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How To Grow Your Business With An Effective CRM Strategy

How To Grow Your Business With An Effective CRM Strategy

No business can survive with a dissatisfied customer base. To keep customers, it is now more important than ever for small businesses to have an effective customer relationship management (CRM) strategy and software which corresponds with the business’s goals. Thankfully, this is now easier than ever. CRM software has blossomed over the past few years. While CRM was once the exclusive domain of large businesses, small businesses can now get CRM software like Salesforce or Insightly for a fair price and use it to keep better track of their customers and how they can keep those customers engaged. However, no software can substitute for the human mind. There are too many businesses who think that their CRM strategy can just be left to whatever software they purchased. Every business needs to have a proper CRM strategy — of which the software is just one of many parts. Emphasizing personal communication over technology and placing power in the hands of subordinates are just a few key things which can be done to ensure that a CRM strategy keeps customers happy and a business prosperous

The benefits of a CRM strategy

The first thing that has to be done is to show why a CRM strategy is so important for small businesses. That can be explained by asking one simple question: what is any business’s most valuable asset? The answer is their customers — not property or technology or employees. All of those things are means to an end of getting more happy customers who will come back and spend money. Businesses which can get repeat customers will be better off than those which do not. A study shows that “in a recent 12-month period, businesses with a 40% level of repeat customers generated 47% more revenue than similar businesses with only a 10% level of repeat customers.” And because repeat customers are so important, businesses need to track their desires and purchases so that they can better accommodate them. While this can be done with Google Docs and spreadsheets, such an approach is inefficient and does not provided all the data needed to perform optimally. One of the key points of any CRM software is that it provides an avenue for workers to both understand the company’s approach towards repeat customers and also empowers them to provide information and thoughts which can contribute to that goal. Take a very simple tool which can turn an angry customer into a loyal one: the discount. Any business must be somewhat concerned about employees being too liberal with discounts to attract customers, but they should be a valuable tool which employees can use without contacting management. A CRM system which works both ways can ensure that an employee can hand out discounts to attract customers, while ensuring that management can make sure the discounts are not excessive.

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The best CRM software

So what are some CRM programs which can help your company? There’s a wide variety of software out there, ranging from BoomTown! for a real estate businesses to bpm‘online. My personal favorite CRM software is Zoho.

Zoho

While Zoho has a premium version, its free version comes with many features that are part of any CRM software. It can gather leads, conduct sales analytics, connect to social media, and store critical information which can help a business make sales. Zoho can be used both with a mobile phone and on the computer, ensuring that all employees are constantly connected to Zoho and communicating with one another. None of this is to suggest that Zoho is without its flaws. It’s ideally designed for a very small company with no more than ten employees. It also lacks customization, which may be a problem for a more tech-savvy business. But for a small business which wants to dip their toes into the water of CRM software before plunging right in, Zoho is the best choice to get in, test the capabilities of CRM software, and see how it can improve communications between management, employees, and workers alike.

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BoomTown!

BoomTown! is one of the few CRM tools out there aimed specifically at real estate brokers, though it has wider applications for other sectors. At its heart, it provides a sales automation and marketing solution that allows brokers to select and customize a lead generation website, monitor sales and team success, nurture and track leads, and much more. But it doesn’t come cheap. The software costs between $1325 and $1500 a month, and what’s more, BoomTown! continues to own the marketing site it is renting to you. That means that if you decide to cancel with them, you will lose it all. This includes any blog posts or community spaces you’ve set up or any content you’ve created. This last point might be a reason some users will stay away from using BoomTown!.

bpm’online

For a cheaper alternative, bpm’online offers a comprehensive CRM solution that has won many awards in recent years, including making it to ZDNet’s 2014 CRM watch list. It describes itself as a process-driven solution that allows you to coordinate your marketing, support service, and sales using its online platform. More importantly, it is aimed at both SME’s and large businesses, allowing to scale your CRM operations with ease. One of the drawbacks, however, is that the community of users for this software is still small, which means finding support is difficult and documentation is lacking. It is also not easy to connect to external services to add functionality to your CRM solution.

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The importance of having a strategy

While these softwares can be incredibly useful, they are only tools, and a poor workman always blames his tools. More than any software, business owners have to lay out a strategy to keep their customers engaged. This strategy requires strong links between both workers and management, so that the workers can let management know the best strategies for satisfying their consumer base and management can make sure all the workers are on the same page for those strategies. In a sense, a sound CRM strategy is microcosm of the business itself. If a business has no real plan to attract customers, or a disjointed plan, it is doomed to fail. Only with constant effort and communication can a CRM strategy be formed — software or no software.

Featured photo credit: CWCS Managed Hosting via flickr.com

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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