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Reasons Why You Need Enterprise SEO

Reasons Why You Need Enterprise SEO

Enterprise companies are those large corporations. They are ranked Fortune 1000 or Global 2000. Enterprise websites are those sites that can benefit from enterprise search engine optimization. How do you know if you need to do enterprise SEO? Here are some ideas.

How many pages do you have?

Enterprise SEO is not about the size of the company, but the number of pages a company has. For example, if you sell 1,000 or more products or services, you probably have an enterprise website and can benefit from enterprise SEO. T-Mobile has at least 35 thousand pages, one for each device. Sometimes, a Fortune 1000 company has a small website. Berkshire Hathaway shows about 800 pages, which are mostly press releases or financial reports. This is not considered an enterprise website needing enterprise SEO.

Are you an authority?

If you have a lot of external links, you might have an enterprise website. These have higher page rank. In addition, Google displays certain bias when calculating page rankings. Stores might have 1,000 products and pages, but they don’t have authority because they don’t have too many links. They exceed their ranking strength.

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These sites are not considered enterprise sites. They won’t have enough authority to rank deep pages, except for low-traffic and specifically worded searches. Without sufficient boost, these deep pages may not get picked up and deep spider won’t crawl over them.

What is your keyword selection?

Enterprise SEO requires the right keyword selection. This is beyond regular SEO and the keywords SEO managers use. You should choose high- and medium-tail keywords that make good categories and subcategories, and can be combined with other words to make long-tail queries. Samsung Galaxy S5 – Android Phones, Tablets and Devices are examples of the right keyword combination for enterprise SEO. Each product has its own page.

Do you follow the enterprise rules?

To be considered an enterprise website, you have to have good enterprise content. That content must adhere to certain rules. Good enterprise content management systems give you the option to create pages and load them with content. Suppose you got a spreadsheet with 5,000 products. Would you want to have the pages load one by one?

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Enterprise content management rules have to be flexible. Not every set of products will break down the same way. Therefore, you have to adapt depending on the product and the subcategories. At the very least, automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags.

Do you use optimized templates?

The pages of code that contain your HTML, Javascript and CSS are your templates. Think of these as starting points for each type of page. They have ways to grab, little code blocks. When the system comes to a hook or block, it pulls the right content for the page from a database. The template uses all the proper tags (meta description, image alt, machine readable markup). Therefore, you save time by not optimizing  every page by itself. Anyone who administers WordPress or a blog will be familiar with this.

At the enterprise SEO level, you have to give your templates more insight. You don’t want to end up with a page that has content holes because of a glitch. The templates have to be able to know when data is not available and adjust. They also have to be open to variations, such the number of images on a page. Templates also guide design, making them look correct on any size device.

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Do you have good content?

Even if you have the best automation procedure in the world and the perfect templates, you still have to have high-quality content. Someone has to input what is saved into the database. Your choice of categories and subcategories must be consistent.

Unfortunately, many enterprise sites stick to the content that comes from suppliers. This might be a mistake for enterprise SEO. You have to ensure that the content will work with the categories you create and your automation rules. Also, the content will be the same as all the other companies the supplier feeds, which means the content is not unique. It’s very likely your website will have the same text as other sites unless you rewrite everything. If you rewrite the content you may get your page to the top of search engines.

Doing SEO for a website that has thousands of products isn’t as easy as presented here. Even with proper automation and optimized templates, you have to turn to an expert. If you aren’t a Fortune 1,000 company, you might need enterprise SEO to help your business.

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Featured photo credit: Enterprise SEO via lifehack.org

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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