Advertising
Advertising

Web Analytics: Data Redefining Website Call Conversions in 2016

Web Analytics: Data Redefining Website Call Conversions in 2016

Numbers are a business person’s best friend. If you aren’t convinced yet, perhaps statistics by the Economist Intelligence Unit will do the trick. It appears 60% of professionals believe data generates revenue within their companies and 83% feel that data increases profitability for existing services and products (source: Forbes).

Closely related to CRM strategies which include website phone call tracking, a recent survey on Statista shows that industries with the worst customer service are government offices, telecommunications, health care, utilities, insurance, airlines and retail. With each industry offering customers the possibility of phone calls directly from their website, let us address the importance of data and tools of trade for website call tracking. Welcome to 2016, quarter two.

Industry worst customer service

    Redefining Success in Online Business

    There are probably a thousand things an online business needs in order to become successful. However I have found these three to determine the actual success rate more than anything:

    1. Strong community management, both online and offline. With relationships being built on a H2H level (human to human), community management has a proven track of not just growing the social media channels, but also significantly contributing to the actual business growth.
    2. Conversion tests and experiments/trials using your business channels. In many ways, it makes sense why marketing and sales complete one another: if your marketing efforts convert into more business and sales, then your strategy proves successful. In an article on Hubspot, marketing and sales align with one another, the result being an increase in lead generation.
    3. Custom web data reports. Data of any kind is a must if you plan on building a sustainable business, both online and offline. Custom data is the key to understanding user behavior and what happens before and after the decision making process.

    Analyze customer and web data, and create custom reports that include relevant findings. These practices can make the difference in knowing what your audience wants, how they get the product/service they want and if there is any follow-up. Check below how a custom report looks, courtesy of Nextiva Analytics.

    Advertising

    custom report nextiva

      Tools to Monitor Website Phone Call Conversions

      Following Google’s new implementations which now allow tracking phone calls with Google Analytics (GA), companies using call centers as part of their CRM strategies can start seeing better actual sales conversions. The process is quite simple to implement: add the GA code to your website and then set up Events and Goals (free) or an integration software (paid) to track phone calls from your website.

      Overview of Nextiva Analytics

      Nextiva Analytics launched in March as a “disruptive new reporting and analytics tool which integrates Nextiva’s Next OS platform”.

      “Up until recently, businesses using call centers as part of the customer support experience were only able to run in-depth reports, but now companies can gain unprecedented visibility for quick and informed decisions…Stakeholders can now ‘View, Analyze, and Act’ like never before, and get exponentially more value out of the platform,” says CEO Tomas Gorny.

      The tool offers more than 225 report combinations and “sky is the limit” ways to analyze real-time data, as well as historical data in the form of modern graphs or traditional tables.

      Advertising

      Key Features

      Nextiva comes with a user-friendly interface, allowing any tech or non-tech savvy individual to create and analyze reports. A summary report offers a snapshot for call activity independent of time and dates.

      Account Summary Nextiva

        Call group reports are also available and offer the option of analyzing data for a specific target group (i.e. company employees), with the purpose of a deeper understanding in terms of business needs.

        Call Group Nextiva

          Custom reports and custom dashboards can be tailored to custom business needs, while reports always in-demand are easy to view and access.

          Advertising

          Custom Dashboard Nextiva

            In order to empower agile decision-making processes, the wallboards allow transparency and displays of critical information for the business.

            Wallboards Nextiva

              The Gamification option can be used to motivate performance and increase engagement among operation teams. 

              Gamification Nextiva

                Last but not least, businesses can turn data into call-to-actions for competitive advantages, long-term goals, KPIs and predictions of future success rates.

                Advertising

                Trend Analysis Nextiva

                  “As a data-driven company, we understand the importance of data for deep business insight and agile decision-making,” adds Gorny. More information and how-to’s can be found on their webinar resources page.

                  Takeaways

                  Keeping in mind the trends, the demands, and the solutions out there, how prepared do you see your own company in embracing the web analytics of tomorrow? Remember, even if your company is traditional, it doesn’t mean your marketing and sales strategies should be old fashioned. Trend them up by studying your audiences, your customers and creating an ideal environment for your employees and clients. Don’t let the small details out of your sight; they might define the success of your business. Online and offline.

                  Featured photo credit: Walter Pro via flickr.com

                  More by this author

                  Roxana Nasoi

                  Jedi of all kinds

                  Freelancing Success 35 Tools and Resources to Absolutely Hack Your Freelancing Success valentine's destinations digital nomads The Top Five Valentine’s Day Destinations for Digital Nomads Ways to generate and preserve startup revenue streams Entrepreneur Corner: 5 Ways to Generate and Preserve Revenue Streams in Your Startup Entrepreneurial Stress: 10 Scenarios and Their Solutions startup launch Startup Launch: 3 Ways to Get Your Business Ready for Takeoff [Infographic]

                  Trending in Product & Gadget

                  1 10 Best Power Banks to Top up Your Phone at Will on the Go 2 Check Out These 5 Air Purifiers If You Want Your Home Smelling Fresh 3 Never Fall Asleep On The Wheel Again 4 Misplaced Your Items? Get This Search Party 5 8 Important Factors of Website Development and Designing

                  Read Next

                  Advertising
                  Advertising
                  Advertising

                  Last Updated on October 12, 2020

                  10 Best Calendar Apps to Stay on Track in 2020

                  10 Best Calendar Apps to Stay on Track in 2020

                  The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

                  Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

                  Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

                  In this article, we are going to check out the best calendars apps to help you stay organized.

                  Before You Download

                  As you are no doubt aware, there are all kinds of calendar apps available. Instead of you sifting through the hundreds of them, we’ve handpicked 10 of the best calendar apps you can get. On top of glowing reviews from each one, we’ve considered the following aspects when creating this list:

                  • User Interface – How you navigate the app should be smooth and simple. The buttons on the app should be clear, obvious and easy to move through.
                  • Synchronization – Whether it’s with other calendar apps or with other apps, syncing apps should be easy and enhance your overall experience with the app.
                  • Additional features – Since there are so many options for calendars, many of these apps offer additional features. These features make the apps stand out from the other apps and provide unique experiences to you.

                  1. Any.do Calendar

                    This calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

                    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

                    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

                    Any.do Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

                    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

                    Download Any.do Calendar here!

                    2. Google Calendar

                      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

                      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

                      Advertising

                      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

                      The program is super easy and will not cost a dime for you. It is a good thing, right?

                      Download Google Calendar here.

                      3. Calendar

                        Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                        A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                        Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                        Download Calendar: Meeting & Scheduling here.

                        4. Business Calendar

                          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

                          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

                          Advertising

                          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                          Download Business Calendar here.

                          5. aCalendar

                            aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                            Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                            Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                            When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                            Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                            The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                            The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                            Download aCalendar here.

                            6. DigiCal Calendar

                              DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                              With this calendar application, you can synchronize all your calendars and view them in different ways.

                              Advertising

                              Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                              The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                              Download DigiCal Calendar here.

                              7. SolCalendar

                                SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                                The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                                Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                                Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                                Download SolCalendar here.

                                8. IRL Event Social Network

                                  One of the most unique apps on this list is the IRL Event Social Network app. As you can guess from the name, the core focus of this app is social networking. Unlike other social media platforms, you can consider this platform to function similar to Meetup.com. It’s a site where you can connect with other people within your area that share a similar interest.

                                  IRL is that while also providing a convenient calendar for you to schedule events and plan out your day. Though due to it being a secondary focus, you’re lacking a lot of the syncing aspects that other apps have on this list. Regardless, because of this huge social feature, it’s worth considering for those who want to make more connections.

                                  Download IRL Event Social Network here.

                                  9. Today Calendar

                                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

                                    Advertising

                                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                                    Download Today Calendar here.

                                    10. Timepage

                                      Timepage is an intuitive calendar app that will manage your time in a way that other calendar apps can’t. It offers the same sort of functions that you’d expect from other calendar apps: opportunities to record events, notifications and reminders, weather, and driving duration to a particular event. However, the app goes beyond those functionalities in two ways.

                                      The first way is that while the app sends you notifications, it also has reminders for you for what is coming up next. That bit of extra time can allow you to prepare and make adjustments to your day if need be.

                                      The second function – which is more important – is the heat map when you go to see the full view of your calendar. This heat map indicates what days you are most busy and other days where you are freer. This heat map provides a quick glance to determine broadly what days are good to add more events and other tasks.

                                      Download Timepage here.

                                      Our Verdict

                                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                                      More Productivity Apps for Better Time Management

                                      Featured photo credit: Unsplash via unsplash.com

                                      Read Next