Enterprise companies are those large corporations. They are ranked Fortune 1000 or Global 2000. Enterprise websites are those sites that can benefit from enterprise search engine optimization. How do you know if you need to do enterprise SEO? Here are some ideas.
How many pages do you have?
Enterprise SEO is not about the size of the company, but the number of pages a company has. For example, if you sell 1,000 or more products or services, you probably have an enterprise website and can benefit from enterprise SEO. T-Mobile has at least 35 thousand pages, one for each device. Sometimes, a Fortune 1000 company has a small website. Berkshire Hathaway shows about 800 pages, which are mostly press releases or financial reports. This is not considered an enterprise website needing enterprise SEO.
Are you an authority?
If you have a lot of external links, you might have an enterprise website. These have higher page rank. In addition, Google displays certain bias when calculating page rankings. Stores might have 1,000 products and pages, but they don’t have authority because they don’t have too many links. They exceed their ranking strength.
These sites are not considered enterprise sites. They won’t have enough authority to rank deep pages, except for low-traffic and specifically worded searches. Without sufficient boost, these deep pages may not get picked up and deep spider won’t crawl over them.
What is your keyword selection?
Enterprise SEO requires the right keyword selection. This is beyond regular SEO and the keywords SEO managers use. You should choose high- and medium-tail keywords that make good categories and subcategories, and can be combined with other words to make long-tail queries. Samsung Galaxy S5 – Android Phones, Tablets and Devices are examples of the right keyword combination for enterprise SEO. Each product has its own page.
Do you follow the enterprise rules?
To be considered an enterprise website, you have to have good enterprise content. That content must adhere to certain rules. Good enterprise content management systems give you the option to create pages and load them with content. Suppose you got a spreadsheet with 5,000 products. Would you want to have the pages load one by one?
Enterprise content management rules have to be flexible. Not every set of products will break down the same way. Therefore, you have to adapt depending on the product and the subcategories. At the very least, automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags.
Do you use optimized templates?
At the enterprise SEO level, you have to give your templates more insight. You don’t want to end up with a page that has content holes because of a glitch. The templates have to be able to know when data is not available and adjust. They also have to be open to variations, such the number of images on a page. Templates also guide design, making them look correct on any size device.
Do you have good content?
Even if you have the best automation procedure in the world and the perfect templates, you still have to have high-quality content. Someone has to input what is saved into the database. Your choice of categories and subcategories must be consistent.
Unfortunately, many enterprise sites stick to the content that comes from suppliers. This might be a mistake for enterprise SEO. You have to ensure that the content will work with the categories you create and your automation rules. Also, the content will be the same as all the other companies the supplier feeds, which means the content is not unique. It’s very likely your website will have the same text as other sites unless you rewrite everything. If you rewrite the content you may get your page to the top of search engines.
Doing SEO for a website that has thousands of products isn’t as easy as presented here. Even with proper automation and optimized templates, you have to turn to an expert. If you aren’t a Fortune 1,000 company, you might need enterprise SEO to help your business.
Featured photo credit: Enterprise SEO via lifehack.org