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6 Positive Things That Came with Crowdfunding

6 Positive Things That Came with Crowdfunding

Crowdfunding is a recently adopted investment concept that creates great opportunities for numerous companies around the world. The rise in popularity occurred back in 2009, with the development of the Kickstarter website. The website made it possible for people to raise money for their awesome ideas on all kinds of services and products.

People are able to see what the project is in complete detail, before giving money to the cause. Back in 2012 the government realized the investment crowdfunding potential and enacted the JOBS act, to make the whole crowdfunding process easier for everybody. The crowdfunding trend created numerous other positive trends in the world of business.

A variety of capital acquisition options

In the past, any company that wanted to grow their business in a shorter period of time had to look for accredited investors and depend on their good will, whether they personally found the idea good and whether they thought it was profitable or not. This made the whole company growth process even more complicated, and many creative and incredible ideas went on to become nothing due to the impossibility of find the right funding.

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With the expansion of crowdfunding platforms, people who want to start a small or big business, have a lot more options open to them. It is now possible to raise money from a much higher number of people. The success lies in the fact that people are not donating for free, but for a reward. This reward-based investment brought many new companies into existence, making it an awesome way of collecting funds from the crowd.

Lower risks

Creating and running a company is quite a challenging task. No matter how well you predict the financial expenses, there are always some things that require more funds, making the whole venture riskier. At some point people have to rely on a loan, which further increases risks. The investors ask for equity in the company, which can complicate things as the company grows and affect the ideas of the company’s initial creator.

All of these risks can now be avoided with reward-based crowdfunding, as all these problems are automatically solved. It is possible to make precise costs and ask for a little bit more just in case, to cover unexpected expenses. The options are endless. There is no loan taking procedure and, most importantly, the owner of the idea and the company doesn’t lose any equity in his or her company, making it go in a safe direction without the interference of other people.

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It is a great marketing campaign

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    Crowdfunding platforms are very popular and are visited by millions of people due to a wide variety of interesting ideas. This much organic traffic is very important when someone is starting a company and there are even brands that realize the marketing potential of crowdfunding platforms. The initial boost can not only increase the amount of funds, but also incredibly improve brand awareness. Additionally, numerous online blogs follow these websites and love to spread the word about interesting concepts, which can additionally drive more traffic to your campaign. This is a perfect way that enables businesses to attract loyal customers from the very moment the company is founded. The internet is a wonderful place where information travels fast, which is why these platforms create incredible results.

    The crowd’s idea support

    Just as all ideas in the world have flaws, so do the campaigns presented on crowdfunding platforms. This makes these platforms even more important, as a vast number of people involved in a campaign can share their opinions and ideas that are important for the whole campaign. This kind of free advice is very hard to get and it can be very effective.

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    Various solutions to problems an entrepreneur couldn’t foresee can be presented among the ideas coming from the crowd. This kind of help is something you cannot lean on, even if you have an incredible team of several people, as more minds working together can always create the most optimal solution to any type of problem.

    It is simply easier than the old funding ways

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      Applying for a loan is a procedure which most businesses have to go through, but the whole process is quite long and preparing all the paperwork is long and tiresome. Additionally, finding an “angel” investor is practically impossible without putting immense effort into it. This is where crowdfunding offers incredible improvement, as registering on any crowdfunding platform is a much easier and faster process. Once registered, all a company needs is an attractive promotional video, and detailed instructions for all the interested visitors.

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      Incredible growth of ideas

      All the crowdfunding possibilities have made people want to pursue their ideas. The crowdfunding platforms also present a perfect funnel for interesting ideas. Every fruitful idea will easily become recognized by the crowd, turning it into a success story. This is very motivating for numerous people around the world, as these platforms are there to give a chance to anyone from around the globe. With the right idea, impossible is nothing.

      These are only some of the positive things associated with the crowdfunding trend. We can sit and watch further growth of investment crowdfunding. The most important things is that now, anyone with a great plan and a good idea has much better chances of reaching the sky. Crowdfunding is probably the best possible thing that happened to the business world and the whole world in general.

      Featured photo credit: Ed Gregory via pexels.com

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      Djordje Todorovic

      Blogger, Gamer Extraordinaire

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      Last Updated on August 20, 2019

      How to Set Financial Goals and Actually Meet Them

      How to Set Financial Goals and Actually Meet Them

      Finances can push anyone to the point of extreme anxiety and worry. Easier said than done, planning finances is not an egg meant for everyone’s basket. And that’s why most of us are often living pay check to pay check. But did anyone tell you that it is actually not a tough task to meet your financial goals?

      In this article, we will explore ways on how to set financial goals and then actually meet them with ease.

      5 Steps to Set Financial Goals

      Though setting financial goals might seem to be a daunting task but if one has the will and clarity of thought, it is rather easy. Try using these steps:

      1. Be Clear About the Objectives

      Any goal (let alone financial) without a clear objective is nothing more than a pipe dream. And this couldn’t be more true for financial matters.

      It is often said that savings is nothing but deferred consumption. Therefore if you are saving today, then you should be crystal clear about what it is for. It could be anything like kid’s education, retirement, marriage, that dream vacation, fancy car etc.

      Once the objective is clear, put a monetary value to that objective and the time frame. The important point at this step of goal setting is to list all the objectives, however small they may be, that you foresee in the future and put a value to it.

      2. Keep Them Realistic

      It’s good to be an optimistic person but being a pollyanna is not desirable. Similarly, while it might be a good thing to keep your financial goals a bit aggressive, going out of the line will definitely hurt your chances of achieving them.

      It’s important that you keep your goals realistic in nature for it will help you stay the course and keep you motivated throughout the journey.

      3. Account for Inflation

      Ronald Reagan once said – “Inflation is as violent as a mugger, as frightening as an armed robber and as deadly as a hitman”. And this quote sums up the best what inflation could do your financial goals.

      Therefore account for inflation whenever you are putting a monetary value to a financial objective that is far away in the future.

      For example, if one of your financial goal is your son’s college education, which is 15 years hence, then inflation would increase the monetary burden by more than 50% if inflation is mere 3%. So always account for inflation.

      4. Short Term vs Long Term

      Just like every calorie is not the same, the approach towards achieving every financial goal will not be the same. It is important to bifurcate goals in short term and long term.

      As a rule of thumb, any financial goal, which is due in next 3 years should be termed as short term goal. Any longer duration goals are to be classified as long term goals. This bifurcation of goals into short term vs long term will help in choosing the right investment instrument to achieve them.

      More on this later when we talk about how to achieve financial goals.

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      5. To Each to His Own

      The journey of setting financial goals is an individualistic affair i.e. your goals are your own goals and are determined by your want to achieve them. A lot of times we get on the bandwagon of goal setting only to realize later on that it was not meant for us.

      It is important that your goals are actually your goals and not inspired by someone else. Take a hard look at this step at all the goals you’ve set for after this step, you will be on the way to achieve them.

      By now, you would be ready with your financial goals, now it’s time to go all out and achieve them.

      11 Ways to Achieve Your Financial Goals

      Whenever we talk about chasing any financial goal, it is usually a 2 step process –

      • Ensuring healthy savings
      • Making smart investments

      You will need to save enough; and invest those savings wisely so that they grow over a period of time to help you achieve goals. So let’s get down to ensuring healthy savings.

      Ensuring Healthy Savings

      Self realization is the best form of realisation and unless you decide what your current financial position is, you aren’t heading anywhere.

      This is the focal point from where you start your journey of achieving financial goals.

      1. Track Expenses

      The first and the foremost thing to be done is to track your monthly expenses. Use any of the expense tracking mobile apps to record your expenses. Once you start doing it diligently, you would be surprised to see how small expenses add up to a sizeable amount.

      Also categorize those expenses into different bucket so that you know which bucket is eating the most of your pay check. This record keeping will pave the way for cutting down on un-wanted expenses and pump up your savings rate.

      2. Pay Yourself First

      Generally, savings come after all the expenses have been taken care of. This is a classical mistake which almost everyone of us do. We pay ourselves last!

      Ideally, this should be planned upside down. We should be paying ourselves first and then to the world i.e. we should be taking out the planned saving amount first and then manage all the expenses from the rest.

      The best way to actually implement is to put the savings on automatic mode i.e. money flowing automatically into different financial instruments (for example – mutual funds, retirement corpus etc) every month.

      Taking the automatic route will make us lose control of our money and hence will compel us to manage in what’s left with us thereby increasing the savings rate.

      3. Make a Plan and Vow to Stick with It

      Budgeting is the best to get around the uncertainty that financial plans always pose. Decide in advance how spending has to be made.

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      Nowadays, several money management apps and wallets can help you do this automatically. It’s easy and who knows, you may just end up doing what people fail to do.

      At first, you may not be able to stick to your plans completely but don’t let that become a reason why you stop budgeting entirely.

      Make use of technology solutions you like. Explore options and alternatives that let you make use of the available wallet options and choose the one that suits you the most. In time, you will get accustomed to making use of these solutions.

      You will find that they make it simpler for you to follow your plan, which would have been difficult otherwise.

      4. Rise Again Even If You Fall

      Let’s be realistic. It’s not like the world will come to an end if you made one mistake. This isn’t called leniency but discipline.

      If you fail to meet your budget for a month, don’t give up the entire effort just like that. Instead, start again.

      Remember that flexible plans are the most realistic plans. So go forward and try to follow your financial goals as planned but if for some reason, the plan gets out of hand for you, do not give up on it just yet. This has a lot to do with your psychology rather than any material commitment.

      All you have to do is to stay on the road and vow to stay on it, no matter how much you fall down.

      5. Make Savings a Habit and Not a Goal

      In the book Nudge, authors Richard Thaler and Cass Sunstein advocate that in order to achieve any goal, it should be broken down into habits since habits are more intuitive for people to adapt to.

      Make Savings a habit rather than a goal. While it might seem to be counter intuitive to many but there are some deft ways of doing it. For example:

      Always eat out (if at all) during weekdays rather than weekends. Usually weekends are expensive. Make it a habit and you would in turn be saving a great deal.

      If you are travelling buff, try to travel during off season. Your outlay will be much less.

      If you go out for shopping, always look out for coupons and see where can you get the best deal.

      So the key point is to imbibe the action that results in savings rather than on the savings itself, which is the outcome. Focusing on the outcome will bring out the feeling of sacrifice which will be harder to sustain over a period of time.

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      6. Talk About It

      Sticking to the saving schedule (to achieve financial goals) is not an easy journey. There will be many distractions from those who are not aligned with your mission. And it would be rather easy to lose the grip over your discipline.

      Therefore in order to stay the course, it is advisable that you keep yourself surrounded with people who are also on the same bandwagon. Daily discussions with them will keep you motivated to move forward.

      7. Maintain a Journal

      For some people, writing helps a great deal in making sure that they achieve what they plan.

      So if you are one of them, maintain a proper journal, where you write down your goals and also jot down the extent to which you managed to meet them. This will help you in reviewing how far you have come and which goals you have met.

      Use this journal to write down all essential points such as your short term, mid term and long term goals, your current sources of income, your regular expenses which you are aware of and any committed expenses which are of recurring nature.

      When you have a written commitment on paper, you are going to feel more energised to follow the plan and stick to it. Moreover, it is going to be a lot more easier for you to follow you and track your progress.

      At this point, you should be ready with your financial goals and would be doing brilliantly with savings; now it’s time to talk about the big daddy – Investments.

      Making Smart Investments

      Savings by themselves don’t take anyone too far. However savings when invested wisely can do wonders and we are at that stage where we will talk about making smart investments.

      8. Consult a Financial Advisor

      Investments doesn’t come naturally to most of us therefore rather than dabbling with it ourselves, it is wise to consult a financial advisor.

      Talk to him/her about your financial goals and savings and then seek advice for the best investment instruments to achieve your goals.

      9. Choose Your Investment Instrument Wisely

      Though your financial advisor will suggest the best investment instruments, it doesn’t hurt to know a bit about them.

      Just like “no one is born a criminal”, no investment instrument is bad or good. It is the application of that instrument that makes all the difference.

      Do you remember we talked about bifurcating financial goals in short term and long term?

      It is here where that classification will help.

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      So as a general rule, for all your short term financial goals, choose an investment instrument that has debt nature for example fixed deposits, debt mutual funds etc. The reason for going for debt instruments is that chances of capital loss is less as compared to equity instruments.

      10. Compounding Is the Eighth Wonder

      Einstein once remarked about compounding,

      Compound Interest is the eighth wonder of the world. He who understands it, earns it… He who doesn’t… Pays it.

      So make friends with this wonder kid. And sooner you become friends with it, quicker you will reach closer to your financial goals.

      Start investing early so that time is on your side to help you bear the fruits of compounding.

      11. Measure, Measure, Measure

      All of us do good when it comes to earning more per month but fail miserably when it comes to measuring the investments; taking stock of how our investments are doing.

      If there is one single step where everything (so far) can go wrong, it is at this step – Measuring the Progress.

      If we don’t measure the progress timely, then we would be shooting in the dark. We wouldn’t know if our saving rate is appropriate or not; whether financial advisor is doing a decent job; whether we are moving closer to our target or not.

      Do measure everything. If you can’t measure it all yourself, ask your financial advisor to do it for you. But do it!

      The Bottom Line

      This completes the list of tips for you to set financial goals and actually achieve them with not so great difficulty.

      As you can see, all it requires is discipline. But guess that’s the most difficult part!

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      Featured photo credit: rawpixel via unsplash.com

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