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How To Grow Your Business With An Effective CRM Strategy

How To Grow Your Business With An Effective CRM Strategy

No business can survive with a dissatisfied customer base. To keep customers, it is now more important than ever for small businesses to have an effective customer relationship management (CRM) strategy and software which corresponds with the business’s goals. Thankfully, this is now easier than ever. CRM software has blossomed over the past few years. While CRM was once the exclusive domain of large businesses, small businesses can now get CRM software like Salesforce or Insightly for a fair price and use it to keep better track of their customers and how they can keep those customers engaged. However, no software can substitute for the human mind. There are too many businesses who think that their CRM strategy can just be left to whatever software they purchased. Every business needs to have a proper CRM strategy — of which the software is just one of many parts. Emphasizing personal communication over technology and placing power in the hands of subordinates are just a few key things which can be done to ensure that a CRM strategy keeps customers happy and a business prosperous

The benefits of a CRM strategy

The first thing that has to be done is to show why a CRM strategy is so important for small businesses. That can be explained by asking one simple question: what is any business’s most valuable asset? The answer is their customers — not property or technology or employees. All of those things are means to an end of getting more happy customers who will come back and spend money. Businesses which can get repeat customers will be better off than those which do not. A study shows that “in a recent 12-month period, businesses with a 40% level of repeat customers generated 47% more revenue than similar businesses with only a 10% level of repeat customers.” And because repeat customers are so important, businesses need to track their desires and purchases so that they can better accommodate them. While this can be done with Google Docs and spreadsheets, such an approach is inefficient and does not provided all the data needed to perform optimally. One of the key points of any CRM software is that it provides an avenue for workers to both understand the company’s approach towards repeat customers and also empowers them to provide information and thoughts which can contribute to that goal. Take a very simple tool which can turn an angry customer into a loyal one: the discount. Any business must be somewhat concerned about employees being too liberal with discounts to attract customers, but they should be a valuable tool which employees can use without contacting management. A CRM system which works both ways can ensure that an employee can hand out discounts to attract customers, while ensuring that management can make sure the discounts are not excessive.

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The best CRM software

So what are some CRM programs which can help your company? There’s a wide variety of software out there, ranging from BoomTown! for a real estate businesses to bpm‘online. My personal favorite CRM software is Zoho.

Zoho

While Zoho has a premium version, its free version comes with many features that are part of any CRM software. It can gather leads, conduct sales analytics, connect to social media, and store critical information which can help a business make sales. Zoho can be used both with a mobile phone and on the computer, ensuring that all employees are constantly connected to Zoho and communicating with one another. None of this is to suggest that Zoho is without its flaws. It’s ideally designed for a very small company with no more than ten employees. It also lacks customization, which may be a problem for a more tech-savvy business. But for a small business which wants to dip their toes into the water of CRM software before plunging right in, Zoho is the best choice to get in, test the capabilities of CRM software, and see how it can improve communications between management, employees, and workers alike.

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BoomTown!

BoomTown! is one of the few CRM tools out there aimed specifically at real estate brokers, though it has wider applications for other sectors. At its heart, it provides a sales automation and marketing solution that allows brokers to select and customize a lead generation website, monitor sales and team success, nurture and track leads, and much more. But it doesn’t come cheap. The software costs between $1325 and $1500 a month, and what’s more, BoomTown! continues to own the marketing site it is renting to you. That means that if you decide to cancel with them, you will lose it all. This includes any blog posts or community spaces you’ve set up or any content you’ve created. This last point might be a reason some users will stay away from using BoomTown!.

bpm’online

For a cheaper alternative, bpm’online offers a comprehensive CRM solution that has won many awards in recent years, including making it to ZDNet’s 2014 CRM watch list. It describes itself as a process-driven solution that allows you to coordinate your marketing, support service, and sales using its online platform. More importantly, it is aimed at both SME’s and large businesses, allowing to scale your CRM operations with ease. One of the drawbacks, however, is that the community of users for this software is still small, which means finding support is difficult and documentation is lacking. It is also not easy to connect to external services to add functionality to your CRM solution.

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The importance of having a strategy

While these softwares can be incredibly useful, they are only tools, and a poor workman always blames his tools. More than any software, business owners have to lay out a strategy to keep their customers engaged. This strategy requires strong links between both workers and management, so that the workers can let management know the best strategies for satisfying their consumer base and management can make sure all the workers are on the same page for those strategies. In a sense, a sound CRM strategy is microcosm of the business itself. If a business has no real plan to attract customers, or a disjointed plan, it is doomed to fail. Only with constant effort and communication can a CRM strategy be formed — software or no software.

Featured photo credit: CWCS Managed Hosting via flickr.com

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Published on August 4, 2020

36 Important Resume Skills (For All Types of Jobs)

36 Important Resume Skills (For All Types of Jobs)

Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

Remember, you may not get a second look. Use your resume to make a great first impression.

Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

Communication

Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

1. Writing

Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

2. Verbal Communication

Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

3. Presentation

Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

4. Multilingualism

Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

5. Reading Comprehension

At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

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Tech Savvy

Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

6. Social Media

Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

7. Operating Systems

Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

8. Microsoft Office

Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

9. Job-Specific Programs

Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

Interpersonal Skills

Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

10. Customer Service

No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

11. Active Listening

Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

12. Sense of Humor

You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

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13. Conflict Resolution

A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

Teamwork

One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

14. Collaboration

Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

15. Leadership

Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

16. Reliability

Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

17. Transparency

To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

Personal Traits

Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

18. Adaptability

In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

19. Proactivity

An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

20. Problem-Solving

When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

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21. Creativity

Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

22. Organization

Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

23. Work Ethic

Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

24. Stress Management

How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

25. Attention Management

Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

26. Time Management

Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

27. Patience

Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

28. Gratitude

When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

29. Learning

Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

30. Physical Capability

Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

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31. Research

How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

32. Money Handling

Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

Commitment

To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

33. Longevity

Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

34. Fidelity

For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

35. Obedience

You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

36. Flexibility

Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

Final Words

Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

Tips on How to Create a Great Resume

Featured photo credit: Van Tay Media via unsplash.com

Reference

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