3. Look for Shortcuts

Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

4. Apply for an Internship

Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

How to Start Over and Reboot Your Life When It Seems Too Late

The Bottom Line

Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

Read Next