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Reasons Why You Need Enterprise SEO

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Reasons Why You Need Enterprise SEO

Enterprise companies are those large corporations. They are ranked Fortune 1000 or Global 2000. Enterprise websites are those sites that can benefit from enterprise search engine optimization. How do you know if you need to do enterprise SEO? Here are some ideas.

How many pages do you have?

Enterprise SEO is not about the size of the company, but the number of pages a company has. For example, if you sell 1,000 or more products or services, you probably have an enterprise website and can benefit from enterprise SEO. T-Mobile has at least 35 thousand pages, one for each device. Sometimes, a Fortune 1000 company has a small website. Berkshire Hathaway shows about 800 pages, which are mostly press releases or financial reports. This is not considered an enterprise website needing enterprise SEO.

Are you an authority?

If you have a lot of external links, you might have an enterprise website. These have higher page rank. In addition, Google displays certain bias when calculating page rankings. Stores might have 1,000 products and pages, but they don’t have authority because they don’t have too many links. They exceed their ranking strength.

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These sites are not considered enterprise sites. They won’t have enough authority to rank deep pages, except for low-traffic and specifically worded searches. Without sufficient boost, these deep pages may not get picked up and deep spider won’t crawl over them.

What is your keyword selection?

Enterprise SEO requires the right keyword selection. This is beyond regular SEO and the keywords SEO managers use. You should choose high- and medium-tail keywords that make good categories and subcategories, and can be combined with other words to make long-tail queries. Samsung Galaxy S5 – Android Phones, Tablets and Devices are examples of the right keyword combination for enterprise SEO. Each product has its own page.

Do you follow the enterprise rules?

To be considered an enterprise website, you have to have good enterprise content. That content must adhere to certain rules. Good enterprise content management systems give you the option to create pages and load them with content. Suppose you got a spreadsheet with 5,000 products. Would you want to have the pages load one by one?

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Enterprise content management rules have to be flexible. Not every set of products will break down the same way. Therefore, you have to adapt depending on the product and the subcategories. At the very least, automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags.

Do you use optimized templates?

The pages of code that contain your HTML, Javascript and CSS are your templates. Think of these as starting points for each type of page. They have ways to grab, little code blocks. When the system comes to a hook or block, it pulls the right content for the page from a database. The template uses all the proper tags (meta description, image alt, machine readable markup). Therefore, you save time by not optimizing  every page by itself. Anyone who administers WordPress or a blog will be familiar with this.

At the enterprise SEO level, you have to give your templates more insight. You don’t want to end up with a page that has content holes because of a glitch. The templates have to be able to know when data is not available and adjust. They also have to be open to variations, such the number of images on a page. Templates also guide design, making them look correct on any size device.

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Do you have good content?

Even if you have the best automation procedure in the world and the perfect templates, you still have to have high-quality content. Someone has to input what is saved into the database. Your choice of categories and subcategories must be consistent.

Unfortunately, many enterprise sites stick to the content that comes from suppliers. This might be a mistake for enterprise SEO. You have to ensure that the content will work with the categories you create and your automation rules. Also, the content will be the same as all the other companies the supplier feeds, which means the content is not unique. It’s very likely your website will have the same text as other sites unless you rewrite everything. If you rewrite the content you may get your page to the top of search engines.

Doing SEO for a website that has thousands of products isn’t as easy as presented here. Even with proper automation and optimized templates, you have to turn to an expert. If you aren’t a Fortune 1,000 company, you might need enterprise SEO to help your business.

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Featured photo credit: Enterprise SEO via lifehack.org

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Last Updated on November 25, 2021

How to Make Private Browsing on Safari Truly Private

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How to Make Private Browsing on Safari Truly Private

There comes a time when we may be searching online and don’t want the browser to remember our footsteps. The reasons don’t always have to be what we obviously think of as the main reason; for example, sometimes, you may not want Safari to remember your passwords or prompt you to enter your password when surfing the web.

Whatever the reason, we may think that we are totally in the clear with Private Browsing on Safari and the other browsers on a Mac. However, a quick Terminal command can bring up every website you’ve visited. How do you do this? Also, how do you clear your tracks for good? We will provide both answers and more today.

    What Does Private Browsing Do?

    When activated, Private Browsing on Safari prevents your browsing history from being kept in the history tab of the application. Along with this, it doesn’t autofill information that you have saved in the browser. In this mode, you essentially become incognito and any references of previous use is essentially hidden when you are in private mode.

    For example: if you are on Facebook or filling out a form and some information or your login is already filled in in the spaces provided, this is called autofill. It’s activated by simply clicking Safari next to the Apple symbol in the menubar and selecting Private Browsing, then clicking “OK” to the prompt.

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    The reasons behind private mode differ for each individual. While we won’t go into all of those reasons, one thing that is  important to remember is that private browsing doesn’t forget the websites you visit. As we will see later on, Macs keep a second copy of the websites you visit in either mode. If you are in frantic mode looking for a solution to this, look no further.

    The Terminal Archive

    While Safari does a good job of keeping your search history out of prying eyes in the history tab, there is a less-than-obvious way to view a full list of visited websites on Mac. This is done in Terminal; the command-line emulator that allows you to make changes to your Mac.

    Terminal is located in the Utilities folder on your Mac. Once activated, simply add the command:

    dscacheutil -cachedump -entries Host

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    Once you hit “enter”, a list of the visited sites appear. Showing only the domains, the sites appear in a format of:

    Key: h_name :(website domain)ipv4 :1

    However, there’s no need to fear—there is a way you can clear this information from Terminal with a command that’s just as simple.

    Clearing Your Tracks

    Just as simply as you were able to enter the command to view the websites, you can clear the cache that Terminal showed you with the comamnd:

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    dscacheutil -flushcache

    As the command denotes, this literally “flushes” the domains from Terminal. This does not prevent the record from continuing to be recorded for future sites, however, so if that’s an issue for you, repeat this process regularly.

    Other Browsers and Private Browsing

    Other browsers have this form of privacy mode for their service. They promise many of the same things as Safari, but they do not have the same Terminal issue due to how this command only presents websites visited on Safari (the browser Macs come shipped with).

    If you use Firefox, you’ll notice that its private mode is also known as Private Browsing. Chrome calls private mode Incognito, while Internet Explorer refers to it as InPrivate Browsing. Opera is the newest to the scene, denoting it as Private Tab. Safari is the oldest well-known browser with this feature.

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    As you can see, despite Private Browsing not being 100% private, Terminal allows for your browser to be. In what ways has Terminal helped your life or allowed you to become more productive? Let us know in the comments below.

    Featured photo credit: Benjamin Dada via unsplash.com

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