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Reasons Why You Need Enterprise SEO

Reasons Why You Need Enterprise SEO

Enterprise companies are those large corporations. They are ranked Fortune 1000 or Global 2000. Enterprise websites are those sites that can benefit from enterprise search engine optimization. How do you know if you need to do enterprise SEO? Here are some ideas.

How many pages do you have?

Enterprise SEO is not about the size of the company, but the number of pages a company has. For example, if you sell 1,000 or more products or services, you probably have an enterprise website and can benefit from enterprise SEO. T-Mobile has at least 35 thousand pages, one for each device. Sometimes, a Fortune 1000 company has a small website. Berkshire Hathaway shows about 800 pages, which are mostly press releases or financial reports. This is not considered an enterprise website needing enterprise SEO.

Are you an authority?

If you have a lot of external links, you might have an enterprise website. These have higher page rank. In addition, Google displays certain bias when calculating page rankings. Stores might have 1,000 products and pages, but they don’t have authority because they don’t have too many links. They exceed their ranking strength.

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These sites are not considered enterprise sites. They won’t have enough authority to rank deep pages, except for low-traffic and specifically worded searches. Without sufficient boost, these deep pages may not get picked up and deep spider won’t crawl over them.

What is your keyword selection?

Enterprise SEO requires the right keyword selection. This is beyond regular SEO and the keywords SEO managers use. You should choose high- and medium-tail keywords that make good categories and subcategories, and can be combined with other words to make long-tail queries. Samsung Galaxy S5 – Android Phones, Tablets and Devices are examples of the right keyword combination for enterprise SEO. Each product has its own page.

Do you follow the enterprise rules?

To be considered an enterprise website, you have to have good enterprise content. That content must adhere to certain rules. Good enterprise content management systems give you the option to create pages and load them with content. Suppose you got a spreadsheet with 5,000 products. Would you want to have the pages load one by one?

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Enterprise content management rules have to be flexible. Not every set of products will break down the same way. Therefore, you have to adapt depending on the product and the subcategories. At the very least, automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags.

Do you use optimized templates?

The pages of code that contain your HTML, Javascript and CSS are your templates. Think of these as starting points for each type of page. They have ways to grab, little code blocks. When the system comes to a hook or block, it pulls the right content for the page from a database. The template uses all the proper tags (meta description, image alt, machine readable markup). Therefore, you save time by not optimizing  every page by itself. Anyone who administers WordPress or a blog will be familiar with this.

At the enterprise SEO level, you have to give your templates more insight. You don’t want to end up with a page that has content holes because of a glitch. The templates have to be able to know when data is not available and adjust. They also have to be open to variations, such the number of images on a page. Templates also guide design, making them look correct on any size device.

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Do you have good content?

Even if you have the best automation procedure in the world and the perfect templates, you still have to have high-quality content. Someone has to input what is saved into the database. Your choice of categories and subcategories must be consistent.

Unfortunately, many enterprise sites stick to the content that comes from suppliers. This might be a mistake for enterprise SEO. You have to ensure that the content will work with the categories you create and your automation rules. Also, the content will be the same as all the other companies the supplier feeds, which means the content is not unique. It’s very likely your website will have the same text as other sites unless you rewrite everything. If you rewrite the content you may get your page to the top of search engines.

Doing SEO for a website that has thousands of products isn’t as easy as presented here. Even with proper automation and optimized templates, you have to turn to an expert. If you aren’t a Fortune 1,000 company, you might need enterprise SEO to help your business.

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Featured photo credit: Enterprise SEO via lifehack.org

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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